Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Capitalizing on online marketing has been the trend nowadays, but who says offline marketing is dead? To be effective, you should think of more creative ways to get the buy-in of customers and drive prospects’ interest to engage with your company. In this article, we will be tackling 20 awesome tips to skyrocket your offline marketing. 1. Supply brochures and pamphlets. People ... Read more »

Nike Motivates All Women While Working Out With New Ad

Nike Motivates All Women While Working Out With New Ad

Nike has created a brand new campaign named #betterforit and addresses women that need a boost while working out. This time Nike is not just focusing on athletes, but inspires women from all the fitness levels, encouraging them to keep up their athletic journey. Nike uses the slogan: “If you’re brave enough to try, you’re strong enough to finish” and it&... Read more »

Pentagram Designs Placards Made Only With Emojis!

Pentagram Designs Placards Made Only With Emojis!

Protests will never be the same again, after Pentagram‘s idea to create the first placards made entirely out of emojis. The popular emojis have turned into a universal Internet language, which makes them ideal for a global protest. That’s what the design firm Pentagram thought and decided to create colourful signs with emojis, handing them over to protesters that jo... Read more »

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

On March 24th, 2015, McDonald’s launched their epic I’m Lovin’ It 24 campaign that got the whole world talking about McDonald’s. All around the world, unique experiential marketing campaigns took over and got people talking about McDonald’s. In Rio de Janeiro, beachgoers got a unique surprise in the form of a slot machine. SEE ALSO: McDonald’s 24 G... Read more »

5 Secrets of Businesses That Have Happy Customers

5 Secrets of Businesses That Have Happy Customers

Every day we come across businesses that are arrogant enough to think that simply because they sell a unique product or because they are the biggest player in the market they do not need to treat their customers with utmost respect. Eventually these companies end up losing precious customers. On the other hand, there are businesses that are genuinely unaware of the ways in whic... Read more »

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis, a local zoo In Amsterdam, wanted to let people know that the zoo was still open at night. To spread the word, they decided to take the spirit of the zoo to the streets of Amsterdam. How? They created mechanical angler fish and put them in the city canals. The lights in the water created confusion amongst the public until Artis announced they would investigate what was go... Read more »

Commercials: Evolving or Dying in the Digital Age?

Commercials: Evolving or Dying in the Digital Age?

In 1995, Stanford Law professor Paul Goldstein called the digital music age a “celestial jukebox,” because almost anyone could acquire music from the ubiquitous cloud. This gift from above has expanded to include television media, making the Internet a sort of celestial TiVo. The ability to search past and current television shows online and cast them to computers and TVs is ch... Read more »

Sony’s “Octographer” turns an octopus into a photographer!

Sony’s “Octographer” turns an octopus into a photographer!

Sony has decided to take creativity to the next level by training the first octopus to become a photographer. It was Sony New Zealand along with FCB Auckland that decided to train a female octopus named Rambo, teaching her how to use a Sony TX30 compact camera, in order to start taking pictures. The project was named “The Octographer” and it featured a one-minute video, showing... Read more »

Depaul Shows the Actual Two Sides of Homelessness

Depaul Shows the Actual Two Sides of Homelessness

A very clever poster campaign was created by Depaul UK, in order to raise awareness regarding youth homelessness in the most interesting way. Depaul UK along with Publicis London came up with the idea of the Street Corners outdoor campaign, splitting their message in two sides of a wall, reminding us that “there’s another side to the story.” The concept was to split the text in... Read more »

This Is How You Keep People from Peeing on Walls…

This Is How You Keep People from Peeing on Walls…

St. Pauli is the party district in Hamburg, Germany. Like most party districts, it’s filthy. Partygoers drink too much and end up peeing on the walls. The community decided to do something about it. They ended up coating the most frequently peed on walls with a superhydrophobic coating that repels liquids (such as urine). If someone tried to pee on the wall, it would spla... Read more »

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