Mobile Marketing

Malaysia “A Minute of Silence” Mobile Campaign

If you’re Malaysian, 2014 has been a seriously challenging year. With the MH370 tragedy occurring in early March, and the devastating MH17 crash occurring in mid-July, the entire country has been in a state of shock and mourning. It seems like...

The Mobile Advantage of Guerrilla Marketing

Ever since the concept of guerrilla marketing was coined by Jay Conrad Levinson back in 1984, the practice of using low-cost, high-exposure experimental advertising has continued to increase its popularity. Everything from graffiti bombing to flyer...

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a...

The world’s smallest Tesco

We feel like we should preface this by saying that even the best ideas can be ruined by sub-standard execution. And unfortunately in an age when some of the brightest marketing minds are achieving the most viral reach thanks to the internet, those...

How To Use Mobile Marketing To Increase Retention

You’ve done your job and convinced the customer to complete the transaction. Now how do you keep them coming back for more? Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy....

Unconventional Apps: Mobile Marketing Examples

Whether you run a mom-and-pop store or a sprawling retail enterprise, integrating mobile apps into your business’ marketing strategy is a smart move. Since most apps don’t do much beyond wrap a mobile browser in app form and take users...

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