Listen To A Song, Help Hearing-Impaired Children
- January 23, 2013 by Ryan LumSound Seekers is an organization dedicated to helping deaf children in the poorest communities of the developing world. Two interns on BBH London's creative internship programme - BBH Barn - have... Read More
Coca-Cola’s ‘Choose-Your-Own-Adventure’ Super Bowl Campaign
- January 23, 2013 by Ryan LumLast year, Coca-Cola's Polar Bowl became one of the most talked about campaigns of the Super Bowl. Now, it's hoping to duplicate that success and do something its executives call "gamify the... Read More
How UNICEF Is Using Pinterest
- January 22, 2013 by Xath CruzFor as long as humanity remains a visual race, people will always want to look and watch more than read. This is the one fact that many brands and products have abused, misused and overused.... Read More
How QR Code Marketing Helps Find Missing Children
- January 21, 2013 by Ryan LumMissing Children Argentina receives an average of 3 calls a day from people reporting missing children. The issue that they saw was that the people reporting the issues were not involved with the... Read More
The Success of Character-driving Marketing
- January 19, 2013 by Brooke SamsoniteIn a 2011 Volkswagen commercial, a child impersonating Darth Vader walks through a suburban house attempting to use “The Force” to control a dog, a sandwich and – finally – a Volkswagen... Read More
The Keys to Successful Viral Video Marketing
- January 18, 2013 by Aaron WarnockCreating viral content is easy, but getting it to go viral is very difficult. The results are so unpredictable, which is why so many viral videos go viral by accident. Many companies have created... Read More
McDonald’s Augmented Reality App Shows Whats Inside Your Meal
- January 17, 2013 by Ryan LumMcDonalds has been known for several things: happy meals, golden french fries and unhealthy fast food are just some of what comes to mind. McDonalds has been known for their unhealthy fast food... Read More
Acer’s Street Team Goes to The Moon
- January 17, 2013 by Xath CruzMuch as we try, there really is no better way to advertise and sell a product but to get your product directly on the hands of your consumer. It’s the most basic sales and marketing strategy... Read More
Why Lynx’s Sequel to Axe’s Viral Hit, ‘Wash Your Balls’, Failed
- January 16, 2013 by Ryan LumBack in 2010, Axe released a video that racked up over 3 million views. It received the most buzz of any viral video advertisement that year. The "Wash Your Balls" video was a fake infomercial... Read More
[VIRAL] How Two Sisters Used Facebook to Get a Puppy
- January 15, 2013 by Ryan LumSometimes all it takes is a simple idea for something to go viral. Here is a story of two girls trying to get their father, Ryan Cordell, to buy them a puppy. “Hi, We’re two sisters and we... Read More
