Unique BBQ Billboard Mimics Actual Grill Charring

Unique BBQ Billboard Mimics Actual Grill Charring

Billboard advertising is the best kind of old school advertising, but with new trends leaning heavily towards guerrilla marketing, you have to wonder how marketing specialists are going to bring billboard ads into the future. Well, Voskhod in Russia have done and great job and their ad for the Double Grill & Bar is a prime (excuse the pun) example of how billboards can evol... Read more »

    
Kit Kat Creates Billboard That Doubles As A Bench

Kit Kat Creates Billboard That Doubles As A Bench

The partnership of Google’s Android and Kit Kat has caused a bit of a stir in the marketing world of late. But whether you think it’s a big sellout, or a clever brand cooperation around the launch of a new operating system (called Kit Kat) for the company, they are showcasing some interesting marketing ideas. The “Have A Seat” campaign, which ran in Amst... Read more »

    
Coca-Cola Creates The Ultimate Freshman Student Icebreaker

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends! Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired w... Read more »

    
Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

It was an exciting time for the folks at French Tech when they were invited to take part in the SXSW festival in the USA earlier this year. French Tech, a group marketing themselves as a ‘Start Up EcoSystem’ were thrilled to attend, and have a stand at the event, until they realised one sad little fact: Nobody was interested in what French were doing with technology... Read more »

    
Houses Become Billboards for DIY-stores in Germany

Houses Become Billboards for DIY-stores in Germany

Show the benefit. Dangle the carrot. What’s in it for the consumers? These are the most common sentences you will hear when someone is creating a marketing campaign. It is for a good reason. It is the benefit that pushes a consumer to buy or use something. Where it usually fails is the execution. It is easy to think of the benefit and it is easy to come up with even more ... Read more »

    
Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter has been experimenting with some very interesting changes in lieu of this years World Cup in Brazil. They’ve been experimenting with adding a little bit of fun to #hashtags such as when you use the hashtag #USA, it will automatically put a USA flag next to the tweet. More recently they’ve been experimenting with video ads which could take Twitter advertising... Read more »

    
Coca-Cola World Cup Vending Machine Gives Free Coke To Opposing Team

Coca-Cola World Cup Vending Machine Gives Free Coke To Opposing Team

We’ve talked in the past about some of Coca Cola’s genius marketing campaigns, and this is definitely another one. At the 2013 Derby Della Madoninna in Milan, a football game between two Milan-based teams with a historic rivalry: Inter and Milan, Coca Cola decided to #ShareTheGood. The campaign involved setting up two vending machines at opposite sides of the stadiu... Read more »

    
Guerilla Marketing Will Get Your Business Noticed

Guerilla Marketing Will Get Your Business Noticed

Guerilla marketing is hallmarked by its ingenuity, cost effectiveness AND noncompliance to traditional dogma. It is creativity marketing at its best. Guerilla marketing uses free or low-cost platforms to get your marketing message to the largest demographic in a natural and organic manner. By definition, there is no formula to guerilla marketing but there are some ideas that ca... Read more »

    
Coca-Cola Happiness Arcade Machine Uses Empty Bottles As Tokens

Coca-Cola Happiness Arcade Machine Uses Empty Bottles As Tokens

Dhaka is a city plagued with pollution issues, from air pollution to rubbish removal. But with 15 million people, it is a big market, and in it Coca-Cola saw a massive opportunity, which they have ingeniously taken advantage of in their latest campaign Happiness Arcade. You can’t argue with the facts, the marketing team at Coca-Cola are a very smart group of people, who h... Read more »

    
The Drinkable Book Provides Clean Water To Those In Need

The Drinkable Book Provides Clean Water To Those In Need

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. And each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. c... Read more »

    
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