How To Use Mobile Marketing To Increase Retention

How To Use Mobile Marketing To Increase Retention

You’ve done your job and convinced the customer to complete the transaction. Now how do you keep them coming back for more? Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Know when to push — and when to pull back “Push messaging” by way of mobile apps or SMS messages sent to your customer’s mobile dev... Read more »

    
‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

Google has been known to add fun little easter eggs sprinkled throughout the web. In fact, there is a whole Wikipedia page dedicated to Google Easter Eggs. Recently, Google honored fantasy TV series, “Game of Thrones”, with their latest easter egg that can be found in Google Maps. When someone uses Google Maps to search direction from Snowdon (the highest mountain i... Read more »

    
Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

We’ve all seen those food advertisements that make the fast food look amazing, then upon arrival, it looks completely different. Domino’s Pizza is no different in this regard, except that the acknowledge the problem. Domino’s Pizza is pretty active on social media. Thousands of users send in photos of Domino’s Pizza delivery fails in which the pizza is h... Read more »

    
FILA Sneakers Hijacks Banksy Street Art in London

FILA Sneakers Hijacks Banksy Street Art in London

Banksy is arguably the most famous graffiti artist in the world. Banksy is a pseudonymous United Kingdom-based graffiti artist, political activist, film director, and painter. His satirical street art and subversive epigrams combine dark humour with graffiti executed in a distinctive stencilling technique. Such artistic works of political and social commentary have been feature... Read more »

    
IKEA’s Genius RGB Billboard is Freaking Amazing!

IKEA’s Genius RGB Billboard is Freaking Amazing!

This one is pure genius… half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of Home and digital marketing and advertising efforts. However, this is one o... Read more »

    
Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Singapore is a first world country that’s built by a large migrant workforce. These guest workers often are invisible to the public, receiving very little recognition for their hard work and labor. These workers barely get to see their family and friends because of the distance. So Coca-Cola decided to do something about it. Coca-Cola went to the local community and start... Read more »

    
The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

China remains a tricky market especially for luxury brands. It’s economic revolution is still underway and far from being complete. Their social revolution is pushing forward but their largely and still conservative government is doing everything it can to pull to pull it back. Penetrating the luxury market is like playing the Game of Thrones, you either win or you die. G... Read more »

    
Pepsi’s Interactive Football Vending Machine

Pepsi’s Interactive Football Vending Machine

It seems the recipe for viral success involves putting a unique spin on vending machines. So, that’s just what Pepsi did! With the upcoming World Cup 2014 starting in June, Pepsi came up with this interactive vending machine that challenges football players to show their best moves. Players can then win a free Pepsi or they can enter a ‘Hall of Fame’ mode and ... Read more »

    
Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

It is always better to show it than to say it. I’m not talking about love, even though the statement is obviously applicable. I’m talking about advertising. For decades, brands and advertising agencies and media outlets made a killing out of creating ads that live on visuals rather than copies. There’s that little boy who suddenly shaved his head because he wa... Read more »

    
INDIO Beer Celebrates 120 By Emphasizing Diversity in Mexico

INDIO Beer Celebrates 120 By Emphasizing Diversity in Mexico

The Mexican beer Indio has been the beer of the youths since 1893. So to celebrate its 120th anniversary they launched a contest in search of 120 labels for its bottle, each one representing one of the 120+ subcultures in Mexico that drunk Indio through these years. The campaign was meant to emphasis and bring awareness to the diversity that can be found in Mexico and also show... Read more »

    
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