Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a big fuss everywhere. They are always on the move and mobile phones have been part of their daily lives. For some, they can’t even last a day without their phone and even in doing transactions, they greatly rely on their phones. Given these points, mobile technology plays a great role in the lives of Millennials. It could be a key to a successful marketing that would draw every Millennial into your business or the brand that you offer. Here are five must learn strategies to make your marketing campaign effective.
1. Consider Compatibility
In this digital age, more and more gadgets are being invented. It is important that every marketing campaign should be compatible to all mobile devices that millennial consumers are using. Consider going mobile-friendly while ensuring marketing materials’ compatibility. It’ll make it easier for Millennials to get a hold of what you have to offer without worrying about technical issues. Aside from that, make it a habit to keep your materials updated considering device innovations that may be developed. Compatibility concerns can push customers away, so be careful.
2. Take Advantage of Social Media
Millennials are also known to have an active social media lifestyle. Connecting and engaging with them on social media sites will give every business an edge among the rest. No matter what platform your consumer is using, it’s essential that you find where they devote their time and make opportunities for engagement. Utilizing the power of social media is one of the best ways to build brand awareness and create interest among their community. Sharing special deals and promotions, requesting to share their selfie using your product or asking their opinions are few of the things you could do to spark their interest.
3. Develop An App
One of the things to best put mobile technology into effective use is to develop an app. According to a survey, 72% of Millennials are inclined to download a branded app on their smartphone or tablet. Given this, your business will have an advantage if you provide Millennials with what they want and need for their phones. This way, it would be easier for them to gain access to your business and it will be convenient for them to do transactions. It’s an enjoyable option that could attract their attention towards your brand or business.
4. Deliver Coupons via SMS
Millennials are more likely to respond to promos, special offers and of course coupons. In delivering coupons though, ensure to provide convenience by sending coupons via SMS. Mobile phones are the most relevant engagement channel, given the fact that almost all of Millennials have one. It’s also part of sending a notification without annoying consumers. Aside from that, you can also use QR codes to provide paperless customer experience. Indeed, digital coupons draw in customers and it’s a customized technique to reach out to them in this smartphone era.
Mobile technology continues to evolve especially in this digital age while Millennials have great power in this generation. The convergence these two could help build a venue for success. Start taking all the opportunities today and take your mobile marketing campaign to a whole new level!
April is an Editor at Scoopfed and a contributor at Hubpages. She is also a writer at Thought Catalog. Writing articles has been her passion and she loves to motivate and inspire people. She is a huge fan of Game of Thrones and hasn’t missed a single episode since the show began in 2011. In her spare time, she is fond of reading John Green Novels, playing online games and playing guitar. You can reach her on Facebook or have a little conversation in Twitter.