WaterStencils™ – Walk This Way to Woo

WaterStencils™ – Walk This Way to Woo

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

CREDIT: gogorillamedia

WaterStencils™   Walk This Way to Woo Guerrilla Marketing Photo
WaterStencils™   Walk This Way to Woo Guerrilla Marketing Photo

WaterStencils™   Walk This Way to Woo Guerrilla Marketing PhotoWaterStencils™   Walk This Way to Woo Guerrilla Marketing Photo

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+