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Coca-Cola’s New Happiness Truck Campaign

Guerrilla Marketing - February 22, 2011 by Ryan Lum

Coca-Cola just ran a new campaign as a sequel to their famous Happiness Machine that generated over 3 million views. The new Coca-Cola "Happiness Truck" takes on a more international approach as it... Read More

5 Amazing Product Projection Mapping Examples

Guerrilla Marketing - February 15, 2011 by Ryan Lum

A couple weeks ago we explored 12 MUST SEE Guerrilla 3D Projection Mapping Examples. Projection mapping isn't used very often when it comes to guerrilla marketing because in some cases it could cost... Read More

Top Car Guerrilla Marketing Examples

Guerrilla Marketing - February 7, 2011 by Ryan Lum

Guerrilla Marketing has gone mobile for today's article. No, we are not talking about mobile phones, but rather car guerrilla marketing! Car guerrilla marketing is a great way to start your marketing... Read More

The Clean Bottle Guerrilla Marketing Story

Guerrilla Marketing - February 2, 2011 by Ryan Lum

Today I wanted to cover a really interesting marketing campaign by Clean Bottle, a wonderful new water bottle that unscrews from both ends to make cleaning a breeze. During the Tour de France,... Read More

Microsoft Freezing Windows 7 Phone Guerrilla Marketing

Guerrilla Marketing - January 31, 2011 by Ryan Lum

Microsoft recently promoted their new Windows 7 phone with a guerrilla marketing campaign based in Paris. The Windows 7 phone could be found in blocks of ice around the city of... Read More

Marketing Like a Red Bull

Guerrilla Marketing - January 24, 2011 by Ryan Lum

When I think of a brand that does some great unconventional marketing, I think Red Bull. Why? They own events. Take for example the Red Bull FlugTag event. A whole event that is completely all about... Read More

Ray-ban Never Hide Guerrilla Marketing Campaign

Guerrilla Marketing - January 18, 2011 by Ryan Lum

Guerrilla marketing is all about reaching a large audience, creating buzz and increasing ROI..all with a very minimal budget. Ray-Ban recently did a guerrilla marketing campaign that consisted of... Read More

Minimalist Billboard Bench for Effective Marketing

Guerrilla Marketing - January 13, 2011 by Ryan Lum

Why is it that the back of the bench is always used for marketing promotions? The reason is simple. It it always faces the street and its a large amount of real estate to put an advertisement!... Read More

Outdoor Marketing on Wheels

Guerrilla Marketing - January 10, 2011 by Ryan Lum

Need more guerrilla marketing ideas? As the web becomes more mobile, so has marketing tactics! Today we present a couple examples of how marketing has become more 'mobile'. No, we aren't talking... Read More

Our Top 5 Guerrilla Marketing Articles of 2010

Guerrilla Marketing - January 3, 2011 by Ryan Lum

I hope that everyone had a wonderful holiday and fun New Years! Today we put together our top 5 Guerilla marketing articles from our blog in celebration of bringing on the New Year! From creative... Read More

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