Hansaplast Launches Feet Mag That Is Read with Your Feet!

Hansaplast Launches Feet Mag That Is Read with Your Feet!

There are numerous magazines out there that try to grab our attention, each one focusing on a different subject, but it seems that creativity never stops, especially if you think that there’s a brand new magazine that needs to be read with your feet! Hansaplast was looking for a unique way to promote their new product line named FootExpert, trying to come up with somethin... Read more »

Coca-cola Gives the Ultimate Airport Gift to Travelers

Coca-cola Gives the Ultimate Airport Gift to Travelers

United Arab Emirates is the key country of expats destination. 2010 report disclose the most important fact that only about 16.5% of the 8.2 million are Emiratis while remaining adopted the nation as their home. The majority of expats are Indians, Pakistanis, and Philippians. Coca-Cola noticed a bitter truth about Expats- they miss their family strongly and always find a reason... Read more »

10 Creative Ways to Save Money for Marketing your Business

10 Creative Ways to Save Money for Marketing your Business

If you’re the owner of a small business or a new startup, getting your message out to the right target market may seem very daunting. You may feel pressured to spend on advertising like the big players, but why bother if you can’t afford it in the first place? If you want your business to be on the same level, but with a much smaller budget, you need to find ways to market your... Read more »

Top 10 Viral Campaign Ideas for Ecommerce Retailers

Top 10 Viral Campaign Ideas for Ecommerce Retailers

As an ecommerce retailer, you know your online marketing campaign performance has a direct effect on your bottom line. If you lack social engagement, you’ll miss out on a lot of potential sales, or leads at the very least. So how do you fix this? Focus on enhancing your brand image. Let potential buyers know you exist. This all sounds good in theory, but where do you start? Sim... Read more »

6 Content Writing Tools to Boost Your Content Marketing

6 Content Writing Tools to Boost Your Content Marketing

All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can a... Read more »

Pandora Shows Us How All Mothers Are Unique

Pandora Shows Us How All Mothers Are Unique

Pandora, one of the world’s largest jewelry brands, wanted to run a very unique experiment in preparation for Mother’s day. They wanted to show that the bond between a mother and a child is very unique, so they decided to create “The Unique Connection.” A mother’s scent, touch, smile, and everything about her is very unique. To put this to the test... Read more »

Ikea Creates Pop-up Breakfast in Bed Experience

Ikea Creates Pop-up Breakfast in Bed Experience

How long has it been since you had breakfast in bed? For us, it has been way too long, which is why this innovative new campaign from Swedish furniture powerhouse IKEA so caught our attention. So sit back, relax, and dive into the snuggliest guerrilla marketing campaign you’ve ever seen. Breakfast In Bed… Yes Please! The IKEA Breakfast in Bed Cafe pop-up store was a... Read more »

Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

A secret is always intriguing and manages to create a mysterious atmosphere when used in advertising. Secrets may lead to unexpected revelations tough, and not necessarily in a pleasant way. The Nobody’s Children Foundation has collaborated with the Polish advertising agency Mccann Worldgroup, creating a campaign named ‘Secret’, which took place in the Polish cinema ‘Kino... Read more »

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Have you ever felt like you see the same advertising campaign so often, it feels like it’s following you around? Well, the Battersea Dogs & Cats Home (a UK charity established in 1860 to give dogs and cats a second chance), in partnership with Ogilvy & Mather UK, have launched a new case study on a campaign they ran recently that takes this feeling to a whole new ... Read more »

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

What if Instagram turned into your new favorite (and addictive) adventure game? How can a brand boost its presence through a fun, and social game? Don’t look any further, Biskrem, a Turkish biscuit brand, came up with an amazing idea on how to engage with the audience through Instagram in the most creative way! Instagram is trending during the past years and brands are constant... Read more »

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