How to Keep Audiences Engaged Like the Big Brands

How to Keep Audiences Engaged Like the Big Brands

Big brands know how to use social media and engage their followers — and that’s not just because they have thousands of followers already. To make social media work for them, they’ve come up with a variety of social media campaigns that get their followers to like, comment, and retweet/share their content. Just how to do they do it? Incentives play a big role, whether the... Read more »

    
HelloFlo’s First Moon Party Is The Most Awkward Ad. Period.

HelloFlo’s First Moon Party Is The Most Awkward Ad. Period.

With a business as unusual as organizing monthly period plans, and sending out care packages to women and girls having their period, it isn’t surprising that the HelloFlo has some equally unusual advertising ideas. A little way off our traditional frame of mind, HelloFlo’s First Moon Party isn’t exactly guerrilla marketing, but it is very creative, and with mo... Read more »

    
How To Automatically Tweet Pinterest Pins

How To Automatically Tweet Pinterest Pins

Have you ever wanted to automatically tweet Pinterest pins? Thankfully it’s pretty easy and just requires two things: RSS and Twibble.io. In this article, I’ll walk you through how to easily and automatically tweet your latest pinterest pins. 1) Find your RSS url Unfortunately Pinterest does not make it easy to get the RSS feed for a pinterest user or a pinterest bo... Read more »

    
How far would you queue for Fantastic Delites Curls?

How far would you queue for Fantastic Delites Curls?

Back in 2012 Delites ran a very successful campaign, achieving what most guerrilla campaigns can only dream of: viral sharing. To date it has received almost 3 million views, and now they’re trying to do it again. In their new campaign, running off the same idea of “How Far Would You Go For Fantastic Delites?“, the company has set up four free Delites Curls co... Read more »

    
These Men Were Enjoying Watching These Scantily Clad Women. What Happened Next Will Shock You

These Men Were Enjoying Watching These Scantily Clad Women. What Happened Next Will Shock You

This is one of those advertising campaigns that really catches you off guard. The setting, Amsterdam’s Red Light District, hardly seems like the spot where awareness and conscious thinking about the issues of human trafficking can be spread, but perhaps it’s the location of this STOP THE TRAFFIK campaign that makes it that much more effective. In the film, a crowd g... Read more »

    
Unique BBQ Billboard Mimics Actual Grill Charring

Unique BBQ Billboard Mimics Actual Grill Charring

Billboard advertising is the best kind of old school advertising, but with new trends leaning heavily towards guerrilla marketing, you have to wonder how marketing specialists are going to bring billboard ads into the future. Well, Voskhod in Russia have done and great job and their ad for the Double Grill & Bar is a prime (excuse the pun) example of how billboards can evol... Read more »

    
Kit Kat Creates Billboard That Doubles As A Bench

Kit Kat Creates Billboard That Doubles As A Bench

The partnership of Google’s Android and Kit Kat has caused a bit of a stir in the marketing world of late. But whether you think it’s a big sellout, or a clever brand cooperation around the launch of a new operating system (called Kit Kat) for the company, they are showcasing some interesting marketing ideas. The “Have A Seat” campaign, which ran in Amst... Read more »

    
Coca-Cola Creates The Ultimate Freshman Student Icebreaker

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends! Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired w... Read more »

    
Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

It was an exciting time for the folks at French Tech when they were invited to take part in the SXSW festival in the USA earlier this year. French Tech, a group marketing themselves as a ‘Start Up EcoSystem’ were thrilled to attend, and have a stand at the event, until they realised one sad little fact: Nobody was interested in what French were doing with technology... Read more »

    
Houses Become Billboards for DIY-stores in Germany

Houses Become Billboards for DIY-stores in Germany

Show the benefit. Dangle the carrot. What’s in it for the consumers? These are the most common sentences you will hear when someone is creating a marketing campaign. It is for a good reason. It is the benefit that pushes a consumer to buy or use something. Where it usually fails is the execution. It is easy to think of the benefit and it is easy to come up with even more ... Read more »

    
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