Global marketers have been repeatedly challenged with the new facets of marketing and advertising. This has really shifted the dimensions and forced marketers to adopt newly emerging channels... Read More
There’s no doubt that your vending machines should be situated in high foot traffic and must be visible and accessible to your target market. If all things are considered, can’t you think of... Read More
Hvid:underlig is a Danish creative communication and advertising based in Copenhagen. I found this example to be quite refreshing as it brought the experience of street art to online. Upon... Read More
Today’s job market isn’t for wimps. We are in the midst of a transformation in the American workforce. Layoffs, outsourcing and downsizing are among the fear-inducing words being thrown... Read More
Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it's not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla... Read More
It’s hard to argue with success. And when you rack up more than 5 million views on YouTube in less than one month for a video that cost less than 1 percent of your TV Commercial budget, no... Read More
Sometimes all it takes is a simple message and the right execution. The Passage is an organisation in London, UK with the mission to help the homeless. In order to get the word out about their... Read More
Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million... Read More
Coca-Cola company has done it again. We've all seen the famous 'Happiness Vending Machine' where students were awarded free Coke with an added twist. This unique vending machine not only... Read More
Mexx, a woman's clothing store, is opening a new store in Zürich, Switzerland. With the help of marketing agency hipeak BTL, they ran a street guerrilla marketing campaign in which they pulled... Read More