Coca-Cola company has done it again. We've all seen the famous 'Happiness Vending Machine' where students were awarded free Coke with an added twist. This unique vending machine not only... Read More
Mexx, a woman's clothing store, is opening a new store in Zürich, Switzerland. With the help of marketing agency hipeak BTL, they ran a street guerrilla marketing campaign in which they pulled... Read More
For an exclusive change to win tickets to the new 007 movie, Skyfall, Coke Zero placed a unique vending machine that was activated by people buying Coke Zero. The moment the person accepts the... Read More
When you think about guerrilla marketing, what do you think about? Probably something low-cost, unconventional, and localized. Something that you know will make a big splash on a small budget.... Read More
Oktoberfest, a 16-day festival held in Munich, Bavaria, Germany is a festival to celebrate beer. Millions of people from all around the world come to Munich to partake in Oktoberfest and binge... Read More
The Science World museum in Vancouver, Canada in collaboration with Rethink Communications created several creative ambient advertisements to promote the fun and excitement that could be found... Read More
Red Bull, Felix Baumgartner and the team of experts are to be congratulated as they played the leading role in a historical marketing stunt that connected live on RedBull.tv with over 7.5 million... Read More
Advertising is constantly changing, and in order to be at the front of the pack, companies need make sure that their advertisements really stand out. Creative advertising is the key to ensuring... Read More
Viral marketing is a new term that first flourished in the internet around the 90s. Although it is derived from viruses which are something people definitely avoid getting at all costs, our... Read More
When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.” As I watched Felix Baumgartner’s superb achievement on Sunday I... Read More