TAM Recruits Family Members to Deliver Flight Safety Instructions

TAM Airlines partnered with Wunderman Brazil to give flight passengers a trip they would never forget. On December 31, 2014, TAM Airlines replaced the typical airplane safety video crew with that of some of the passenger’s relatives and loved ones. The slight change to the safety video added a very personal touch and spread the spirit of the holidays on this special day.

Once the passengers arrived at their destination, they were greeting with the warm embrace of their loved ones. Move aside Coca-Cola, there is a new brand in town that is spreading happiness!

TAM Recruits Family Members to Deliver Flight Safety Instructions 1


Advertising Agency: Wunderman, Brazil
Creative Directors: Paulo Sanna, Fabio Matiazzi, Rafael Palermo
Creatives: Guilherme Médici, Daniel Ogawa, Breno Amaro, Bruno Almeida, Rafael Carvalho, Daniel Ribeiro
Account Team: Patrícia Bulhões, Saulo Fusari, Carlos Eduardo Teixeira
Media: Fernanda Alcantara, Bruno Antunesa, Juliana Marino
RTVC: Rodrigo Cassino, Cléo Andrade
Producer: Vetor Filmes
Director: Coi Belluzzo
Director of Photography: Cleisson Vidal
Producers: Vandreia Ribeiro, Giovana Grigolin
Editors: Marcelo Teixeira, Poliana Martins
Post Production: Fabio Truci
Audio Producer: Timbre
Soundtrack: Leandro Santos
Account (Audio Producer): Mairena

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+