Does Social Campaign By Jugend Gegen AIDS Go Too Far?

Categories: Guerrilla Marketing

1x1.trans Does Social Campaign By Jugend Gegen AIDS Go Too Far? Guerilla Marketing Example

Over 33 million people in the World are HIV positive. More than 2 million people die every year as a result of the AIDS virus. But still the Catholic Church has not given up on their negative stance toward condom use.

Jugend gegen AIDS creative a new social initiative in order to send a message to the Catholic Church that cannot be ignored. They placed the Virgin Mary inside an enclosed box and for every Facebook “Like” on the Jugend Gegen Aids Facebook page, the Virgin Mary will shed a tear. As more people “like” the page, more tears will fill up the box, slowly drowning the Virgin Mary. The only way to release the water is when the Catholic Church “pulls the plug.”

On youtube, the video received many negative comments which brings a very interesting question. Does this campaign go too far? We’ll let you decide. Let us know by commenting below!

More information about this campaign can be found on http://jugend-gegen-aids.de/

Creative Directors: Oliver Drost, Christian Thron
Art Director: Burkhard Müller
Designers: Robin Janitz, Monika Weryha
Copywriters: Svenja Eggers, Nils Kock, Sebastian Peters
Motion Designer: Axel Rudolph, Markus Haken
Programmer: Jannick Garthen
Project Managers: Steffen Esders, Benjamin Fischer, Sophia Boddin

About the Author

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design.

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  • http://twitter.com/CoachScheplitz Sebastian Scheplitz

    Brilliant!!!

  • Guest

    More than 2 million people die every year as a result of the AIDS virus. But still the Catholic Church has not given up on their negative stance toward condom use.—->Their “negative” stance towards condom use has NOTHING to do with Aids. Let me explain, the catholic religion says that the act of intercourse should only be done for the sake of procreation. In other words, catholicism says have sex, only to get pregnant, not for pleasure. People that are not married, are forbidden to have sex before marriage, so the only people not using condoms are married people. Said married couple, are then supposed virgins, so there would be no reason for them to have any STD or AIDS. 
    So yes… Catholic church has a negative stance towards condom, but the only problem that it creates is over-population. The church doesn’t allow condoms, birth control, or any other method that would prevent the pregnancy, as I said before… the sex is meant only to have children. So there. The church will only laugh at this attempt to be provocative, when in reality, AIDS is being spread by all sorts of people, not catholic ones. If anything, true catholics have no say in this because they are abstinent until marriage.  
    Not to say every catholic is true to their religion, faithful and clean… but just saying that attacking and offending their religion with controversy will have no effect or resolution.