A Young Valet Gets An Unexpected Surpise

A Young Valet Gets An Unexpected Surpise

Volvo Trucks have kept us on our toes in the last year with their innovative and interesting video campaigns that have covered everything from Jean-Claude Van Damme doing the splits between two trucks, to a hamster driving a truck out of a quarry, and just about everything in between. In each of the videos Volvo Trucks have brought one aspect of the truck’s construction i... Read more »

How to Successfully Execute Content Marketing in a Start-up

How to Successfully Execute Content Marketing in a Start-up

When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous North American entrepreneur Jimmy Wales, creator of Wikipedia says: “Creating a great product is not enough.” There are definitely several marketing options to make ourselves known and generate the first clients. Howe... Read more »

Strauss Ice Cream Hides Delicious Hidden Treasure On Tel-Aviv Beach

Strauss Ice Cream Hides Delicious Hidden Treasure On Tel-Aviv Beach

When guerrilla marketing targets children and families, we’re always interested to see the results. This is partially because kids, unlike their cynical and aged counterparts, are ready to accept a situation and embrace the joy and magic of it. Adults always want to question it, to ask what is behind the curtain and to figure out the details. But children and just happy t... Read more »

North Face Store Floor Disappears, Forcing Shocked Shoppers to Scale the Wall

North Face Store Floor Disappears, Forcing Shocked Shoppers to Scale the Wall

North Face, an outdoor clothing company, is arguable one of the most well known brands when it comes to outdoor apparel. This North Face shop in South Korea decided to play a little game with their shoppers. North Face partnered with South Korean creative agency Innored to created a unique pop-up store that gave shoppers quite the surprise. Customers would walk in expecting not... Read more »

Nescafé Locks A Thousand Red Mugs All Around Croatia

Nescafé Locks A Thousand Red Mugs All Around Croatia

Bringing social media campaigns into the real world isn’t really that difficult, but doing it in a way that is innovative, new, and likely to attract attention can be. A range of businesses have been exploring real world social media options in their recent campaigns, with most settling for interaction via hashtags and QR codes. This recent Nescafe campaign is a little di... Read more »

11-Year-Old Dubstep Girl Could Be The Next Youtube Dance Sensation

11-Year-Old Dubstep Girl Could Be The Next Youtube Dance Sensation

This past week a 11-year-old girl by the name of Adilyn Malcom or “Audacious Adi” as seen on YouTube has taken the internet by storm. We’ve all seen these recent dance videos of people doing their dance routines to Nicki Minaj addictive song anaconda, and perhaps it’s the next Gangnam Style viral meme. Meet Adi, an 11-year-old motocross girl who has neve... Read more »

40 Cool and Creative Ads That Are Larger Than Life

40 Cool and Creative Ads That Are Larger Than Life

Sometimes the most shocking campaign that sticks out in our mind is the one that is the biggest. Going big is a great way to get your brand noticed in a large and crowded area. The object itself doesn’t even need to be that complex. One great example of this is the large telephone poster from TELE2. If you’re looking to spice up your marketing efforts, try playing w... Read more »

TopShop: Instagram Powered Social Catwalk

TopShop: Instagram Powered Social Catwalk

TopShop is famous for their cutting edge fashion and social catwalks. This year they decided to try something new and social by creating an Instagram/Facebook powered Social Catwalk. Unlike a normal catwalk where models strut their stuff down the runway, the Social Catwalk is powered by 5 VIP Instagrammers who went around taking their favorite snaps of unique outfits during fas... Read more »

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

Smart Car Creates a Highly Amusing Dancing Traffic Light That Will Get Your Hips Moving

If you’re a business selling smart cars and smart transport, your marketing had better be just as smart as your products, otherwise disappointment is the meal of the day. Luckily, Smart is that business. Producer of smart, urban transport, in the form of cars and electric bicycles, they wowed us with their football vending machine, and had us laughing at their big city ca... Read more »

[INFOGRAPHIC] The Recipe For Going Viral

[INFOGRAPHIC] The Recipe For Going Viral

It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. If you’re looking to see viral success, it’s important to consider a couple things such as: making sure it’s easily sharea... Read more »

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