In Tunisia, trash on the beach is a huge problem. Some beachgoers enjoy the beach, but end up leaving their trash for someone else to pick up. To preserve the beach for future generations, Tunisie Telecom decided to create a unique hotspot to help encourage people to pick up after themselves.
Tunisie Telecom created a unique WiFi hotspot that provided free mobile internet once a certain amount of trash was picked up from the beach and placed a bin that converted weight of trash to amount of free internet.
Advertising Agency: Mindshare / Infochallenge, Tunisia
Technology: Tunisie TÃ©lÃ©com / DataGrinders