Spreading Happiness One Flash Mob At A Time

Spreading Happiness One Flash Mob At A Time Guerrilla Marketing Photo

Passangers arriving at Heathrow Airport Terminal 5 were given a welcome that they would not soon forget. A flashmob of talented vocalists set the soundtrack for this T-Mobile promotion that is nothing short of infectious.

The use of flash mobs have been used by marketers since the first flash mob in 2003. For those who don’t know the term,

A flash mob  is a large group of people who assemble suddenly in a public place, perform an unusual act for a brief time, then disperse.The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. – Wikipedia

We are in an age where it is increasingly difficult for brands to make an impression that will last. This is an amazing example of viral advertising that sets out to generate a genuine emotional reaction. The amazing part about successful flash mobs is the viral nature of the event.

For more information regarding this flash mob example, check out the original article via VectorVault.com

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  • http://twitter.com/vectorvault VECTORVAULT

    Thanks for picking this one up. It’s one of my personal favs this year.

  • http://twitter.com/giandevito Gianluca De Vito

    Now the problem could be to understand: how it can be said that this activity has immediate and measurable sales return?

    Although my question is deliberately provocative, too often, clients are looking for a thread with direct and close sales.

    This, in my opinion, is a beautiful example of what I call “brand reputation strategy”, a way to enter the consumer unconscious and insert small pieces of “positivity” which help to settle a better perception (and thus a better “biz” predisposition) to positive actions and future considerations on T-Mobile brand.

    PS. indeed this perfect running because I really like is wedged (unlike most of the guerrilla and street mktg that you see around) in a broader strategic communications campaign,
    what I meant in my previous post: “Where is the” strategic approach “to the guerrilla?”

    Please take a look here: a following T mobile welcome back (a little more subdued!)
    http://www.youtube.com/watch?v=a14rVy1_XE4&feature=player_embedded #!

    Please note the color of the piano!!

    My best compliments to Spencer McHugh!

    It would be very interesting to know what other marketing activities, the T-Mobile had enabled together with this “flash”, and with what level of originality.

    Originality is the scarcest resource!
    How much are you bothered by the usual “pusher” of credit cards at airports?

    will surprise almost as red immediately after orange at the traffic lights!

    I know, this deserves a separate article!

    See you soon,


  • http://twitter.com/Troy_Muir Troy Muir

    Flashmobs always give me goosebumps… the genuine reactions are just priceless. :)

  • http://twitter.com/Troy_Muir Troy Muir


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