Itâ€™s the only act of violence thatâ€™s acceptable even in heaven. Itâ€™s also a habit that cuts across all cultures, generations, and ages.
A pillow fight used to be the centrepiece of any PJ party. Now itâ€™s being used as an international event, a romantic bonding activity, and, apparently, a fitness activity.
2mÃ¡s2 ComunicaciÃ³n went guerrilla when it gathered a group of young people at the heart of Vitoria-Gasteiz to sleep.
Itâ€™s not natural for a group of young people to gather in the park in broad daylight in a peaceful community. When you see them sleeping, itâ€™s sure to get your attention.
As cute as the scene was, sleep is the exact opposite of what they are promoting. They want people to get off their behinds and move.
When one of the members of the pack â€œwakes upâ€ and scream “Wake up! Do Professional Training”, everybody gets upâ€¦ to pillow fight.
The sight is glorious and infectious.
First, the sight of white feathers flying around is really like watching angles moving through the clouds.
Then thereâ€™s the laughter you hear from the fighters.
Third, thereâ€™s ever familiar feeling of contentment when you hit something (with a pillow). Itâ€™s therapeutic and catharticâ€¦ which is largely how you will feel when you work out.
They could have taken the straightforward route. They are there to promote working out. They could have done a public workout with a group of young people showing their guns and flat board abs. The workout part would most likely not get anyoneâ€™s attention but the guns and abs would have.
However, they opted for the â€œfunâ€ alternative. No body part had to be shown and no one had to run out of breath. They got more attention with less effort.