Consumer Discoveries: The Science Behind Advertising

Consumer Discoveries: The Science Behind Advertising

Success in advertising is trickier than most businesses believe. The equation of a great product plus a great price, means a sale every time has gone by the wayside. Instead, the field of cognitive psychology, and advertisers with the benefits of having a master of science in applied psychology have inspired us to dig deeper into the mind of the consumer. There is a science to ... Read more »

How Can You Make An Asian Restaurant Feel More Authentic?

How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”? A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to... Read more »

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

Aegean Airlines Gives Passengers an Second New Year’s Eve Celebration in the Air

The ad by OgilvyOne for Aegean Airlines the unique fact that since time is a concept we created to make everything much simpler and which we stick to rather traditionally, the airline makes a note that when you’re flying and since you’re skipping time zones, technically you get to live the same hour twice or even more if you try hard enough. So the question is, why not celebrat... Read more »

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek Promotes Extremely Thin Smartphone With Transparent Magazine Ad

Evertek is a small local mobile brand that is trying to standout among giants like Apple and Samsung, so they worked with the creative folks over at Ogilvy&Mather Tunisia to help them stand out with a very unique magazine ad placement. SEE ALSO: Microsoft Freezing Windows 7 Phone Guerrilla Marketing What they came up with was a unique transparent print ad showing the profil... Read more »

Trend Hunter Better & Faster Book Review

Trend Hunter Better & Faster Book Review

We live in an exciting time where startups are constantly pushing the limits and driving innovation and where great ideas are becoming products and services that we’ve come to know and love. In this world of innovators, it can be difficult to break through and make your idea the next big million dollar concept. Jeremy Gutsche, CEO of Trend Hunter, recently came out with a... Read more »

5 Digital Strategies That Startup’s Should Seriously Consider

5 Digital Strategies That Startup’s Should Seriously Consider

When you first start a business, there are probably a million and one things to think about and another million decisions that need to be made. It can be easy to overlook a few important things during your initial startup, and making the wrong decision on something can cause you to incur a lot more expenses than you initially thought. There are many ways to save money in your b... Read more »

Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of... Read more »

27 Fresh & Creative Product Packaging Examples for 2015

27 Fresh & Creative Product Packaging Examples for 2015

Design matters. At least that’s what these people think! A fresh and creative design can truly differentiate your product or service just like what Apple did to computers. To help spark your creativity, we decided to find some of the coolest product packaging designs created this past year to get your juices flowing. Perhaps these designs will inspire you to take a second... Read more »

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact of your print campaigns and restore balance to your marketing efforts. Why? Events like Valentines Day in February, Mothers’ Day, taking place in the UK in March and in the US in May, along with Easter in April, mean that Q1 and Q2 of 2015 are ... Read more »

[Infographic] Harnassing the Power of On-hold Marketing

[Infographic] Harnassing the Power of On-hold Marketing

Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively to promote ... Read more »

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