New Apple Watch Ads Focus on Human Element

New Apple Watch Ads Focus on Human Element

Apple has decided to create three new different ads for the launch of the Apple Watch, in an attempt to help consumers understand its features, its usability, and its concept. Many users were questioning the need for an Apple Watch in their lives, with Apple fans trying to explain to everyone else their need to acquire the latest i-gadget. Apple is optimistic about the future o... Read more »

‘Stories in the Sky’ Use Kites to Promote Children Reading!

‘Stories in the Sky’ Use Kites to Promote Children Reading!

How do you motivate children to read books when they lack the motivation and most importantly, the resources? Instituto Pró-Livro in Brazil came up with a creative idea in order to approach children and stimulate them to read. Inspired by the International Book Day on April 23, Pro-Book Institute, in partnership with Salles Chemistri, collaborated with well-known Brazilian auth... Read more »

Interview With Sam Cadman, Director at Station Film & Rogue Films

Interview With Sam Cadman, Director at Station Film & Rogue Films

Sam Cadman is a director at Station Film, North America and Rogue Films, UK. Most notably recognized for his work on a prank television show called Trigger Happy TV. Cadman spent over 3 years perfecting guerrilla style television in which he enjoyed pulling pranks and creating outlandish stunts. He’s been awarded at Cannes and won Gold at the BTAA’s. Take just a moment to intro... Read more »

The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

Viral content is like a gift sent down from up above. Sometimes it’s completely unexpected, other times it’s a premeditated plan. But, if you’re not ready to handle this opportunity, you’ll lose out on potential business. When a blog or social post goes viral, you have a small window of opportunity. As soon as your content takes off, run through this checklist to maximize your ... Read more »

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Capitalizing on online marketing has been the trend nowadays, but who says offline marketing is dead? To be effective, you should think of more creative ways to get the buy-in of customers and drive prospects’ interest to engage with your company. In this article, we will be tackling 20 awesome tips to skyrocket your offline marketing. 1. Supply brochures and pamphlets. People ... Read more »

Nike Motivates All Women While Working Out With New Ad

Nike Motivates All Women While Working Out With New Ad

Nike has created a brand new campaign named #betterforit and addresses women that need a boost while working out. This time Nike is not just focusing on athletes, but inspires women from all the fitness levels, encouraging them to keep up their athletic journey. Nike uses the slogan: “If you’re brave enough to try, you’re strong enough to finish” and it&... Read more »

Pentagram Designs Placards Made Only With Emojis!

Pentagram Designs Placards Made Only With Emojis!

Protests will never be the same again, after Pentagram‘s idea to create the first placards made entirely out of emojis. The popular emojis have turned into a universal Internet language, which makes them ideal for a global protest. That’s what the design firm Pentagram thought and decided to create colourful signs with emojis, handing them over to protesters that jo... Read more »

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

On March 24th, 2015, McDonald’s launched their epic I’m Lovin’ It 24 campaign that got the whole world talking about McDonald’s. All around the world, unique experiential marketing campaigns took over and got people talking about McDonald’s. In Rio de Janeiro, beachgoers got a unique surprise in the form of a slot machine. SEE ALSO: McDonald’s 24 G... Read more »

5 Secrets of Businesses That Have Happy Customers

5 Secrets of Businesses That Have Happy Customers

Every day we come across businesses that are arrogant enough to think that simply because they sell a unique product or because they are the biggest player in the market they do not need to treat their customers with utmost respect. Eventually these companies end up losing precious customers. On the other hand, there are businesses that are genuinely unaware of the ways in whic... Read more »

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis, a local zoo In Amsterdam, wanted to let people know that the zoo was still open at night. To spread the word, they decided to take the spirit of the zoo to the streets of Amsterdam. How? They created mechanical angler fish and put them in the city canals. The lights in the water created confusion amongst the public until Artis announced they would investigate what was go... Read more »

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