Organic search engine marketing can be slow and tedious and it is certainly worth the effort. But if you want to maximize your internet marketing you must also embrace Pay Per Click. Do you use Google Adwords, Facebook Ads, or Bing’s Pay Per Click program? I have driven traffic to websites with Google Adwords. I’ve increased “Page Likes” using Facebook Ads. No matter how you stack it, Pay Per Click or Pay Per Impressions is key for your business.
So it only makes sense that Mobile Pay Per Click (MPPC) is on the rise. MPPC is about targeting only mobile devices for your key words and terms. If you log in to your Google Adwords account, you can see the option to target smartphones and devices. You’ll also note, in Google’s instructional video about MPPC, that they want you to send the searcher to your mobile website. Duh!
There are three ways to do MPPC. You can buy clicks on the Mobile Web when people search your terms. You can also choose the option of Google’s Display network. The Display Network is made up of content providers and publishers who partner with Google and sell ads on their mobile sites. The Display network will match your ads keywords to the proper audience.
You can extend your Mobile Ads with location information and a “click to call option.” Just be aware the click to call function will add a few dollars to your investment.
The key take away here is to get started. It’s amazing how the CPC (cost per click) is so much less for mobile only campaigns. One of my campaigns is getting clicks for as little as nine cents. That’s insane!
Log in to your account or create a Google Adwords account. Start a new campaign and choose “Mobile Devices.” Then, be sure you have a “Mobile Landing Page” ready to scoop up the traffic.
Your Mobile Landing page should contain all of the best practices of a traditional landing page. Make sure the page is relevant to the keywords and the ad. Offer some good information and be sure to end with a call to action so those clicks turn into leads for you.