What’s The Deal With The ALS Ice Bucket Challenge?

What’s The Deal With The ALS Ice Bucket Challenge?

By now, if you haven’t heard of the ALS Ice Bucket Challenge we’re going to have to assume you’ve been living under either a literal or metaphorical rock recently. This social media craze, which has been sweeping the internet in an icy blitz since around the middle of July, has seen everyone from your neighbor to famous faces dousing themselves in ice water... Read more »

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Marketing 101: Learn How Your Charity Can Reach Benefactors Online

Whether you’re the proud founder of an animal charity or the leader of a foundation with an environmental focus, you need plenty of promotion to get your nonprofit off the ground. Using social media and online marketing is a great way to connect with potential partners. Online charity funding has dramatically increased. In 2011 alone, 140 of the largest charities received... Read more »

ASICS Creates Volleyball Machine That Serves Like Kerri Walsh Jennings

ASICS Creates Volleyball Machine That Serves Like Kerri Walsh Jennings

We’ve been very impressed with some of the interactive and engaging campaigns that ASICS have run in the past. One of our favorites, and definitely the first one that we thought of when we saw their new campaign The Kerri Cannon was the ASCIS Treadmill Challenge that we featured in December. The purpose of that campaign was to show people just how incredible marathoners a... Read more »

IKEA Creates The World’s First Website Built In Instagram

IKEA Creates The World’s First Website Built In Instagram

Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over. This is what’s happened with IKEA’s recent advertising campaign for their PS 2014 collection, imagined by Russian ad agency In... Read more »

Unsuspecting Shoppers Experience The Most Wild Taste Test

Unsuspecting Shoppers Experience The Most Wild Taste Test

This is one of those instances where we wish we were multi-lingual and could tell exactly what was going on in this campaign from Chungjungone called Tasting. That being said, we cannot believe just how incredible and clever, not to mention swift, this entire campaign is. Embodying guerrilla marketing in some of the best ways we’ve seen, the Chungjungone: Tasting campaign... Read more »

Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time

Nutrella Creates The Most Flattering ‘Magic Mirror’ Of All-Time

Everyone knows that people, as a species, love to have a good look at themselves in the mirror. It’s one of those things that is just inherently human. From the time that we’re small, mirrors are a constant source of entertainment, and later they fulfil a reassurance role. We check them to make sure we’re looking ok, and often find that mirrors help us to crit... Read more »

7 Awesome Mac Applications for Internet Marketing

7 Awesome Mac Applications for Internet Marketing

In this day and age, many businesses all over the world promote their products and services through online marketing. As a result, business owners and marketers have been forced to get very innovative to stay ahead of the competition. If you are a Mac user, there are several Mac apps out there that can make your online marketing efforts more efficient and enjoyable. These apps ... Read more »

The Most Compelling Video To Use Sunscreen You’ll Ever See

The Most Compelling Video To Use Sunscreen You’ll Ever See

We’re all born with beautiful skin, but over time, the elements get the better of us. Moms weren’t kidding when they always told us to wear sunscreen. Unprotected sun exposure leads to increased blemishes, leathery and wrinkled skin and increases your chances of skin cancer. Even with all these negative effects, people still don’t take the precautions to prote... Read more »

Ray-Ban Outfits Tram With Tinted Polarized Lenses #NoFilterJustRayBan

Ray-Ban Outfits Tram With Tinted Polarized Lenses #NoFilterJustRayBan

Sometimes the smartest examples we see of guerrilla marketing is a brand that takes something small and advertises it in a big way. Sometimes, this is as big as a Times Square billboard with an unusual twist, but when it comes to guerrilla marketing it’s often something smaller, more unexpected, and totally suited to the brand. That’s how we feel about this recent g... Read more »

Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi is back in Barcelona sporting his new adizero f50 Messi boots. Adidas recently did some guerilla projection mapping in Barcelona to help spread awareness of the new boot. The projection mapping animations were displayed in various parts of Barcelona and hopes to capture what playing the Messi way really means and help celebrate his unique affinity with the city he lov... Read more »

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