6 Tips to Help You Succeed at Content Marketing

6 Tips to Help You Succeed at Content Marketing

Long gone are the days when marketing to customers was as simple as suggesting that they buy your product. Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you hav... Read more »

Tunisie Telecom Offers Beachgoers Free WiFi In Exchange For Trash

Tunisie Telecom Offers Beachgoers Free WiFi In Exchange For Trash

In Tunisia, trash on the beach is a huge problem. Some beachgoers enjoy the beach, but end up leaving their trash for someone else to pick up. To preserve the beach for future generations, Tunisie Telecom decided to create a unique hotspot to help encourage people to pick up after themselves. Tunisie Telecom created a unique WiFi hotspot that provided free mobile internet once ... Read more »

Formann Gym Embarrasses Men Who Can’t Open A Jar Of Pickles In Clever Marketing Stunt

Formann Gym Embarrasses Men Who Can’t Open A Jar Of Pickles In Clever Marketing Stunt

Formann, a fitness club just for men, wanted to attract new customers by way of embarrassment. How did they do this? They hired Russian advertising agency TDI Group to prank several people at a local grocery store. How they did it was hilarious. They hired an attractive lady to wear a baby bump and ask random strangers in a grocery store to try to open a jar of pickles. It̵... Read more »

5 Essential Packaging Design Tips for Smaller Brands

5 Essential Packaging Design Tips for Smaller Brands

When it comes to packaging for your product, you should be viewing its design as one big call to action for the consumer – “buy me; I’m your best option”. For this reason, it’s imperative that you invest in your packaging design to create something that will set you aside from your competitors and make your product stand out on the shelves or online. Great branding together wit... Read more »

Triple Black Challenge ft. Triple Black Collection by Foot Locker #FLTV #Tripleblack

Triple Black Challenge ft. Triple Black Collection by Foot Locker #FLTV #Tripleblack

If ever there was an agency that had taken advertising out of its own comfort zone and into the glorious realms of new experience, it would be Hot Cow with their Triple Black Challenge for Foot Locker. This agency, and this campaign, goes way beyond what we might have expected from them, or have come to expect from any campaign, leaving us thoroughly impressed and happy to spre... Read more »

10 Years of GoPro: How the California-Based Business Made It Big

10 Years of GoPro: How the California-Based Business Made It Big

10 years ago, Nick Woodman’s office (and bedroom) was a Volkswagen van. Today, he is the billionaire founder of GoPro, formerly Woodman Enterprises. How does one take the leap from struggling entrepreneur, trying to get an idea formulated and off the ground, to kicking it big time? It’s simple: do what you love, keep at it, and be in the right place at the right tim... Read more »

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

Pornhub’s Controversial New York’s Times Square Billboard Taken Down

There is truly nothing like New York’s Time Square and how it has been one of the most popular places to place up billboards and advertising. One advertisement recently popped up for a brief while before it was taken down for unknown reasons. Adult website Pornhub recently had a contest to find a creative person to come up with a non-pornographic advertisement and contest... Read more »

Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

Walkers Crisps, an English company, have been running an extended campaign not unlike a number of other potato chip companies where they go to the people and seek new and unusual flavors for their products. The Walkers campaign ‘Do Us A Flavour’ has been everywhere in the UK for the last few months, and now that it’s time for the new flavors to be released, pe... Read more »

A Young Valet Gets An Unexpected Surpise

A Young Valet Gets An Unexpected Surpise

Volvo Trucks have kept us on our toes in the last year with their innovative and interesting video campaigns that have covered everything from Jean-Claude Van Damme doing the splits between two trucks, to a hamster driving a truck out of a quarry, and just about everything in between. In each of the videos Volvo Trucks have brought one aspect of the truck’s construction i... Read more »

How to Successfully Execute Content Marketing in a Start-up

How to Successfully Execute Content Marketing in a Start-up

When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous North American entrepreneur Jimmy Wales, creator of Wikipedia says: “Creating a great product is not enough.” There are definitely several marketing options to make ourselves known and generate the first clients. Howe... Read more »

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