7 Best Grassroots Marketing Campaigns from SXSW 2015

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees. In order to stand out and become the talk of the town, companies had to pull out their ... Read more »

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

In the world of organ transplants and the people who need it, reality unfortunately is at a loss as many people who could be donors decide not to, and this is a wide area where the black market cuts in deep with bizarre stories of people waking up with a missing kidney and so on. Over the years however becoming a donor has faced more acceptance and is easier than ever. You can ... Read more »

Azul Airlines Gives Children A Holiday Miracle

Azul Airlines Gives Children A Holiday Miracle

What we see in the video is an advertisement for Azul airlines in Brazil, a rather popular carrier, and their combined work with Coca-Cola, by the agency Geometry Global. The two companies chose a rather long flight from Salvador to Campinas and showed passengers a video of children from an orphanage talking about which gifts they wanted for Christmas this year. Since the fundi... Read more »

Consumer Discoveries: The Science Behind Advertising

Consumer Discoveries: The Science Behind Advertising

Success in advertising is trickier than most businesses believe. The equation of a great product plus a great price, means a sale every time has gone by the wayside. Instead, the field of cognitive psychology, and advertisers with the benefits of having a master of science in applied psychology have inspired us to dig deeper into the mind of the consumer. There is a science to ... Read more »

How Can You Make An Asian Restaurant Feel More Authentic?

How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”? A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to... Read more »

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

The ad by OgilvyOne for Aegean Airlines the unique fact that since time is a concept we created to make everything much simpler and which we stick to rather traditionally, the airline makes a note that when you’re flying and since you’re skipping time zones, technically you get to live the same hour twice or even more if you try hard enough. So the question is, why not celebrat... Read more »

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek is a small local mobile brand that is trying to standout among giants like Apple and Samsung, so they worked with the creative folks over at Ogilvy&Mather Tunisia to help them stand out with a very unique magazine ad placement. SEE ALSO: Microsoft Freezing Windows 7 Phone Guerrilla Marketing What they came up with was a unique transparent print ad showing the profil... Read more »

Trend Hunter Better & Faster Book Review

Trend Hunter Better & Faster Book Review

We live in an exciting time where startups are constantly pushing the limits and driving innovation and where great ideas are becoming products and services that we’ve come to know and love. In this world of innovators, it can be difficult to break through and make your idea the next big million dollar concept. Jeremy Gutsche, CEO of Trend Hunter, recently came out with a... Read more »

5 Digital Strategies That Startup’s Should Seriously Consider

5 Digital Strategies That Startup’s Should Seriously Consider

When you first start a business, there are probably a million and one things to think about and another million decisions that need to be made. It can be easy to overlook a few important things during your initial startup, and making the wrong decision on something can cause you to incur a lot more expenses than you initially thought. There are many ways to save money in your b... Read more »

Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of... Read more »

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