Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

If you’re a business selling smart cars and smart transport, your marketing had better be just as smart as your products, otherwise disappointment is the meal of the day. Luckily, Smart is that business. Producer of smart, urban transport, in the form of cars and electric bicycles, they wowed us with their football vending machine, and had us laughing at their big city ca... Read more »

[INFOGRAPHIC] The Recipe For Going Viral

[INFOGRAPHIC] The Recipe For Going Viral

It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. If you’re looking to see viral success, it’s important to consider a couple things such as: making sure it’s easily sharea... Read more »

NYC Coffee Shop Recreates ‘Friends’ Central Perk Coffee Shop

NYC Coffee Shop Recreates ‘Friends’ Central Perk Coffee Shop

Need a coffee fix and are in the Soho area? Eight O’Clock Coffee has you covered with their pop-up cafe at 199 Lafayette St. in New York City. The show Friends is celebrating its 20th Anniversary this year. As a tribute the packaged coffee company Eight O’Clock Coffee has teamed up with Friends to create an exact replica of the Central Perk set. The cafe will be open September ... Read more »

Artist Turns Clouds Into Beautiful Works Of Art

Artist Turns Clouds Into Beautiful Works Of Art

We’ve all been there…staring up at the clouds imagining what they could be. If you use your imagination, a cloud could appear to look like a rabbit or perhaps a turtle. Everyone imagines a different thing, so it’s always fun to see what other people see. Martin Feijoó (aka Tincho) is a Cloud Shaper. On his last trip to Mexico, he decided to start taking photog... Read more »

Massive Milk Crate Cow Bar Pops Up In Sydney

Massive Milk Crate Cow Bar Pops Up In Sydney

Devondale, Australia’s number one dairy company, wanted to increase their brand’s exposure in a recent campaign where they created a large cow out of milk crates and gave out free samples of their milk. Devondale partnered with experiential marketing agency Maverick Marketing and Communications who engaged  Big Kahuna Imagineering to create “Matilda”, a ... Read more »

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

When the Nike+ FuelBand SE first hit the market, it attracted a lot of attention, and it was no surprise. The innovative new fitness technology took exercise and keeping active to an entirely new level, and people were definitely interested. The band’s technology tracks every movement that users make throughout the day with NikeFuel, which is designed to measure the whole... Read more »

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

Nothing is worse than losing something on your flight. Trying to locate a lost item often times seems impossible! That’s why KLM decided to do something about it, in a very unique and adorable way. At the Amsterdam Airport Schiphol, KLM is on a mission to reunite lost items with their owner. Often times, it’s almost impossible to return the item as a lot of items do... Read more »

Free Vacations with Marriott’s Virtual Reality Teleporter

Free Vacations with Marriott’s Virtual Reality Teleporter

If the high price tag to Hawaii is holding you back, fear not, Marriott hotels has you covered with their new virtual-reality Teleporter. Marriott teamed up with Relevant and Framestore to develop the Teleporter, a part of their  their ‘Travel Brilliantly’ campaign. The ‘Teleporter’ is a virtual-reality booth that Marriott created to to offer people a quick look into their hote... Read more »

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

Sometimes, even when campaigns aren’t necessarily in the languages we understand, we can still see their merit. This, to us anyway, is a true measure of the campaign’s visual success across a variety of mediums, and shows that wherever it might be watched, it will engage and entertain. This was the case with the recent campaign from clothing retailer e5 called the O... Read more »

Using Digital Coupons to Draw in Customers

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a little more wary about where they spend their money. They like to feel like they are receiving a special benefit for choosing which... Read more »

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