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Walking Dead Creates Pop-up Shop Where Customers Pay With Their Own Blood

Imagine walking into a store, finding some awesome gifts for a friend then heading to the cash register only to hear they don’t accept cash; however, they’ll gladly accept your blood.

Well that’s just what the hit tv show, The Walking Dead, did to promote their upcoming 4th season. With the help of Torke+CC and The Portuguese National Blood Bank Institute, FOX created this awesome pop-up shop to surprise their fans. The Portuguese National Blood Bank saw blood donations go up 571% compared to the previous year, and 67% of those people were first time donors. The tv show also saw a 17% increase in viewership.

This is a great example of a campaign that accomplishes several things at once, which makes it an overall winner in our book. So, would you donate blood for some cool The Walking Dead schwag?

Walking Dead Popup Store 1 Walking Dead Popup Store 2  Walking Dead Popup Store 4

Credits

Agency: Torke+CC
Client: FOX Portugal
Creative Direction: André Rabanea, Hugo Tornelo, Pedro Alegria, Rodrigo Rodrigues
Creative: Rafa Kaminart, Gabriele Donada, Thomas Lambert
Art Director: Joao Pereira, Rui Santos, Daniel Machado
Copywriter: Nuno Trindade
Planner: Mariana Malanconi

[ via PSFK ]

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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