What is Ambient Advertising?

What is Ambient Advertising?

okcupid.com: Cupid's Arrows

Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. These kinds of ads often make someone think about a certain place or thing differently.

Griffin's Boxing & Fitness: Alarm Bell

A common trend we see in ambient advertising is taking an object and making it in larger or smaller scale. When we see something is is either abnormally large or small, we can’t help but to stop and gander. It’s a great way to raise curiosity and get the person to come and take a closer look.

Scotch-Brite, a 3M group brand called on the agency Havas Sports & Entertainment, placed a large version of their product on the side of a building near the legendary Santiago Bernabeu stadium in Madrid.

Credit: Paper Planes

As we mentioned earlier, it’s not just about placing something unusual outside. Ambient media can be found anywhere! This example is from Kvällspressen Impact, one of Sweden’s biggest and oldest advertising packages. The challenge was to find a new alternative marketing strategy. Welcome urinal advertising! See the case study below for all the other creative ambient advertisements they ran with this campaign.

Kvällspressen Impact: A really unalternative media, Urinal

So that’s ambient advertising. It can be shocking, surprising or funny! It can be found anywhere and everywhere. It’s about creating a new way of thinking. So go out and get your agency doing some creative ambient advertising and let us know! Creative Guerrilla Marketing is always looking for the latest in creative advertising and marketing! Below you can find some other great examples of ambient advertising to help inspire your next project.



See more great ambient advertising examples here


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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


  1. Love the McDonald’s french fries ad!

  2. The Copy & More one is brilliant! Thanks for posting.

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  5. […] More about Ambient Advertising: http://www.creativeguerrillamarketing.com/guerrilla-marketing/what-is-ambient-advertising/ […]

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  7. Nice example of ambient promotional marketing in Savognin (Swiss): http://www.youtube.com/watch?v=EHUkgp6oepw

  8. […] audiences tend to respond better to digital and new media (e.g. banner ads, YouTube videos, ambient or guerilla, etc.). Each medium has its own nuances (i.e. billboards should have no more than 8 words for […]

  9. […] content marketing is a little akin to ambient advertising, something that’s been around the British advertising agency circles since the early 2000s. […]

  10. […] ambient, environmental, or available light in photography behaved and that word, ambient, led me to ambient marketing or ambient media. At home, during dinner,  the tv is a box that fills the house with ambient […]

  11. […] consider that ambient advertising plays an crucial role in advertising field. Ambient is the practice of placing ads in an environment […]

  12. […] ambient advertising is about displaying ads at unusual and unexpected places. According to Ryan Lum, choosing appropriate media format and integrating effective information are the keys of planning a […]

  13. […] businesses who try their hand at ambient advertising experience expensive problems with their campaigns. Most of the time these become helpful […]

  14. […] What is Ambient Advertising? […]

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