The Shocking Dark Side of the World Cup That Few People See

The Shocking Dark Side of the World Cup That Few People See

Brussels, 25 June 2014 – The whole world has its eyes on Brazil. On television, via the internet and on big screens erected in squares, parks and stadiums  around the world. All against a backdrop of colourful, jubilant people. The word “Brazil” evokes images of happy, smiling people, dancing away under a never-ending summer sun. And more recently, of course, the word has becom... Read more »

The GranataPet #SnackBall Encourages Canine Fitness

The GranataPet #SnackBall Encourages Canine Fitness

At some point everybody knew that our society’s obsession with fitness was going to translate over to our nearest and dearest in the animal kingdom. After all, we’ve already got dogs dressing up as people, and having salon treatments, so why not get them into shape as well? This is the fabric of GranataPat’s new campaign, called SnackBall. The Campaign In this... Read more »

Beck’s Beer: World’s First Playable Music Posters

Beck’s Beer: World’s First Playable Music Posters

As a part of New Zealand Music Month in May, beer company Beck’s released an innovative new poster idea with the public on the streets of New Zealand. These posters were the ‘world’s first’ playable music posters, consisting of a combination of conductive ink and other new technologies. The posters, which were a part of a larger campaign to support New Z... Read more »

The Future of Guerrilla Marketing In a Digital World

The Future of Guerrilla Marketing In a Digital World

When we think of Guerrilla Marketing, some of the associations that come to mind are unconventional, energetic, surprising, socially involved and intended to leave a lasting impression. But what does that mean exactly? From my research and involvement within the topic I have coined my own definition for this particular form of publicity and advertising: Guerrilla Marketing is a... Read more »

Heineken The World Cup Decision

Heineken The World Cup Decision

Heineken, as you may or may not remember, made headlines last year for their innovative campaign called The Decision. Well, they’ve recently put out a video cast study of the campaign that’s made us love it all over again. In the campaign, it’s 24 hours before the UEFA Champions League Final and Heineken have gone to a popular bar in Mexico with a beautiful wo... Read more »

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

In a world of status updates, hashtags and check-ins, it’d be pretty difficult to avoid traces of the 2014 World Cup even if you tried. A recent study by Media Bistro claims that over 3.6 billion people will be watching the global sporting event this year, or, half the world. The games have brought with them the biggest social media following in history, beating out even ... Read more »

39 Beautifully Designed Coasters You’d Actually Love to Use

39 Beautifully Designed Coasters You’d Actually Love to Use

Creative bar coaster designs can be a unique way to market your product or service. It’s a place that is often overlooked, but a striking design can certainly start a conversation with a potential new customer. If you considering creating a unique coaster, you’ve come to the right place! After scouring the internet, I’ve compiled this compilation of 39 beautif... Read more »

5 Innovative Digital Signage Campaigns to Model Your Own Campaign After

5 Innovative Digital Signage Campaigns to Model Your Own Campaign After

Just because you incorporated digital signage into your store doesn’t mean customers are going to be automatically mesmerized by the content. If your ad features little more than a short message with a background image, don’t expect people to take notice. With digital signage, you have the ability to get as creative as your imagination allows, and the more innovative your ad, t... Read more »

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels Twitter-Activated Vending Machine Dispenses Free Running Gear

Westin Hotels & Resorts created a very unique vending machine to encourage people to run a 5K in New York on June 4th. The vending machine wasn’t your typical vending machine as it dispensed New Balance running gear and could only be activated by sending a tweet, “I want to run with @Westin” with your size and gender as well as a unique code that the machi... Read more »

How to Keep Audiences Engaged Like the Big Brands

How to Keep Audiences Engaged Like the Big Brands

Big brands know how to use social media and engage their followers — and that’s not just because they have thousands of followers already. To make social media work for them, they’ve come up with a variety of social media campaigns that get their followers to like, comment, and retweet/share their content. Just how to do they do it? Incentives play a big role, whether the... Read more »

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