May 8, 2012 by Nadine Myrick - 0 comments
Guerilla marketing is to come up with a marketing and promotional campaign that is creative, original, affordable and most importantly east to carry out. it is done with an intent to promise your existing customers as well as prospects only what you can provide but also giving them something more than what you committed originally to them. If all of this goes well, you will be able to drive more and more customers to your business which will eventually lead you to have increased sales and grow your brand easily.
If you are considering putting together an impressive and striking guerrilla marketing campaign, following are some of the vital tips that you need to be aware of. Follow them properly and you will be able to accomplish great impact.
First and foremost, you are required to know who your target market is. As a matter of fact, every single marketing or promotional campaign initiates with this information. You are required to identify who your targeted audience is so that you know what their preferences and needs are and you provide them with the required items or services. You can not simply create any marketing material you consider and blame the particular item in the end if the campaign does not turn out to be successful. For instance, if you do poster printing or business cards, you need to figure out what really attracts your customers so that you can come up with such designs that are appropriate as per their needs.
It would be good on your part if you have been able to find answers to the vital questions to make sure that your campaign is effective:
Finding answers to all of these questions will be helping you create a focused marketing strategy that will be encouraging people to take advantage of what you are offering them.
You need to make sure that the items or services you are offering are compelling for people to make an action all the time. Do not distribute items in the market that will not generate immediate action. If you will, you are simply going to waste your money but your time as well. It is important for you to include an appealing offer which would be helpful for you to motivate them to respond at once. Remember, the better the offer is, the better response you will get. You can have discounts, coupons or even freebies that would help you generate response immediately.
While you are considering guerrilla marketing, you are required to step up your campaign. You should not feel shy with your elevator speech or sales message. The focal point is to get your brand noticed right away so your marketing strategy would be effective.
If you have not been able to generate funds or increase sales via your initial campaign, it is time when you should switch your strategy. Look for something else that is relevant but requires less investment but would let cash flow into your business. This may require unconventional and unique tactics but they should not be anything against the norms. Guerilla marketing is not going to be a tough task for you, but you need to make sure that you are getting it all right. Once it does, you will be able to see a boost in your sales, eventually growing your brand.