Sony’s “Octographer” turns an octopus into a photographer!

Sony’s “Octographer” turns an octopus into a photographer!

Sony has decided to take creativity to the next level by training the first octopus to become a photographer. It was Sony New Zealand along with FCB Auckland that decided to train a female octopus named Rambo, teaching her how to use a Sony TX30 compact camera, in order to start taking pictures. The project was named “The Octographer” and it featured a one-minute video, showing... Read more »

Depaul Shows the Actual Two Sides of Homelessness

Depaul Shows the Actual Two Sides of Homelessness

A very clever poster campaign was created by Depaul UK, in order to raise awareness regarding youth homelessness in the most interesting way. Depaul UK along with Publicis London came up with the idea of the Street Corners outdoor campaign, splitting their message in two sides of a wall, reminding us that “there’s another side to the story.” The concept was to split the text in... Read more »

This Is How You Keep People from Peeing on Walls…

This Is How You Keep People from Peeing on Walls…

St. Pauli is the party district in Hamburg, Germany. Like most party districts, it’s filthy. Partygoers drink too much and end up peeing on the walls. The community decided to do something about it. They ended up coating the most frequently peed on walls with a superhydrophobic coating that repels liquids (such as urine). If someone tried to pee on the wall, it would spla... Read more »

Dove Asks Women Around the World to Make a Choice…

Dove Asks Women Around the World to Make a Choice…

Would you describe yourself as beautiful? In Dove’s newest experiment, they discover that a lot of women believe they are just average. Dove transformed entryways in San Francisco, Shanghai, Delhi, London and Sao Paulo to read Beautiful and Average. It left the woman with a choice – which door to walk through. In this brilliant campaign, they show us that many women view ... Read more »

McDonald’s Bucharest Joy Maze Will Get You Moving

McDonald’s Bucharest Joy Maze Will Get You Moving

McDonald’s was determined on March 24th to spread smiles throughout 24 cities all over the world and Bucharest was also part of their large imlovinit24 campaign. The so called “Joy Maze” appeared in Piata Revolutiei (Revolution Square) with McDonald’s impressing from the concept up to the implementation of their idea. SEE ALSO: McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are ... Read more »

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a trip to a magical dream island. They asked people to tell them their dream that they have never lived for a chance to take a trip to the Heineken dream island. Winners were then treated to a nice vac... Read more »

Carlsberg Creates Probably The Best Poster In The World

Carlsberg Creates Probably The Best Poster In The World

Carlsberg just created #ProbablyTheBest poster in the world. It gives free beer! This unique poster also is a working beer tap which allows people to grab a free Carlsberg beer. It’s simple and it’s to the point. What more could you want? The poster was at the Truman Brewery in London’s Brick Lane and offered visitors a half of lager. Drinkers were limited to ... Read more »

Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People

Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People

It’s better to be Uber safe than sorry. Uber partnered with Rethink Canada and created a pop-up breathalyzer station in Toronto called Uber Safe. This unique breathalyzer connects with the Uber system and helps people get home safe, for free! Partygoers can take the breathalyzer test and if they are over the driving limit, the station will hail an Uber and pick up the per... Read more »

McDonald’s surprises Poland with Jingle Bench

McDonald’s surprises Poland with Jingle Bench

It was March 24th when McDonald’s launched their ambitious global campaign “Moments of Joy”, spreading 24 gifts of joy in 24 cities, as part of the bigger #imlovinit campaign. Every city experienced a different surprise through the day, with Warsaw discovering a music bench. It was just after 6 am in Warsaw when the first people realised that their usual bus s... Read more »

London’s OXO Tower Turned to Candlelight for Earth Hour 2015

London’s OXO Tower Turned to Candlelight for Earth Hour 2015

One of London’s most-loved landmarks, the OXO Tower, was turned into a large candlelight to celebrate Earth Hour 2015 – the world’s biggest, annual celebration of our planet. The campaign has been created by brand experience agency CURB on behalf of WWF-UK. The OXO Tower contained a 5.7m tall digital candle flame which is made up of 120 FlexLED strips. A large... Read more »

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