Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Hogwarts might have competition as the Festival of Magic in Québec is rocking it in terms of advertising their company. To bring awareness to this amazing festival for magic, they created a very unique billboard stunt. They created what appeared to be a standard billboard; however, it was powered by a unique mechanical device that controlled a broom. They then staged a worker t... Read more »

Are You Integrating your Online and Retail Operations?

Are You Integrating your Online and Retail Operations?

It is becoming critically important for small and medium-scale merchandisers to connect their retail and online inventory. Every seller of actual goods who operates a storefront is now essentially operating two businesses, one face-to-face with visiting customers and another with online customers who are making claims on the exact same inventory. As consumers have grown comfort... Read more »

Turn For Live Effect Musical Flashmob by Publicis

Turn For Live Effect Musical Flashmob by Publicis

There seems to be a marketing tactic we’re seeing a lot of recently. I’d like to call it the  “do this for that” effect. The campaign that comes to mind that did this very well was the “Push to add drama” campaign by TNT Benelux by Duval Guillaume Modem. It’s where a button or switch of some sort is placed in a unique location in which ... Read more »

The Mobile Advantage of Guerrilla Marketing

The Mobile Advantage of Guerrilla Marketing

Ever since the concept of guerrilla marketing was coined by Jay Conrad Levinson back in 1984, the practice of using low-cost, high-exposure experimental advertising has continued to increase its popularity. Everything from graffiti bombing to flyer distribution to flash mobs has been used to receive exposure in a way that is effective and memorable without costing a lot of mone... Read more »

22 Insanely Cool New Packaging Designs from Around the World

22 Insanely Cool New Packaging Designs from Around the World

When it comes to packaging you want your design to be bold, eye-catching, and a little bit daring. Packaging that embodies all three is more likely to get noticed, making it stand out against similar products, and above all, makes your product more enticing to consumers. Here are my top 22 picks of the best new packaging designs from around the world. 1. The Chocolate Image cre... Read more »

Polish Red Cross Encourages Donations With Unique Restaurant Placemats

Polish Red Cross Encourages Donations With Unique Restaurant Placemats

We love it when charities get their heads around guerrilla advertising to produce a campaign that is both successful towards campaign goals, as well as innovative from a marketing standpoint. The way that we look at it, campaigns that advertise charity have one of the hardest jobs: to get people to give something and get nothing in return. But, this latest campaign from the Pol... Read more »

Coca-Cola Billboard Provides Free Wrapping Paper During Holiday Season

Coca-Cola Billboard Provides Free Wrapping Paper During Holiday Season

In their most recent Christmas campaign, Coca Cola has teamed up with Duval Guillaume Modem to create outdoor advertising with a twist. Instead of showcasing a flat poster, as is traditionally the medium for such billboard type advertisement, Coca Cola has run a simple guerrilla marketing campaign that has proven to be very effective. Seen in Belgium a few days before Christmas... Read more »

36 Most Creative Elevator Advertisements You’ll Ever See

36 Most Creative Elevator Advertisements You’ll Ever See

Here at Creative Guerrilla Marketing we love all things creative! It’s refreshing to see creativity in some of the most dull places. What’s more dull than waiting in a tiny box? I came across some very creative ambient advertising examples in one of the most dull and boring places, the elevator. Usually, it’s a cramped area where people avoid awkwardness and c... Read more »

How Promotional Products Can Improve Your Brand Awareness

How Promotional Products Can Improve Your Brand Awareness

Giving away is what people like. And they like it even more if they are on the winning end of this product. If you have a successful business, no matter how large or small it is, it is a necessity to promote the business, its features and its services (and/or products). The question is what promotional strategies to choose in order to make the peple around you aware of your bus... Read more »

6 Tips to Help You Succeed at Content Marketing

6 Tips to Help You Succeed at Content Marketing

Long gone are the days when marketing to customers was as simple as suggesting that they buy your product. Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you hav... Read more »

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