Sponsorship, Paid Social, and Advertising: The Pros and Cons

Sponsorship, Paid Social, and Advertising: The Pros and Cons

Within enough time of operating a website or regularly blogging you will see the fruits of your labor as traffic and your audience following begins to grow. Once you have the attention of your niche, you may also want to begin capitalizing on the popularity. Advertising products & services on your domain has always been on clear way to earn additional income. Paid social up... Read more »

L’Oreal Gives Moviegoers the Waterproof Experience

L’Oreal Gives Moviegoers the Waterproof Experience

L´Oréal wanted to show women the power of their product by treating them to a free makeover and a movie. McCann Mexico invited 100 women to see a movie with the condition that they were willing to participate in a makeover using L´Oréal products and be photographed before and after the film. The movie the women watched was an absolute tear jerker. The 3+ hour movie was meant to... Read more »

#HappyBirthdayYouTube: The A-Z of YouTube

#HappyBirthdayYouTube: The A-Z of YouTube

Youtube has turned 10 years old and this surely required a proper celebration, just the way you could imagine. How do you celebrate 10 successful years in the online video industry, when you actually took the whole industry into a new level? Youtube welcomed its 10th anniversary on May 28 with enthusiasm and they actually turned May into a month of memories and nostalgia! They ... Read more »

Pic Aid by Flickr Turns Your Photos into Donations

Pic Aid by Flickr Turns Your Photos into Donations

As we keep taking new photos every day, we can’t help but wonder what to do with them. What if your pictures were donated for a good cause, helping charities all over the world? It is estimated that we share 1.8 billion pictures over the Internet every single day, which creates an endless resource of photography for every theme. The mobile domination allows us to express oursel... Read more »

Guerilla Marketing = Fresh Air

Guerilla Marketing = Fresh Air

Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimization, delineation and customization, it’s hard for a creative mind to roam freely. Enter guerilla marketing. This technique encourages your marketing team to do the unexpected just to shake things up a bit. As The American Genius observes, guerilla marketing is a fresh air app... Read more »

Contagious Billboard Makes You Yawn to Promote Coffee

Contagious Billboard Makes You Yawn to Promote Coffee

We all have the days when the morning commute to work seems like a real challenge, wishing we could stay in bed. Since you can’t actually stay in bed though, without losing your job, you usually turn to coffee to help you make it through the day without falling asleep. This thought about our need for coffee along with the effectiveness of behavioural psychology led Lew’Lara\TBW... Read more »

KFC Creates a Music Video in a Lunch Hour

KFC Creates a Music Video in a Lunch Hour

How do you spend your lunch hour? If you think that there’s not much you can do during your lunch break, then wait until you watch KFC’s new campaign! The popular food-chain is determined to turn lunch hour into a challenge, reminding you that every single second is precious. And there’s no better way than collaborating with BH London and the three rappers Chip, Kano and Wretch... Read more »

Coca-Cola Wish Booth #WishUponACoke

Coca-Cola Wish Booth #WishUponACoke

Millions of us spend holidays every year in Dubai. It boasts a host of stylish & luxury apartments that has celebrity flocking. But behind this glitz and glamor there is also a dark site of Dubai. Businesses eager employees especially from South Asia come to Dubai. They worked hard for earning money so that they can send their earning to the home. It is the murky truth that... Read more »

TAM Airlines Creates the Most Personalized Ownboard Magazine

TAM Airlines Creates the Most Personalized Ownboard Magazine

When was the last time you actually read an inflight magazine? Chances are you don’t remember, since you probably didn’t have any particular interest on the topics. What if you could read an extremely personalised magazine though? The Brazilian TAM airlines was concerned about the fact that passengers seem rather indifferent for the content of inflight magazines, with less than... Read more »

The Marketing & Branding Strategy Behind Bridgestone Tires

The Marketing & Branding Strategy Behind Bridgestone Tires

General Motors, Anheuser Busch, Oscar Mayer, Bridgestone Tires. These are just a few companies that have established themselves as foundational to American culture. All four, plus countless others, have enjoyed this success taking both unique, as well as tried-and-true approaches to marketing their products. The result? Consumer trust, brand recognition and consistent growth in... Read more »

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