The SSD Angels Part I Back in February 2012, Samsung did a promotion called the SSD Angels. Four 'SSD Angels' took 1 ex-ambulance, 1 cameraman and 50 Samsung 830 Solid-state Drives and went to... Read More
Coachella 2012 attendees received a rather unexpected surprise when late rapper Tupac Shakur made an appearance alongside Snoop Dogg and Dr. Dre at this years music festival. By using a large... Read More
It’s almost impossible to describe how powerful big record labels are. Contemporary best-selling artists are still coming out of the funding of big record labels. As if that is not enough, some... Read More
It’s a perpetual debate. Is art supposed to be about the artist or about the viewers? Purists remain that an art should always be about what the artist wants to say. The minute an artist... Read More
Coca-Cola is one of the few valuable brands that have successfully changed their slogans regularly and still manage to maintain the same brand identity and brand value. From it’s “Always... Read More
No one could have imagined the future power of YouTube and other such video streaming websites when they first became mainstream, and more importantly, the marketing potential that they would... Read More
In Canada, what better way to ship a hockey stick to an American puppy? Well FedEx of course! Shipping company FedEx created a wonderful video campaign where FedEx shipping boxes are used like... Read More
How things have changed for me. I use to love sports and reading all about it. Normally on the day of the NCAA Championship game I’d be buried deep in endless cookie cutter analysis from old... Read More
On April 10th, Turner Television Network station, TNT Benelux brought a dramatic surprise on a quiet square. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy... Read More
The problem about chasing metals is that it is often given to campaigns that were done precisely to win metals. Often, this means clients allow agencies to do the campaigns for the sole purpose... Read More