QR Code Beer for Singles

QR Code Beer for Singles

QR Code Beer for Singles Guerrilla Marketing Photo

It’s a cliché really… that old saying that people go to bars to get picked up or look for someone to pick up but it’s also puzzling how some men (or women) simply don’t know how to get it done even after hundreds and hundreds of years of this prevailing tradition.

I guess it is that need that prompted Harry’s, a bar in Singapore, to give the guys a little push through the use of an overuse, misused and abused technology – the QR Code.

What They Did

Anyone who enters the bar and finds someone they want to talk with but can’t find the guts to approach, can buy a bottle of beer with a QR code in it. They need to scan the code and type in a message. The bottle will then be delivered to the other party. The other person has to scan the code to get message.

The Result

Alright, Harry’s wasn’t really doing men a public service. They were really out to sell more beers because they are a bar, after all. They particularly wanted to double their sales during happy hour. They couldn’t expand the bar so they simply had to make existing  customers buy more beers.

They succeeded. There are, however, no reports on how many ended up getting married.

The Lesson

It’s never the technology, it’s always how you use the technology. There have been far too many companies who have used QR Codes to drive customers to their points of sale but very few actually know how to make the technology work for them. Harry’s is one of those few that understand how technologies and commodities are supposed to connect people and build relationships. Once you achieve that, sales will follow.

Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago. She is also a screenplay writer with several full length movies under her belt.

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