It’s the only act of violence that’s acceptable even in heaven. It’s also a habit that cuts across all cultures, generations, and ages.
A pillow fight used to be the centrepiece of any PJ party. Now it’s being used as an international event, a romantic bonding activity, and, apparently, a fitness activity.
2más2 Comunicación went guerrilla when it gathered a group of young people at the heart of Vitoria-Gasteiz to sleep.
It’s not natural for a group of young people to gather in the park in broad daylight in a peaceful community. When you see them sleeping, it’s sure to get your attention.
As cute as the scene was, sleep is the exact opposite of what they are promoting. They want people to get off their behinds and move.
When one of the members of the pack “wakes up” and scream “Wake up! Do Professional Training”, everybody gets up… to pillow fight.
The sight is glorious and infectious.
First, the sight of white feathers flying around is really like watching angles moving through the clouds.
Then there’s the laughter you hear from the fighters.
Third, there’s ever familiar feeling of contentment when you hit something (with a pillow). It’s therapeutic and cathartic… which is largely how you will feel when you work out.
They could have taken the straightforward route. They are there to promote working out. They could have done a public workout with a group of young people showing their guns and flat board abs. The workout part would most likely not get anyone’s attention but the guns and abs would have.
However, they opted for the “fun” alternative. No body part had to be shown and no one had to run out of breath. They got more attention with less effort.