May 20, 2010 by Ryan Lum - 2 comments
Warning: The following post contains graphic images and does not reflect the views of the blog. Here you will find some of the world’s most Risqué Ambient Advertising Examples. We are always told that sex sells…what do you think? Are these effective guerrilla marketing campaign examples? Let us know if you find anything else that wasn’t mentioned in this article!




Hombre magazine. That’s us.
The double page spread was glued together and had to be forced apart to see the ad

When rain hits the outdoor the white top layer of the paper becomes transparent.

“Look your best.”
Bustop is a lingerie shop. If I understand the ad correctly it’s a vertical banner of about 2 stories high. It has a printed banner with a cloths attached to it which probably either moves by the wind or some strings are attached to it and is blown away once in a while.
Kodak: Assvertising

On a photo convention in Kiev, Ukraine Kodak practiced assvertising by hiring at least two girls in ridiculously short skirts to roam around and drop their pens from time to time. And, yes it’s a Kodak logo on her panty.
Maxim: Google Earth

The only magazine big enough to be seen from space — and only in Vegas!
If you download the .kml file, you can see for yourself on Google Earth that this is an actual installation in the desert. Maxim is not the first company using satellite imagery as a medium. Target did the same before with just a logo. Still, I don’t think the medium is used in a smart enough way.

Examine regularly
To raise public awareness of breast cancer, special mouse pads were placed in select internet cafes across Hong Kong — promoting the importance of early detection through self-examination.

On it’s 5th birthday Paparazzi magazine and Publicis Graffiti Argentina made this action in the most popular night clubs in Buenos Aires, where paparazzi always are looking for exclusive photos. The sun protectors where placed in all the cars at the clubs parking. The girls shown are famous in Argentina.


The Axe Effect

Let us keep on dreaming of a better world.
Merchandising idea for Ché Men’s Magazine cross-media campaign, a real duvet and two pillow covers.


Be inspired this Valentine’s day. Bendon lingerie
This street installation appeared on poles outside Bendon Lingerie stores the day before and on Valentines Day

Regular billboard that is made to look like a tri-vision.








Press to Relax. Shiatsu Kofukan.
The Poster has two sheets of bubble wrap behind it.



I’ll read it.I’ll have it read to me.
To promote a new book about gay lifestyle, special handkerchiefs were worn by a promotion team and handed out to passers-by. A colored handkerchief in a back pocket indicates the wearer’s sexual preferences. It also tells if he wants to play an active or passive part in the lovemaking


Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks). We use double sided page with just one big simple close-up image: man’s bottom. When you open the magazine, you’ll just pull out (from the middle of the ass) the ordinary business card with headline: This is the only time we are getting into your ass.


