Stella Artois Cidre Poster Ad Activated By Warm Weather

Stella Artois Cidre Poster Ad Activated By Warm Weather
69 Shares Twitter 23 Facebook 42 Google+ 1 Pin It Share 1 LinkedIn 1 StumbleUpon 1 69 Flares ×

Stella Artois Cidre took a new approach to targeted advertising with their new digital poster ad. Stella Artois partnered with communication agencies Posterscope and Liveposter to launch a real-time, weather-activated, location-based ad campaign.

The digital billboard ad has sensors that detects the changes of temperature and shows the advertisement only when it’s warm outside. This means that a different ad is shown when it’s cold outside and people are less inclined to drink beer.

Stella Artois Cidre Poster Ad Activated By Warm Weather Guerrilla Marketing Photo

via CreativeBloq

69 Shares Twitter 23 Facebook 42 Google+ 1 Pin It Share 1 LinkedIn 1 StumbleUpon 1 69 Flares ×
Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • PM Ryder Esq

    This means that a different ad is shown when it’s cold outside and people are less inclined to drink beer…

    Or Cidre… Which isn’t a beer