old-spice-remix-hed-2016

Old Spice Just Created Their Weirdest Commercial To Date

Old Spice has a very interesting and effective approach to marketing, be weird. They have spokespeople such as Terry Crews flexing and creating a nice beat to men riding unicorns while wearing nothing but a towel. The Old Spice marketing approach is...

Coca-Cola Happiness 360

Coca-Cola Creates 360 Degree Video Capturing Napkin Holder

Coca-Cola wanted to capture the happiness between friends so they decided to innovate a common restaurant item, the napkin holder. They partnered with Territorio Creativo in Spain to place a 360 video camera inside a napkin holder in which people...

LEGO Partnership Shell Marketing

Sustainability Marketing Campaigns that are Changing the Game

  The value-action gap within sustainable efforts continues to exist today because the majority of sustainable initiatives are invested in “changing people’s minds instead of facilitating the desired behaviors,” says Mike Walker. The...

sharable video stock

How Video Marketing is Evolving on 3 Mediums 

A picture is worth a thousand words. How about when those pictures are shuffled together to create a video? According to James McQuivey, a researcher with Forrester Research, the value of a one-minute video is comparable to 1.8 million words....

Connecting with Customers What to Know About Branding

Connecting With Customers: What to Know About Branding

So, you’ve started your small business. As a business owner, you want to spread the message of your brand and let customers know the model, practices, and values of your business. Knowing your brand identity and how it connects to your...

McDonalds McTrax

McDonald’s Creates the McTrax, the Playable Placemat

McDonald’s partnered with TBWA Netherlands to create the McTrax, a playable paper placemat that allows restaurant goers to test their creativity. By the use of conductive ink on the paper placemat, McDonald’s was able to create a paper...

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