Guerrilla Marketing
Terminix: The Living Cockroach Poster
March 28, 2011 by Ryan Lum - 0 comments
Terminix did a really good ambient advertising campaign where they put live cockroaches on a billboard and informed people walking by of the dangers cockroaches can bring to your home. The billboard featured 5,000 live cockroaches and every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun. This is a great campaign because it made people walking by stop and ask questions. It also helped to have an individual who could answer questions, inform the audience and hopefully make a conversion.
Advertising Agency: Agency: Publicis, Dallas, USA
Photos and video courtesy of David Wilson. See more pictures of this guerrilla marketing campaign here.
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