Creative Guerrilla Marketing
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8 Unique QR Code Campaigns

Guerrilla Marketing - March 28, 2012 by Matthew Kearney

It seems quite fitting that my first article is on some of the most notable QR codes, coming so soon after our piece on QR Code Disasters. It may surprise many to know that the humble QR code has... Read More

Kotex’s Women’s Inspiration Day Pinterest Campaign

Guerrilla Marketing - March 26, 2012 by Ryan Lum

Pinterest is a rather new social network that allows individuals to 'pin' images to a board. Much like an inspiration or mood board, this social network allows you to gather images around the web... Read More

Post From Japan: Can Social Media Change Tourist Perceptions?

Guerrilla Marketing - March 22, 2012 by Ryan Lum

On March 11, 2011, Japan was devastated by the Tōhoku earthquake and tsunami that caused large amounts of damage and destruction to the country. Since the catastrophe in 2011, Japan has lost... Read More

12 Examples of QR Code Disasters

Guerrilla Marketing - March 20, 2012 by Ryan Lum

Sometimes the best way to learn and improve is to analyze your mistakes. So to help you learn how best to utilize and implement QR codes, we can take a look at some REALLY bad examples of how people... Read More

Coca-Cola’s Facebook Engagement Strategy

Guerrilla Marketing - March 19, 2012 by Ryan Lum

By now you've probably noticed a lot of brands switching over to the new Facebook Timeline design. Some companies such as Coca-Cola will be trying some new engagement strategy. Coca-Cola has... Read More

Dollar Shave Club And Their F***ING Great Blades Is A Huge Hit

Viral Marketing - March 15, 2012 by Ryan Lum

How would you go about getting your new startup noticed in a very competitive industry? More importantly, how would you go about selling a product as simple as a razor blade? Recently, two... Read More

Homeless Become Wi-Fi Hotspot During SxSW

Guerrilla Marketing - March 13, 2012 by Ryan Lum

South by Southwest (SxSW) is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for... Read More

IKEA Creates DIY Sewing Kit to Create iPad Compatible Gloves

Guerrilla Marketing - March 12, 2012 by Ryan Lum

IKEA Norway recently wanted a new and creative way to launch their new iPad version of its catalog. The main problem was that Norwegians loved bundling up due to the cold weather which made it... Read More

Rethink Breast Cancer presents: Your Man Reminder

Viral Marketing - March 11, 2012 by Ryan Lum

Studies have shown that many young women aren't checking their breasts for cancer on a regular basis. Studies have also shown that women are 88% more likely to watch a video if it features a... Read More

Kony 2012 Becomes the Most Viral Video to Date

Guerrilla Marketing - March 9, 2012 by Ryan Lum

In the spring of 2003, three young filmmakers traveled to Africa in search of a story. What started out as a filmmaking adventure became much more when Jason, Laren, and Bobby stumbled upon... Read More

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