Dark and Drank: The Marketing Genius Behind Alcohol Sales

Dark and Drank: The Marketing Genius Behind Alcohol Sales

Marketing campaigns employed by industry giants in the distilled spirits business helped to transform the very nature of advertising in our digital age. Today, alcohol brands engage with consumers across a wide spectrum of new and growing social media platforms. Their goal is to drive user engagement by inducing consumers to communicate their feelings about a marketing tactic b... Read more »

Astra Beer Billboard Uses Face Detection To Target Women On The Street

Astra Beer Billboard Uses Face Detection To Target Women On The Street

It’s not always easy to promote a product to an audience that is different than your usual one, and this creates the need for innovative ideas. That’s what Astra did, in order to promote their beer to women of all ages! Astra, along with Philipp und Keuntje, decided to target women on their new campaign, in order to approach an audience that was usually overlooked by beer brand... Read more »

The First Instagram Filter Based Vending Machine: #instacandy

The First Instagram Filter Based Vending Machine: #instacandy

Have you ever wondered how an Instagram filter could taste? Grey Istanbul was eager to find out and that’s why they created a filter-based vending machine that relies on Instagram photos. The Istanbul-based advertising agency took creativity to the next level by combining the sweet tooth most of us have with our passion for Instagram photography. Thus, they joined Kristal Elma ... Read more »

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and cer... Read more »

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung

Tokyo-based artist Hikaru Cho was commissioned by Samsung to create realistic 3D optical illusions that were painted directly onto faces. Hikaru was born on March 29, 1993 and has been taking the “unusual” as a theme for her works of art. As a student at Musashino Art University, she works on a lot of body painting, stopmotion movies, illustrations and more. Hikaru ... Read more »

Mad Men: How Careers in Advertising Have Changed

Mad Men: How Careers in Advertising Have Changed

It is remarkable to note how technology is affecting the focus of advertising these days. Within the last five to ten years the marketing behavior of consumers has changed greatly and advertising executives are rushing to keep pace with new technology and improving programs. Here are several ways technology’s influence on consumer behavior is changing the face of advertis... Read more »

New Apple Watch Ads Focus on Human Element

New Apple Watch Ads Focus on Human Element

Apple has decided to create three new different ads for the launch of the Apple Watch, in an attempt to help consumers understand its features, its usability, and its concept. Many users were questioning the need for an Apple Watch in their lives, with Apple fans trying to explain to everyone else their need to acquire the latest i-gadget. Apple is optimistic about the future o... Read more »

‘Stories in the Sky’ Use Kites to Promote Children Reading!

‘Stories in the Sky’ Use Kites to Promote Children Reading!

How do you motivate children to read books when they lack the motivation and most importantly, the resources? Instituto Pró-Livro in Brazil came up with a creative idea in order to approach children and stimulate them to read. Inspired by the International Book Day on April 23, Pro-Book Institute, in partnership with Salles Chemistri, collaborated with well-known Brazilian auth... Read more »

Interview With Sam Cadman, Director at Station Film & Rogue Films

Interview With Sam Cadman, Director at Station Film & Rogue Films

Sam Cadman is a director at Station Film, North America and Rogue Films, UK. Most notably recognized for his work on a prank television show called Trigger Happy TV. Cadman spent over 3 years perfecting guerrilla style television in which he enjoyed pulling pranks and creating outlandish stunts. He’s been awarded at Cannes and won Gold at the BTAA’s. Take just a moment to intro... Read more »

The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

Viral content is like a gift sent down from up above. Sometimes it’s completely unexpected, other times it’s a premeditated plan. But, if you’re not ready to handle this opportunity, you’ll lose out on potential business. When a blog or social post goes viral, you have a small window of opportunity. As soon as your content takes off, run through this checklist to maximize your ... Read more »

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