The World’s Smallest Football Stadium Vending Machine

The World’s Smallest Football Stadium Vending Machine

A new guerrilla marketing campaign from BBDO Belgium has hit the interwebs recently, and small though it is, it has most certainly caught our attention. The campaign, advertising Knacki® FootBall treats – tiny meatballs shaped like footballs – involves an unexpected vending machine surprise, a Belgian football legend, and the world’s smallest football stadium.... Read more »

    
Coca-Cola’s Mini Kiosk Is Absolutely Adorable

Coca-Cola’s Mini Kiosk Is Absolutely Adorable

Despite being an enormous multi-national, billion-dollar company, Coca-Cola has really distinguished itself with small-scale guerrilla marketing. They have prioritised the localised customer experience with a series of happiness focused stunts, which thanks to smart filming and social marketing have gone viral globally. Well, it doesn’t get much more small-scale than with... Read more »

    
[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns

[INFOGRAPHIC] The Value of Coupons in Digital Marketing Campaigns

If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The us... Read more »

    
Everlast Defends Female Drivers With Unique Boxing Glove Car

Everlast Defends Female Drivers With Unique Boxing Glove Car

It’s not ever day you see an advertising campaign that both hits the big time in terms of viral success, and makes it into the popular culture of its target country. One of the only campaigns we can think of that has done this (off the top of our heads) is the Old Spice advertisements, which, hilarious though they may be, are definitely not guerrilla marketing. But Everla... Read more »

    
The Shocking Dark Side of the World Cup That Few People See

The Shocking Dark Side of the World Cup That Few People See

Brussels, 25 June 2014 – The whole world has its eyes on Brazil. On television, via the internet and on big screens erected in squares, parks and stadiums  around the world. All against a backdrop of colourful, jubilant people. The word “Brazil” evokes images of happy, smiling people, dancing away under a never-ending summer sun. And more recently, of course, the word has becom... Read more »

    
The GranataPet #SnackBall Encourages Canine Fitness

The GranataPet #SnackBall Encourages Canine Fitness

At some point everybody knew that our society’s obsession with fitness was going to translate over to our nearest and dearest in the animal kingdom. After all, we’ve already got dogs dressing up as people, and having salon treatments, so why not get them into shape as well? This is the fabric of GranataPat’s new campaign, called SnackBall. The Campaign In this... Read more »

    
Beck’s Beer: World’s First Playable Music Posters

Beck’s Beer: World’s First Playable Music Posters

As a part of New Zealand Music Month in May, beer company Beck’s released an innovative new poster idea with the public on the streets of New Zealand. These posters were the ‘world’s first’ playable music posters, consisting of a combination of conductive ink and other new technologies. The posters, which were a part of a larger campaign to support New Z... Read more »

    
The Future of Guerrilla Marketing In a Digital World

The Future of Guerrilla Marketing In a Digital World

When we think of Guerrilla Marketing, some of the associations that come to mind are unconventional, energetic, surprising, socially involved and intended to leave a lasting impression. But what does that mean exactly? From my research and involvement within the topic I have coined my own definition for this particular form of publicity and advertising: Guerrilla Marketing is a... Read more »

    
Heineken The World Cup Decision

Heineken The World Cup Decision

Heineken, as you may or may not remember, made headlines last year for their innovative campaign called The Decision. Well, they’ve recently put out a video cast study of the campaign that’s made us love it all over again. In the campaign, it’s 24 hours before the UEFA Champions League Final and Heineken have gone to a popular bar in Mexico with a beautiful wo... Read more »

    
4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

In a world of status updates, hashtags and check-ins, it’d be pretty difficult to avoid traces of the 2014 World Cup even if you tried. A recent study by Media Bistro claims that over 3.6 billion people will be watching the global sporting event this year, or, half the world. The games have brought with them the biggest social media following in history, beating out even ... Read more »

    
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