WaterStencils™ – Walk This Way to Woo

WaterStencils™ – Walk This Way to Woo

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

CREDIT: gogorillamedia


Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+