How to Bounce Back from Marketing Mistakes

How to Bounce Back from Marketing Mistakes

Guerilla marketing is a great way to promote your business and reach an even wider audience than would be possible with traditional marketing methods. It’s powerful, and it can make your business a huge success. However, it is also tricky to get just right because the methods you are using are so unconventional. It can be pretty easy to slip up with a guerilla marketing c... Read more »

Would You Take Free Coffee from Someone Who Is HIV Positive?

Would You Take Free Coffee from Someone Who Is HIV Positive?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS. The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong crea... Read more »

Five Ways to Promote Your Products Right

Five Ways to Promote Your Products Right

In an ever evolving marketplace, it can be a daunting task to promote your products the right way to reach customers. Gone are the days when people were dependent on heading out to their local retail store for all their various needs. Today’s mobile device packing consumer is far more aware of their purchasing options than at any time in history. If a consumer doesn’t kno... Read more »

Super Bock Creates Foosball Table Powered by Beer Caps

Super Bock Creates Foosball Table Powered by Beer Caps

What’s better than foosball? Free foosball! Ok, well not quite. Super Bock modified a foosball machine to accept payment in the form of Super Bock bottle caps instead of coins as a way to promote their beer brand in the bar. Bar partons could order a bottle of Super Bock beer and keep the bottle cap. A single bottle cap can be redeemed for a game of foosball. It’s a... Read more »

LA Clippers Magical 3D Projection Mapping Blows Our Minds

LA Clippers Magical 3D Projection Mapping Blows Our Minds

It has been awhile since we’ve seen some amazing examples of projection mapping. I came across this example for the Los Angeles Clippers court projection and thought this was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well. At one p... Read more »

10 Brilliant Marketing Tactics You Must Try In 2015

10 Brilliant Marketing Tactics You Must Try In 2015

We might be a couple of months into 2015, but there’s still time to take stock of your business and its objectives. Marketing budgets are slated to increase this year, thanks to the recognition of the important role digital marketing plays in profitable businesses. Whether you’re a seasoned marketing professional looking for a refresher or setting out your first digital marketi... Read more »

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Men often cringe when their girlfriends want to go shopping. Beck’s wanted to run a little experiment to show the benefits of compromising in relationships. They ran a fun little challenge inside a clothing store in which the man was challenged to keep his significant other inside that store for a full hour. At the end of the hour, he wins a truck full of Beck’s bee... Read more »

Red Cross Creates Airport Arcade Games for Good

Red Cross Creates Airport Arcade Games for Good

Sometimes the most simple ideas are the best and this campaign from the Red Cross hits the mark with their latest campaign, the Charity Arcade. Often times when we travel, we bring back loose foreign change. It’s often too little of an amount to exchange so it usually just sits in our pockets ready to be dumped out at home. Sometimes there are donation boxes at the baggag... Read more »

Running Your Own Conference: Tips to Ensure Its Success

Running Your Own Conference: Tips to Ensure Its Success

One of the best ways to establish your company as a front runner in your niche or industry is to host a conference or convention. People love events like these because they offer fantastic opportunities for networking and face time with industry leaders that would have been difficult or maybe even impossible to get outside of the communal environment these events provide. Of co... Read more »

7 Best Grassroots Marketing Campaigns from SXSW 2015

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees. In order to stand out and become the talk of the town, companies had to pull out their ... Read more »

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