1111122222333333 How to Engage Consumers with Your Marketing Efforts

How to Engage Consumers with Your Marketing Efforts

How to Engage Consumers with Your Marketing Efforts

Strategizing marketing techniques with viral intent can net your company millions in revenue. Coca-Cola’s “Share a Coke” campaign, which personalizes bottles of its products with people’s names, resulted in the company’s first increase in sales in more than a decade shortly after launching, according to Adweek. A big idea that cost little to implement, innovative campaigns like these can help brands improve their sentiment, capture new consumers and make customers more loyal to a brand.

Want to elevate your marketing and stand out from traditional print and video ads? Keep these principles in mind when coming up with your next campaign.

Demand People’s Attention

While media consumers might flip right over a print advertisement or fast-forward through a television commercial, strategically-placed advertisements in areas and items people are already interacting with present more opportunities for engagement.

To spread the word about the dangers of landmines, Campaign Against Landmines created ketchup packets depicting human legs, as reported by Entrepreneur. Diners who ripped off part of the packet saw the food substance mimic the bloody effects of a landmine encounter. Consumers who flipped the packet over could read a statistic about the prevalance of landmines, made more memorable through the visual and tangible cues.

Similarly, Colgate presented clever marketing by inserting wooden sticks shaped as toothbrushes into ice cream bars, reminding those with a sweet tooth to brush after eating, as reported by Serious Eats.

Another way to successfully get eyes on your brand is to simply be where the people are. Companies like LA Fitness have used chalk art depicting dumbells to motivate people to work out–while also inspiring eye-catching photos to spread through social media. And Goodyear’s ever-evolving blimp is a prominent fixture at some of the biggest sporting events in the world, capturing footage that is displayed to competition watchers.

Make It Personal

Like Coca-Cola proved, making marketing efforts personalized to consumers makes them feel special and forms an emotional connection to your brand. Even the simple act of hearing one’s name produces feel-good feelings, as evidenced by a study published by the U.S. National Library of Medicine.

Another stellar example of forging a personal relationship with customers was demonstrated by bank TD Canada Trust, who in 2014 turned ATMs into “automatic thanking machines” that dispensed $20 gift cards and, to a dozen patrons, highly personal gifts, such as cross-country plane tickets to see family members and family vacations. The brand captured the tear-jerking results in a video for YouTube, which has amassed more than 23 million views in a successful viral campaign.

Even the smallest tokens of appreciation can make a meaningful impact, as shown through a study published by the Journal of Applied Social Psychology that examined how free chocolates after meals positively affected tipping. The meager gesture of handing out a small treat resulted in up to a 21 percent increase in tip amounts depending on how personal the delivery was.

Ways to successfully personalize your marketing efforts include allowing customization on products, tailoring email marketing messages based on past customer behavior, and utilizing technology to add an individualized touch, such as Apple’s voice-controlled personal assistant Siri, which allows users to ask any question imaginable into a phone and get a realistic answer.

With every product your brand creates and every marketing campaign to support it, think about opportunities for personalization, innovative ways to get your advertisement noticed, and how to present a valuable message users will enjoy consuming.

The State of Email Marketing in 2016

 

The best online marketing campaigns incorporate an array of techniques and are driven across a variety of platforms and channels. Commonly regarded as the blandest stream of online marketing, email marketing remains vital to any campaign, and in 2016 – against all expectations – it will undergo a handful of significant developments. The evolution of email marketing that we witnessed emerge at the tail-end of 2015 will come into fruition this year. These will only strengthen the power that email marketing continues to wield.

We have outlined the three most salient developments below.

Lightbulbs

Lightbulbs are now everywhere, having popped up across the web at a remarkable pace. A lightbulb is essentially a popup box asking for a site visitor to subscribe to an email list. Most circumspect webmasters are wary of installing anything that actively disrupts user experience. However, now lightbulbs can be deployed sensitively. Plugins such as SumoMe’s Welcome Mat are able to activate the lightbulb at an optimum time so to least disrupt a visitor’s experience. Most commonly it is deployed after a certain amount of time spent active on a page. ‘Active’ is the key word here. How often do we open a page, allow it to load and then return to it later to find one great giant popup across the screen. We forget why we opened the page in the first place and close the tab.

With the Welcome Mat timer, the lightbulb is activated when it judges that a visitor is most likely to be pleased with its appearance. Similarly, inventive headlines are important. For example: ‘Hey! Want awesomeness sent straight to your inbox?’ is likely to be more effective on certain sites than the bland ‘Sign up to our Newsletter.’ This applies to the call to actions as well; ‘Count Me In!’ is less intimidating than ‘Sign Up’.

Design

A greater variety of top quality email marketing software has become available. As more companies get their hands on these, we will see a rise of inventive and efficient e-newsletters. Software like Newsletter2Go.com allows marketers to become more playful and more specific with their emails. Full customization of a newsletter becomes simple, and responsive design (with over two thirds of emails now being read on a smart phone) is no longer a bonus, but a pre-requisite. Furthermore, by having A/B test lists, marketers will be able to try out different designs and approaches to ascertain which are the most effective.

Personalization

Personalization of e-newsletters is only set to grow. In fact it will become standard practice to only send e-newsletters that are at least faintly personalized. This can be accomplished by either implicit personalization, where emails are sent to certain demographic target groups, or explicit personalization, where emails follow up a recent purchase by the recipient. E.g. ‘Hi Johnny, how do you like the running shoes? They may go well with these new sport shorts of ours.’

As stated at the beginning of this post, email marketing is not dying out, but becoming a more central factor in online marketing campaigns. However, for it to work for your business, it is vital to keep abreast of developments and take advantage of new programs that can help get the most out of your email lists.

And looking ahead to 2017, well, welcome email marketing through Google Glass to the stage!

Lg Promotes High Definition Display by Pranking Wannabe Stargazers

When was the last time that you observed the sky? Living in a big city makes it harder to actually enjoy the stars in the sky, with skyscrapers and light pollution preventing us from such an impressive view. What if you could spend a few seconds looking at them through a telescope?

That’s how LG started its latest advertising in Chile, placing a telescope in the middle of the road, encouraging passers by to observe the beauty of the stars. It’s rare nowadays to do so, which means that people of all ages were happy to have a look and be impressed by the universe. After all, the campaign starts with LG inviting you “to watch the real colours of the sky.” It was interesting to see how people reacted to the impressive view, as most of them haven’t observed the sky this way in the past. Just when they were discussing the view from the telescope, an arcade game appeared in the “sky” followed by an “alien”.

LG promotes new display with a clever stunt

That’s when they realised that they didn’t actually observe the sky up to that moment, since the telescope was aiming at an LG OLED TV that was placed at the top of a building nearby. What they actually watched was the screen of the LG OLED TV, which meant that the beauty of the sky was just a proof of the impressive resolution of the screen. Remember, LG didn’t say that you will actually stare at the stars, but they were rather inviting you to watch the real colours of the sky, which means that they are confident enough that their new screen is more realistic than ever. People were amazed by the colours and the resemblance to the actually sky, with all the details fooling them to believe that they were actually observing the sky.

LG promotes new display with a clever stunt

LG along with the advertising agency Oqo Publicidad came up with the idea of this marketing stunt in order to grab the audience’s attention about the LG OLED TV and the innovative technology of the product that is so realistic that it even reminds you of the majestic universe. And as it seems it was a successful attempt, as it offered a unique experience to the audience, grabbing their attention, persuading them to “try out” their product in the most creative way.

LG promotes new display with a clever stunt

It’s not always easy to convince the consumers to test your product and this is another proof that experiential marketing tends to be more successful, as it’s all about offering a pleasant experience, combining fun with advertising.

What did you think of the idea?

Credits

Advertising Agency: Oqo Publicidad, Santiago, Chile
Creative Director: Felipe Plaza
Art Director: Ignacio Gamboa
Copywriters: Ignacio Escobar, Patricio Peña
Illustrator: Jorge Donoso
Production: Globo Films
Published: December 2015

Norwegian Airlines Gives Olso The Real New York Experience

In the advertisement above we see Norwegian Airlines trying to turn Oslo into New York. The problem is made clear right away: they need to get people to fly to New York from Norway’s capital, Oslo, and they solve it in great fashion. The ad is filled with different New York things which make The Big Apple so unique and Oslo’s residents are greeted with these sights. The campaign starts off with redecorating Oslo’s central train station into a New York train station so that people can see how a train station looks like in New York. From then on the audience meets all kinds of characters starting with Italian Mafia bosses to Mark Twain quotes and naked cowboys, who you can take a photo with (at a price, of course).

Norwegian Airlines Next Stop New York Marketing Campaign

Wall Street, Oslo

The campaign seems to be very costly, and that is evidenced by even the local train company being brought into it as the train speakers announce that the next station is Times Square. Another aspects that shows this is the massive choir involving so many singers.

Given the investment, the question which arises first is: was the money (and the risk) worth it? Usually such expensive ads either flop or pay off, but this one was a great way to show that Norwegian is flying to New York and is doing so with an unmissable deal. For the residents of Oslo this will be a cheap flight to New York after all, instead of spending the fortune transatlantic tickets usually cost.

Norwegian’s Choice

The dilemma here is: if a product is new, unique and requires widespread awareness since it can entice a multitude of customers in different demographic groups, how else can you advertise it as successfully as Norwegian did? In other words, was there any other way to reach all types of Oslo residents without as much of an investment? The amount of work put into it often feels a little overwhelming, and it is possible that for part of the audience there is such a thing as ‘too much New York’ in Oslo.

High Hopes

By itself, without thinking of secondary factors like the budget, the campaign is very good as it is huge, you can see that it was really thought through and that the marketing team really did turn Oslo’s central station into New York with everything you could possibly think of. The advertisement is effective because it’s also interactive and unmissable, making sure that everyone who goes through the busy station can see, hear and feel New York through every motion and every step of their way. For those who like the experience, Norwegian’s website is one click away.

Credits

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Film production: Motion Blur
Director: Kavar Singh
Casting & Props: PS Live
Media: Vizeum

It’s Time to Do Something Different

Marketing in the luxury sector, particularly the area of luxury timepieces, needs to change its tactics. It isn’t always effective to rest on your laurels or get by on your brand heritage anymore. Even the luxury market is seeing a need to get a little more fresh and creative and to implement more guerilla-like marketing techniques.

The luxury sector is a tough sell. Although when the product does sell, it sells for a high price, and it is precisely because of this high price tag that it is limited, as it really only sells to a select client base with expensive taste and a disposable income. The marketing ventures of the majority of luxury brands plaster posters all over city walls, billboards, and alleyways, as well as sponsor large events and constantly ply magazine pages with expensive advertisements. The amount of money that they sink into these campaigns is in the billions. But is it effective and is it really paying off?

The fact that the luxury watch sector is alive and well, largely assisted by specific online merchants like that of Chrono24, shows that there is still a demand for these items. However, the point that “some watch companies spend as much as 60% of their revenue on marketing”, as discussed on A Blog to Watch, would seem to suggest that things could perhaps be done a little better.

The luxury watch sector has two large hurdles to overcome:

  1. They do not have an automatically demanding consumer base
  2. It is not a market of necessity, but of want

Ultimately, not only do luxury watch brands have to convince their customers to buy their brand in particular, but they have to convince them to even buy a watch in general. So how do you go about doing this? One marketing company seems to have come up with a creative guerilla marketing approach to put the luxury items right into the customer’s hands.

In 2012, an advertisement for the Big Pilot’s watch from IWC Schaffhausen broke the timepiece marketing trend. In collaboration with Jung von Matt/Alster, the advertisement was placed over bus straps so that when people reached up to steady themselves on the airport shuttle, not only did they see the advertisement, but they actually saw briefly what the watch would look like around their wrists.

The same method was adopted in 2013 by Graffiti for Jacques Lemans’ timepiece collection, with over ten different models being advertised on the bus handles. One thing that this type of advertisement does, as opposed to the hundreds of magazine ads that people flip through with little regard, is to get the customer base engaged. They have an actual experience with the brand, see the watch around their wrists, and because it is ambient advertising and unexpected, it captures their attention.

To some, it may seem like a cheap advertisement ploy, especially when luxury watch brands are all about image, class, and owning a collectible piece that exude status and wealth. However, perhaps this is a step in the right direction and the type of creative thinking that the luxury watch sector needs.

2015: The Year of Consumer-Driven Content

Marketing is more personalized, social and technologically advanced than most of us could have ever imagined just a decade ago. More than ever, this year has been filled with open, honest and inclusive ad campaigns that have worked famously and gone viral with consumers everywhere.

Big brands are learning that getting back to their roots and reaching their audience on a supremely personal and emotional level is working with consumers around the world. And in a cut-throat, highly criticized industry like advertising, that’s saying something. Here’s to a new year of content truly customized to the customer and bringing the love back to advertisements.

Love Is the Answer

The olive branch ad approach has won the hearts of American consumers this year, and we have hamburgers, puppies and cellphones as proof. Burger King tried to make friends with McDonald’s this year, and it was priceless. The burger dynasty suggested a McWhopper collaboration to benefit the nonprofit group Peace One Day to raise awareness of the International Day of Peace. The company earned a ton of goodwill points with hungry humanitarians everywhere, even though the idea was promptly shut down by McDonald’s. Guess who consumers sided with?

Android made us all swoon with adorable animal videos of “Friends Furever.” This campaign matched animal duos, like a chimp and a hound dog, and included the emotionally charged caption: “Be together. Not the same.” It was a pretty serious jab at Apple, but consumers ate it up; it has over 20 million YouTube views.

And let us not forget the Zappos pet adoption promo. The company sponsored free pet adoptions from Black Friday to Cyber Monday across the nation in conjunction with Best Friends Animal Society. This promo not only drove insane amounts of traffic to the Zappos’ site on the busiest weekend of the shopping year, but it also saved animals’ lives. Now that’s inbound marketing with heart and soul.

Social Media Saves Lives Abroad

Social media has taken a lot of flack this year, but you can’t argue with the lives it saved or the families it reunited after the devastating floods in Chennai, India. An estimated 150 million social media users participated in a giant, mostly amateur search and rescue mission that was formed and coordinated almost exclusively on social media.

Teach a Man to Fish

Moody’s Analytics is teaching worldwide seminars in addition to offering financial services in an effort to educate and empower small business owners instead of just taking their money.

Bring the Good Feelings to Your Business

If you haven’t worked with a nonprofit organization or formed altruistic relationships within your community, you’re missing out. It’s important to look for ways that not only give back but also make sense with your brand and its ethos. Working with like-minded people makes generating revenue and promoting positivity feel effortless while benefiting all parties involved. Get employees involved with fundraisers and events to raise morale and eliminate any sign of the holiday blues.

Regardless of your business or current inbound marketing strategy, it’s important to always have your eye on the prize: serving your audience. Remember you’re not bragging about your humanistic efforts. You’re spreading positivity, raising awareness and promoting good will to all. It’s a marketing tactic you can be proud of, and that’s what your valued customers value the most.

How to Attract and Excite New Customers by Webcasting Brand Events

Throughout history, great storytellers have always known the secret to bringing their communications to life. Rather than simply telling the story, reciting dialogue and explaining the scene, the world’s most renowned storytellers have always enhanced their stories with captivating imagery. Whether it was Shakespeare and other playwrights utilizing the theater, or writers like Hemingway weaving together words that brought the locations within the books to reality, these great storytellers found ways to excite, charm and even scare their audiences.

This is why many brands are taking advantage of new technologies and are broadcasting their communications both audibly and visually. As the world-renowned storyteller, Ernest Hemingway, once said “Show the readers everything, tell them nothing.”

Consumers Want To Be Involved In The Excitement

In the past, branding was originally one-directional, with brand communications like billboards, posters, magazine articles and other conventional advertising simply speaking to consumers. However, these kinds of advertising would always have limits as to how effective they could be, since consumers could not easily converse with brands and develop genuine brand loyalty. In our modern times, the internet has provided the opportunity for consumers to create dialogues with brands. This offers many advantages, as brands can now actively share experiences and develop healthy relationships with consumers, which aren’t simply based on one-directional brand communications.

This is why so many brands are taking interest and seeking webcasting services from reputable companies like Blue Jeans. By broadcasting your big branding moments online, you can invite all of the consumers, who are eager to form relationships with and grow loyalty towards your brand, to share in the experiences. However, it’s important to note that this behavior is more apparent in millennials, as shown in a report by PR Newswire: “Nearly two-thirds of millennials (62 percent) prefer to watch a video from a company instead of reading text.” Despite this, the recent few years have shown that generation X is relatively quick to catch up with Generation Y, meaning that it’s only a matter of time before all consumers adopt the preference of visual communications.

Attracting Fans and Building Brand Loyalty by Broadcasting Events

Blizzard, one of the largest video games developer in the world, hold a yearly convention, where they release exciting news about upcoming games, company developments, community announcements and much more. However, these conventions have gotten so large that they are able to justifiably charge their visitors for entrance. Furthermore, the recent addition of the ‘Virtual Ticket’ has allowed them to sell the rights to watch broadcasts of the event to people throughout the world. Bear in mind that this convention is ultimately to announce products that they will be selling to their fans, although their fans enjoy the annual experience so much that BlizzCon has become an anticipated worldwide gaming event.

Another fine example, as reported by PR Week, is how Adidas broadcasted the signing of 23 year old James Rodriguez, a Real Madrid football star, so that fans could witness the exciting event as it happened. These examples demonstrate how eager consumers are to experience branding events. And even if they can only get involved from behind a screen, allowing them to feel like they are part of the action certainly attracts fans and builds loyalty.

Taking Your Brand Events an Extra Step Further

Whereas companies would previously take attendance at the door of a convention, or already know who would be attending, broadcasting your events offers unique insight into who is interested in your products, as well as a basic understanding of their responses. Through analytics and observing viewer information, you can see the location, age, gender and other details of the demographics who are watching. In addition, the behavior of viewers can offer insight into what products your target markets enjoy, as viewership may rise or decrease as viewers tell their friends or decide to stop watching.

This invaluable information can help you market to particular customers in a better, more efficient way, as you can learn from each broadcast and attract more viewers with each successive try. MarketingProfs, a source for marketing news, reports that by the beginning of 2015, more than 70 percent of marketers already understood the genuine benefits of visual content, “Although fewer than ten percent (were) actually using video analytics to enhance lead qualification and customer insights.” So get the head start on your competitors by utilizing these fantastic new marketing tools, and connect with your audience on a whole new level.

Broadcasting is becoming a common practice amongst modern brands of all sizes and types. Not only does it captivate audiences by connecting with more senses than conventional advertising, but it also promotes dialogues between consumers and brands, as well as amongst consumers on social media platforms. The world truly is becoming a global village, and brands need to ensure that they keep up with the global times.

Quaker Creates Pop-up Breakfast Bot Giving Away Free Breakfast

In the video above we see a campaign by the Belgian agency Friendship for Quaker’s breakfast food. It starts off by showing how busy and hectic can our daily life get, using a train station during rush hour as its setting and a metaphor to emphasize how everything goes by very quickly. We see a sign saying ‘Free Breakfast’ which points towards an interactive vending machine, comprised of two people dressed up as robots who start making your very own breakfast dish after you make a choice. There are two options available for the audience to choose from. Finally, the vending machine closes down and as the video shows, it tells the audience: “see you soon!”

Quaker Breakfast Bot Ad Vending Machine
Good impressions

The advertisement is efficient and clear. It starts from early in the morning amidst the face pace of people’s daily routine and at a time when breakfast is eaten, as a reminder that we somehow need to fit a nice meal in our schedule. The whole idea of taking a vending machine which quickly produces breakfast food is brilliant. Once again the agency uses a metaphor, as Quaker itself is ‘easy’ food but made with love and just as good as home made goods, and they chose to show how it is made right in front of the crowd so that they can see what happens before the food lands in the store shelf.

We can also see that the campaign gathered quite a crowd of people who were very interested in seeing what’s going on. Another bonus is that the breakfast was free, which adds to the engagement factor – after all, who doesn’t want to try a free sample? That is a core element of guerilla marketing today, because people are too busy to stop and pay attention to a campaign unless it is given to them on a silver platter, so it is a great bonus that the company decided to invest in free sampling since this is very likely to pay off as people who have eaten the free sample and like it will probably decide to grace their breakfast with Quaker food.

A Healthy, Spotless Record

The Quaker campaign doesn’t really have any downsides. It attracted people, it presented the product in a good light and a clear manner, the company’s branding was everywhere and the audience could see it easily. This is an all-round good advertising campaign. The question of whether it reached the financial success and goals set out for the company can only be answered by Quaker themselves rather than for us, unfortunately. Either way, the campaign looks like it was received very well, people ate Quaker breakfasts and were happy to do so.

Credits

Advertising Agency: Friendship, Antwerp, Belgium
Creative Directors: Phil Blondé, Dieter Vanhoof
Photographers: Jolien Arits, Eline Ros
Additional credits: Ilse van Elsacker, Mallika D’Huys, Bart Verschueren, the robots
Published: December 2015

TiVo Hilariously Pranks Moviegoers with Annoying Commercials #tivoprank

Advertising breaks may turn out very annoying, especially when they ruin your watching experience. Many consumers try every possible way to avoid them, whether it’s about TV or online commercials. How do you react though when you’re having an advertising break at the least expected moment?

It was just another day at a movie theatre right outside Denver with people watching ‘Spectre’, when right at the movie climax a 2-minute advertising break was inserted. Everyone got confused, angry and annoyed, with one even throwing a bottle, asking for the movie to be continued. Right before they were about to start leaving, TiVo’s team appeared, informing everyone that they just got pranked!

TiVo along with the advertising agency School was looking for a unique way to promote their TiVo BOLT product, which features the idea of skipping any commercial break, and that’s how they decided to prove in action how everyone hates annoying commercial breaks. Thus, they installed 13 hidden cameras at the movie theatre, waiting for the perfect moment to stop the movie and add an unexpected commercial break. People’s reactions were probably the ones they had in mind when they came up with the idea of TiVo BOLT, which served as a perfect promotion for their brand new product.
Right when they apologised for the interruption, informing everyone about TiVo BOLT, the movie continued, while everyone was also invited at a VIP after-party full of drinks and free gifts.

TiVo Pranks MovieGoers by Annoying Commercials

TiVo seems to be aware of the general consensus on how annoying commercial breaks may be, delivering their message in the most appropriate and clever way, creating an ambient campaign that grabbed everyone’s attention through a real-life example of annoying commercial breaks. Internet of course couldn’t ignore this campaign, with #TivoPrank turning into success all over the world, receiving approval from all the consumers who got tired of annoying breaks.

People don’t hate commercials

Switching again to the marketer’s point of view, don’t worry this is not the end of advertising. Consumers don’t hate commercials, they hate interruptions. This led to more creative forms of marketing during the past years, both online and offline, proving that the audience is still receptive to advertising, providing that it adds value or manages to grab their attention. There’s no need to aggressively promote a product to succeed when ambient and even indirect advertising may lead to even better results.

Keep that in mind next time you’re about to think of your next campaign, think outside the box and get ready to impress!

Credits

Advertising Agency: School, USA
Chief Creative Officers: Joe Corr
Executive Creative Director: Ryan Craig
Creative Director: Andrew Goldin
Art Director: Kiley Del Valle
Copywriters: Ryan Craig, Max Lenderman, Andrew Goldin
Executive Producer: Angela Barnard
Agency Producer: Gigi Douglas
Account Executive: Sherena Elharmell
Designer: Hailey Badovinac
Production Company: Buck Ross
Director: Ryan Ross
Director of Photography: Jeffrey Garland
Producer: Alex VanNortwick
Assistant Director: Tom Farnsworth
Editor: Lam T. Nguyen
Post Producer: Ryan Ross
Color: Buck Ross
Colorist: Lam T. Nguyen
Sound Design: Coupe Studios
Producer: Eric Singer
Audio Mix: Alex Hawley

Grocery Store in Romania Allows You to Channel the Force and Shop like a Jedi

The end of 2015 found us surrounded by the Star Wars hysteria, with many marketing campaigns trying hard to feel relevant, although not everyone managed to grab our attention in an authentic way. Carrefour in Romanian certainly did!

“Shop with the Force” was a campaign that was created by Publicis for Carrefour in Romania, teaming up with Star Wars on the opening weekend of Episode VII, in order to give the best gift to all the Star Wars fans. What if you could actually obtain the Force and use it while shopping? Kinect technology made our dreams come true, allowing everyone to try out a brand new experience, changing the idea of shopping at the supermarket. People of all ages gathered around to test their “force” and shop with their newly acquired powers, turning the campaign’s idea into a success in just a few minutes.

Shop like a Jedi for Carrefour

“May the shopping be with you”

Kinect technology is all about motion sensing input devices and it enables users to control and interact with their computer in a very natural way, leading into many impressive cases of gaming during the past years. In this case, an iPad and Kinect SDK were enough to create the illusion that we’ve finally found the force, with all the passers by wanting to try this out. All they had to do was to move the items they wished into the virtual basket, dragging each one of them on their own, with the magical help of the force coming straight from their own hands. Think of it, you play around with the concept while also doing your shopping, since the products that you moved to the basket were waiting for you in the cash register. Of course, there was also the Star Wars merchandise available on the super market, which means that both parties were benefiting from the success of the idea, proving that a campaign has even more chances to be successful when delivered timely and also in an authentic way.

Shop like a Jedi for Carrefour

Thus, what we can learn from this campaign is that it’s not just about embracing the Star Wars craze with no context, as this may end out to be boring for the consumer, it’s all about finding the sweet spot between creativity and uniqueness that will manage to win the customers who will be more than willing to spend time (and possibly money) following a brand’s campaign.

Ambient advertising can be very successful, providing that you know your audience in a way that you create a memorable experience that is both enjoyable and successful. It’s all about thinking outside the box, right?

Credits

Advertising Agency: Publicis, Romania
Client: Carrefour Romania

Top 10 Experiential Marketing Trends to Expect in 2016

Calum McGuigan is the President at Fervent Events, an experiential marketing agency based in Toronto, Ontario which operates all over Canada.  Here, he provides his top 10 experiential marketing trends to expect in 2016, exclusively for Creative Guerrilla Marketing.

1) Increased Budgets

Expect to see more, higher quality activations. In 2013 experiential marketing budgets grew by 7.9% and then a further 5% in 2014. Budgeting figures aside, it’s obvious even to the naked eye. Five years ago simple kiosk set ups were a customary sight in malls or festivals. Simple is now a thing of the past, technology, engagement and social are integrated into all activations. These advancements are a direct reflection of money now spent in the industry.

2) Subsequently; Expect Increased Permit Costs 

Permit costs at private property’s, malls, festivals, events and trade shows seem to be like housing prices, they increase exponentially.  Event planners and property groups are realizing the true value of experiential marketing vs. old cash cows like arbitrary sponsorship levels. We have noticed activation permits increase by over 200% in 5 years at some locations.  Fervent Events paid one property group $2000 in 2010 for a one-day activation.  That location is now $4500.

3) Bigger Brands Will Continue to Combine PR with Experiential Marketing

It’s the ideal way to create their own engagement story. Neither service is an expert in each other, but both are friends in commerce for life.  PR & experiential marketing agencies/departments creating strategic partnerships, is mutually beneficial.  Red Bull have been doing this for years.

4) Differentiation Between Social & Experiential

On the back of #3 it’s important to note PR & experiential are friends in commerce, but friendship that still needs work.  In the past some companies have created a 5-minute stunt purely for social buzz.  To me, this isn’t experiential, it’s purely a social campaign.  The relationship between PR & experiential will flourish when PR comes after the experiential.  Let the marketers produce a program….tag PR on the back of it. Not vice versa.  This is starting to happen.

5) Experiential Marketing Will Continue to Integrate Sales

Experiential marketing programs often have a sales component, and it’s murky.  This is a result of experiential marketing still being a relatively new industry, and needing to show ROI. Even though traditional media can rarely prove direct ROI and never has, experiential was shaped in a modern marketing age.  TV, radio and for many parts print media still get away with no direct ROI being attributed to them, well, because ‘it’s always been that way’.  However, brand ambassadors have supportive tools like ipads and POS software.  This means more often than not a ‘sign up’ component is integrated making campaigns all the more accountable.

6) Out with The Old

Expect to see less photo booths and charging stations. These are great tools, personally I’m a big fan of photo booths, however they were exhausted in 2014 & 2015, in the same manner the QR code was exhausted in 2013 & 2014.

7) In with The New

Mobile truck activations and refurbished shipping containers made a splash in 2015, this summer they’ll be even more apparent.  This is both a wow and $$$ factor.  A mobile pop up (truck) can go direct to a target demo and it’s much more economical than a 1-month 2000sq ft pop up lease.  Pop up shops are great, but do it right they’re expensive.  The refurbished shipping containers also provide that urban cool feeling, which looks less corporate, less planned and more hip.  And that’s what people want to connect with.

8) Brand Ambassadors will become Brand Advocates

We know what brand ambassadors are, and we know what student influencers are.  Brand advocates is what we all marketers want, people to represent the brand onsite during activations (as a paid brand ambassador) and online at other times (as a paid influencer).

9) Olympics 2016 & Euro 2016, The Perfect Guerrilla Marketing Opportunity…or not

Publicity stunts at mega events are a thing of the past. Increased security due to political factors would (a) make guerrilla marketing difficult (b) frown heavily upon anything that was implemented. Risk now outweighs reward. Only 6 years ago a Dutch beer made waves at the World Cup in South Africa with an in stadium stunt.  At 2004 Olympics Golden Palace also made some waves.  I wouldn’t expect anything similar at this summers two mega events.

1) Another 1000+ New Companies Will Launch Tomorrow…

Our industry continues to grow. Six years ago I knew most companies in Canada, Google searches now show new companies monthly it seems. Why? Integrated marketing agencies are creating experiential divisions; ambitious marketers are going solo (little start up costs / equipment needed); younger graduates who have grown up with smartphones and experiential have fresh, relatable insight; remember point one – budgets are growing! 

The Rethink Ornament: Turn Your Phone into an Ornament!

Remember the days when we gathered around the table and actually had conversations with each other? Christmas holidays are not the same anymore, as technology and the distractions it brings managed to change our communication and not always in a good way. It’s not easy nowadays to actually leave your phone aside and enjoy your meal, since there’s always the temptation to check your social networks for any new notifications. FOMO (Fear of Missing Out) is real and maybe it’s time to deal with it.

Rethink Ornament: Turn your phone into an ornament!

At least that’s what ‘Rethink Ornament’ is trying to do with a revolutionary idea that promises to turn our phone into an ornament, at least for the time needed to enjoy the time we’re spending with our family and friends. No more excuses of not having quality moments with your favourite people due to a digital addiction, as ‘Rethink Ornament’ is here to turn your phone into an ornament in just a matter of seconds.

Rethink Ornament: Turn your phone into an ornament!

The so-called ‘ornament that saved Christmas’ is hoping to connect us, bringing back holiday cheers and helping us re-connect with our families with the magic ‘wand’ of this clever gadget. In fact, ‘Rethink Ornament’ is a candy cane that is part phone accessory and part digital ornament, with the prototype being fashioned out of a holiday pen and a custom headphone jack, turning the phone into a digital ornament that only allows the speakers to work, playing all our favourite holiday songs to get us into the spirit.

Rethink Ornament: Turn your phone into an ornament!

What’s more, you can all create your own digital ornament by using your old headphones, leaving your phone aside even for a day. No more texting, tagging and swiping to the right, just teasing, laughing and hugs to delight!

‘Rethink Ornament’ is still not widely available, but its concept already gained the much needed publicity to receive the positive approval it required to proceed to the next steps and think of even more ideas to help people enjoy more great moments.

Rethink Ornament: Turn your phone into an ornament!

Technology may be impressive and there’s no reason to be ashamed by the fact that you can’t live without your mobile phone, but we all need some help from time to time to leave the distractions aside, right?


It seems that ‘Rethink Ornament’ managed to create an advertising that spots our digital addiction, without blaming us about it (which most of the audience would hate), focusing on the importance of sharing good moments with our beloved people during the holidays, reminding us that we all need to leave technology aside from time to time for the sake of great quality moments.

That’s how an advertising manages to blend an appealing illustration with a concept that a wide audience can relate to, considering an ‘out of the box’ idea to deal with a common problem, grabbing everyone’s attention. What did you think of the ‘Rethink Ornament’? Would it persuade you to turn your phone into an ornament?

Credits

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples, Dré Labre
Art Directors: Hans Thiessen, Felipe Mollica
Copywriter: John Eresman
French Copywriter: Xavier Blais
Broadcast Producer: Sarah Vingoe
Animator: HardEdge Creative
Editor: Megan Bodaly
Audio House: Kozmic Sound
Vocal Talent: Katie Duerdoth, Karine Doucet
Digital Producer: Cynthia Cyr
Digital Designers: Steve Lam, Dustin Gamble
Developers: Steve Lam, Dustin Gamble, Hanna Chen
Print Producer: Kerry Bhangu
Prop Maker: Dennis Bayluk
Studio Artist: Jan Day
Printer: Hemlock
Director of Digital Strategy: Darren Yada
Director of Amplification: Leah Gregg
Outreach Coordinator: Rosa Tang
Digital Analyst: Gordon Zhang
Account Manager: Steph Hurl
French Account Manager: Alex Lefebvre

Swiss Organization Brings Awareness to Domestic Violence in Shocking Digital Display

What would you do if you saw domestic violence happening right before your eyes? Would you stop it or would you turn around and ignore it? Frauenzentrale Zurich wanted to test it and encourage people to step up and say something.

Frauenzentrale Zurich partnered with Publicis to create this unique and powerful digital display where they broadcasted individuals on the other side. On one end, they had a camera crew filming actors acting out a scene of domestic violence and the other end was mall shoppers. Mall shoppers were encourage to say something at the billboard and the domestic violence would stop.

Swiss Organization Brings Awareness to Domestic Violence in Shocking Digital Display 1 Swiss Organization Brings Awareness to Domestic Violence in Shocking Digital Display 2 Swiss Organization Brings Awareness to Domestic Violence in Shocking Digital Display 3

Credits

Advertising Agency: Publicis, Zurich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Directors: Urs Schrepfer, Daniel Ahrens
Art Director: Sandy Pfuhl
Copywriter: Jan Kempter
Production Company: Markenfilm Zurich
Director: Lukas Waelli
Producer: Michael Gloor

Netflix Socks pause the show when you fall asleep

We all enjoy watching our favourite TV shows in the evening on Netflix, but no matter how good the show is, there’s always a moment you can’t keep your eyes open. That’s when you fall asleep, while the TV shows keep playing for hours afterwards.

Netflix Socks pause the show when you fall asleep

If you wished there was a magical way to pause Netflix by the time you feel sleepy, then you’ve just found the perfect invention! ‘Netflix Socks’ are promoted as ‘a bold idea made cozy’, encouraging you to ‘watch yourself to sleep.’

Netflix Socks pause the show when you fall asleep

Netflix socks do exactly what they promise, as they pause your show automatically, so you never miss a moment again. However, don’t get too excited yet, as they are not for sale, with Netflix featuring them on their ‘Make It’ website, providing you with all the details in order to make it your own Netflix Socks. It’s not a difficult craft, provided that you’ve been exposed to knitting, electronics and programming. And if you don’t, maybe you need some help to these!

How do you create the Netflix Socks? Here’s what Netflix has to say:

“We’ve based our sleep detection system on a popular method called actigraphy. An accelerometer detects when you’ve stopped moving for a prolonged period of time and triggers a signal to your TV that pauses Netflix. When it detects that you’ve dozed off, an LED light in the cuff of the sock flashes red, warning that the pause signal is about to be sent to your TV. Any motion will stop it from firing.

Netflix Socks pause the show when you fall asleep

The accelerometer is very sensitive to little movements, so it’s good at detecting when you’re just sitting still, raptly watching Netflix, and when you’ve actually fallen asleep. However, there are ways to increase your socks’ accuracy.”

If you’re interested in trying this out, you’ll need:

  • Knit socks
  • Arduino microcontroller
  • IR LEDs
  • LED indicator light
  • Battery
  • Momentary button
  • Accelerometer

And if you still don’t feel discouraged, here’s the DIY website providing more details. 

This is another clever idea by Netflix along with the agency Deeplocal, and as they advertise it, it’s

“Part socks. Part clever.”

Even if you’re not really capable of creating these DIY Netflix Socks on your own, the idea gained serious buzz all over the Internet, as it managed to link an innovative idea to a popular company. The advertising on its own was considered unique and appealing, which is exactly what’s needed for a company that wants to boost their wide popularity in alternative ways.

What did you think of the idea?

Credits

Advertising Agency: Deeplocal, Pitsburgh, USA

Coca-Cola Gets Festive with Share a Coke Campaign This Holiday Season

If you’ve bought a Coke recently, you’ve probably noticed the Share a Coke campaign where on the sides of Coca-Cola bottles is a name of a person to share the Coke with. This year Coca-Cola isn’t releasing a new Christmas commercial for the U.S. market but instead opting to use the“Make Someone Happy” campaign from last year. They will also roll out holiday-themed bottle names as an extension to their popular “Share a Coke” campaign.

The new holiday bottles will encourage people to share a Coke with “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves,” “Secret Santa”, “Mrs. Claus”, “Dasher & Dancer,” “Prancer & Vixen”, and “Comet & Cupid.”

Happy Holidays!

coke-holiday-packaging-1 coke-holiday-packaging-4b coke-holiday-packaging-6 coke-holiday-packaging-8 coke-holiday-packaging-10

Simple Tricks to Streamline Your Marketing Campaign

Regardless of the size or mission of your business, you need a successful marketing strategy to communicate with your market. Whether you have a for-profit or non-profit organization, success depends on contacting the people who need or want your products and services. In today’s fast-paced world, you don’t have the luxury of trial-and-error, hit-or-miss marketing campaigns. You quickly need to reach your audience with your message, or your competitors will do it, and they – not you – will make the sale.

When you streamline your marketing campaign, you spend your money and time on things that make the most difference. The following simple tips will help you create and manage a directed, intentional, and mindful marketing strategy.

Define Your Mission

Small businesses often start on a whim, and stay alive on a hope and a prayer. If you have not yet crafted a business plan, start one now. When you define the mission of your company and the value you intend to deliver to clients you aim to serve, you can assess your situation to understand how your present business environment will affect your marketing plan.

Set Marketing Objectives

When you know the purpose of your business and understand its environment, set marketing goals that will support your mission. Make sure your goals specifically relate to your brand, and the products and services you offer. Your objectives and marketing mix will define the group of people or business customers that can benefit from your company.
No single marketing campaign will likely achieve all your goals, so create a marketing plan that sets incremental goals you can use to assess effectiveness and return on investment. Streamline your campaign with clear, attainable goals, and measurable results.

Reach Your Customers

Learn about your target customers and bring your message directly to them. In many settings, social media offers an essential component of a successful marketing strategy because so many people from all walks of life spend time on social sites every day. Even if your business sells to other firms, or if you operate a non-profit company seeking donors, you should include social media in your marketing efforts.

Organic and Paid

Businesses with limited resources can focus their online marketing on so-called time-intensive “organic” efforts that require small amounts of cash. Organic social media efforts focus on relationships and building a community that can benefit from your company, and organic search engine optimization (SEO) can expose your business’s website to people searching for your products. Paid online marketing such as pay-per-click (PPC) campaigns can precisely target your prospects at a reasonable cost. Most effective marketing strategies include organic and paid online marketing campaigns.

Don’t Forget Old School

Advertising in local newspapers, on radio stations, and word-of-mouth can still deliver results. A business card printer like 4 Color Print can produce stunning silk laminated business cards that can get your name in front of prospective customers at trade shows, seminars, and other events as well. Don’t forget to include some classic techniques in your modern ideas.

These simple tips will help streamline your marketing campaign. By understanding your mission and planning your strategy, you will optimize the results you get from the time and money you spend in marketing and advertising.

SWISS International Airlines Invites You to Work Above the Clouds

In the video above (created by the coincidentally named agency webguerillas based in Zürich, Switzerland) we see people going about their daily lives, busy with their usual tasks before they see a group carrying signs with clouds on them among other things. That causes their activities to be disrupted, as people get curious over what they are seeing. Then more people begin to pay attention as the small show unfolds, revealing an aircraft’s wing, it is revealed that this actually is not just a regular street show, but an advertisement inviting people to become cabin crew members for Swiss International Airlines. The message is that they work above the clouds, and the airline shows that with the help of the signs.

Swissair - Arbeite über den Wolken, Work Above The Clouds

High Standards

Like every single advertisement campaign it has its ups and downs. The upside would be that it’s quite a creative and unique way to show everything as a small play, by doing it in a rather artistic way. That’s how it attracts people’s attention to check what’s going on and get them curious, because to get someone to focus they have to be curious over what’s going on. That’s one of the keys to making a successful ad: capturing the viewer’s attention for more than a few seconds so that the ad becomes a longer thought in their brain, and making sure the message will be remembered later.

Another positive thing is the message itself and how webguerillas stuck to the recognizable things about flying – clouds and wings – so they did an excellent play on association as people will think of those two things together and the message is very clear and easy to understand.

The idea of showing the signs inside office buildings deserves credit too, as statistically people who are already employed are very likely to take on a job offer they feel suits them better than their current position, and office workers are often looking for excitement – something a job flying around the world is sure to bring.

Sky-High Nitpicking

When it comes to the negative aspects of the campaign there are very few to mention. They showed in the end that this was an airline job advertisement, which they perhaps could’ve done in the beginning, but at the same time leaving suspense is sometimes also essential as this will entice people making them curious about what is going on and keeping their attention on the campaign, something this advertisement has done well this time.

The Swissair campaign was only in German which can be seen as a downside at least when the agency’s video is promoted, but it was catered for a German speaking audience who would possibly be interested in working for the airline so on the opposite the choice of language doesn’t alienate the locals whom the ad was made for or the chosen city where the advertisement took place. Also, the campaign’s signs group could have walked around the city longer and shown different places since they had already done all the project, but that could be seen more of a suggestion than criticism.

Credits

Advertising Agency: webguerillas, Zürich, Switzerland
Creative Director: Ryan Daynes
Copywriter: Daniel Gremli
Designer: Natalie Kauer
Social Media: Simon Keller
CEO: Dino Ceccato
Account Manager: Gianluca Pirrera

KitKat Creates a TV Ad Showing ‘Absolutely Nothing’

It’s that time of the year again for brands that want to be part of the Christmas spirit, creating campaigns that include Christmas songs, family dinners, emotional messages and endless shopping for your favorite people. However, not everyone is impressed with these campaigns and that’s why KitKat decided to be different.

You don’t have to hate Christmas to feel overwhelmed from the numerous Christmas campaigns that show up in December. In fact, you may actually love that wonderful time of the year, but still, wish you could remove the Christmas branding noise, even for a while. KitKat probably created the perfect TV ad for those people, showing 30 seconds of ‘absolutely nothing.’

In the latest KitKat ad named “Christmas Break“, there is a grey screen for the whole time and just a narrator reminding us the reasons we all need a break from Christmas. In fact, he starts by saying “welcome to nothing” and continues with a promise that this ad doesn’t feature anyone suggesting gifts to buy, families gathering around the table, or sentimental songs and dances. It’s time to enjoy the “nothing”, appreciating even the single moment you’re experiencing without a jingle bell, a snowflake, or a celebrity.

And just when you’re starting to agree that it feels good enjoying this silence, still wondering why KitKat created this ad, the ad finishes with the popular slogan: ‘have a break, have a KitKat’.

As you can see, KitKat managed to grab the audience’s attention with a clever, and possibly brave, campaign, managing to stand out from the rest, simply by placing a grey scene, a voiceover and finishing with the necessary branding message. In fact, the consistency of its branding message is actually impressive, as it manages to fit it in any occasion, even in a considerably ‘boring’ campaign.

Not everyone will be impressed by the idea and it certainly depends on the expectations of each customer and brand on whether you like it or not, but it’s still an interesting idea on how to use your creativity to produce a campaign that is far from the expected at this time of the year.

What do you think of the ad? Genius or boring?

Credits

Client: KitKat
Business Unit Head, Biscuits: Haseeb Rahman
Creative Agency: J. Walter Thompson, London
Executive Creative Director: Russell Ramsey
Creatives: Ryan Lawson, Andy Smith
TV Producer: Laurence Barber
Global Director in Charge: James Whitehead
Business Director: Gillian Milner
Senior Account Director: Paola Natellis
Account Manager: Charlotte Humphries
Director: Connor Pearce
Editor: J. Walter Thompson
Sound: Hogarth

5 Online Marketing Tips for 2016

As the cold winter evenings roll in and the string of Christmas parties commence in the office, enthusiasm to meet deadlines and targets tangibly deflates. However, if you are an entrepreneur or working for a budding start-up, there is never any time to be frivolous about the job. In fact, December is the optimum month to burst ahead of your competitors while they are distracted by apple pies and mistletoe.

Here then, are five top online marketing tips to keep in mind as 2016 approaches:

1) Great Content reaps Great Rewards

Despite how often it is proclaimed that rich and relevant content is a surefire way to increase traffic to your site, many company blogs still contain nothing but fodder and fluff. If there is no one in your office who can write eloquent, imaginative and informed posts, then it is worth hiring people who can. The worth of top quality content is not going to change any time soon. In addition to its SEO credentials, quality content will also drive visitors to your site in time. Once you have a reputation for writing entertaining and informative posts, you will not need to rely on click-bait. This is only a good thing as click-bait has had its day and people are seemingly fed up.

2) Facebook Instant Articles

Earlier this year Facebook introduced ‘Instant Articles.’ This new feature allows businesses to publish articles directly onto the Facebook feed, as opposed to posting them natively and sharing the link. Without any extra loading time, users can read the article as well as zoom into pictures and even select the audio version of the article to play (so long as that has also been uploaded.) Essentially this is just a ploy by the social media giant to keep users on their page, but it is still a boon to social media marketers attempting to capture the attention of their followers.

3) Vlogging

We all know the benefits of blogging but what about vlogging? It does not have the SEO impetus of its more static brother, but running a YouTube channel can still drive traffic towards your site, as well as fostering a more intimate relationship between brand and consumer. If you are still a young company and are concerned about the amount of webspace you have, using your social media channels to post videos will allow you to free up room on your website if you have limited webspace. If currently in the process of constructing a site, web hosts like this provider can offer webspace custom-made to your requirements.

4) Power of Pictures

Every tweet is under 140 characters, but this does not mean that the tweet is necessarily snappy and enticing. Experts have been whispering that the most effective tweets clock in at around 71 – 100 characters. However long the tweet, the art of the tuneful tweet is something that should be mastered. In the meantime, those struggling can take comfort in the age-old adage, a picture speaks a thousand words. Incorporate photographs into your tweets, using resources such as Unsplash to help you locate top images without infringing copyright regulations.

5) Pinterest and Instagram

Pinterest and Instagram are often too neglected by social media markets. Despite the fact that their volume of users is far below that boasted by Facebook, Twitter, and LinkedIn, for certain industries these two platforms are more powerful than their big brothers. Companies working in sectors such as fashion, interior design, and travel can thrive on the image-centric nature of these social channels. People can be lazy, and with literally billions of webpages only a few clicks away, the fight to retain attention has never been fiercer. Seductive pictures of your latest summer collection or a beach bungalow in Samoa can entertain followers without requiring any effort on their part.

Milka Allows Individuals To Leave Tender Messages

Milka shares love messages in the streets of Ukraine

In our world we are very busy, and very often it gets easy to forget how to do the most simple yet important things like showing our love to the people whom we deeply care about. This doesn’t require much energy of course, but we end up being so occupied with our jobs, our health, our social problems and whatever else that we forget about it.

Love spreads quickly

That is why in the advertisement above we see a solution to this problem, presented by the agency Saatchi&Saatchi from Ukraine. In the video we can see the narrator telling the audience how the Swiss chocolate maker Milka decided to counter this problem en masse. The brand allotted part of their advertising space to be taken by people, who were allowed to use it to place a message to their loved ones after the announcement of the upcoming project. Many people who saw the ad decided to do this in 25 cities in Ukraine, where the ads were placed on billboards, the internet as well as TV channels which aired the commercial. It was a great success!

Milka Tender Messages In Ukraine

Minor details lost in translation

One of the things which sticks out the wrong way from the video is the fact that the narrator could have spoken in a much clearer tone instead of pronouncing the words as fast as she did, which at times made it hard to follow the idea. Also, since this was a video aimed at an international audience, having a person speaking quickly and with an accent makes it harder for some people to follow unless they are familiar with this particular accent.

When it comes to other language mistakes, the messages from the people placed in the Milka ad space could have been translated more often and better as well. Instead, the video only places translations of the love messages within the ad and many of them were not even translated properly – despite the ad being in Ukrainian, any person viewing the video who is familiar with the Cyrillic alphabet will notice some rather bizarre discrepancies. For example, in most of the messages the names are improperly translated. Messages for a woman named Yana for example were translated with the name Katya instead. Despite these details being insignificant on a large scale, sharing the agency’s video all over the world means they will be met with many people who speak Ukrainian, or who are at least able to read what is written, and most of the people who see the translations that are off might tag the agency as very unprofessional.

A strong message wins

When you get past these little things, you see that actually this campaign was a great idea, and one which promoted people to do more acts of love. The relation between love and chocolate is nearly cliché in a world where people nearly always give loved ones chocolate, so it was a good theme for the campaign. The link is very easy to establish, and the ad raises the idea to buy your loved ones some chocolate.

In general such nice acts in advertisement always tend to remind people of the product as they give the company a more humane face rather than faceless image. Ads like these are more likeable as they also hold a reminder to people to be more tender with one another.

Such advertisement campaigns are very popular and loved not just by people but by companies as well, because by the end of the day we need to sell the product, and whatever sells goes.

Credits

Advertising Agency: Saatchi&Saatchi, Ukraine
Associative Creative Director: Kosta Schneider
Creative Director: Kirill Chistyakov
Copywriter: Sergey Beloshickiy

© 2016 Creative Guerrilla Marketing. All Right Reserved.