What would you do if you saw domestic violence happening right before your eyes? Would you stop it or would you turn around and ignore it? Frauenzentrale Zurich wanted to test it and encourage people to step up and say something.
Frauenzentrale Zurich partnered with Publicis to create this unique and powerful digital display where they broadcasted individuals on the other side. On one end, they had a camera crew filming actors acting out a scene of domestic violence and the other end was mall shoppers. Mall shoppers were encourage to say something at the billboard and the domestic violence would stop.
Advertising Agency: Publicis, Zurich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Directors: Urs Schrepfer, Daniel Ahrens
Art Director: Sandy Pfuhl
Copywriter: Jan Kempter
Production Company: Markenfilm Zurich
Director: Lukas Waelli
Producer: Michael Gloor