10 of the World’s Biggest Advertisements
- October 31, 2011 by Kristian JeffreySince advertising began there has always been a race to create bigger and bolder adverts. By creating’ The World’s biggest advert’ automatically assists in creating free media coverage around... Read More
Book Comes to Life in ‘This Dark Endeavour’ Augmented Reality Campaign
- October 27, 2011 by Ryan LumHow do you make a book come to life? With Augmented Reality of course! Publisher HarperCollins wanted to reach their target demographic of 12-17 year old girls who are attached to their... Read More
Chevrolet Sonic Bungee Jumps in Social Campaign
- October 24, 2011 by Ryan LumGeneral Motors decided to take a social approach to launching their new 2012 Chevy Sonic by sending the car off a 100-foot structure. The social campaign urged users to log... Read More
Insects Power Smartphone with Circus Tricks
- October 20, 2011 by Ryan LumIt's a bird! It's a Plane! No, it's a bunch of bugs in a circus. In “The Bug Circus Generator” ad from telecommunications company Qualcomm, several varieties of insects power... Read More
Volkswagen’s Pop-up Art Gallery Makes Marketing Beautiful
- October 17, 2011 by Ryan LumThey say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an... Read More
Transforming Architecture with 3D Projection Mapping
- October 13, 2011 by Ryan Lum"A-cero XV Aniversario" is a 3D mapping projection directed by Onionlab on the occasion of the 15th anniversary of the architecture studio A-cero. The first six minutes review the three... Read More
A Glass of Sicily: A Case Study by Mosaicoon
- October 12, 2011 by Marco ImperatoCampaign Strategy In developing the communication strategy for Tasca D'Almerita we followed two main lines: Starting from the history of the brand and telling its deep connection with Sicily"A... Read More
Gusta’s Guerrilla Marketing Invitations Scattered Throughout the City
- October 11, 2011 by Ryan LumGusta is a platform for people to find and book unique dining events around the world. Home-based in New York, they decided to take to the streets of this "foodie" city with a fun guerrilla... Read More
10,000-Square-Foot QR Code Possibly the Largest Ever
- October 10, 2011 by Ryan LumIn our last article we featured a company that created a QR code that could only be seen from google maps or google earth. Now a Jersey Shore racetrack has been covered in 80 gallons of black and... Read More
QR Codes Seen from the Sky in Google Maps
- October 6, 2011 by Ryan LumPhillips & Co. says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile... Read More
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