This wouldn't happen online. That's the approach Playboy is using on their new print ads. Y&R South Africa created these full-page photograph ads that show beautiful women cropped in the... Read More
I want my business to be, in part, a reflection of who I am, rather than just a cutout of the person I want a specific group of people to perceive me as When I walk down the street, on a conscious... Read More
As more and more people turn to utilize social media platforms such as Twitter, it is no wonder that businesses are increasing their presence online as well. But what are these companies using... Read More
While advertising campaigns are important for business promotion, giving promotional gifts is an excellent and low-budget way to show your appreciation to clients and promote your brand. While... Read More
There have been ad campaigns and there have been ad campaigns that stood apart in the last decade. What distinguished the ad campaigns that stood apart was high recall, attractiveness and the ability... Read More
Maes is the 2nd more popular been in Belgium, but the market leader was outselling them 4 to 1. So they hired the creative folk over at TBWA Belgium to come up with a creative campaign to take... Read More
Several seconds... that's often all a marketer has to get a customer's attention... a billboard has 3 seconds, a website has 7 seconds, a print ad has 3 seconds. That's why it is always a golden... Read More
Digital marketing can be one of the more challenging sectors of the marketing world. It seems that as soon as one initiative is implemented, something new comes along, and you're always trying to... Read More
Most of the time, unique ideas are inspired by common things. In marketing, it is especially welcome to come up with a unique treatment out of things that are ordinary and familiar. The reason is... Read More
Any company who chooses a wolfdog for a Chief Marketing Officer is bound for greatness. After all, it takes a genius to realize that a dog could carry a multi-million brand like Old... Read More