Unicef Tap Project Discourages Mobile Phone Use for Good

Mobile phone usage is increasing with every minute. We use it in our everyday lives for multiple purposes. As soon as we wake up in the morning, some use it too check their social networks and catch up on communication. According to a recent study, “75% of Americans bring their phones into the bathroom.” It’s without a doubt that mobile phones have become a necessary tool that is used in our everyday lives. Although it is great for keeping up to date with friends and family, doing business and learning what’s going on in the world, it’s terrible for real-life interactions. Unicef hopes to change that.

SEE ALSO: UNICEF Sells Dirty Water in Guerrilla Marketing Campaign

The Unicef Tap Project is a unique mobile website that discourages mobile phone users from touching their phones. For every 10 minutes you don’t touch your phone, sponsors of the Tap Project can provide one day of clean water for a child in need.

Yesterday, Unicef USA reported that over 65 million minutes were spent away from our mobile phones due to the #TapProject.

What an amazing project for a great cause!

Take the challenge by visiting on your mobile phone.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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