It wasn't too long ago when Y&R and Land Rover came up with a genius marketing concept. To promote the Land Rover, they gave away a survival book to each of Land Rover buyer. It was no ordinary... Read More
As guerrilla marketers, it's always about how to stand out and be unconventional. People get bored of seeing the same things over and over again. It's no different when you're job... Read More
It's completely ridiculous... and funny... and history has proven that you can never go wrong with humor. Fevicol, a popular glue brand in India, decided to take the humor route in their... Read More
Since Beatlemania in the early sixties, band merchandising has been a cash cow for musicians all across the globe. And now, in a market where a t-shirt can be more profitable than an actual CD,... Read More
When you're doing a marketing campaign for a car, there is but one objective, sell a car. There's no going around it. Whatever you do, it has to be something that will pull a prospect to a... Read More
It's sometimes tricky to keep up with the sizing conventions on the different social networks. How big is a profile pic vs an avatar? How much of my content will actually be seen? How should I design... Read More
Last month, Coke took on balloons to spread love and happiness throughout a city. It was a great idea to use something as childishly romantic like a balloon to demonstrate how a simple gesture as... Read More
There are times when you will just realize that the best way to make people realize the value of something is when they lose it or found someone else’s. This is the primary strategy used by... Read More
It is a near-necessity for every small business owner, blogger or anyone else trying to grow their name to establish Facebook, Twitter and Linkedin accounts. But all the social media in the world... Read More
The Matrix was a ground-breaking film back in 1999 that featured mind-blowing special effects. It was quite the popular film a couple years ago butt the momentum faded. That is , until... Read More