The 80 Best Guerilla Marketing Ideas I’ve Ever Seen

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen

Images speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever SeenGuerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it. This form of marketing is desired because it often has a high ROI. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget. By being a little cleverer and more unpredictable, you challenge consumers who desire some fun in their products.

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo
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The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

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The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

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The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

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The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen Guerrilla Marketing Photo

source: blogof.francescomugnai.com

SHARE the Guerilla Marketing and Enjoy.

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

119 Comments

  1. Haha love that Kit Kat one.. gotta love guerilla marketing :P

    Great blog by the way!

  2. i love how many of these are for local small businesses; karate belt, local BBQ grill repair etc. Seen many of these in previous blogs but havent seen a few that come across very powerful via placing the right image in the right setting (i.e. image of child in the shopping cart. great way for a local grocery story to gather donations to support the hungry)

  3. I agree.. I see these as being very effective only in the right setting. Im curious as to where some of these were… I haven't seen any guerrilla marketing in my area of San Diego.

  4. where is the best of guerrilla marketing?

    this is link: Italian guerrillero… Der Doctor Guerrilla, he is a genius…

    FRESH BRAIN FOR NEW IDEAS….

    http://images.google.it/images?um=1&hl=it&tbs=i

    site: http://www.derdoctorguerrilla.com

  5. where is the best of guerrilla marketing?

    this is link: Italian guerrillero… Der Doctor Guerrilla, he is a genius…

    FRESH BRAIN FOR NEW IDEAS….

    http://images.google.it/images?um=1&hl=it&tbs=i

    site: http://www.derdoctorguerrilla.com

  6. ehi mary, have you seen this new project about Burger King?
    http://www.nonconvenzionale.com/2010/06/21/burg

    great :D

  7. Great research of GM gems. Thanks for share’n for all. Cheers. ms : )

  8. These are great ideas!! I feel inspired. THANK YOU

  9. Strategic creativity to inspire great minds!

  10. amazing!

  11. i like

  12. Great posting. We help clients pull off stunts like this every once and a while. It is great to see small business owners take initiative in their advertising in some of these ads.

    http://www.markabull.com

  13. The starving kid/shopping cart one was probably the most effective in my opinion.

  14. Ryan – just tripped into your site – raw entertainment.
    Being a life-time, practitioner of Guerrilla Marketing was drawn to
    to your headline & stuff.
    Our focus is on applying Market Warfare fundamentals to our clients’
    business needs, with an emphasis on new market/vertical industry
    devleopment, product launch campaigns, distribution channel development
    & stimulation, competitive attack campaigns, etc.
    The programs lend themselves to being fully, integrated with a blend
    of disciplined/proven approaches and a strong dose of innovation (not outrageous though).
    We authored a book titiled, “Market Warfare: Leadership & Domination Over Competitors,”
    which was endorsed by Jay Conrad Levinson – the Father of Guerrilla Marketing.
    Figure that you are up-to-speed on Jay’s historical work and contributions.

    Will keep an eye on your site for more exposure to cool stuff.

    Good Hunting!

    Ed Hawkeye Hennessy
    CEO
    Performance Marketing Group
    The Market Warfare Guy

  15. I don’t know if I would call these guerilla marketing ideas or just snappy ideas for ads, many of them billboards. So the title is a bit misleading, but the concept is fun.

  16. http://en.wikipedia.org/wiki/Guerrilla_marketing

    “The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate
    buzz
    , and consequently turn
    viral
    .”

  17. Hahaha wow this is awesome!

    ———–
    http://www.ithp.org
    24/7 news and info

  18. Hey Ryan! Awesome listing. So, I read your description of a guerrilla marketing idea and thought I would mention mine to you: The $4 Super Bowl Commercial!

    Basically, to launch it’s website, Stage Off is attempting to run the worlds first crowdfunded Super Bowl Commercial – allowing anyone to be a part of the commercial for $4! Pretty cool sounding idea.

    If you want to learn more, check out http://www.ulule.com/superbowl.

    Let me know what you think and if you have any suggestions to improve the marketing of the idea! Thanks.

  19. i just wonder how many of these ads actually generated revenue for the company? or did they just get exposure for the artist?

  20. i just wonder how many of these ads actually generated revenue for the company? or did they just get exposure for the artist?

  21. Nice Robert!

    Always interested in new guerrilla marketing ideas. Best of luck on this campaign!

    – Ryan

  22. […] Today, I am going to simply share the link to the article, “The 80 Best Guerrilla Marketing Ideas I’ve Every Seen.” […]

  23. ESPN’s football add is really cool and brilliant. What i wonder is,why Asian countries don’t go more into guerrilla marketing. I see only McD and Nivea’s add as t.v commercial. Maybe its time to change to something more innovative rather than t.v. commercials and billboards.
    i am doing my thesis on guerrilla marketing and its very much interesting than i thought! 

  24. Yes its fun and i agree with you sir but what i think is,companies change the style of guerrilla marketing in order to adapt globalisation. During the 1986, guerrilla warfare was a mean of marketing for small companies as its cheaper but today its expensive and definitely big companies are adapting it.it was word of mouth marketing to spread the information about the service or goods but now, the billboard of dog (for an example)  we saw in the row of pix, is done because it reaches people quickly and more direct.

  25. Yes these are amazing….the best one I have seen to date HAS to be JC Johnson promoting his  2011 best selling book Woman Vs Womaniser   
    http://www.womanvswomaniser.com

  26. Woow! Just wow! Unbelievable collection of some of the best marketing ideas out there. Some of these ideas are puerly genius. The one with the dog and the tiny humans looking like fleas if seen from atop. That’s just unbelievably well thought, and it really goes to show that some companies don’t go just for marketing toronto, and don’t necessarily force their product in your face, but rather opt for finesse and for people that pay attention to fine details.

    I must say I’ve been pleasantly surprised by most of these. Thanks very much for this collection. Was really relaxing to browse and enjoy them.

    Only one thing remains….Give us mooore!

  27. […] Today, I am going to simply share the link to the article, “The 80 Best Guerrilla Marketing Ideas I’ve Every Seen.” […]

  28. Most of them are really amazing and creative.

  29. Good ideas to get the ball rolling. For me, Guerrilla Marketing is a
    launchpad for proverbial rockets: Each has a specified purpose and, when
    launched, continue to do their own thing. What’s important isn’t to
    wait around to see how the mission goes. You need to immediately begin
    preparing that next rocket, with a new mission. And – if you’re really
    adept – I believe that traditional marketing, in the long term can be
    avoided entirely. – Heath D. Alberts, C.E.O. – Digital Ninjas Media,
    Inc.

  30. Great post and awesomely creative marketing ideas!! Thanks for sharing … I enjoyed discovering your site.

  31. […] The 80 Best Guerilla Marketing Ideas I’ve Ever Seen | Creative Guerrilla Marketing __________________ Think Globally, Drink Locally. […]

  32. If a brand can successfully make you smile on a day that otherwise might be a little dull, then they have done their job well. These all made me smile, I now remember some brand names I have never heard before, and I will surely tell others about some of them. Marketing goals achieved, Job well done!

    http://i-adstalk.blogspot.com/

  33. A lot great work here. Amazing what the hunan mind can come up with. As with any successful campaign/program, these examples have to be tied to the larger effort of gaining awareness, causing demand and having resources in place to sell the product. If all were in place, I would assume many of these did well and had significant ROI. Getting approval from cities to do some of these, had to be difficult, though I applaud those that made that happen.

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  35. This are not guerilla marketing ideas, creative of course, but not guerilla, it costs a pretty penny this.

  36. I agree, people can pull quotes from user generated enclyclopedia but it guerilla is guerilla, it basically means it does not cost much. The above should cost a whole lot.

  37. The PSP was the most amazing. That many people staring at your product for hours an hours. Even 10 percent of that crown would turn a profit. Genius!!!

  38. Awesome examples. I want to make one by myself…

  39. Love the article. We at http://www.creativepile.com love inspiration like this. Keep it coming!

  40. hah! “need a top chop?” is my fav

  41. […] the right tool is essential to successfully marketing. Doctors can hire companies to help them know how to go about digitally marketing and using the […]

  42. […] Finalmente, les dejamos un enlace de un compilado de algunas ejecuciones de Marketing de Guerrilla para abrir paso a las ideas y creatividad: http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-guerilla-marketing-ideas-i… […]

  43. […] ne intende probabilmente più di noi e che ha creato una classifica del genere più di due anni fa: Creative Guerrilla Marketing. Più tardi, fateci un giro, ma prima guardate la nostra […]

  44. Thanks for sharing the guerrilla marketing tips it amazing. I am going to applying my new client one clover advertising ltd uk ,(http://cloveradvertisingltd.blogspot.com ).

  45. briefly idea about communicate to people with the new marketing of product it create curiosity to words a new product people desire to see what is thing which they have seeing ……… awesome

  46. totally agree

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  49. Gurrilla Marketing becomes increasingly important in marketers’ media distribution. It serves as the most direct way of communicating visually creative thoughts.

  50. […] speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible […]

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  52. […] Examples of great eye catching marketing images […]

  53. […] it sounds hard, and probably partly because people don’t know what that means. Check out this link to start. Quite frankly, the author of this article has put together little the […]

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  55. […] it sounds hard, and probably partly because people don’t know what that means. Check out this link to start. Quite frankly, the author of this article has put together little the […]

  56. […] The 80 Best Guerilla Marketing Ideas I’ve Ever Seen – Creativeguerillamarketing.com […]

  57. […] 6. Advertise creatively. Unfortunately there is no easy recipe or formula for this, but there are some examples of people/companies who have done this successfully. The key is to represent what you are trying to sell/advertise in a way that’s both different and still intuitive (not to mention public and often witty). […]

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  60. […] a link to your business hereDo you offer this service? Put a link to your business hereFantastic ‘Go Guerrilla’ ideasDo you offer this service? Put a link to your business hereDo you offer this service? Put a […]

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  62. Thank you for the work we need to explain more about each picture “goal and the letter is how to create”

  63. […] While spending another late night browsing through sites on the internet, I came across a blog posting on a guerrilla marketing site. Believe me, some of these great ideas will make you laugh out loud. Enjoy! Guerrilla Marketing […]

  64. […] you’re consider guerrilla marketing to promote your business, check out some of the recently popular guerrilla marketing ideas and this list of low-budget guerrilla marketing […]

  65. […] the campaigns promoting films are the ones that interest us most, but check out this list of other creative guerrilla marketing strategies. We especially love the fake stairs promoting NATIONAL TREASURE and the little mouse-holes used to […]

  66. wonderful method adopted to showcase a product, well i think not all the add where effective enough, and even this methods seems to be expensive.

  67. […] creative, they can be very inexpensive. And stickers are a popular medium to use. Check out 80 of the best marketing campaigns, many done simply through the innovative use of […]

  68. […] are some fantastic ways to get noticed in an unofficial capacity. Have a look at this fantastic blog for some brilliant […]

  69. […] Take a look at more interesting guerrilla marketing campaigns. […]

  70. […] Some oldies, but goodies! […]

  71. […] Some oldies, but goodies! […]

  72. […] how often do you see this, this, this, or these? Delivering a message like this not only guarantees a much higher rate of return, but also gets […]

  73. […] impression, and pop up where and when people least expect them. I recommend to have a look at this link for some great examples of guerilla marketing campaigns […]

  74. At http://www.loyaltyworks.com we are redesigning our website. I would like to send out virally and get input on how to improve our new version before it goes live. I was thinking of giving a ipad for the best comments.
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  76. Thanks for the wonderful ideas. Really worth looking at each one of them. The shopping basket one is really heart breaking. Curious to know how much effect this had on the specific campaign.

  77. Great post I keep coming back to.

  78. […] are many great guerrilla campaigns at the Creative Guerrilla Marketing website and you can check them out to get inspiration. The best ideas are daring and ones that really make […]

  79. […] site 1 […]

  80. […] 80 must-see guerrilla marketing ads […]

  81. […] speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. Guerrilla Marketing (Guerilla Marketing) takes consumers by surprise, makes an indelible […]

  82. […] L. (2010)The 80 Best Guerilla Marketing Ideas I’ve Ever Seen. [Online] Available from :http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-guerilla-marketing-ideas-i… Accessed on 16 October 2013] Paul S. Guerrilla Marketing 101. [Online] Available […]

  83. […] promotions and guerilla marketing are like salt and pepper elements to an integrated marketing plan. Sprinkle some in when you can […]

  84. […] through a picture of a man in pain on the banner advertising Ibuprofen. Please see these examples here. The Fitness First chain turned the seat at a bus stop into a weight scales and the weight was […]

  85. […] The 80 Best Guerilla Marketing Ideas I’ve ever seen by CreativeGuerrillaMarketing.com […]

  86. […] the campaigns promoting films are the ones that interest us most, but check out this list of other creative guerrilla marketing strategies. We especially love the fake stairs promoting NATIONAL TREASURE and the little mouse-holes used to […]

  87. […] I’m not going to say much about guerrilla marketing, other than direct you to this post. […]

  88. […] speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. GuerrillaMarketing (Guerilla Marketing) takes consumers by surprise, makes an indelible […]

  89. This is not guerrilla marketing you fucking idiot. It is very expensive regular advertisement that perhaps is a bit different in it’s approach – creating an more vivid picture rather than just showing a product with a direction or link to a store. Your just a lazy person. This is an insult to real guerrilla marketing done by creative but struggling business finding a way out of a roadblock. Wow, you are one stupid motherfucker. And yes, I am overdoing it a bit, but it’s fun.

  90. Great! I want to marketing with image for my site http://www.mangquangbathuonghieu.com

  91. […] Creative Guerrilla Marketing […]

  92. […] at places of public interest. Depending on how brave you are, you might even want to explore a few guerrilla marketing ploys just for the fun of […]

  93. […] The 80 Best Guerilla Marketing Ideas I've Ever Seen http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-guerilla-marketing-ideas-ive-ever-seen/ Mar 14, 2010 … These are the 80 best guerilla marketing examples / ideas I have ever seen. If you are looking for Gorilla, Guerilla, Guerrilla Marketing … […]

  94. […] overlook direct marketing; it’s a strong tactic to run in tandem with your Internet marketing. You can impart […]

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  98. […] aici 80 de idei de guerilla marketing. Cum te poti promova? Inspira-te: originalitate, prospetime, mesaj […]

  99. […] speak louder than words. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. GuerrillaMarketing (Guerilla Marketing) takes consumers by surprise, makes an indelible […]

  100. […] The most successful guerrilla marketing campaigns are usually those that are surprising enough that they make a lasting impression and create buzz. However, small-business owners should be careful not to risk more than they can afford to lose. Landing one’s business in legal hot water or tarnishing its name is not the goal here. So before deploying your guerrilla marketing campaign, make sure you’ve carefully considered the variables, and you’ve gotten opinions from at least a few trusted advisers. […]

  101. […] Ed ora, un piccolo assaggio di cos’è questo famoso Guerrilla Marketing: CLICCA QUI […]

  102. […] The 80 Best Guerilla Marketing Ideas I’ve Ever Seen – These are the 80 best guerilla marketing examples / ideas I have ever seen. If you are looking for Gorilla, Guerilla, Guerrilla Marketing Examples, you found it […]

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  105. Interesting article ! Street marketing is an exciting and inexhaustible topic, for additional informations about this subject, I suggest this article : http://www.leeroy.ca/en/inspirations/best-street-marketing-campaigns-inspiration/

    Enjoy the reading!
    Marie

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  109. […] guerrilla marketing aspect of promotion, the classics can still be quite effective. Many of “The 80 Best Guerrilla Marketing Ideas” in an article on creativeguerrillamarketing.com capitalize on the use of fresh paint in […]

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