October 30, 2013 by Ryan Lum - 5 comments
Popular toy store chain, Toys “R” Us, decided to surprise an unknowing busload of children in a recent prankvertising campaign in which they convinced a group of school kids that they were going on a field trip to learn about plants and instead took them to Toys “R” Us for a fun day trip.
A hidden camera captured the school kids enthusiasm upon learning that they were going to a toy store instead of going to learn about plants. The toy store chain even promised each child one toy as a gift at the end of the day.
“It’s very real,” Peter Reiner, svp of marketing for Toys “R” Us, told Adweek. “Our campaign theme is around ‘wish.’ You’ll see us use that theme throughout our campaign. We are that one-stop shop for moms and dads. So we make it easy for them to be the holiday hero.”
This advertising is the first of many as the toy store chain is introducing a new campaign called, #WishinAccomplished.