Marketing Tactics to Attract New Customers

Marketing Tactics to Attract New Customers

There are parts of your business that you can set on autopilot. Attracting customers is not one of them. Marketing to successfully attract new customers needs to be altered often, because tactics need to be fresh. New tweets are fresh, but they’re temporary. Highlighting a new business sometimes goes in one ear and out the other. Many people probably won’t care enough abo... Read more »

Coca-Cola Creates a Logo You Can Skate on

Coca-Cola Creates a Logo You Can Skate on

Ride the Coca-Cola logo Big brands: they tend to follow usual structures which don’t differ them much from other brands, with the music and guessing on what actual brand might it be. They all follow the classic mystery line, where you have no idea what’s going on and then the world is revolutionized by either their product or their way to market it. Whether it’s Coca-Cola or a ... Read more »

5 Enterprise Technologies That Will Become Mainstream For Your Business in 2015

5 Enterprise Technologies That Will Become Mainstream For Your Business in 2015

Planning and developing a strategy for the future is one of the most important pieces of the business growth puzzle and the key to having a successful business plan heading into 2015. Every successful business needs to have a plan of attack in place that looks at the growth and service needs that present themselves in the New Year. 2015 is a new year and a new chance to do thin... Read more »

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy. That’s right! They leashed up a dog to a sign that mentioned a doggie GPS system with a mysterious message that told the person not to miss this surprise. If a person... Read more »

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression. But there’s more to guerrilla marketing than trendy murals on city wal... Read more »

Amnesty International Creates Fading Portraits with Water

Amnesty International Creates Fading Portraits with Water

In marketing, it is essential to raise awareness, particularly when the issue is sensitive and demands attention and action rather than just attraction to a product. That is when marketing becomes a tool for an actual social issue. But in many many cases, the people behind the campaign need to understand that in our society and world where many problems go without any initiativ... Read more »

Watch Shaquille O’Neal Bake His Favorite Easy-bake Oven Recipes for Good

Watch Shaquille O’Neal Bake His Favorite Easy-bake Oven Recipes for Good

There is just something so amusing to watch a 7’1″ man bake in a very, very tiny oven. Professional basketball player, Shaquille O’Neal (Shaq), shows us his favorite easy-bake oven recipes. Unfortunately has a little issue with his baking, which leads to even more entertainment for us! The video was originally posted on Mashable and serves as a wonderful remin... Read more »

Quebec City Magic Festival Creates Stunning Invisible Posters

Quebec City Magic Festival Creates Stunning Invisible Posters

The agency lg2 teamed up with the Quebéc City Magic Festival to create a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is th... Read more »

What Would You Do If a Coffin Crossed the Road?

What Would You Do If a Coffin Crossed the Road?

Every year, dozens of pedestrians are killed crossing the street. The Société de l’assurance automobile du Québec (The Society of Automobile Insurance of Quebec), an insurance company located in Quebec, wanted to share this fact with the rest of the world in hopes to make the streets a little safer. They reached out to lg2 to create a stunt that would leave motorists stop... Read more »

7 Successful Ecommerce Solutions for Boosting the Performance of Your Small Business

7 Successful Ecommerce Solutions for Boosting the Performance of Your Small Business

Handling a small business Ecommerce store is not an easy task. Small businesses often have constraint budget and if they want to push their sales online, they must use successful Ecommerce solutions. Being an owner of a startup business, you have to look for the suitable options solutions to boost the overall productivity and performance of your business. If you know what the r... Read more »

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