21 Kick Ass Offline Marketing Ideas

21 Kick Ass Offline Marketing Ideas

Don’t miss the 21 offline marketing ideas listed below. It’s easy to believe innovation and results can only be driven digitally, but some of the best advertising and marketing takes place away in the physical world. The best marketing strategy will combine offline marketing with various digital elements to make sure you’re covering all the touch points for yo... Read more »

TAM Recruits Family Members to Deliver Flight Safety Instructions

TAM Recruits Family Members to Deliver Flight Safety Instructions

TAM Airlines partnered with Wunderman Brazil to give flight passengers a trip they would never forget. On December 31, 2014, TAM Airlines replaced the typical airplane safety video crew with that of some of the passenger’s relatives and loved ones. The slight change to the safety video added a very personal touch and spread the spirit of the holidays on this special day. ... Read more »

Fiat Goes Pink for Annual Gay Pride Canal Parade

Fiat Goes Pink for Annual Gay Pride Canal Parade

Is it a bird, is it a plane… it’s a pink Fiat 500 floating through the Amsterdam Gay Pride! The advertisement was made by Saatchi & Saatchi Leo Burnett for Fiat to advertise their limited edition Fiat 500 in Pink whilst Gay Pride was held in the canals of Amsterdam. Because it’s a car, the idea was that the car would float with the rest of the parade, which it did, ad... Read more »

15 Sexy Bottle Packaging Designs From Around The World

15 Sexy Bottle Packaging Designs From Around The World

These days you see several products packaged in bottles coming in all sorts of shapes and sizes: packaging designers go out of their way to catch the eye of potential customers with bespoke packaging creations. The art of bottle packaging designs can often display some beautifully crafted projects using a great use of colour, design and style. Bottles are often created with vis... Read more »

FOX Poland Uses ‘The Walking Dead’ to Encourage People to Donate Their Organs

FOX Poland Uses ‘The Walking Dead’ to Encourage People to Donate Their Organs

It’s true, you probably won’t need your organs after you die. You definitely won’t need them if you turn into a zombie! For the Walking Dead season premiere, FOX partnered with K2 and created a very interesting campaign that will leave you feeling empty. They decided to do something good before people turn into zombies. They gave out statements of intent to do... Read more »

LAN, TAM and Coca-Cola Partner up and Send Messages to Loved Ones Around the World

LAN, TAM and Coca-Cola Partner up and Send Messages to Loved Ones Around the World

Very often great ads and great ideas suffer from poor presentation. Unfortunately, the ad below with LAN, TAM and Coca-Cola fell under those terms. All parties involved are all very big and important brands, particularly in South America where LAN and TAM are rooted. Breaking down the video in parts is essential for this analysis. Advertisements regularly follow the route of my... Read more »

Air France Launches The Upgrade Challenge Social Game

Air France Launches The Upgrade Challenge Social Game

Every passenger hopes for the opportunity to get a free upgrade to the business class when flying. To help raise awareness of the launch of Air France’s new business class cabins in Asia, Fred & Farid Shanghai created a social game in which travelers could compete for a chance to win a free upgrade to business class just prior to boarding. The agency started transform... Read more »

11 Unreal Augmented Reality Examples

11 Unreal Augmented Reality Examples

It may seem that Augmented Reality use in marketing campaigns is slowing down; however, some marketers have found ways to use it to create some very interesting campaigns that truly shock and awe their audience. The Augmented Reality (AR) technology is still being developed and improved in various forms while marketers continue to work with this technology to test the many oppo... Read more »

BBDO Utilizes the “Creepy Side” of Linkedin to Promote New Stalker TV Series

BBDO Utilizes the “Creepy Side” of Linkedin to Promote New Stalker TV Series

LinkedIn is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. This social network also has a slightly creepy side that allows users to see who has viewed their profile. Keeping this in mind, BBDO and Vier used this feature to spread awareness of the new ‘Stalker’ trille... Read more »

Why Custom Apps Are Worth Your Marketing While

Why Custom Apps Are Worth Your Marketing While

Think of the app as a cross between a website and a video game—like a browser page that is always open, but with interactive features and immediate accessibility that feels more personal because it is downloaded to users’ phones or personal computers.  Apps have several characteristics worth noting in your quest to improve the reach and efficacy of your brand or company’s marke... Read more »

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