7 Mistakes To Avoid For A Smashing E-commerce Business Success

7 Mistakes To Avoid For A Smashing E-commerce Business Success 6

7 Mistakes To Avoid For A Smashing E-commerce Business Success

One doesn’t have to be a marketer to realize that online business is on fire more than ever nowadays. Ecommerce is growing at a breakneck pace and estimated numbers show promising future ahead! Just to give you an idea, ecommerce sales are estimated to reach around $434 billion in 2017! Hold on…didn’t I mention it is only in US? However, don’t get trapped into thinking that online business is a low-hanging fruit! Simply setting an online platform and expecting your business to turn into smashing success is not going to end up good. To have a profitable online business you have to be “digitally ready” and avoid making below mentioned mistakes:

1) Not making a superb first impression

It takes 50 milliseconds for users to scan your page and decide whether they want to stay! So you gotta go bold or go home! Your ultimate goal here is to create the best possible website design and deliver unique user experience. Just like Only does it!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

2) Missing out on photo opportunities

Want to have eye-candy e-commerce platform and keep users glued to your website? Then web design along with massive photos is your secret weapon. The fact: customers remember 80% of what they read and only 20% of what they see! (E-commerce Platforms, 2015). Check out the example from Suitsupply! and keep in mind: “A picture is worth a thousand words!”

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

3) Not offering good navigation system

Aim to develop a stress free navigation on your website. You should make it easier for customers to find exactly what they need! At the end it all comes up to creating an extreme convenience for your users. Break your products into categories and don’t forget to add sections like New Arrivals, Most Popular, Favourites, Sales/Offers, Gifts etc. Also be open about your activities: make contact information, location and other company details easily accessible. Pandora nails it!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

4) Not having a blog

Statistics time! Blogging allows increasing the number of visitors by 50% and gaining 885 more leads per month! (E-commerce Platforms, 2015). You don’t wanna miss out on that! Take it slow at the beginning: start with one post a week. Write about new products/collections, product reviews, industry trends etc. Later, aim for around 3 articles a week – in fashion retailing it’s very important! Check out, Gaastra got it!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

5) Not using a Live Chat!

Nothing can beat human interaction in offline store, but Live Chat is the perfect way to help potential clients make faster decisions. Mind blowing statistics again (don’t you just love it?):

  • 44% of users care about live chat option
  • 31% shoppers tend to buy from online shops that offer live chats
  • 62% of those who have tried a live chat are more likely to buy from the same website again (E-commerce Platforms, 2015)

Do it like Nordstrom!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

6) Asking for delivery costs!

Believe it or not but free shipping is the most important feature that encourages customer loyalty. Not offering a free delivery or free after a certain amount delivery can really harm your online reputation. The research showed that 78% of customers tend to search for the cheapest available shipping option. Your task is to not only provide customers with this option but also make them aware of it from the fist seconds they land on you page. Take Tommy Hilfiger’s example: free deliver on orders above £50 that is clearly stated at the top of the home page!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

7) Not asking for review or feedback

Do you even realise how important customer reviews are for e-commerce site? This statistics will prove (“Not again” – I know…. that’s the last one for today, I promise).

  • 77% of customers bother to check product reviews before buying.
  • 90% of them make a purchasing decision based on what they read.
  • Are being afraid of bad reviews? No need! 68% of customers trust website more if it has both good and bad reviews. (Ecommerce Platforms, 2015).

Scotch and Soda does it! You should too!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

Even though it seems easy at the first glance, keeping an online store can be quite tough. So if you want your e-commerce business to rise and shine, you better keep above-mentioned points in mind. Have a feeling you gonna struggle with handling it on your own? Colourcake is here to help! We have highly-specialized experts who can support with developing and maintaining you online platform! Find out more about our webshop consultancy services or get in touch to discuss more details.

Bushe Bakery Utilizes Their Customer’s Food Porn Shots In Fun Offline Ads

People love to take photos of their food and post it on Instagram. It’s just a thing. Bushe Bakery wanted to capitalize on all this free user-generated content by inviting popular bloggers to a food porn shooting. The most popular Instagram shots would then be used in an offline marketing campaign where Bushe would feature the best Instagram shots paired with the Instagrammer themselves.

Not only does this campaign encourage people to post amazing photos of their food, but it also is a great way to involve potential influencers.

Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo

Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo

Credits

Advertising Agency: Red Pepper, Yekaterinburg, Russia
Creative Directors: Danil Golovanov, Ivan Sosnin
Art Director: Julia Uzkih
Account: Maria Demidova
Producer: Yana Shmaylova
Photographer: Sergei Tatarskikh
Production: Evgeny Kharchenko
Published: November 2015

Wildbytes Produces First-Ever Live Face Projection Mapping Show With Kat Von D

Sephora Spain for the launch of new Kat Von D Beauty makeup line hired interactive experiential agency, Wildbytes, to create an immersive projection mapping show. On October 29th, 2015, Wildbytes introduced the first-ever live face projection mapping performance that showcased real-time face tracking technology and the power of the new Kat Von D Beauty makeup line.

Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo

The show was performed by Kat Von D, who was covered in her new makeup line to make her face the perfect whiteboard for the projection. The live face projection adapted to Kat Von D’s face as it turned into flowers, butterflies, and more. A bespoke musical composition was also played live by a string quartet.

Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo   Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing PhotoWildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea

Experiential marketing agency, Taylor-Made Innovations hit the street in a recent mach promotion they did for Peace Tea called the “Peace Tea Treaty”. In this mach promotion, they dressed up a man in colonial attire and asked people on the streets if they would be willing to sign a “peace treaty” by writing down the name of a person you would like to make peace with. In doing so, they would be given a free Peace Tea beverage.

The campaign was meant to help spread awareness of the Peace Tea beverage and show their support for the company that they believe in. This is also a great example for individuals and small agencies that don’t have a lot of useable case studies. It’s a great way to build a portfolio of work!

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea Guerrilla Marketing Photo

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea Guerrilla Marketing Photo

Kit Kat Creates the World’s First Massaging Billboard

As we all know, Kit Kat is all about taking a break. This time they partnered with JWT in Colombia to create a billboard campaign that’s all the buzz.

All around the city, they installed unique bus stop billboards that had built-in vibrating massagers. The billboard intrigued people waiting for the bus to take a break by leaning up against the billboard. By doing so, they activated the vibrating massagers built-in to the billboard.

Kit Kat Creates the Worlds First Massaging Billboard Guerrilla Marketing Photo Kit Kat Creates the Worlds First Massaging Billboard Guerrilla Marketing Photo Kit Kat Creates the Worlds First Massaging Billboard Guerrilla Marketing Photo

Credits

Advertising Agency: J. Walter Thompson, Colombia
Chief Creative Officer: Rodolfo Borrell
Associate Creative Directors: Andres Norato, Claudia Murillo
Creative Director: Jaime Perea
Senior Art Director: Nicolas Acosta
VP Client Services: Antonio Abello
Account director: Lisseth Trejos

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How Football Season Can Kick off Your Brand’s Promotional Campaign

Patriots tight end Rob Gronkowski squares off against Miami Dolphins defensive tackle Ndamukong Suh for an all-star pick-up football game in Nike’s latest commercial “Snow Day.” Meanwhile, Gronkowski dropped in on The Late Show host Stephen Colbert for Halloween dressed as Master Chief to promote Microsoft Studio’s “Halo 5.” Advertisers’ high demand for Gronkowski testifies to the promotional power football represents for businesses. Big companies, such as Nike and Microsoft, as well as small local retailers and other businesses are harnessing the popularity of both college and pro football to leverage their marketing efforts. Here’s what your brand can learn:

Cross-Branding to Connect With Fans

Nike has successfully employed both college and professional football players as part of its long-term strategy of using celebrity endorsements to draw sports fans to its brand. Last fall, Nike cast Heisman-winning Oregon Ducks quarterback Marcus Mariota as John Belushi in an ad that recreated the toga party from Animal House, titled “Shout.”

The title alludes to Otis Day and the Knights covering The Isley Brothers’ classic song “Shout” in the original movie, which was filmed on Oregon’s campus. The song is played at every Ducks game between the third and fourth quarters, and it is just one of the cultural allusions that figures into the ad. Nike founder Phil Knight is an Oregon alumnus, and the ad is the latest in a series of joint promotions between the university and the shoe company. Such promotions benefit Nike by tapping into campus loyalty, while simultaneously benefiting the University of Oregon by showcasing the college’s athletic program.

Nike’s ad has generated nearly 2 million views so far for the brand’s “usnikefootball” YouTube channel, illustrating the outreach of such joint promotions. Any local college or pro football teams can provide similar promotional opportunities for your business. By associating your brand with a local team, you instantly position yourself favorably with your team’s fans.

Finding Joint Promotional Opportunities

You can use a number of tactics to associate your brand with a local football team. One effective method is getting a local football celebrity to appear in your ad or at one of your live events. He can even serve as your brand’s official spokesperson, as Gronkowski does for “Halo.”

For example, Packers quarterback Aaron Rodgers and several of the team’s receivers have served as commercial spokespersons for Green Bay’s Associated Bank. They have appeared in local fan and customer engagement activities, marketing projects and community initiatives. Recently, Associated Bank sponsored a “Turf Search” contest, where fans attending a Packers-Rams game were invited to search below their stadium seats for 50 Lambeau Field turf replicas randomly hidden in the stadium. Winners got to attend an exclusive Associated Bank event where they could meet Packers players and get signed photos and footballs.

As this example illustrates, sponsoring a football-themed contest is one way to reach fans and associate your brand with their team. You can also offer fans incentives, discounts and giveaways. Kristie Burch, writing for JDA Promotional Solutions, suggests passing out copies of your team’s schedule with your brand’s logo printed on it. Giving away free tickets or memorabilia are other great options.

Scheduling Your Promotions

Successful retail marketers plan seasonal promotions one to three seasons in advance to make sure stock supplies match consumer demand peaks, writes Valerie Lipow for Monster. Start with your target promotion date and plan backward to provide enough lead time for a successful campaign. For instance, this August, before the college football season had even started, the DISH Network’s Dig blog had already posted a week-by-week schedule previewing highlights for the entire season from September through December.

Promoting Your Campaign

Chamber of Commerce chief editor Megan Totka suggests a few ways you can promote your football-themed publicity campaigns. You can reach your team’s fan base by airing a local TV or radio ad during a game. Social media pages, posts and ads provide another medium you can use to offer promotions or simply raise brand awareness by commenting on games in a supportive or humorous way. Direct mail, postcards, flyers and business cards illustrate a few other ways you can reach fans in ways that associate your brand with your local team. You can even meet fans at games themselves by arranging to have your promotions handed out at your stadium’s point of entry.

iPhone HiJack for Virgin Mobile Poland

Virgin Mobile Poland HiJacks iPhone 6 Launch

Apple always comes out with a big bang whenever they launch their latest products and is considered one of the biggest tech events of the year. This year Apple released their iPhone 6s phone and, as usual, it was supposed to be available in Poland weeks after it was in stores in other countries. Virgin Mobile wanted to use this time as an opportunity.

They ended up buying one of the first few iPhone 6s phones at a store in the USA and then had it shipped to Poland to offer as a contest prize.

They then used Facebook Messenger, Facebook and Dub Smash in a very fun way…

Amnesty International Sends People Tear Gas Scented Candles

In the past 2 years, the Turkish police have resorted into disproportionate force in social protests. There have been cases of severe injury and in some cases, death.

Recently, the feeling and impact of these social protests have decreased, so Amnesty International wanted to remind the people of what happened so it would not occur again. To bring back the feelings of the protests, they actually created tear gas scented candles to remind people of what it felt like during those times.

Amnesty International Sends People Tear Gas Scented Candles Guerrilla Marketing Photo

Credits

Advertising Agency: 4129Grey, Istanbul, Turkey
Creative Director: Gorkem Yegin Mert
Creatives: Tolga Tuncel, Caglar Kurtaran, Bora Baskan, Burcu Gunister
Agency Producer: Selim Ipek
Brand Manager: Esra Ulusoy
Published: May 2015

Burger King Goes Back to The Future With Hovertray

Burger King Goes Back to The Future With Hovertray

Burger King seems to be a  ‘Back to The Future’ fan, which led them to a proper celebration for the ‘Back to The Future’ day.

Every ‘Back to The Future’ fan celebrated the arrival of the day that the future turned into present, with October 21st being full of references to the popular movie. Burger King and the French advertising agency Buzzman have decided to take it to the next level by creating a video, inspired by ‘Back to The Future’.

Burger King Goes Back to The Future With Hovertray Guerrilla Marketing Photo

The idea was to solve the problem of finding seats when visiting a Burger King store, with the solution being provided in the most creative way! In the video there are two customers that try to find a seat to eat their meals, when they realise that they don’t actually need them, as their tray, the so-called Hovertray, defies the laws of gravity. This way, they don’t need to worry about finding a seat or carrying the tray anymore, leaving to them the task to simply enjoy their meals. The impressed customers try to believe what they just experienced (and the viewers are probably already wondering whether this is actually real), when a customer mentions the possibility of actually having a seat, which makes the Hovetray pointless.

Burger King Goes Back to The Future With Hovertray Guerrilla Marketing Photo

That’s when the voiceover adds that it may be totally pointless when you have a seat, but yet, it’s cool! And that’s the whole concept of the video. It was made as a fresh and funny reference to the ‘Back to the Future’ trend of the past weeks, in a cool way that still acknowledges the humorous element, creating an entertaining and cool video.

In case you’re wondering, there are no plans for a Hovertray from Burger King, although many customers would love to have one! However, the video was considered successful, as it created buzz, it led to more than 100.000 views in a week, and it proved that Burger King France, along with Buzzman, know how to stay relevant and create the right video for the right moment.

And that’s exactly what is needed for a successful video campaign!

Credits

Advertising Agency: Buzzman, Paris, France
Production Company: Les Improductibles
Director: Romain Quirot
Creatives: Louis Audard, Tristan Daltroff

Working on Wording Why Your Online Coupons Aren't Taking Off

Working on Wording: Why Your Online Coupons Aren’t Taking Off

If you have an e-commerce business, generating a buzz to get traffic to your site is key to compete with the thousands of retailers offering similar products. While coupons and other promotional offers might take away from the profits you earn on the sale of a single item, they are two of the most effective ways to build your online reputation and to direct organic traffic to your site. If you’ve been pushing coupons for particular items or specific dates, you expect sales to skyrocket and your revenue to grow. Unfortunately, if you aren’t creating the right deals or wording the offers properly, your coupons might not be taking off. Here are some valuable tips when using deals to drive up conversions.

Choosing the Appropriate Type of Offer Based on Your Goal

There are a variety of different types of offers you can advertise. One of the biggest mistakes you can make is choosing an offer without thinking about your goals or your target market. If you’re selling small items that cost little to ship, your free shipping codes are more than likely useless. You can, however, offer a percentage off discount on older products to move them quickly, and liquidate merchandise to make room for newer items. Even turning outdated items into free gifts with the right coupon code can help you meet revenue goals, drive sales, and liquidate your shelves.

Be As Clear and Direct As Possible

When you are shopping at a retail location, you will notice that the coupon offers are extremely direct and specific in the wording. Since we are living in the age of the coupon, it’s crucial you are clear and direct with what the customer can expect. You will need to specify how much of a discount is being offered, what types of products are included or excluded from the offer, and when the offer expires.
If there’s any type of action that must be taken before the consumer is eligible, it should be written clearly in the offer. For example, if the customer might sign up for your newsletter before receiving the coupon code, make this clear, or you could damage your reputation and make doing business confusing for everyone involved.

Decide How to Distribute the Coupon for the Biggest Reach

A coupon can only really do the trick if it can be found and then used. For online businesses, distribution might involve publishing the offers through major sites or coupon circulars. For example, you can find some of the biggest choice of promo codes and coupons for Target on sites like discountrue. Online stores should also take advertise of social media platforms, banners, blogs, and by sending offers through email lists or use local distribution sites like Craigslist. Think about where the offer will be seen and who by, and then try the channel that is the best fit.

It’s extremely important to measure redemption to see which offers are working and which aren’t. Once you use the data, you can start to learn what’s going to drive sales. This will help you connect with clients in the future so you can increase revenues and build loyalty in your audience.

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5 Business Blogging Mistakes to Look Out For

For many businesses, blogging has become a vital element of their overall marketing strategy. Having a business blog can help attract more traffic to your site, thus making your site more visible on Google. In addition, blogging gives you a chance of sharing your expertise, thus positioning you as an authority in your industry. It also offers a great opportunity for connecting with your followers, industry experts and other bloggers.

However, for a business blog to be successful, the following mistakes need to be avoided:

1. Not having a business blog

The biggest mistake you can ever make is not to have a blog for your business. Or starting one and then quitting along the way. It is true that starting and running a blog is not easy. You will require a lot of creativity, perseverance and enthusiasm. Writing the perfect blog post will mean investing a significant amount of time studying your business and industry in order to create meaningful content. In addition, you will need to take time to promote your blog. However, though your blogging efforts might not produce any results immediately, you will enjoy the fruits eventually if you stick to it.

2. Being too formal

Whatever you do, don’t take your business blogging too seriously. If your content contains too much corporate jargon, you are likely to lose the attention of your readers. Therefore, put some life and personality into your writing. Use your blog to show that your business is not just a faceless entity but a group of people that is interested in helping others. Share some photos and personal details of some of your employees. Don’t forget to inject some humor into your content. Once your customers and prospects feel a connection with your company, it will be easier for them to make purchasing decisions.   

3. Selling incessantly

Just because you are running a business blog does not mean that you should always be pitching your visitors. Don’t make the mistake of constantly bombarding your audience with information about your products or services. Instead, find out what problems your customers or prospects are facing and offer advice. Read other blogs in your niche to find out what kind of business topics elicit the highest response. You can then write on related topics for your own blog. Once in a while, you could mention how your customers and prospects could benefit from using your products and services.

4. Not using images

When it comes to effective blogging, images are very important. Images make it easier for readers to understand and remember the ideas presented in your text. Besides, images will capture the attention of your blog visitors and enhance their chances of reading the content. You could post images showing how your products are made or how they work. If you want to give instructions, an infographic can be very effective. You could also decide to use cartoons or memes to inject some fun into your posts.

5. Failing to measure results

People start business blogs for different reasons. For example, some people want to grow brand awareness while others want to increase their email subscribers. Whatever your reasons, you need to monitor the results of your blogging efforts constantly. If you don’t, you will never know how well you are performing. Therefore, take time to study the analytics of your blog to find out what works and what you need to improve.   

Charles Mburugu is a webpreneur who writes for TechBlogKe. You can follow him on Twitter @techblogke

The North Face Creates The Most Realistic ‘Virtual Reality’ Experience…EVER

The North Face wanted to create a lasting impression and give people coming into the store a virtual experience of the south pole. The team used Oculus Rift VR headsets to give the participant the experience of being pulled by sled dogs. Little did they know, they would be in for a real treat.

After awhile, the store employees would take off the headset and the participant would actually get pulled by real sled dogs through a fun course through the mall where they could grab some merchandise. The North Face team partnered with Korea’s national dog sledding team to give a more authentic experience.

The North Face Creates The Most Realistic Virtual Reality Experience...EVER Guerrilla Marketing Photo

Credits

Advertising Agency: INNORED, Seoul, South Korea
Published: October 2015

Gatorade Inspires You to Keep Active with This Amazing Reward System

As we near the end of the year, people start thinking of their new year resolutions. Most of them will include some sort of fitness or health goal. Unfortunately, according to government statistics, 73% of people will drop out of any sports related activity within 6 weeks of the new year.

Gatorade wanted to put a stop to the drop off and inspire people to become sponsored athletes. By downloading their smartphone app and connecting your fitness devices, you could start earning points. As you get more and more points, you could start earning rewards like free music, concert tickets and more. They even have a team setting where you can get your friends to join the fun as well and combine points for even cooler rewards.

Credits

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Directors: Andrea Jaccarino, Michele Picci, Emanuele Viora
Senior Art Director: Vittorio Perotti
Senior Copywriter: Dario Lo Nardo
Designer: Vittorio Perotti
Web Designer: Luca Torresan
Planner: Corinna Bonfanti
Group Account Director: Daria D’Angelo
Senior Account Executive: Lucia Scaffardi
UX, Front-end Developer: Vincenzo Radice
Web Developer: Filippo Sarzana
Head of Project Manager: Alessandro Peroncini
Project Managers: Francesco Loprete, Alessandro Musciolà
Head of Broadcast: Alessandro Pancotti
Producer: Melina Mignani
Editor: Federico Maccagni

Car Insurance Company Gets New Customers In Bold Marketing Campaign

It’s getting harder and harder to breath in Georgia due to polluting cars. People are reluctant to get their cars serviced and practice eco-friendly driving. GPI Holdings decided to take action by creating a fake law enforcement agency and spread rumors that the government would start taxing the air they breath.

The campaign got picked up by several news sources which made the story even more believable. The campaign received 152 media appearances, over 65,000 page visits, a 400% sales increase, and led to 25% more customers.

Credits

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Executive Producer: Natia Gogia
Art Director: Ia Darakhvelidze
Strategic Planner: Salome Zhvania
Digital Director: Vakho Vakhtangishvili
Web Developer: Giorgi Maisuradze
Web Designer: Oto Prangishvili
Digital Advertiser: Pavle Gabritchidze
Published: April 2015

Facebook

Is Facebook Advertising A Worthwhile Investment?

Since the launch of Facebook, business owners have been using the social network as an integral part of their online advertising campaigns. Of course, Facebook were quick to notice and have been keen to cash in on it ever since. Over the years business owners have increasingly been pushed towards spending money on Facebook ads rather than using their Facebook page for free, but are these ads really worth it? Let’s take a closer look.

What Are You Actually Paying For?

Facebook are making it more and more difficult for small business owners to reach their audience without paying. There are several different advertising options to choose from on Facebook. Each of these advertising options offers something slightly different as we will explore below.

  1. Promoting Individual Posts – If your end goal is to get some new likes for your page and increase engagement, then you might be looking at promoted posts. These are not only shown to your existing followers, but also their friends. It is a great way to publicize an upcoming event or a special offer.
  2. Promoting A Facebook Page – The latest type of Facebook ads are the ones which promote your Facebook page and will encourage users who are not already fans to like your page. You can target the ad to those with a specific interest or from a particular geographical location.
  3. Creating An Advert – This is the standard type of advert that most of us are used to working with. They are formatted in much the same way as any other type of display add and are most commonly used to get people to visit an external web page.
  4. Sponsored Stories – These are ads that appear in news feeds and will be shown to friends of those already liking your page. Since the ad shares which of the viewers friends like your page it is almost like their friends are endorsing you!

How Worthwhile  Are These Facebook Ads?

There is no single answer about whether or not is is worth investing some of your advertising in Facebook ads, because they can be more effective for some people than they can for other. What we can say is that if you are considering Facebook ads then you are going to need to consider various different factors if you are going to see the results you are looking for.

The first thing to look at is the cost. Facebook gives you a choice of two options. With CPC adds, you are charges every time someone actually clicks on your ad. Alternatively, you can opt for CPM adverts which are charged every time someone sees your ad. CPM are the slightly riskier option since Facebook are not guaranteeing any engagement with your advert, but rather are promising to show the ad to a designated number of people. If you are going to choose the CPM method then you need to understand how to craft a killer Facebook ad that is going to convert!

Most of the power of Facebook ads lies in the ability to target specific demographics. When you set up your ad campaign you will be asked to filter out who gets to see it by choose age ranges, gender, interests, location and other factors such as hobbies and interests. This means that you are able to target ads directly at your target market without wasting money on people who will never be remotely interested in your product or service!

Of course, Facebook ads have their drawbacks as well and one of the main ones is that there are some pretty bog limitations. There are some demographics who are not Facebook members, the most evident being older generations. If your target audience falls into one of these demographics then it may not be worth the time and money a Facebook ad campaign would involve. Similarly, Facebook ads are better for generating sales of smaller items rather than those big ticket items. These are factors that really need to be considered.

In short, Facebook ads can be very effective when it comes to advertising your business, but only if you know how to use them!

Tuan Nguyen, founder of 20DollarBanners.com, has several years of experience in advertising and banner design and has enjoyed helping hundreds of business owners to build up their companies with the help of banner advertising. Tuan is also the founder of Aplusmedia – a successful web development and marketing agency.

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Blogging Tips: 5 Powerful Ways to Increase Your Page Views

Before delving into this topic, please take a moment of your time to ponder over the following questions:

  • Do you know how you can funnel maximum number of visitors to your Blog site?
  • Do you know how to make your online visitors spend more time on your site?
  • Do you know why the visitors leave the site after a few seconds, which results in increased bounce rate?

If you nodded in negation to any of above questions, you could easily turn the situation around by taking a few simple steps. It sure is frustrating when you have spent so much time on your blog site, just to be faced with the prospect of decreasing page views and high bounce rate.

The thing that prevents your blog site from gaining large number of online visitors is not that complicated to understand. In fact, it’s very simple to understand if you know where the problem lies to resolve the issue.

Once you detect the main reasons for not being able to increase your page views, you can take concrete steps to improve the situation.

In this article, you will learn about 5 most effective ways to improve your page views and gain maximum number of followers to your blog site.

1. Focus on Creating Quality Content

The statement ‘Content is King’ is not just a cliché that is irrelevant today. In fact, the very success of your blog site depends on the content.  The reality is that not many people think about optimizing their content to bring additional page views.  And the results are obvious: high bounce rate, minimum customer engagement, low page views, low search engine ranking, and much more.

If you want to make waves in the online community with your blog site, you must create unique, quality content that includes lots of valuable information for the readers. But how do you know which topics and what content will generate the most interests among the online visitors?

No, you don’t have to earn a certificate in Psychometry to read the minds of online visitors. You can easily get in-depth information about trendy topics using Google Trends. This site lists featured and trending stories that people have been searching for in the past 24 hours. You can pick any trendy topic and write a unique article on it. In addition, topics that provide solution to common problems will also be successful among the online community.

2. Ensure Enhanced User Experience

Improving the user experience will increase the chances increased page views. But, what exactly is meant by user experience?

User experience of a site refers to how a user perceives the site. It’s a comprehensive term that involves all part of the websites content. Experts have suggested various traits that translate into a pleasant user experience. However, the five key traits that results in a great user experience include the following:

  • Easy User Navigation – The blog site should offer easy navigation for the user. The users should be able to find the required blog posts effortlessly; e.g., by using a search box on the top or bottom of the site.
  • Pleasant website design – a site that is not designed well will not be able to hold customers for long. Some of the design elements that create negative user experience include too many advertisement, pop-ups, slow page speed, overlays, and poor font size or color.
  • Popular Content – apart from valuable information, the blog site should also contain popular content to attract maximum number of online visitors. The content of the blog site should make the visitors share the article to others on their social media or other sites.
  • Valuable Information – a hallmark of a good blog site is that it provides valuable information to the users.
  • Verifiable Information – your blog site should not only contain valuable information but also verifiable information that is authentic and true. Every statistic, expert’s opinion, and other facts you share on the site should include a source link as well.

Remember that the online visitors have limited time to visit the site. They don’t want to waste their time reading irrelevant, vague, and badly written content. You can make their time worthwhile for them by implementing the 5 key traits listed above.

3. Consider Link building to Improve Page Views

Finally, you should carry out effective link building activity to improve your page view. Link building refers to having your link placed on HA (high authority) and high PR (page rank) sites. Placing your links on these sites is a powerful way to funnel maximum number of visitors to your site. You can also take the assistance of SEO professionals for effective link building.

4.  Don’t Overload the Content with Pictures

Pictures are like candy in a blog site. Adding in the just the right amount will result in a pleasant user experience. It breaks up the content into segments, making the content more readable.

However, overstuffing the site with too many pictures will not only slow down the page loading speed, it will also create a negative impression with your customers. That’s why you should try to keep the pictures on the blog site to a minimum to ensure the best user experience.

5. Optimize Your Blog Site for Speed

According to a report, most users expect a website to load in under 2 seconds. Around 40 percent of the website users will leave the site instantly if they have to wait for more than 3 seconds to open the page.

All this means that you must not keep your visitors waiting when they visit your blog site. You can use various online tools such as GTmetrix and Pingdom to find out the page loading speed. Make sure that any blog page does not take longer than 2 seconds to open the site.

Now that you know how you can increase the page views, you should take instant action and watch the wonders it works for your blog site. Good Luck!

Hilarious Travel Video Encourages You To Make A Baby On Vacation

Last year Spies Travel Denmark launched a hilarious campaign called ‘Do it for Denmark’ in which the travel agency encouraged people to go on vacation and conceive children. The even launched a contest where you could win 3-years of free baby stuff if you could prove you made a baby while on vacation. That video received over 8 million views on youtube, making it one of the most successful campaigns originating from Denmark.

Well Spies Travel Denmark is back at it again with their latest campaign focusing on the same problem but with a different approach. This year they hope to encourage baby making not just for their country, but for their moms.

Spies Travel Denmark have developed the Parent Purchase™ product, where grandmothers can prepay active holidays for their children and in-laws in order to help encourage the conception of a grandchild. Now danes are encouraged to ‘do it for mom‘. The ‘public service announcement’ has received over 6 million views on YouTube.

Bacteria Have to Stay Outside Guerrilla Marketing Campaign

Henkel wanted to spread awareness of their latest cutting fluid and show that bacteria doesn’t stand a chance. They partnered with diewildeehderwerbung, an advertising agency located in Düsseldorf and developed this guerrilla campaign.

They placed many fist-sized pink balls with suction cups on the windows of an exhibition hall. The pink balls resembled bacteria and each ball contained a small message with a call-to-action to visit the website for more information.

This guerrilla campaign got onlookers to take notice and play with the bacteria balls. Initial curiosity turned into excitement as people started taking them inside and playing with them. Not a single bacteria was left on the glass.

Samsung Creates Unique Digital Billboard That Tells You Want’s Around the Corner

Samsung found the right way to promote the launch of a new phone and its exciting features in Stockholm, showcasing its capabilities right on the corner of a street!

The Samsung Galaxy S6 edge+ is out now and the brand was looking for a way to showcase its live notifications on the edge of the phone. How can you promote this feature though in the least expected way? Well, the advertising agency DDB Stockholm along with the production of Stopp found the perfect way to do so.

Samsung Creates Unique Digital Billboard That Tells You Wants Around the Corner Guerrilla Marketing Photo

They decided to place a digital billboard in a crowded street corner in Stockholm that would serve as a live notification system. The billboard encouraged people to ‘see beyond the edge with information stream’ and that’s how the campaign focused on edges and the element of surprise they include: ‘edges are fun, you never know what’s around the corner.’

Samsung Creates Unique Digital Billboard That Tells You Wants Around the Corner Guerrilla Marketing Photo

Everyone that passed by the specific street corner was surprised to notice the digital billboard that magically found the right phrase to say for each one. Notifications like ‘Be careful bike ahead!’ and ‘Hope you’re a dog person’ popped up on the screen, with people stopping and trying to figure out how this really works. There were even a notifications for drivers looking for a parking spot, or one informing a runner about the weather, which turned out to be clever, but also useful!

The inspiration for all the interesting (and useful) messages is credited to an editorial staff that was waiting at a nearby café, sending the right message among a list of prepared ones they already had for each occasion.

Samsung Creates Unique Digital Billboard That Tells You Wants Around the Corner Guerrilla Marketing Photo

The feature of the live notifications at the edge of the phone seem interesting on their own, but imagine the effect of such a promotional campaign in Stockholm, with people being amazed by the idea of cool and live notifications, asking for more details about the concept. It’s another successful case of thinking outside the box in marketing and creating an ad that is different and genuine, in a way that it ends up being appealing to the desired audience. Ambient advertising is not always easy, but when it’s properly done, it leads to impressive results for the brand and the advertising agency that dare to be creative!

Credits

Category: Telecommunications
Client: Samsung Nordic
Agency: DDB Stockholm
Production: Stopp
Country: Sweden
Copywriter: Nick Christiansen
Art Director: Joel Ekstrand
Business Director: Jacob Sandström
Account Director: Christian Westelindh
Planner: Patrick Wilkorsz
Visual Effects: House
Account manager: Susanne Ytterlid

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The Benefits of Using Window Graphics to Advertise Your Business

How many times have you heard the phrase “I never even knew that shop existed”? In fact, how many times have you said that yourself about a shop which has just never caught your eye, but has been mentioned in passing conversation?

A bland and boring shop front can easily go unnoticed on a high street full of bustling crowds and other “in your face” retailers. If you want to attract customers, especially if you are a new business, then you need to stand out from the crowd. An attractive and bright sign just isn’t enough and often won’t cut it in our modern time where shoppers often don’t have the time to go into each shop to find out what they are about. You need to grab customer’s attention and convey what your business offers quickly and effectively.

Inexpensive and invaluable advertising

Window graphics and vinyl’s can transform your shop façade from dull and dreary to eye catching and exciting. They are an inexpensive way to attract the eye of potential new customers, as well as a creative and innovative method of getting across exactly what your business offers. If you are setting up a new business on the high street, then you want to clearly display just what you offer and window decals can do just that. Using images and text you can clearly display the products you offer, as well as displaying additional information such as enticing offers and discounts.

Changeable

Window graphics are far removed from the old style paint that had to be scrapped off each time you wanted to refresh the look of your shop front. Window vinyl’s can be easily changed if you want to keep your window front varied and fresh. You can advertise new stock and promote new offers, for example around Christmas or Halloween, by quickly and easily changing your window graphic.

Increase brand awareness

Brand awareness is very important when starting your business and you want your company name and logo to become commonplace in potential customers minds, so the more places you can get your company name, the better. A bland and boring shop front says nothing about your business or what your offer, but an eye catching and unique window graphic on the other hand, turns heads and helps you to build that all important brand recognition.

Promote offers and sales

While print and online media can give you certain amounts of coverage, there is only so much advertising and marketing you can do. You can give your marketing an extra boost with window graphics to promote special offers and promotions that will make passing potential customers curious about just what it is you provide. A well placed window graphic offering discounts or sales can bring curious shoppers through your door.

Create curiosity

Window graphics and vinyl’s can also help to create curiosity, as they can shield the inside of your premises from being completely seen. If a potential customer is intrigued by your window graphics, but can’t see straight into your shop, then they will come through the door to see what else you have to offer. Getting more bodies through the door increases your chance of sales and also increases your brand awareness through word of mouth, as the customer now knows just what you offer and will share that information with friends and family.

Variety

Why stick to just your shop window? Decals and vinyl’s can be placed on company cars and vans and even your own personal car. Let your neighbours and the rest of your town know that your business exists and where to find you as you drive about on your daily errands.

Often the simplest marketing efforts are the most effective. Sleek window graphics are eye catching and appealing and a sure fire way to increase your customer base.

© 2016 Creative Guerrilla Marketing. All rights reserved.