March 20, 2012 by Ryan Lum - 12 comments
Sometimes the best way to learn and improve is to analyze your mistakes. So to help you learn how best to utilize and implement QR codes, we can take a look at some REALLY bad examples of how people have used them in the past. Hopefully you can learn from these peoples mistakes!
What is this…a QR code for ants? Be sure to make it large enough to actually be scanned! This is a great example of someone who didn’t do proper testing.
**EDIT: The above code is a DataMatrix code. Thanks for the catch readers!
Probably very doubtful that a newly-wed will find a dj for their wedding by scanning a random QR code poster stuck on the side of what appears to be a metro line.
Using QR codes on a website can have its benefits. This is a perfect example of the exact opposite. Unless you want to grab your friend’s smartphone to scan the QR code displayed on your phone, this isn’t going to work. Not to mention that the QR code offers nothing but the exact same page.
An advertisement that isn’t very intriguing. Perhaps posing question would’ve been more effective.
Sure, let me stand in front of you and scan your shirt. A little ironic that the last bullet says, ‘discreet’. Pretty sure stopping in the middle of the sidewalk to scan his shirt is anything but discreet.
Just in case you miss one, you’ll have two more to aim at.
Dear marketers, please be aware of where your ad will be placed. I’m pretty sure no one wants to bend over and scan this code.
How on Earth will you ever scan this QR code? Not only do you need to open up the toilet, but also it’s at a very strange angle. Very poorly placed.
People love putting QR codes on the back of cars in hopes that someone will scan it. Other than the occasional car passenger and person walking by, this is a terrible location for QR codes. If being on the phone texting is considered dangerous, one could only imagine someone trying to get close enough to the vehicle to hold their phone and scan a code. The only code that belongs at the back of a car is a QR code that dials an ambulance..because that’s where you’ll probably end up. Not safe!
Hold still! I’m trying to scan you! Stop making it so hard.
Just in case you wanted to view the site on a smaller screen.
Awesome! Now if the poster wasn’t 300 feet underground and I could get a phone signal. Looks like whoever thought of this poster should consider finding a new job.
Have you seen any other memorable QR codes that made you cringe? Let us know!
See more great examples at http://wtfqrcodes.com/