Artist Turns Clouds Into Beautiful Works Of Art

Artist Turns Clouds Into Beautiful Works Of Art

We’ve all been there…staring up at the clouds imagining what they could be. If you use your imagination, a cloud could appear to look like a rabbit or perhaps a turtle. Everyone imagines a different thing, so it’s always fun to see what other people see. Martin Feijoó (aka Tincho) is a Cloud Shaper. On his last trip to Mexico, he decided to start taking photog... Read more »

Massive Milk Crate Cow Bar Pops Up In Sydney

Massive Milk Crate Cow Bar Pops Up In Sydney

Devondale, Australia’s number one dairy company, wanted to increase their brand’s exposure in a recent campaign where they created a large cow out of milk crates and gave out free samples of their milk. Devondale partnered with experiential marketing agency Maverick Marketing and Communications who engaged  Big Kahuna Imagineering to create “Matilda”, a ... Read more »

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

Nike’s Secret Vending Machine Dispenses Free Gear For FuelBand Points

When the Nike+ FuelBand SE first hit the market, it attracted a lot of attention, and it was no surprise. The innovative new fitness technology took exercise and keeping active to an entirely new level, and people were definitely interested. The band’s technology tracks every movement that users make throughout the day with NikeFuel, which is designed to measure the whole... Read more »

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

Nothing is worse than losing something on your flight. Trying to locate a lost item often times seems impossible! That’s why KLM decided to do something about it, in a very unique and adorable way. At the Amsterdam Airport Schiphol, KLM is on a mission to reunite lost items with their owner. Often times, it’s almost impossible to return the item as a lot of items do... Read more »

Free Vacations with Marriott’s Virtual Reality Teleporter

Free Vacations with Marriott’s Virtual Reality Teleporter

If the high price tag to Hawaii is holding you back, fear not, Marriott hotels has you covered with their new virtual-reality Teleporter. Marriott teamed up with Relevant and Framestore to develop the Teleporter, a part of their  their ‘Travel Brilliantly’ campaign. The ‘Teleporter’ is a virtual-reality booth that Marriott created to to offer people a quick look into their hote... Read more »

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

The Outfit-O-Mat Promotes Makeover Competition With Unique Dressing Room

Sometimes, even when campaigns aren’t necessarily in the languages we understand, we can still see their merit. This, to us anyway, is a true measure of the campaign’s visual success across a variety of mediums, and shows that wherever it might be watched, it will engage and entertain. This was the case with the recent campaign from clothing retailer e5 called the O... Read more »

Using Digital Coupons to Draw in Customers

Using Digital Coupons to Draw in Customers

Outside of active advertising through commercials, billboards, or other physical means and word of mouth, one of the arguably best forms to draw customers to your store is through coupons. The constantly shifting modern economy has made consumers a little more wary about where they spend their money. They like to feel like they are receiving a special benefit for choosing which... Read more »

The world’s smallest Tesco

The world’s smallest Tesco

We feel like we should preface this by saying that even the best ideas can be ruined by sub-standard execution. And unfortunately in an age when some of the brightest marketing minds are achieving the most viral reach thanks to the internet, those people not doing so well are immediately obvious to their more switched-on audience. Such is the case with Tesco’s campaign to... Read more »

Would You Answer This Suicide Call?

Would You Answer This Suicide Call?

Social experiments, when put together properly and executed effectively, have always been a powerful way to send a message. They’re an ideal framework for guerrilla advertising, as many social experiments are cheap to stage, and require little in terms of resources to pull off. Of course, not all social experiments make their case, and sometimes even those that do suffer ... Read more »

McDonald’s Accepts Cans As Currency For Food In Stockholm

McDonald’s Accepts Cans As Currency For Food In Stockholm

Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in exchange for a free meal at McDonald’s. DDB Stockholm c... Read more »

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