The Awesome Traveling Machine (ATM)

The Awesome Traveling Machine (ATM)
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We’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first ATM specifically designed to be impossible to ignore.

Advertising agency FP7 came up with this creative guerrilla marketing campaign in Dubai where they put wheels on an ATM. It’s a fun prank style marketing campaign that certainly gained the attention of everyone hoping to withdraw money. Imagine waiting for the elevator when an ATM comes out instead of people.

What do you think of this campaign?

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+