Italian Anti-HIV Campaign Places QR Code On Toilet Paper

Italian Anti-HIV Campaign Places QR Code On Toilet Paper
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According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. New researches show that HIV transmission increased among Italian woman in recent years. What better time to talk to women than the International Women’s Day?

On March 8th, Italian HIV awareness charity Sieropositivo decided to print QR codes on toilet paper and placed the rolls in women’s rooms at trendy clubs in Rome and Milan.

Women who visit those lavatories will encounter toilet paper rolls printed with the question, “When you use a public restroom do you fear diseases? What about when you have sex?” To further explore the topic, there’s a QR code leading to this #ToiletThink site.

It’s pretty clear that many people use their cellphones while on the toilet and pass time (among other things). This is a great placement of a QR code where many people will have their phones ready and are possibly looking for something new to interact with.

Will it work? What do you think?

WARNING: Campaign Video NSFW

Video shows what may occur in the women’s bathroom.

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+