By now you’ve probably heard some of the reports about some iPhone 6+ users having issues with their phones bending when placed in their pant pocket. With all the hype about the iPhone 6 and the #Bendgate trend, Dutch Telecom provider KPN felt it would be a good opportunity to reach new customers with a funny campaign. Introducing the Pocket Plus.
KPN decided to create a popup tailor while future iPhone 6 owners waited in line. People then had the option to upgrade to Pocket Plus in which the tailor would add more material to the person’s pocket so that the iPhone 6+ would fit perfectly.