10 Brilliant Marketing Tactics You Must Try In 2015

10 Brilliant Marketing Tactics You Must Try In 2015

We might be a couple of months into 2015, but there’s still time to take stock of your business and its objectives. Marketing budgets are slated to increase this year, thanks to the recognition of the important role digital marketing plays in profitable businesses. Whether you’re a seasoned marketing professional looking for a refresher or setting out your first digital marketi... Read more »

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Men often cringe when their girlfriends want to go shopping. Beck’s wanted to run a little experiment to show the benefits of compromising in relationships. They ran a fun little challenge inside a clothing store in which the man was challenged to keep his significant other inside that store for a full hour. At the end of the hour, he wins a truck full of Beck’s bee... Read more »

Red Cross Creates Airport Arcade Games for Good

Red Cross Creates Airport Arcade Games for Good

Sometimes the most simple ideas are the best and this campaign from the Red Cross hits the mark with their latest campaign, the Charity Arcade. Often times when we travel, we bring back loose foreign change. It’s often too little of an amount to exchange so it usually just sits in our pockets ready to be dumped out at home. Sometimes there are donation boxes at the baggag... Read more »

Running Your Own Conference: Tips to Ensure Its Success

Running Your Own Conference: Tips to Ensure Its Success

One of the best ways to establish your company as a front runner in your niche or industry is to host a conference or convention. People love events like these because they offer fantastic opportunities for networking and face time with industry leaders that would have been difficult or maybe even impossible to get outside of the communal environment these events provide. Of co... Read more »

7 Best Grassroots Marketing Campaigns from SXSW 2015

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees. In order to stand out and become the talk of the town, companies had to pull out their ... Read more »

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

In the world of organ transplants and the people who need it, reality unfortunately is at a loss as many people who could be donors decide not to, and this is a wide area where the black market cuts in deep with bizarre stories of people waking up with a missing kidney and so on. Over the years however becoming a donor has faced more acceptance and is easier than ever. You can ... Read more »

Azul Airlines Gives Children A Holiday Miracle

Azul Airlines Gives Children A Holiday Miracle

What we see in the video is an advertisement for Azul airlines in Brazil, a rather popular carrier, and their combined work with Coca-Cola, by the agency Geometry Global. The two companies chose a rather long flight from Salvador to Campinas and showed passengers a video of children from an orphanage talking about which gifts they wanted for Christmas this year. Since the fundi... Read more »

Consumer Discoveries: The Science Behind Advertising

Consumer Discoveries: The Science Behind Advertising

Success in advertising is trickier than most businesses believe. The equation of a great product plus a great price, means a sale every time has gone by the wayside. Instead, the field of cognitive psychology, and advertisers with the benefits of having a master of science in applied psychology have inspired us to dig deeper into the mind of the consumer. There is a science to ... Read more »

How Can You Make An Asian Restaurant Feel More Authentic?

How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”? A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to... Read more »

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

The ad by OgilvyOne for Aegean Airlines the unique fact that since time is a concept we created to make everything much simpler and which we stick to rather traditionally, the airline makes a note that when you’re flying and since you’re skipping time zones, technically you get to live the same hour twice or even more if you try hard enough. So the question is, why not celebrat... Read more »

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