Survive The Upcoming Mayan Apocalypse In A SEAT Leon FR

According to the ancient mayan tribe, the end of the world is set for December 21st, 2012. The Mayan Apocalypse is coming! But that doesn’t mean it’s the end of the world. At least that’s the new message SEAT is sending us with their new ambient marketing advertisement.

On Tuesday December 18th 2012 SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station. This car is full of innovations and protects it’s driver by adhering to the highest driving safety standards. Quite the getaway vehicle!

Survival candidates may sign up for the car until 20th December 2012 at 12:12 on seat.ch/maya. Should the world effectively end, the winner may keep the car.

Loved the messaging behind this one. What better way to drive safe and in style. If this bad boy could survive an end of the world apocalypse, I’d hope it could help the passengers survive in a car crash. I also love the break glass hammer on the side. Nice touch!

Advertising Agency: Saatchi & Saatchi, Zürich, Switzerland
Creative Director: Jürg Aemmer
Art Director: Frédéric Nogier
Copywriter: Felix Freese
Published: December 2012