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Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake

One day Google was handing out free cupcakes from a truck in Austin, TX to people who were using Google Photos or wanted to try it. People walking by could claim a free cupcake and pay for it with a photo. Enter Zappos.

Zappos decided to walk straight up to the Google cupcake truck and planted their #PayWithACupcake box. The idea? It’s simple. Put a cupcake in the slot and get a reward. People then started funneling from the Google truck to the Zappos box to get cool rewards like watches, headphones, sunglasses, backpacks and gift cards. They even got some people from the Google truck to walk over and deposit some cupcakes.

Bold move Zappos.

Zappos Pay With Cupcake Campaign Challenge Google 3

Zappos Pay With Cupcake Campaign Challenge Google 2 Zappos Pay With Cupcake Campaign Challenge Google 1

Credits

Google was handing out cupcakes from a truck in Austin, TX to people who were using Google Photos. Zappos showed-up by surprise in a cardboard box and started handing out gifts to people who would drop the Google cupcake into a slot on the box. Gifts included watches, headphones, sunglasses, backpacks and gift cards.

Advertising Agency: Mullen Lowe, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Directors: Lisa Mathisen, Nick Mathisen
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Content Producer: Eric Skvirsky
Senior Content Producer: Aubrey Hayden
Assistant Editor: Libby Ryerson
Animator: Eric Ko
Group Account Director: Kelly Burke
Account Director: Megan Oxland
Account Supervisor: Alexandra Martin
Account Executive: Meaghan Quinn

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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