The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

Did you know that the hashtag #selfie has been used over 68 million times? By this statistic, we can determine that a lot of us have a huge ego that needs a boost. AXE created a fun little social media tool called the ‘Social Effect’ where you can subtly be informed if someone is trying way too hard to be “cool” in social media. #DIDYOUKNOW - The first e... Read more »

    
3 Awesome Tools to Gain More Twitter Followers

3 Awesome Tools to Gain More Twitter Followers

Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast. It is important to note that follower count is only a number. What really matters is engagement. I’ll talk... Read more »

    
How To Use Mobile Marketing To Increase Retention

How To Use Mobile Marketing To Increase Retention

You’ve done your job and convinced the customer to complete the transaction. Now how do you keep them coming back for more? Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Know when to push — and when to pull back “Push messaging” by way of mobile apps or SMS messages sent to your customer’s mobile dev... Read more »

    
‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

Google has been known to add fun little easter eggs sprinkled throughout the web. In fact, there is a whole Wikipedia page dedicated to Google Easter Eggs. Recently, Google honored fantasy TV series, “Game of Thrones”, with their latest easter egg that can be found in Google Maps. When someone uses Google Maps to search direction from Snowdon (the highest mountain i... Read more »

    
Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

We’ve all seen those food advertisements that make the fast food look amazing, then upon arrival, it looks completely different. Domino’s Pizza is no different in this regard, except that the acknowledge the problem. Domino’s Pizza is pretty active on social media. Thousands of users send in photos of Domino’s Pizza delivery fails in which the pizza is h... Read more »

    
FILA Sneakers Hijacks Banksy Street Art in London

FILA Sneakers Hijacks Banksy Street Art in London

Banksy is arguably the most famous graffiti artist in the world. Banksy is a pseudonymous United Kingdom-based graffiti artist, political activist, film director, and painter. His satirical street art and subversive epigrams combine dark humour with graffiti executed in a distinctive stencilling technique. Such artistic works of political and social commentary have been feature... Read more »

    
IKEA’s Genius RGB Billboard is Freaking Amazing!

IKEA’s Genius RGB Billboard is Freaking Amazing!

This one is pure genius… half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of Home and digital marketing and advertising efforts. However, this is one o... Read more »

    
Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Singapore is a first world country that’s built by a large migrant workforce. These guest workers often are invisible to the public, receiving very little recognition for their hard work and labor. These workers barely get to see their family and friends because of the distance. So Coca-Cola decided to do something about it. Coca-Cola went to the local community and start... Read more »

    
The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

China remains a tricky market especially for luxury brands. It’s economic revolution is still underway and far from being complete. Their social revolution is pushing forward but their largely and still conservative government is doing everything it can to pull to pull it back. Penetrating the luxury market is like playing the Game of Thrones, you either win or you die. G... Read more »

    
Pepsi’s Interactive Football Vending Machine

Pepsi’s Interactive Football Vending Machine

It seems the recipe for viral success involves putting a unique spin on vending machines. So, that’s just what Pepsi did! With the upcoming World Cup 2014 starting in June, Pepsi came up with this interactive vending machine that challenges football players to show their best moves. Players can then win a free Pepsi or they can enter a ‘Hall of Fame’ mode and ... Read more »

    
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