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QR Code Exhibition – What is the future of QR Codes?

Deriş Patent wanted to use their booth in the International Brand Conference to:

  • Establish their expertise
  • Establish their relevance to the younger market
  • Collect data
  • Draw the audience for a more active and intimate interaction with their brand

All in the QR Code

They didn’t come up with anything ground breaking. They put it all on the QR Codes. They filled their booth with framed QR codes. They also  had people put QR codes on boxes on their heads go around the venue.

It’s Quick and there is Variety

The one great thing about the strategy is the variety they offered. Since people need to only take a shot of the QR code, move out of the booth and get whatever it is they are supposed to get, it allows them to draw more people to their booth. The traffic moves fast which doesn’t frustrate people. There are also a lot of QR Codes hanging around which means they can go back over and over and still have different experiences.

It also helps that there is nothing complicated about the whole process. You take a photo of the code and watch your phone send you the message that you’re supposed to get. It’s pretty much a one-step process and the reward is instant. All you need to do is take a photo and you will get the reward. It’s not all up to chances, it’s not even up to skill. The reward is handed to you.

QR Gallery

Results and Lessons

There are four things marketers need to pick up from the whole effort:

You don’t need a super creative concept to draw people to your campaign and that’s the first lesson. All you need to do is:

  • Provide variety in lieu of creativity. If you think you don’t have one big theme, give the audience a lot of options
  • Make it simple. Don’t go giving out a car because there are a lot of people who are turned off by “luck”. If you want to give them something, give it to them with not conditions
  • Device a way on how to make it convenient for people to hang around your product or brand

Get those four down and you are on your way to one of the most rewarding even concept you will ever have.

More information can be found here.

Credits

Client: Deriş Patent

Agency : No Comment (www.nocomment.com.tr)

Written by Xath Cruz

Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago. She is also a screenplay writer with several full length movies under her belt.

One Comment

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  1. Interesting idea with the use of QR Codes at events. Definitely something that I have not seen yet. However, over the last couple of years, I personally have seen a decline in the use of QR Codes. However, I would agree that the use of QR codes at niche events such as trade shows for example can prove to be extremely successful. However, maybe smart phones and devices could have an integrated app on IOS and Andriods which would see a mass effect on the use of QR codes. A lot of device users, have drilled their consumption time very low – which is why the success of Vines over the web has boomed. Thanks Xath!

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