Toys “R” Us Pranks A Busload Of Kids With Happy Ending

Toys “R” Us Pranks A Busload Of Kids With Happy Ending
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Popular toy store chain, Toys “R” Us, decided to surprise an unknowing busload of children in a recent prankvertising campaign in which they convinced a group of school kids that they were going on a field trip to learn about plants and instead took them to Toys “R” Us for a fun day trip.

A hidden camera captured the school kids enthusiasm upon learning that they were going to a toy store instead of going to learn about plants. The toy store chain even promised each child one toy as a gift at the end of the day.

“It’s very real,” Peter Reiner, svp of marketing for Toys “R” Us, told Adweek. “Our campaign theme is around ‘wish.’ You’ll see us use that theme throughout our campaign. We are that one-stop shop for moms and dads. So we make it easy for them to be the holiday hero.”

This advertising is the first of many as the toy store chain is introducing a new campaign called, #WishinAccomplished.

via Adweek

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • https://www.facebook.com/adam.sturney Adam Sturney

    Choice of words was… poor to say the least. Happy ending is saved for the dirty couch in LA porn offices.

  • https://www.facebook.com/adam.sturney Adam Sturney

    Choice of words was… poor to say the least. Happy ending is saved for the dirty couch in LA porn offices.

  • https://www.facebook.com/CreativeGuerrillaMarketing Creative Guerrilla Marketing

    haha oh my!

  • https://www.facebook.com/CreativeGuerrillaMarketing Creative Guerrilla Marketing

    haha oh my!

  • Jordan Westley Burkhart

    Does anyone know what agency made this trash?