in

Telecom Company Prevents #Bendgate By Supersizing Your Pocket

By now you’ve probably heard some of the reports about some iPhone 6+ users having issues with their phones bending when placed in their pant pocket. With all the hype about the iPhone 6 and the #Bendgate trend, Dutch Telecom provider KPN felt it would be a good opportunity to reach new customers with a funny campaign. Introducing the Pocket Plus.

KPN decided to create a popup tailor while future iPhone 6 owners waited in line. People then had the option to upgrade to Pocket Plus in which the tailor would add more material to the person’s pocket so that the iPhone 6+ would fit perfectly.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+