Land Rover Replaces Keyboard Escape Key
- May 3, 2013 by Xath CruzIt wasn't too long ago when Y&R and Land Rover came up with a genius marketing concept. To promote the Land Rover, they gave away a survival book to each of Land Rover buyer. It was no ordinary... Read More
The Boardgame Resume: A Creative Guerrilla Resume Example
- May 2, 2013 by Ryan LumAs guerrilla marketers, it's always about how to stand out and be unconventional. People get bored of seeing the same things over and over again. It's no different when you're job... Read More
Fevicol ‘Glues’ Runners During Maration
- May 1, 2013 by Xath CruzIt's completely ridiculous... and funny... and history has proven that you can never go wrong with humor. Fevicol, a popular glue brand in India, decided to take the humor route in their... Read More
4 Ways for Bands to Expand Their Brands This Summer
- April 30, 2013 by ContributorSince Beatlemania in the early sixties, band merchandising has been a cash cow for musicians all across the globe. And now, in a market where a t-shirt can be more profitable than an actual CD,... Read More
Renault Clio: Unsuspecting Drivers Get A Pleasant Surprise During Test Drive
- April 29, 2013 by Xath CruzWhen you're doing a marketing campaign for a car, there is but one objective, sell a car. There's no going around it. Whatever you do, it has to be something that will pull a prospect to a... Read More
[Infographic] 2013 Social Media Cheat Sheet
- April 26, 2013 by ContributorIt's sometimes tricky to keep up with the sizing conventions on the different social networks. How big is a profile pic vs an avatar? How much of my content will actually be seen? How should I design... Read More
How Music Artists Can Use Balloons To Launch Their Sales
- April 25, 2013 by Xath CruzLast month, Coke took on balloons to spread love and happiness throughout a city. It was a great idea to use something as childishly romantic like a balloon to demonstrate how a simple gesture as... Read More
Nothing Cashional: Why Giving Out Free Money Is Great For Business
- April 24, 2013 by Xath CruzThere are times when you will just realize that the best way to make people realize the value of something is when they lose it or found someone else’s. This is the primary strategy used by... Read More
Four Often-Overlooked, Effective Marketing Strategies
- April 23, 2013 by ContributorIt is a near-necessity for every small business owner, blogger or anyone else trying to grow their name to establish Facebook, Twitter and Linkedin accounts. But all the social media in the world... Read More
Stop Motion Animation Using 500 Smartphones
- April 22, 2013 by Ryan LumThe Matrix was a ground-breaking film back in 1999 that featured mind-blowing special effects. It was quite the popular film a couple years ago butt the momentum faded. That is , until... Read More
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Top 4 Digital Marketing Trends for 2013 [Infographic] posted on May 16, 2013
Mercedes Partners With Filmmaker Casey Neistat for #CLAProject posted on May 17, 2013
My Mobility Guerrilla Campaign in Antwerp City by Bundl posted on May 15, 2013
The 80 Best Guerilla Marketing Ideas I’ve Ever Seen posted on March 14, 2010
New York Public Library Creates ‘Subway Libraries’ posted on May 10, 2013