Passangers arriving at Heathrow Airport Terminal 5 were given a welcome that they would not soon forget. A flashmob of talented vocalists set the soundtrack for this T-Mobile promotion that is nothing short of infectious.
The use of flash mobs have been used by marketers since the first flash mob in 2003. For those who don’t know the term,
A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual act for a brief time, then disperse.The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. – Wikipedia
We are in an age where it is increasingly difficult for brands to make an impression that will last. This is an amazing example of viral advertising that sets out to generate a genuine emotional reaction. The amazing part about successful flash mobs is the viral nature of the event.
For more information regarding this flash mob example, check out the original article via VectorVault.com