Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

Heineken Dream Island

Heineken Invited Dreamers to Their Private Island Only to Get the Wake up Call of Their Life

It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a trip to a magical dream island.

They asked people to tell them their dream that they have never lived for a chance to take a trip to the Heineken dream island. Winners were then treated to a nice vacation to this dream island only to get the wake up call of their life. Vacation goers then stumbled upon a scene in which they saw their dreams fading away. One man saw this bar, in shambles. One couple saw their dream boat rusting away on the beach.

SEE ALSO: Heineken Proves That A Good DJ Can Make You Drink Less

Someone once said, “the only way not to realize a dream is to abandon it.”

What these people did next is nothing short of inspiring!

Credits

Advertising Agency: Publicis Italia
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Associative Creative Director / Copywriter: Michele Picci
Creative Supervisor / Art Director: Marco Viganò
Copywriter: Daniele Papa
Digital Creative Director: Massimo Guerci
Graphic Designers: Giorgio Luchetti, Santi Urso
Account Director: Giada Salerno
Project Manager: Vittorio Cafiero
Strategic Planner: Bela Ziemann
Agency Producer: Giulia Atzori
Heineken Communication Manager Global Commerce: Dario Gargiulo
House of production: Filmmaster Productions
Director: Cecilia Verheyden
Executive Producer & CEO: Ada Bonvini
Producer: Lilli Auteri
Director’s Producer: Tatiana Pierre
Music: The Prize by audiotheque
Event Management Agency: Venticento
CEO Venticento: Antonio Lazzaro
Marketing & Communications Manager Venticento: Gabriella Lazzaro
Account Manager Edelman London: Emily Favret
Associate Director Edelman London: Danielle Heximer
Global Sr. Account Executive SMG London: Juliette Hoijtink
Global Account Manager SMG London: Renee Lee

carlsbergposter

Carlsberg Creates Probably The Best Poster In The World

Carlsberg just created #ProbablyTheBest poster in the world. It gives free beer!

This unique poster also is a working beer tap which allows people to grab a free Carlsberg beer. It’s simple and it’s to the point. What more could you want?

The poster was at the Truman Brewery in London’s Brick Lane and offered visitors a half of lager. Drinkers were limited to one beer and there was a security guard on hand to keep the order.

SEE ALSO: Carlsberg #barbandits Interactive Bar Tap Allows Patrons to Try Their Luck and Win Free Beer

Carlsberg worked with advertising agency Fold7 and Mission Media to bring you this great campaign.

Carlsberg Creates Probably The Best Poster In The World Guerrilla Marketing Photo

Uber Safe Breathalyzer 2

Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People

It’s better to be Uber safe than sorry.

Uber partnered with Rethink Canada and created a pop-up breathalyzer station in Toronto called Uber Safe. This unique breathalyzer connects with the Uber system and helps people get home safe, for free!

Partygoers can take the breathalyzer test and if they are over the driving limit, the station will hail an Uber and pick up the person at that destination and bring them home for free!

“We want to ensure a safe, reliable and affordable ride home is available to everybody, especially late at night when drunk driving is most common and can be avoided,” Ian Black, Uber Toronto’s General Manager said in a press release.

It’s a brilliant idea. Even if they can’t continue to keep it free, it would be nice to at least hail an Uber at a discounted rate.

Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People Guerrilla Marketing Photo Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People Guerrilla Marketing Photo Uber Tests Public Breathalyzer Stations That Hail Free Uber Ride For Drunk People Guerrilla Marketing Photo

Credits

Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Copywriter: Francesco Grandi
Art Director: Simon Au
Build: Stacklab
Technologist: Brent Marshall, Eightlines
Production Company: Someplace Nice
Director: Sean McBride
Director of photography: Sean McBride
Executive Producer: Estelle Weir
Line Producer: Taryn Mueller
Broadcast Producer: Vanessa Birze
Interactive Producers: Narine Artinian, Todd Harrison
Interactive Designer: Alex Fleming
Post Production House: Fort York VFX
Editor: Joey Whitelaw / Rooster
Audio House: Keen Music
Composer: Cat Calinescu
Account: Scott Lyons
Published: April 2015

McDonald’s surprises Poland with Jingle Bench

It was March 24th when McDonald’s launched their ambitious global campaign “Moments of Joy”, spreading 24 gifts of joy in 24 cities, as part of the bigger #imlovinit campaign. Every city experienced a different surprise through the day, with Warsaw discovering a music bench.

It was just after 6 am in Warsaw when the first people realised that their usual bus stop was full of colors, producing musical notes on each seat. McDonald’s goal was to let people play with the musical bench, trying to reproduce the sound of their theme song, with the winners receiving a coupon for 5 extra value meals.

SEE ALSO: McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

The slogan was ‘Because it tastes best when you play together’ and it seems that they managed to spread moments of joy through their idea, while promoting their product. People of all ages stopped by the bench during the day, turning their initial surprise into moments of joy, playing with the seats and ultimately winning a coupon. It was not the actual prize that created the excitement, but the fun of the process, the smiles brought on people’s faces and of course the coupon that served as a reward for their time spent.

McDonald’s decided to turn to experiential marketing in order to boost their brand’s presence targeting a younger audience that appreciates the power of the unique experience, valuing everything that manages to capture their precious attention. Marketing is changing and McDonald’s is trying to adjust, with “Moments of Joy” turning into a success.

The proof of this success is the total number of 40,000 #imlovinit mentions for the campaign, which even led to a worldwide trending topic on Twitter.

The campaign launched along with the advertising agency TBWA and was part of a bigger effort to redefine themselves, introducing a new form of marketing to their audience.

For more photos and videos from Warsaw, have a look at their Tumblr site: http://imlovinit24.com/warsaw

McDonalds surprises Poland with Jingle Bench Guerrilla Marketing Photo

OXO Tower Turned to Candlelight

London’s OXO Tower Turned to Candlelight for Earth Hour 2015

One of London’s most-loved landmarks, the OXO Tower, was turned into a large candlelight to celebrate Earth Hour 2015 – the world’s biggest, annual celebration of our planet.

The campaign has been created by brand experience agency CURB on behalf of WWF-UK. The OXO Tower contained a 5.7m tall digital candle flame which is made up of 120 FlexLED strips. A large banner screen could be seen at the bottom of the tower with scrolling text that says: ‘Lights off for #EarthHourUK – Join the candlelit celebration for our planet’.

WWF launched Earth Hour back in 2007 in Sydney, Australia to encourage people to turn off their lights for an hour to raise awareness about the climate change. Earth Hour takes place on 28 March between 8.30pm and 9.30pm local time, all across the globe in which hundreds of millions of people across the world take part. Over 85% of those that took part said they felt inspired to live more sustainably beyond the hour (NFP Synergy 2014).

“We are proud to be part of this incredible campaign, which will be visible all around London. Its the first time FlexLED will be used in architecture and the potential to now wrap anything with a screen opens up huge creative opportunities.” Anthony Ganjou, founder of CURB Media.

Ontario Pharmacists Association 1

Ontario Pharmacists Association Popout Questions Wall

Sometimes it can be difficult to think of a way to break through the clutter. Ontario Pharmacists Association was facing the same frustration. To help promote and spread awareness of their diverse services, they decided to create a large wall that allowed people to discover what pharmacists can help with in a very interactive way. What they discovered was that many people didn’t know the many ways pharmacists can help them.

The campaign itself is pretty simple. The wall itself would be enough to get me curious, but I doubt i’d actually go over and talk to one of the representatives. What would you do?

Ontario Pharmacists Association Popout Questions Wall Guerrilla Marketing Photo Ontario Pharmacists Association Popout Questions Wall Guerrilla Marketing Photo Ontario Pharmacists Association Popout Questions Wall Guerrilla Marketing Photo

Credits

Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Scott Schneider
Art Director: Grace Cho
Copywriter: Kate Roland
Group Account Director: Wendy Morgado
Account Director: Robyn Smith
Project Manager: Megan O’Rourke
Strategist: Lizzie Dabous
Producers: April Haffenden, Chris Townsend, Philippa Groom
Studio Artists: Connie Fu, Carl Devouge

McDonalds Im Lovin It 24 6

McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

On March 24th, McDonald’s launched a major global campaign that aimed to bring the world together by giving 24 gifts in 24 cities in 24 hours. This global campaign is a huge initiative that combines so many great ideas into one big one.

Sydney, Australia had the pleasure of a huge ball pit while Tokyo enjoyed a surprise photobooth that gave free McDonald’s. The people of Bucharest didn’t complain as they were too busy having fun getting lost in a large maze.

SEE MORE: 28 Deliciously Creative Ads from McDonald’s

McDonald’s and advertising agency TBWA truly outdid themselves with this global initiative where each campaign should really deserve a writeup in itself. The day of the event they saw over 40,000 total #imlovinit mentions, which is 850 times more than the daily average and the campaign was trending globally on Facebook and Twitter. More notably it was the first time McDonald’s hit top ten worldwide conversation volume on Twitter.

Learn more about each campaign at imlovinit24.com

McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo McDonalds 24 Gifts In 24 Cities In 24 Hours. Are you Lovin It? Guerrilla Marketing Photo

Advertising Agency: TBWA

Worst Place Ads 28

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt


The best advertising is about being in the right place at the right time with the right message. Sometimes it’s easier to just blast your advertisement in the most places possible, but as we can see in this article, it might not be the best idea to do so. Below are 49 hilariously misplaced advertisements that are quite unfortunate, but hilarious because they happened to be shown at the wrong place at the wrong time.

Enjoy!

1) Burger King 2 for $3 fail

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

2) Underwear ad and perfect reaction photos

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

3) Don’t get any closer!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

4) Terribly placed t-shirt company ad. Bad Idea indeed!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

5) Walking Dead and funeral care

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

6) Chocolate dewdie mask?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

7) American Airlines FAIL!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

8) This is just terrible!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

9) Folgers coffee fail

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

10) Targeted advertising FTL

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

11) Too soon Dead Like Me, too soon…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

12) Bad marijuana ad placement

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

13) Are you lovin’ it?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

14) Nice tires?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

15) Definitely not a laughing matter!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

16) Not a great Father’s Day…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

17) That’s a big carrot!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

18) Definitely not a dream come true.

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

19) Really iomega?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

20) Which one do you believe?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

21) I still can’t hear you!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

22) I can never look at Santa the same again…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

23) Tobacco companies at it again!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

24) Donuts that good…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

25) This looks SO WEIRD

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

26) Never eating a Snickers again…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

27) Definitely not lovin’ it

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

28) A bit cold in here?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

29) Ad targeting FAIL

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

30) Beware of sliding doors…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

31) Unfortunate wheel placement.

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

32) Who does it better?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

33) The complete opposite of fabulous!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

34) Now that’s a Les Miserables show I want to see!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

35) Who knew they served gas here!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

36) Well, this is awkward…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

37) Never drinking chocolate milk again…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

38) Yanni is so provocative

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

39) But it looks so delicious!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

40) Please don’t do that lady…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

41) Oops indeed!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

42) This is so wrong on so many levels…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

43) Who wants to fly with Turkish Airlines now?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

44) Oh no. Just…no.

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

45) Not looking very accepting here, now are we?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

46) Wrong on so many levels.

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

47) Here kitty kitty…

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

48) Don’t touch that handle!

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

49) Perhaps a Google ad in disguise?

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt Guerrilla Marketing Photo

How to Bounce Back from Marketing Mistakes

How to Bounce Back from Marketing Mistakes

Guerilla marketing is a great way to promote your business and reach an even wider audience than would be possible with traditional marketing methods. It’s powerful, and it can make your business a huge success. However, it is also tricky to get just right because the methods you are using are so unconventional. It can be pretty easy to slip up with a guerilla marketing campaign.

If it does happen, you won’t be the first one to make a misstep in this area, either. Some of the biggest, best-known businesses in the country have made some serious guerilla marketing mistakes. The good news is that they were able to bounce back from these mistakes and become stronger and better than ever. You can, too. A guerilla marketing mistake does not have to doom your business. Use the experience as a learning opportunity, take responsibility for it with your audience, and prove to them you won’t let it happen again. When done right, they will keep coming back to you (and will probably bring their friends).

Here are some common guerilla marketing mistakes, with advice on how to bounce back and re-build your image so it’s even better than before.

Not Structuring the Campaign so You Get the Credit

Pontiac learned this guerilla marketing lesson the hard way when it partnered with Oprah Winfrey in 2004 to give a free car to every member of her talk show’s studio audience during one particular show. Oprah got all the credit, with her enthusiastic shouting of, “You get a car, and you get a car!” to everyone in the audience becoming an American catch-phrase. Though the campaign was Pontiac’s idea, the company got little to no credit for what was a very popular and well-publicized event.

If you’ve partnered with another business or person for a marketing stunt and your business’ name isn’t publicized for it at all, you’ve obviously done something wrong. You probably didn’t think the campaign through thoroughly, and now your partner in the campaign is reaping all the rewards.

Get together with your partner and put out a press release talking about the marketing stunt and how you were both involved. Interview your partner to get them talking about your part, so it doesn’t seem like you’re bragging. If you can, publicize it even further via local media. Once the public is aware you were involved, you will get the credit you need without looking self-serving, and your reputation will be greatly enhanced.

Not Thinking Through a Campaign

Cartoon Network made this mistake in 2007 when it put little blinking devices all over public places in 10 large cities. The stunt was to promote its new season of the cartoon, Aqua Teen Hunger Force. Unfortunately for Cartoon Network, they didn’t take the heightened awareness of national security into consideration, and the devices were treated as a terrorist threat in Boston until their true nature could be determined. Instead of instilling intrigue and goodwill among its viewers, Cartoon Network came off looking ill-informed and insensitive to national security concerns.

Not Taking Accountability for Mistakes

If you’ve caused public controversy with a guerilla marketing campaign, the best thing to do is publicly apologize. Invest in local media spots to make your public apology, and own up to your mistake without trying to reason or explain your way of thinking. Simply own up to it and promise to be more sensitive and aware in the future.

If your stunt did something to harm your customers, such as making their personal information vulnerable to hackers through a poorly secured Internet campaign, offer them something tangible to make it right, such as access to an identity theft protection company like LifeLock on your dime. Your audience will respect you for it, and view you as a business with integrity.

Businesses with good reputations get customers, plain and simple.

AIDS Concern Hong Kong Coffee

Would You Take Free Coffee from Someone Who Is HIV Positive?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS.

The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong created this small experiment to bring awareness to the prejudice these people face. So, would you accept free coffee from a person who is HIV positive?

Credits

Advertising Agency: TBWA\Hong Kong
Creative Director: Esther Wong
Art Director: Penny Lau
Copywriter: Richard Dunn
Photographer: Harry Yiu
Additional credits: Pauline Wong, Jan Cho, Mike Wu, Ken Hui, Gerald Tam, Latona Lai, Anthony Lam, Chika Tsang, Jacqueline Hung, Terence Ling, Joanne Lao
Published: February 2015

istock-whispering

Five Ways to Promote Your Products Right

In an ever evolving marketplace, it can be a daunting task to promote your products the right way to reach customers. Gone are the days when people were dependent on heading out to their local retail store for all their various needs. Today’s mobile device packing consumer is far more aware of their purchasing options than at any time in history. If a consumer doesn’t know which product best fits their needs, they simply go online and look it up. Many websites help them to compare brands and find the best prices. Unfortunately, this makes it even more difficult for businesses to grab a consumer’s attention. Here are five product marketing tactics that will help to promote your products more effectively to today’s consumers.

Read More

Super Bock World Cap

Super Bock Creates Foosball Table Powered by Beer Caps

What’s better than foosball? Free foosball!

Ok, well not quite. Super Bock modified a foosball machine to accept payment in the form of Super Bock bottle caps instead of coins as a way to promote their beer brand in the bar. Bar partons could order a bottle of Super Bock beer and keep the bottle cap. A single bottle cap can be redeemed for a game of foosball. It’s a relatively simple activation, but doesn’t it look like a fun time?

Credits

Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Directors: Jorge Coelho, João Espirito Santo
Art Director: Nuno Gomes
Copywriter: Ivo Martins
Creative Supervisor: Marcelo Dolabella
Accounts: Ana Pereira, Catarina Oliveira, Diogo Lopes
TV Producer: Diffuse
Additional credits: Redworks
Published: March 2015

LA Clippers 3D Projection Mapping

LA Clippers Magical 3D Projection Mapping Blows Our Minds

It has been awhile since we’ve seen some amazing examples of projection mapping. I came across this example for the Los Angeles Clippers court projection and thought this was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well.

At one point the court turns into a ball pit and balls start flying out of the court. At this time, they start throwing out light up beach balls to make the projection even more interactive.

Great work from The Famous Group!

Advertising Agency / Production Company: The Famous Group, Los Angeles / New York, USA
Executive Creative Director: Greg Harvey
Executive Producer: Andrew Isaacson
Creative Director: Hemu Karadkar
Managing Director: David Kwan
Producer: Brandon Grabowski
Producer: Ben Baisden
Editor: Steve Davis
Designers/Animators: Mike Cahill, Tyler Hayward
Designers: Jose Guardado, Tin Tran
Animators: James Kim, Josh Pierce, Troy Chrisman
Live Video Capture & Editing: Steve Davis, Tony Rago
Sound Design: 740 Sound
Owner: Scott Ganary
Producer: Jeff Martin
Designer: Chris Pinkston
Court Projection: Benchmark Productions
Consultants: Chris Tardiff and Josh Bachman
Arena Support: AEG Worldwide
Director: Wade Loewe
Lighting Designer: Tad Inferrera
Music: DJ Snake, Lil Jon
LED balls: Chaos
Published: March 2015

10 Brilliant Marketing Tactics You Must Try In 2015 4

10 Brilliant Marketing Tactics You Must Try In 2015

We might be a couple of months into 2015, but there’s still time to take stock of your business and its objectives.

Marketing budgets are slated to increase this year, thanks to the recognition of the important role digital marketing plays in profitable businesses. Whether you’re a seasoned marketing professional looking for a refresher or setting out your first digital marketing plans for the year, make sure your online strategies are on point by taking a look at my essential digital marketing tips to help boost turnover for the year ahead.

1. Go mobile (and get with the program)

The use of mobile devices is relentlessly on the rise, and so it follows that website access via smartphones and tablets is following suit. This trend is set to continue throughout 2015 and it is predicted that Google mobile searches will surpass desktop searches too.

With this in mind, now it’s more important than ever to ensure that your website is completely mobile-friendly. If it isn’t already, then 2015 should be the year that a mobile version or mobile-friendly site goes to the top of your ‘To Do’ list. Since Google has introduced a highlighted tag in its search results, there’s even more reason to opt for a mobile-responsive site this year. Procrastinate, and you’re likely to lose out on a significant volume of search traffic in 2015.

10 Brilliant Marketing Tactics You Must Try In 2015 Guerrilla Marketing Photo

2. Get your PPC campaigns mobile too

Another one to add to your 2015 essentials list is to make sure that your PPC campaigns are adjusted to take into account increasing levels of mobile traffic.

The first step is to measure your site’s mobile traffic levels. A number of our clients are now finding that over half of their sites’ traffic comes from mobile devices, and on average, have incurred a 39% increase in mobile PPC traffic over the past year. In the same period, desktop traffic has decreased by 12.6%.

The question you need to ask yourself is what should you be doing to account for this change in your PPC account. Here are a few top tips:

  • Bid on performance by device – select this via the segmentation drop-down in AdWords to access and review these figures and assess whether you need to apply +/- bids to your site’s mobile traffic
  • Make sure to include ‘click to call’ extensions for users on mobile devices. Including a call button in ads means that the number is automatically populated in the dialer
  • Dedicated mobile ads should have fewer characters to avoid truncated words, with language relevant to the device, e.g. “Get Now On Your Mobile!”
  • Don’t forget click-through rates on mobile devices – use mobile-specific sitelinks.

3. Remember Your  PPC Ad Extensions

Always test and assess the sitelinks that are available to you. Despite Google’s inclusion of the expected impact of ad extensions into their ad rank calculation for well over a year, there are still many advertisers out there who are ignoring all that is available to them. Don’t follow suit! Remember:

  • There are 11 ad extensions to choose from that can be added to standard ad text, six of which are customizable. Enable as many as possible to increase your visibility and stand out from the competition
  • Including sitelinks into your campaigns could lead to a 30% increase in your site’s click-through rate
  • Ad extensions only become visible when your ad copy sits at the top of the results page. But there are some extensions that improve quality scores, giving your ad a boost to the top spots without the need to increase your bids
  • A full range of ad extensions could double your ad’s ‘real estate’ space, helping to push your competitors further down the results pages.

4. Recognize phone calls as a lead source

Regardless of whether your advertising takes place exclusively online or offline, the phone remains an important tool for your sales activities in your business. Business calls will always be generated, and you need to know which marketing is actually generating these calls.

When you consider that inbound phone calls are 10-15 times more likely to convert than web leads and 70% of mobile searchers will call directly from the search results, you begin to understand why business phone calls need to be integrated, tracked and assessed as part of your marketing strategies.

The easiest and most efficient way of ascertaining the origin of a lead (online or offline), is by installing software to track inbound phone calls on your organization’s website. By using unique telephone numbers across your different marketing channels, you’ll soon have enough data at your fingertips to find out where your strongest leads are coming from, and where to invest your marketing budget.

5. Ditch the slider on your homepage

Sometimes you really have to consider function over form. Although carousels or ‘sliders’ on web pages look good – and have gained in popularity over the last couple of years – they do pose a problem. Through testing, we have found carousels to be highly distracting for site users.

Instead of a clear-cut path or navigation, users’ decision making is convoluted, which generally leads to lower conversion rates. So before you jump in and opt for a slider, check out http://shouldiuseacarousel.com/ – the website provides in great details the reasons why sliders pose accessibility and SEO issues for your website.

10 Brilliant Marketing Tactics You Must Try In 2015 Guerrilla Marketing Photo

Already got a carousel in place? Then try running a conversion test to see whether ditching the carousel helps to create more business.

6. Make the user experience your priority

One of Google’s top priorities is to provide users with the best search experience. This means serving up search results that send users to the most relevant sites they’re looking for, as well as those that offer a great user experience.

Through Google Analytics, Google+, search queries and other data collection, Google has access to a huge bank of information, enabling it to adjust its search algorithms to sites that provide the most relevant content and the best user experiences. User experience isn’t just about content, it also relates to a site’s speed, usability and design/navigation for mobile.  For 2015, your site needs to provide visitors with the very best possible user experience or you’re likely to miss out on sales, conversions and traffic.

7. Address your site’s speed

Google has made is abundantly clear that site speed matters for rankings. And with an even greater emphasis on the user experience today, site speed continues to be a crucial elements of a site’s success and search position.

We know that today’s web browsers have become accustomed to fast loading sites thanks to faster broadband, so they’re not going to hang around for a slow web page to load.

Here are a few important things you can do to speed up your site and ensure that your prospects don’t get away!

  • Testing your site’s speed using Google’s speed insights tool is the best place to start.
  • Ensure your current web server can handle you size of your company’s website. Overloaded web servers is usually the number one reason for slowing down load times.

You may also find that one of the following culprits is slowing down times:

  • Embedded videos or media
  • Using a lot of images
  • Not compressing images to minimize pixels before uploading
  • Clunky, messy coding
  • Reliance on JavaScript
  • Using a lot of plugins or outdated versions

By using Google’s Page Insights Tool, you’ll discover quick fixes for any of the above issues.

8. Trial Instagram-sponsored posts

Instagram-sponsored posts are still a relatively new addition to the online app, only appearing in UK feeds in September 2014, yet our clients are already yielding impressive results from them.

As a social and marketing device, Instagram is a potential proverbial goldmine. Instagram is still retaining a fairly rigid quality control over who is allowed to place sponsored posts. As it stands, access to the advertising network is restricted to users with accounts with an existing and sizable following. But if you’re lucky enough to be selected, you can expect to enjoy a significant edge over your competitors.

Case in point – here’s one of our competitors who has been trialling Instagram ads:

10 Brilliant Marketing Tactics You Must Try In 2015 Guerrilla Marketing Photo

Since implementing the Instagram ads, direct traffic back to their website has increased six-fold. If that hasn’t whet your appetite for testing Instagram ads, then nothing will!

9. Print still has a place in a digital world

A publisher’s activities shouldn’t just be restricted to digital media. An integrated approach with both online and offline media is more likely to capture a broader but relevant audience for your business.

There are a multitude of businesses and brands with an online provenance that have expanded into the world of print. One example is Tech website, CNET, who recently launched a print magazine back in November 2014. This has helped CNET reach a new audience and broaden their appeal within her niche and the offline market. It’s also opened another stream of revenue in the form of printed advertising.

Offline marketing and publicity is a very useful tool in driving website traffic, and vice versa – so at the right time, it’s well worth the investment.

10 Brilliant Marketing Tactics You Must Try In 2015 Guerrilla Marketing Photo

Image source

10. Engage your audience with other users’ content

Online consumers are pretty savvy, and many are less likely to engage with businesses than their peers. For this reason, it’s so important for brands to reach out to their readers, giving them a platform as publishers, which will in turn create a series of real brand advocates. This can be done in a number of ways:

  • Look for influential customers or followers to take over your blog or social feeds – a real, honest and fresh take from a “real” consumer outside of your organization will lend credibility to your brand and help to attract a new readership.

For example, the clothing brand ModCloth uses customer photos wearing their clothing, along with their measurements and personal reviews to advertise their products. This form of audience participation engages users much more on a consumer level as they can see what the products look like or how they have fulfilled genuine people.

10 Brilliant Marketing Tactics You Must Try In 2015 Guerrilla Marketing Photo

  • Get your customers to create content through honest reviews of your products and services. This can be shared on your site, and via a respected network of bloggers. For example, Bulu Box send out a healthy living kit to their network of blogger brand ambassadors every month. The kit itself and the regularity that it arrives helps to keep the bloggers on track with their healthy lifestyle, and provides them with some fresh content to write about on their blogs.

Zoe-Lee Skelton is a Content Marketing Consultant at Receptional and enjoys blogging about all things digital. In her spare time, Zoe-Lee is an artist and a designer. You can follow her work on her personal blog

Becks Shopping Challenge

Beck’s Challenges Men to Keep Their Partner Shopping for One Hour

Men often cringe when their girlfriends want to go shopping. Beck’s wanted to run a little experiment to show the benefits of compromising in relationships. They ran a fun little challenge inside a clothing store in which the man was challenged to keep his significant other inside that store for a full hour. At the end of the hour, he wins a truck full of Beck’s beer.

Watch as these men try their best to keep their girlfriends to try on new clothes.

Credits

Advertising Agency: Drap, Zagreb, Croatia
Creative lead: Ivan Šarić
Creative director: Davor Runje
Art director: Ana Petak
Account director: Vladimir Karmelić
Account assistant: Stipe Bačić
Copywriter: Aleksa Tatalović
Community manager: Katarina Exle
Production: Red Studio
Published: March 2015

Red Cross Charity Arcade

Red Cross Creates Airport Arcade Games for Good

Sometimes the most simple ideas are the best and this campaign from the Red Cross hits the mark with their latest campaign, the Charity Arcade.

Often times when we travel, we bring back loose foreign change. It’s often too little of an amount to exchange so it usually just sits in our pockets ready to be dumped out at home. Sometimes there are donation boxes at the baggage claim so that travelers can make a donation with their loose change if they choose to. The problem is that few people actually do so!

The Charity Arcade reinvents the way we donate by making it a game. Red Cross created old school arcade games that ran on donations which encouraged people to make a donation while making the wait for your bags more fun and interesting. This way people can get rid of their loose change, make a difference and have fun doing it!

Red Cross Creates Airport Arcade Games for Good Guerrilla Marketing Photo Red Cross Creates Airport Arcade Games for Good Guerrilla Marketing Photo Red Cross Creates Airport Arcade Games for Good Guerrilla Marketing Photo Red Cross Creates Airport Arcade Games for Good Guerrilla Marketing Photo

Credits

Advertising Agency: Åkestam Holst, Stockholm, Sweden
Kalle Åkestam – Copywriter
Erik Nordenankar – Art Director
Johan Wahlberg- Art Director/Innovative Producer
Adam Reuterskiöld – Copywriter
John Müllersdorf- Production
Mirja Hjelm- Account Manager
Sara Bellafesta – Graphic Designer
Henrik Adenskog – Interactive Account Director
Fredrik Burman- Client Lead
Eric Karlsson– Film photographer
Jonas De Geer– Editor
CLIENT: Swedavia Swedish Airports
Michael Persson Gripkow- Marketing Director
Pär Wilhelmsson– Project Manager

Running-Your-Own-Conference--Tips-to-Ensure-Its-Success

Running Your Own Conference: Tips to Ensure Its Success

One of the best ways to establish your company as a front runner in your niche or industry is to host a conference or convention. People love events like these because they offer fantastic opportunities for networking and face time with industry leaders that would have been difficult or maybe even impossible to get outside of the communal environment these events provide.

Of course, knowing that throwing a convention is a good idea and knowing how to ensure that it is successful are two different things. If you want to make sure that your event is successful, here are some of the things that you need to do.

Find Adequate Space

If you know that you want to have a highly exclusive event and only allow, say, fifty people to attend, then hosting your conference in a hotel and using its ballrooms and conference centers is probably sufficient. If you want to open it up to the larger community, though, a hotel probably isn’t the best place (unless it’s huge). In 2012, the founders of Rose City Comicon held their first event in Portland’s Doubletree Hotel ballroom and two conference rooms. It was packed to capacity throughout the entire event.

This was great for the organizers who weren’t sure the event would be well received, but it was frustrating for attendees who had to wait in long lines just to be able to enter the event. The following year, Rose City Comicon expanded to the Oregon Convention Center and everybody was much happier.

Technology is Important

It is important to make sure that your event is up to par, technologically speaking. You’ll need to make sure your event space can handle a large number of people accessing its wireless network at once. Then you’ll want to make sure that you’re using current tech to facilitate the event itself. A lot of event organizers find it useful to plan their agendas with a conference app, which provides both them and their attendees with real time data. In addition to facilitating real time communication between attendees and organizers, an event app allows for schedules to be updated in seconds. Yes, having radios on which to communicate is a good idea, but that should be your backup plan, not your only way to communicate with your team.

Marketing

Marketing your event is important, especially if your event is new to your industry. Marketing is how you build expectations and excitement. Do not wait until a few weeks before your event to do a big marketing push. You should be marketing and promoting your event as soon as it has been firmly placed on a schedule and a venue has been booked. The longer lead time you give people to make plans for your event, the better your attendance will be.

Being able to point to your growing attendance numbers will also help make booking talent and industry leaders who might have been on the fence about whether to commit their time to an event that doesn’t have an established fan base.

Diversity and Harassment Policies

You wouldn’t think that this would need to be pointed out in the 21st century, but here it is: events that only feature and highlight caucasian males are not well received by attendees. You need to make sure that you have a diverse lineup of speakers, panels, talking points, etc. You want to make sure that everybody in your industry is represented.

It’s also important to understand that harassment runs rampant at conventions and conferences, even in professional settings. Make sure you have a hard line anti-harassment in place before you start selling passes and make sure that harassment policy is posted and printed everywhere. Ensure that you have enough staff on hand who have been properly trained in handling harassment complaints.

There are so many details that you need to take care of when you are planning an event. These are just a few of the most important. If you’re not sure where to go from here, follow this rule of thumb: when in doubt, ask yourself what you would expect or want from an event. Then make sure to take care of the event you are building.

MophieRescue Dogs SXSW

7 Best Grassroots Marketing Campaigns from SXSW 2015

South by Southwest (SXSW) is festival that takes place in Austin, Texas and is full of influential speakers, brands and companies sharing their latest. This year was the 22nd annual SXSW Festival and there were several amazing marketing campaigns that truly caught the attention of attendees.

In order to stand out and become the talk of the town, companies had to pull out their wildest ideas to generate buzz around Austin during this years SXSW festival. Here are some of the most interesting campaigns that I saw at SXSW 2015.

7)) Game of thrones pedicab

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo via Business Insider

HBO promoted Game of Thrones by hiring pedicabs to bike around the city and take SXSW attendees in their Game of Thrones themed bikes. Nothing too crazy, but it definitely was cool to see them biking around!

6) ) Disco heads

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo via Business Insider

If you were walking the streets of Austin this year, you’ve probably seen these people walking around. It’s hard not to notice a couple people walking around with a discoball of sorts on their head. Roikoi is an employee referral program based in Austin, Texas that attracted a lot of attention with their digital disco ball crew this year.

5) Ex Machina Viral Marketing Campaign on Tinder

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

If you were in Austin during SXSW trying to look for that special someone on Tinder, you might have found more than what you were looking for. The marketing team for the movie Ex Machina created a Tinder profile for the main character, Ava and started some very innocent chatting with the men she matched up with.

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo via Adweek

4) Squirl.co’s Human Squirls Reading Books

Squirl.co isa better way to discover new books in your area. As you walk by a bookstore, you get insight into certain books and inspires you to discover a whole new world. The tech company wanted to use some grassroots efforts to promote their startup by getting a bunch of people in squirrel costumes to hang out reading books in different locations. It felt like no one else was doing anything similar, so this easy marketing campaign took such little effort yet made a huge splash at this years SXSW.

3) Hootsuite Owly bike-mobile

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo via Jillian D’Onfro for Business Insider

Have you ever seen those party bikes where several people ride a bicycle at once while a person serves beer? Yea, well hootsuite had one of those bad boys with their mascot Owly on the hood. This Hootsuite party bike was seen all around town as people took this thing around. The only downside was there was no beer present. That’s ok though because Hootsuite had a rockin’ meetup that served plenty of refreshing beverages.

2) Grumpy Cat and Waffles by Friskies

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo by Signe Brewster for ReadWrite

This feline internet sensation graced us with her presence at the Haus of Bacon in Austin, Texas this year for SXSW. Friskies also hired n airplane to fly all around Austin with a large banner with Grumpy Cat’s face on it. They also had Waffles the cat being all adorable as well. These felines drew quite a crowd at the Haus of Bacon, creating a large line and very large buzz.

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo by Signe Brewster for ReadWrite

1) #MophieRescue by Mophie

7 Best Grassroots Marketing Campaigns from SXSW 2015 Guerrilla Marketing Photo

Photo via Alex Bracetti

This cute activation campaign certainly had the talk of the town and Twitter. Mophie, an extended battery company, created a small Rescue Lodge that housed several very adorable St. Bernard dogs. All around Austin, people were handing out small flyers talking about the MophieRescue and there were also flyers pasted all around town on the poles. Someone could tweet @mophie using #mophieRescue with their current location and a screenshot of their smartphone’s battery level for a chance to get one of these adorable canines to come to your rescue with a battery pack. Not only did the dogs themselves get just as much attention as Grumpy Cat, but the campaign generated a lot of social buzz on Twitter. The campaign also tied in with a social good cause by helping raise awareness of the Saint Bernard Rescue Foundation.

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

In the world of organ transplants and the people who need it, reality unfortunately is at a loss as many people who could be donors decide not to, and this is a wide area where the black market cuts in deep with bizarre stories of people waking up with a missing kidney and so on. Over the years however becoming a donor has faced more acceptance and is easier than ever. You can even fill out to be an organ donor in pharmacies, and become a member of reliable companies and funds.

Eastern Europe’s case is more peculiar. The region has a big problem with corruption and there is wide room for speculation on what actually happens to the organs, so it’s very important to make people understand that this move is not a scam and that actual people will get the organs, for the benefit of the person who needs it.

A great cause

The video seen above specifically talks about donating organs in Poland, organized by Dawca.pl, with a focus on the heart – a very valuable organ which obviously can only be taken once a person is brain dead, and through a rather sensitive and complex process. The ad is in Polish, and is aimed at a Polish audience, so anyone whose Polish is rusty will not fully understand the text. This is expected since it’s about Polish transplants for Polish people, and from Polish people.

What we see is a bit confusing at first, but then clears up: #GiveAHeart encourages you to take photos if you will be a donor, then upload them to Instagram and spread the word by tagging that you will become a heart donor. The only confusion in the ad is on how should the audience reaction be measured: are the people who click like seen as promise that they will be donors as well? Either way, Instagram is a great platform to spread social awareness over, and the idea of someone taking a photo where their hands belong to someone you do not see on the photo who will be receiving your heart is a great metaphor, and since we all love to take photos, it’s a great way to engage people.

Give a like

Giving a like – a heart in Instagram – is a great way of showing that you can also become a donor and give your heart to someone who needs it. The people taking photos also wear t-shirts with the company’s logo to emphasize what they are doing and to where they are donating. The video besides the confusion and language barriers is well done and unlike most donor ads actually shows everything in a positive light, because after all, you will be saving someone’s life and actually giving them your heart. The people who are donating are the focus, which is important because they are after all the true heroes of the advertisement, and for the people whose lives will be saved.

Azul Airlines Gives Children A Holiday Miracle

Azul Airlines Gives Children A Holiday Miracle

What we see in the video is an advertisement for Azul airlines in Brazil, a rather popular carrier, and their combined work with Coca-Cola, by the agency Geometry Global. The two companies chose a rather long flight from Salvador to Campinas and showed passengers a video of children from an orphanage talking about which gifts they wanted for Christmas this year. Since the funding for orphanages is minimal in Brazil and they don’t get that much support, Azul teamed up with Coca-Cola to raise awareness for this important issue and called the children into the airport, giving every passenger a gift the children were talking about when interviewed. Each passenger was given a box with the gift and they then got their chance to be the children’s Santa Claus this year and deliver the gift.

During Christmas, due our busy lives we very often forget how important it is to give back to the people and specifically children which don’t have as many Christmas miracles happen to them. Thankfully as life progresses they get taken care of by loving families and there are many things we can do – adoption have become a bit easier, laws become friendlier but still many children remain in orphanages as it is usually the younger children which get adopted. So when it comes to Christmas it is a very difficult time for many of these children and for many people as well, as very often we don’t have loved ones. It is always very important to help by volunteering and raising awareness whenever one can.

Marketing With A Cause

The advertisement doesn’t shy away from the fact that they are doing this, but as all advertisements go, it’s a good one for the company as it shows that, as they get big revenue like a big company would, they decided to use it wisely. Many companies donate, some openly, some closed, and Azul and Coca-Cola decided to use this to the advantage of the children in order for other people to see what can be done to help. This kind of action gives the company a good name and frankly makes it about the children and their Christmas now. The video was well presented and the idea was clear as well, as the passengers did not suspect and got to see a video of what each child had wanted, briefing on what child they were being Santa for.

Cameo-Cola

The only downside to the advertisement was that it was a work with Coca-Cola, and it was unusual to see Coca-Cola shown roughly only twice throughout the campaign and as Azul airlines’ name and colour is blue, those were the dominant ones in the video raising attention to the them, but it really took away the fact that it was also a collaboration with the big beverage and marketing giant Coca-Cola.

However, then the upside of Coca-Cola being so big is that though it does not show up for long, its imagery flashes in our head and even while watching the video you ask yourself, why didn’t they show up more after all because we’re so used to it. By the end, it wasn’t a downside but a note that they could’ve included someone drinking Coke somewhere to make sure we remember them.

Credits

Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Creatives: Vitor Araripe, Fábio Maia, Pedro Drable, Alexei Potemkin
Account Team: Leticia Arslanian, Mirna Abaurre, Marcia Durante Nunes
Planning: Ana Paula Santos
Art Buyer: Lydia Salgado
Media: Luis Fernando Monteleone, Ester Ribeiro
Film Production: Homem de Lata Filmes
Sound Production: Sonido
Published: December 2014

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