Tunisie Telecom Offers Beachgoers Free WiFi In Exchange For Trash

In Tunisia, trash on the beach is a huge problem. Some beachgoers enjoy the beach, but end up leaving their trash for someone else to pick up. To preserve the beach for future generations, Tunisie Telecom decided to create a unique hotspot to help encourage people to pick up after themselves.

Tunisie Telecom created a unique WiFi hotspot that provided free mobile internet once a certain amount of trash was picked up from the beach and placed a bin that converted weight of trash to amount of free internet.

Tunisie Telecom Beach Wifi 1 Tunisie Telecom Beach Wifi 2 Tunisie Telecom Beach Wifi 3

Advertising Agency: Mindshare / Infochallenge, Tunisia
Production: Antworks
Technology: Tunisie Télécom / DataGrinders

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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