Rise of the Commercial: Are They Effective in the Long Run?

Rise of the Commercial: Are They Effective in the Long Run?

Marketing drives consumers to purchase products new and old alike. That’s why businesses spend small fortunes each year producing new media for their advertisement campaigns. According to TCA Partners, commercials are becoming even more competitive today. With the rise of digital media, the effectiveness of commercials has come into question. Before the Internet was made ... Read more »

Kulula Airlines Announces Better Online Check-in In Unique Way

Kulula Airlines Announces Better Online Check-in In Unique Way

Discount South African airline Kulula, has informed their customers (and soon to be customers) about a change to their services in an unusual way. By teaming up with the King James Group agency, kulula was able to make a bit of a spectacle in a few of South Africa’s international airports, at the same time as drawing attention to their new #selfservice online check-in. Th... Read more »

Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign

Norwegian Takes Norway for Joyride in NYC in Interactive Billboard Campaign

This holiday season Norwegian airlines decided to create a very fun and interactive billboard to help inspire people in Norway to travel. How did they do this? They created a billboard that had a live feed from a cab in New York City. They outfitted a 360° camera on top of a vehicle in New York city and roamed the streets. The passenger in the cab also had a live feed from a ca... Read more »

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Roughly translated as the Foundation for Street People, the Fundación Gente de la Calle are a charity based out of Chile that specialises in bringing attention to the plight of homeless men and women, and making a difference in their lives. They recently paired with agency Pedro Juan y Diego and ran a campaign to that effect in Chile, that involved dolls, a crane game, and a ve... Read more »

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Some say bigger is always better. Well Oxford Fitness definitely thinks that’s the case! To promote their fitness center, they decided have a little competition. It’s no ordinary competition. They created a 16 foot tall giant treadmill in which they got people to compete in a race to the finish. Competitors all started running on the treadmill and the goal was to se... Read more »

Japanese Kissing Booth Allows People to Show Public Affection in the Most Romantic Way

Japanese Kissing Booth Allows People to Show Public Affection in the Most Romantic Way

According to DENTISTE’, people in Japan are known to be somewhat shy and often have a difficult time expressing their feelings towards loved ones. With the help of Japanese advertising agency, ADK, they’ve come up with a beautiful solution to encourage and allow people in Roppongi, Tokyo, to express their feelings in a very public way. SEE ALSO: Japanese Retailer Us... Read more »

Mentos Surprises an Amateur Guitar Player in the Most Awesome Way

Mentos Surprises an Amateur Guitar Player in the Most Awesome Way

There is always that one time in your life where you think, hey, I should join a band. Mentos decided to work with Neogama BBH to help make this happen for one lucky person in the most amazing way. They posted what appeared to be a very normal looking poster that mentioned that an anonymous band was looking for someone to join. Little did they know, that person would be in for ... Read more »

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Finding the time and money to go home for the holiday season, especially if you live over 6,000 km away. Well Air Canada decided to spread a little love recently to an unsuspecting group of bar patrons in a local Canadian bar in London. With the help of JWT Canada, Air Canada got 2 people who looked like pilots to make an announcement at a local Canadian bar. After talking to s... Read more »

Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt

Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt

Red Bull is known for some of the most daring and amazing stunts we’ve ever seen. Everything from the Red Bull Stratos jump to building BMX ramps on moving trucks. They’ve been a brand we’ve come to know and love as owning the extreme sports scene. In their most recent stunt they got French moto trials legend Julien Dupont to ride a roller coaster track .Red B... Read more »

Festival de Magie de Québec Poster Makes You Into A Magician

Festival de Magie de Québec Poster Makes You Into A Magician

The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. But, the attention is not because of the festival, which brings in notable Canadian and international magicians who perform shows over the course of a weekend, alongside magic conferences, free workshop... Read more »

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