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Space Channel Frightens Movie Goers In Ambient Campaign

AGE Isobar and Space Channel decided to play a little prank on movie goers to promote a series of terror films on the Space Channel. During the normal pre-movie advertisements, they ‘turned off’ all the power and made the theatre pitch black. The crowd booed, assuming that it was a serious technical issue. Little did they know, it was all part of the plan.

Watch the video above to see how they got their message across.

Credits

Advertising Agency: AGE Isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Cícero Souza
Copywriters: Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin
Account Managers: Lilly Mattão, Melissa Volk
Media: Alice Orlando, André Zanetti, Lucas Marques
Agency Producers: Juliana Dantino, Virgínia Machado
Production Company: Easy Filmes
Director: Alessandro Yamada
Sound Producer: Jamute
Published: October 2013

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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