The Salvation Army’s Leave Your Blanket Behind Cover Drive

The Salvation Army’s Leave Your Blanket Behind Cover Drive

Generosity can be a hard thing to foster in the general public. That isn’t to say that people aren’t generous, but capturing that generosity and directing it towards the specific need can be a serious challenge, and one that charity marketers battle on a daily basis in their engagement strategies. The problem is bringing people from the moment where a charitable con... Read more »

Artist Weaves Thread Into Her Own Hand For Women Everywhere

Artist Weaves Thread Into Her Own Hand For Women Everywhere

As women, we are constantly looked upon to fulfill multiple roles. We are mothers. We are wives. We are caretakers. We are housekeepers.  We are the gatekeepers of our families. The list goes on and on.  We are expected to fulfill all of these responsibilities simultaneously with ease and grace. If we fail, it is deduced that we must not have given sufficient effort to get it a... Read more »

Saving Puppies By Watching YouTube Ads Is Genius

Saving Puppies By Watching YouTube Ads Is Genius

We’ve all watch a YouTube video at least once in our live, and we’ve all skipped those darn ads. According to YouTube, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched each month on YouTube. According to a research study, over 94% of those preroll YouTube ads get skipped the very millisecond the ability to skip ... Read more »

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

Would You Answer A Mysterious Phone call And Obey A Strangers Bizarre Request?

For many people, there’s a certain magic about a night out on the town. It’s a twilight adventure, fuelled by lowered inhibitions and a sense of things to come. There’s unexpected additions, new discoveries and temporary friends, all coming together between dusk and the dawning of tomorrow. Capturing that moment, which is so powerful as to almost be a Western ... Read more »

Giant Mascot Fizzie Takes Over E3 And Answers Your Most Deepest Questions

Giant Mascot Fizzie Takes Over E3 And Answers Your Most Deepest Questions

When you have a very specific audience, with an accepted series of interests and a shared concept of entertainment and humor, you think it would be easy to access them. But the problem with such a specific audience is it’s just as easy to alienate them as it is to connect with them. This has been the case with a recent campaign run by Xbox and twofifteenmccann at the 2014... Read more »

Coca-Cola ‘Share A Coke’ Campaign Rolls Out In The United States

Coca-Cola ‘Share A Coke’ Campaign Rolls Out In The United States

We have to say, we tend to love how Coca Cola runs their marketing. They’ve put out so many genius campaigns in the last year alone that sometimes we feel like it’s impossible to keep up with them. Their latest offering to the product-hungry public is the ‘Share a Coke’ campaign, which has just rolled out in the United States. To be honest, it’s no... Read more »

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Colgate Vending Machine Dispenses Free Samples With Every Sweet Treat

Considering how consistently it’s drilled into us as children, it’s surprisingly how rarely you see advertising campaigns that target dental health in adults. Sure, you see lots about whitening, a few about sensitive teeth, but nothing about plain old “Don’t Forget to Brush” dental hygiene. This is odd considering that we have more constant access ... Read more »

Genius Soccerball Court Created By Shadows For Swedish Cancer Prevention Campaign

Genius Soccerball Court Created By Shadows For Swedish Cancer Prevention Campaign

It’s always great to see charities, and ‘for a cause’ organizations having access to great advertising and marketing minds, and using that knowledge to really bring their cause to the public. That is the case in this new awareness campaign from the Swedish cancer foundation, Cancerfonden, called Play in the Shade. The Campaign The Play in the Shade campaign in... Read more »

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

Bank Creates ATMs To Say Thank You To Regular Customers In The Most Amazing Way

It’s very rare that I come across a brand that truly understands how to reach their customers in a meaningful way. Coca-Cola does a great job with their happiness campaigns where they create experiences where people can bond over sharing a refreshing beverage. WestJet awhile back did a wonderful holiday campaign where they asked passengers what they wanted for Christmas a... Read more »

Couples Dance Nude To Promote National Nude Day and VH1’s “Dating Naked”

Couples Dance Nude To Promote National Nude Day and VH1’s “Dating Naked”

As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, ... Read more »

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