Where to Start?: Turn Your Start-Up Dream into a Reality

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Where to Start?: Turn Your Start-Up Dream into a Reality

Being your own boss is a dream for many people who are very independent and entrepreneurial. However, turning ideas into reality is another story altogether. Starting a business is one of the most rewarding things you will ever do in your life, but it is also one of the most difficult. You can’t just pick a name, hang a sign on your door, and expect customers to find you.

There is a right way to turn your start-up dream into a reality. Start here.

Choose a Consultant

Starting a business doesn’t just take a lot of work. It is also expensive. New entrepreneurs have to make many decisions, most of which are difficult to reverse and require a certain amount of investment. Hiring a consultant to help guide you through the process can be a major life (and money) saver. Hiring a consulting firm, like Ruota Consulting, can help make getting started far easier than doing it on your own. Plus, you won’t waste time or money going down the wrong roads.

Come Up With a Plan

Again, starting a business requires making lots of decisions. If you are going to turn your start-up dream into a reality, you have to have a plan. Business plans help clarify what it is you want to do and explain how you intend to get there. They break down the opportunity you see in the market and provide a framework for evaluating how you will leverage that opening to form a successful business. Think of them like road maps for reaching a successful end. 

Decide on a Business Structure

Business plans also identify the legal structure your business will have. This may seem like a small detail, especially if you are a sole proprietor or a smaller-sized company, but it makes a big difference whether you opt to become an S Corporation or choose to form another type of business entity. Different legal structures have different tax obligations and filing requirements.

Select a Name

Naming your business is part of developing your unique brand but it is also a legal issue. The name you use for your business needs to be unique from other businesses in your state and registered with the proper authorities. According to the Small Business Administration, if you fail to register your name and attempt to file a legal structure without the necessary paperwork to secure your trade name, the legal name of your business will default tor your personal legal name.

File Paperwork

On top of all that, there is a good bit of paperwork that needs to be filed as well. You will need to obtain a tax identification number for your business and register to pay state taxes. There may also be local taxes to consider. In addition, you will need worker’s compensation insurance, disability insurance, and unemployment insurance as well as certain business licenses and permits.

You can turn your start-up dream into a reality. It just takes some know-how and a little planning and you will be on your way to becoming a business owner.

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How to Start the Conversation Around Your Brand at an Event

Getting the word out about what makes a brand or company different from others is a key concern for both new and established businesses. In recent years, we have witnessed the development of new ways of measuring customer engagement, but achieving that engagement remains the cornerstone of 21st-century marketing and branding strategies. Exhibitions, conferences, informal meetings, and other events present companies with the perfect opportunity to interact with clients at a personal level and of building meaningful connections between your brand and your audience. This post looks at some effective ways of starting the conversation around your brand at an event.

Before an event

Successful event branding requires careful planning. In fact, to get the most out of any branding efforts, it is essential to start taking action well before an event takes place. Social media and new technologies can be very effective tools in this respect, since they can help build momentum and stir the curiosity of attendees.

Starting a corporate blog could be one way of achieving this prior to an event. Make sure to deliver targeted, fresh, and engaging content that adds value to your brand and that is relevant to the audience. Blog posts can then be shared on social networks. For optimal results, involve your staff in this task so that they can reach an even wider audience through their personal networks. Blog posts and social media campaigns can also be used to ask your audience for input as to what they expect from your brand during an event. Acting on the audience’s feedback offers two clear benefits: first of all, you are more likely to meet attendees’ expectations, and secondly, doing so can position your brand ahead of others in terms of responsiveness and personalised service.

During the event

One of the keys to successful branding at events is to focus on creating a branded experience, whether you take care of planning or organise your event with the help of an event company. Let attendees interact with your brand through the senses: for example, you take complimentary food and drinks to a new level by personalising your catering menu and printing your logo on foods or by creating a signature cocktail with your company’s name. This will definitely get attendees talking about your brand, which will become something concrete rather than just a concept. During trade fairs or exhibitions, a custom-made stand allows to creatively highlight the key elements of your brand using lighting, colour, technology, and bespoke furniture. Always be on the lookout for elegant and innovative visual branding tactics and ideas that draw attention to your logo and distinctive brand values. 

After the event

There are numerous opportunities to grow your business and promote your brand even after an event is over. The most successful branding formulas capitalise on the recognition achieved during an event by keeping the audience engaged beyond the duration of the actual event. Some effective techniques include releasing a post-event video or photo gallery, publishing short but relevant articles on your corporate newsletter or preferred social network, sending personalised e-mails thanking visitors for attending, and getting media coverage that highlights the human aspect of your brand. When it comes to post-event branding activities, it is essential to make sure that they add long-term value to your corporate image. 

Reno Macri is Founder and Director of UK based leading event company – Enigma Visual Solutions, specialising in exhibition design, event marketing, branding, graphic productions, signage, stands design, pop up shop design, interior office design, retail branding and more. Feel free to explore his event branding portfolio. He specialises in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Connect with him on twitter and Google+.

Netflix Transforms A Building Facade Into Prison Promoting Orange Is The New Black

To promote the third season of Netflix original series, “Orange Is The New Black”, Netflix created a unique ambient experience in the streets of Paris.

On June 14th, a facade of a building in Paris was converted into a prison, featuring inmates resembling those from their hit Netflix original series, “Orange Is The New Black”.

Inmates were shuttled into the “prison” via a bus and a public stunt was performed. Onlookers stared as inmates stood there looking bored, worked out and chatted.

Netflix Transforms A Building Facade Into Prison Promoting Orange Is The New Black Guerrilla Marketing Photo

[ via La Reclame ]

mobile marketing for millennials stock

6 Best Tools for Creating Visual Content

Nowadays, the business world has become increasingly competitive. Regardless of your industry, there are probably many other businesses or companies in your niche competing for the attention of customers, followers and fans. One of the best ways of getting your marketing efforts noticed is by using visual content. When used in combination with text, visual content can be very effective in capturing people’s attention and interest.

Here are some of the best tools for creating visual content:

1) Canva

If you find Adobe Illustrator and Photoshop too complicated, Canva could be an ideal substitute. This do-it-yourself graphic platform comes with a user-friendly gamified tutorial. You can use it to create posters, pinnable images, Twitter headers, Facebook cover photos and more. Canva allows you to have total control of the colors, objects and text for your projects. It comes with numerous free images to use, as well as professional stock images which you can buy at a low price. However, you could also choose to upload your own photos. 

2) Visme

Visme is a do-it-yourself cloud-based presentation tool. You can use it to create engaging visual content such as presentations, infographics, banners and short animations which can be viewed on any device. In addition, the published content can be embedded on a site, shared online or downloaded for offline use. It comes with a basic free option, as well as paid subscription plans. However, non-profits and educators can enjoy a discount on the paid plans by contacting Visme for a discount.

3) Inforgr.am

This is not your typical tool for creating infrographics. Besides creating plain visuals, Inforgr.am allows you to add playable videos, charts, maps, icons and graphs. The content can then be easily embedded on your website or blog. Inforgr.am comes with a wide range of templates which you can choose from. In addition, it comes with inbuilt widgets which allow viewers to easily share your content with others.

4) Pictaculous

Colors are a very important element when it comes to your fonts, graphics and images. Using the right color can help you convey your message more effectively. However, at times, finding the exact shade you want can be very difficult. Pictaculous is an amazing tool that allows you to upload an image and create a color palette from it. You can then use the colors on your visual content.

5) Prezi

If you are looking for an alternative to PowerPoint, you might want to consider Prezi. This tool doesn’t just give you a static series of slides. It allows you to create fluid and vibrant presentations with amazing motion and animation effects. This makes it easy to capture the attention of your viewers and convey your message. Prezi is ideal for non-linear presentations which require you to demonstrate how different topics relate to each other. You can choose from free as well as premium plans.

6) Google slides

Google slides is another free and easy to use alternative to PowerPoint. It comes with great presentation themes and dynamic transitions that allow you to create professional presentations. You can store your content online in Google Drive and access it from anywhere, as well as collaborate in real time with other users. In addition, this tool allows you to open, save and convert PowerPoint files. 

Charles Mburugu is a webpreneur who writes for TechBlogKe. You can follow him on Twitter @techblogke.

  

   

   

Mcdonald’s Turns People into Emojis!

How would you imagine a world where emojis transformed into real people and real emotions? McDonald’s in France tried to depict such a world by adding emoji-headed human beings on what could be described as a typical day for a McDonald’s lover.

“Come As You Are” is a campaign that was created by the agency BETC Paris and was directed by We Are From L.A, a duo that has worked with the specific agency again in the past with Air France and Evian, while they have also directed the popular music video “Happy” of Pharell Williams. In fact, the positive vibe of the music video is also present on this campaign, showing a sunny day full of happy people living their own routines, following the protagonist that is heading to McDonald’s.

Mcdonalds Turns People into Emojis! Guerrilla Marketing Photo

A fun and lighter version of real life depicts happy people that walk, drive, work, from a construction worker to a small child, all of them representing several different emotions through emoji characters, with the main plot happening in McDonald’s, revealing even more emoji characters.

The campaign tries to be simple, while creating an imaginary world that is fun, pleasant and positive. McDonald’s is all about the happy and positive vibe and this video makes it clear from the very first second that it’s all about those feelings. It’s the experience of visiting McDonald’s that is stressed here, even in an exaggerating way, hoping to leave the audience with the right feelings, linking them with the brand once again.

Mcdonalds Turns People into Emojis! Guerrilla Marketing Photo

Emojis are more popular than ever, turning into one of the most common forms of communication during the 21st century and it was only a matter of time to appear in advertising, from the most predictable to the most unexpected ways. In fact, McDonald’s already embraced the emoji trend in the past with a billboard, while we also admired the creativity of the placards that were only created with emojis. It’s not easy to use such a popular trend in advertising, as there is always the danger of being ‘accused’ of following the trend with no actual goal. This makes it even more difficult to use them in context, trying to make them as relevant as possible to each brand that is advertised in the campaign.

McDonald’s along with BETC Paris managed to create a unique, colourful and fun world that fought for the simplicity that manages to send the right messages to the audience and this could prove the success of the campaign, which also received a significant media coverage, due to the clever use of the emojis in the campaign. After all, not many users could accuse McDonald’s for the lack of imagination in advertising, especially when checking again their latest ambitious campaigns (from the heat sensitive billboard to the largest selfie sticks. Do you remember the #imlovinit campaign spreading all over the world?

Credits

Brand: McDonald’s
Agency: BETC Paris
ECD: Rémi Babinet
Creative director: Damien Bellon
Art director: Juri Zaech
Assistant AD: Albert Yvert
Copywriters: Samuel Moore, David Aronson
Directors: We Are From LA
Production company: Iconoclast

Introvert vs Extrovert What Can Introverts Bring Out in Your Sales Department

Introvert vs Extrovert: What Can Introverts Bring Out in Your Sales Department?

One of the most common misconceptions about building a sales team, is that it should be composed mostly of outspoken individuals, otherwise known as extroverts. The reasoning is simple and usually effective, since extroverts are comfortable with people. Having a good talker on the team is important to get the word out and for sales to go through. Problems can arise when employees continue to chat, procrastinate, and delegate their duties to others. An entire team of extroverts may be something that could secretly sabotage your sales team. The introvert, on the other hand, makes for an excellent employee when it comes to sales. Not only do they balance many of the potentially negative qualities of extroverted sales people, but also bring unique benefits that can propel your sales department towards success.

Let’s examine why you should consider adding at least one introvert to your sales team.

They Know the Product

Introverts are especially skilled when it comes to sales because they tend to become familiar with the products they are selling. They understand them intimately, which in turn allows them to understand both why someone would purchase that product and what role that product has.

Consider a new product designed to making cleaning a person’s home easier. Extroverted sales representatives may brag about its advantages without truly understand where the product fits. This could annoy potential customers and detract from sales. Introverts are more likely to recognize how a product fits into a person’s daily life.

They Listen

Extroverts talk. You may find that they talk so much, they drown out the other person in a conversation, which is something wholly undesirable when you’re trying to convince someone to purchase a product.

Introverts listen and understand people better because they do. They can then understand their routines, their place in society, and, depending upon their skill as a salesperson, recognize how a person could potentially use a product to better their life. This makes attempts at sales more successful.

They Prepare

Preparation is advantageous when considering the personal success of a sales representative, but it is vital when it comes to success as a team.

Introverts are useful to sales teams since they typically know how to prepare and don’t leave things to chance. They create presentations designed for others to understand, and tend to prepare themselves so they can answer almost any question someone may have.

They Focus on Long-Term Results

Introverts understand the importance of short-term and long-term goals and can see a big picture. They try to make short-term sales while focusing on larger results. This can make sales teams more successful, especially when introverts are paired with extroverts. They develop long-lasting business relationships that make it possible for them to satisfy a customer now, while providing them with better products in the future. This long-term focus helps a company’s image, which in turn promotes even more sales.

Giving Introverts a Fair Chance

The benefits that introverts bring to the table are too numerous for businesses to ignore. Using things like the Career Assessment Site to find out who the introverts are in your team can help you find the perfect place for them on your team.

Consider giving more introverts a chance when it comes to your sales department. They may be able to become an integral part of your team, seal the deal on many sales, and create long-term business contacts that reflect nicely on your company’s image.

Mobile Ecommerce

Maximize Your Mobile E-Commerce Efforts For Better ROI

As marketers, we all have to be well-aware that the way consumers shop for products has totally evolved. Gone are the days when consumers have to go to physical stores to purchase products. With several breakthroughs in technology and the never-ending developments in online marketing industry, shopping has made its way through mobile.

According to study, 44 percent of online minutes are spent on mobile phones as compared to 11 percent spend on tablets. This implies that more users prefer using mobile devices for shopping and the number are increasing fast. With these, it is no wonder why a lot of marketers are now engaging in mobile e-commerce (m-commerce).

However, engaging for m-commerce is not an easy task. M-commerce can be a struggle and you can easily be overwhelmed by the plethora of things that needs to be done. You need to provide seamless and easy shopping for consumers and it can pose a challenge for your business.

So before you start building your m-commerce site, here are 5 vital practices you need to be aware of to create a good mobile website that can deliver better ROI.

Infinite Scrolling Is A Big NO-NO

“Infinite scrolling is a turn-off.”

Ever since infinite scrolling started, it has made a buzz in the online world. Infinite scrolling promises a better UX. But not all the time. There are types of website in which infinite scrolling can be best used to and mobile ecommerce sites is not one of those.

Infinite scrolling in Ecommerce or m-commerce sites can result to low CTR or click-through rates. Basically, potential customers can easily be distracted with the endless scrolling and as a result, they will less likely to click pages and worse, they will be force to leave your site. With low CTR, there is also lesser chance of lead generation and conversion.

Follow The Rule Of Thumb

Usability plays a vital role on how long users will interact to your website and one of the best practices to apply for website usability is the rule of thumb. The thumb is the dominant finger we use in navigating or typing on our smart phones.  In creating your website for mobile ecommerce, the rule of thumb should be followed for comfortable and better user experience.

Designing and developing your website based in the rule of thumb is not as complicated as you think. Grab your phone and start swiping on the screen in different areas. Take note of the areas which your thumb can comfortably navigate and which areas are a bit harder to reach and swipe.

Maximize Your Mobile E Commerce Efforts For Better ROI Guerrilla Marketing Photo

The areas which you feel comfortable swiping and clicking are your thumb-friendly hot zone and these are the areas where you should place your priority pages. The rule of thumb simply means designing for thumbs. This will minimize mistaps and uneasy navigation which can often be frustrating for users.

Your Homepage Is The Road Map

Unlike desktops, in mobile screens, you don’t have enough space for all your categories to fit into, so make sure that your homepage offer users to navigate on must-see pages or pages they will more likely to visit. Making your page content eye-appealing is one effective way to build mobile presence.

Maximize Your Mobile E Commerce Efforts For Better ROI Guerrilla Marketing Photo

Hickory Farm Homepage Provide Users What They Usually Look For

You don’t need all information about your website to be in your main menu. It will present a disoriented and crowded view which is unappealing for the users. So in designing your landing pages or homepage, make sure to present only what is necessary and what most users are looking for, leaving the rest of the subcategories on inner pages or in the footer.

Efficient and Easy Searching

Easy navigation and fast loading speed are vital elements to provide consumers with best user experience. Whether in desktop or mobile devices, it is very vital that you develop a website with simple navigation and fast loading speed. Always remember that users do not want to wait. A second delay in loading speed or complicated navigation can drive them away from your website.

Furthermore, put emphasis in your search bars if your website offer variety of products. Take for example the Starbucks mobile site. They offer easy searching of products for their customers.

Maximize Your Mobile E Commerce Efforts For Better ROI Guerrilla Marketing Photo

Simplify Checkout Process

Now that you have provide shoppers with a better user experience, they will be more likely to be convinced to buy products from your site and your next job is to give them a simplified and smooth checkout process. Always remember the golden rule for checkout process; “Ask Less To Let Them Buy More”.

Your checkout process must require all necessary information, however avoid asking too much. Costumer’s NAP (Name, Address/Delivery address, Phone Number), Payment method and information and shipping options are the important elements of your checkout process. You can ask other pertinent information but remember not to annoy users with unnecessary questions. Furthermore, you also have to make your process short and easy to understand. Minimize including promotional tactics like ads in your process as they can distract consumers and will force them to abandon your website.

Last Words

According to mobile statistics, mobile conversions are increasing year by year at about 8.9% while desktop conversions drop by 8.3% every year. So in the next few years, do not be surprised to see mobile conversions surpassing desktop conversion. We are in the new wave of digital age and mobile development shows great opportunities for ecommerce industry. As marketers, we have to grab these opportunities not just to increase sales but more importantly for future and lasting success.

As a business and marketing editor of Scoopfed team, Key Acanto enjoys writing topics which can help businesses like SMEs grow. She has been a contributor of several business and editorial sites and she is also a part of Dlinkers writer’s team. Stay connected with her through her LinkedIn and Twitter account.

Life Jacket Company Creates New Drink from Sea Water To Sell Their Jackets

To remind people of the dangers at sea, Tribord partnered withRosa Park agency and launched a new drink called WAVE that was composed of 100% sea water. To goal was to give people a glimpse of what drowning would feel like and promote their new IZEBER50 floatation jacket. On the WAVE can, Tribord had a small message promoting the benefits of their newest floatation jacket. The message said, “make this your last taste of drowning”.

Reactions were unanimous. Drowning isn’t fun.

Would you subject yourself to this torture? Hopefully in the end they got something more than a taste of sea water.

IBM Play Links Tumblr and Science in the Most Exciting Way!

What if Tumblr was incorporated with real life in a fun and exciting way?

IBM has taken its creativity to the next level, while looking for a pleasant motivation that would encourage students to actually find an interest in technology and science. How do you get more students into technology then? John Cohn, an IBM Fellow that is entitled as Engineer, Maker & Mad Scientist, was part of the ambitious #PlayMachine project, linking Tumblr and science in a way that would excite young minds about science.

IBM Play Links Tumblr and Science in the Most Exciting Way! Guerrilla Marketing Photo

#PlayMachine by IBM and Ogilvy is a contraption that reengineered Tumblr for the physical world, a new interface along with a special IBM Tumblr page named IBMBLR, merging IBM’s Innovation Culture and Tumblr, in order to create the word “IBMblr”.

IBM Play Links Tumblr and Science in the Most Exciting Way! Guerrilla Marketing Photo

The idea was to link each social media action with an actual trigger to the interface, which would lead to a drop of a pop corn, the spinning of a globe, or the printing of the user’s id. This was an attempt to combine social media interaction with real-life action, in order to allow users to increase their social media use for the sake of physical reactions. And it even turned even better with a live webcast which took the joy of science global. After three weeks of surprising GIFs about science, the more people liked, shared, followed, and reblogged, the more the machine popped, printed, twirled, whacked. This was indeed a cool way to use technology and moreover, a clever campaign to encourage the younger audience to embrace a bigger interest in science and technology.

IBM Play Links Tumblr and Science in the Most Exciting Way! Guerrilla Marketing Photo

The success of IBM’s Play Machine

IBMblr along with the whole IBM campaign led to 17 million impressions, while it also tripled the engagement and increased their followers by 100%. What’s more, it helped IBM to spark a new wave of creative hires, while the campaign managed indeed to ignite an increasing interest to science and technology by the younger audience.

IBM Play Links Tumblr and Science in the Most Exciting Way! Guerrilla Marketing Photo

The campaign was even among the winners of these year’s Cannes Lions, proving that creativity and innovation are rewarded. And this reward was both by the audience and the experts!

Every new campaign should stand out from the rest, grabbing the audience’s attention and making an impact on the desired niche. In order to succeed and obtain the set goals, you need to embrace your authenticity, daring to be bold and try out new ideas. Are you ready to impress in your next campaign?

Credits

Advertising Agency: Ogilvy, USA
Chief Creative Officer: Steve Simpson
Executive Creative Directors: Ryan Blank, Mike Hahn, Susan Westre
Creative Director: Sam Mazur
Associate Creative Directors: Anne Davidson, Eddie Pak
Art Directors: Elli Hanson, Line Johnsen, Emily Rinehart
Copywriter: Naomi Amado
Digital Producers: Angela Fung, Chris Toliver, Erica Rehbock
Content Producers: Leslie D’acri, Lee Weiss, Glorianne Cody, Danielle Magee, Moitri Ghosh
Tech Team: Jason Wurtzel, Ian Crowley, Ahmet Arsan, Nate Jones, Sebastian Soler
Strategy Team: Melissa Hochman, Scott Martinez, Stuart Tracte
Account Team: Kim Duffy, Jeremy Kuhn, Charlotte Sng, Josh Shaner, Lindsay Jaffe
Interactive Director: Aramique Krauthamer, Tool Of NA
Engineers: Ranjit Bhatnagar, Jeff Crouse
Producers: Nathalie Salazar, Simi Dhillon
Composers: Hakim Gargoubi, Starling Music
Contributing Artists: Adam Hayes, Al Boardman,Tracey Berglund
Directors: Elijah Barrett, Geoff Levy, Nathan Punwar
Published: May 2015

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4 Great Lessons from Visual Storytelling Websites

Even the ancient Egyptians recognized the value of pictures. Their hieroglyphics now intrigue museum visitors across the world, but in their day these images told compelling stories.

Today’s best companies have learned from our ancestors and are promoting themselves — in an engaging, alluring, memorable way — through visual storytelling.

It pays to follow their lead, and considering how to incorporate images and video is critical to creating a modern website. Be sure to establish a complete strategy before building your website and find inspiration from the organizations that have already crafted successful brands through visual storytelling.

Bellroy

Bellroy makes wallets, and it achieves its mission — “to craft better ways to carry” — by making and selling slimmer billfolds. The company heralds the many benefits: less-bulky wallets make sitting more comfortable, they don’t bulge from your pants pocket, and they make traveling easier.

To show just how much smaller Bellroy’s wallets are than the typical billfold, the company has an interactive slider on its website that allows the consumer to see how much they expand when you add one or two or three, or even ten, credit cards. There are many ways the company can explain the wallet’s benefits with words, but nothing beats showing. Additionally, Bellroy offers narrative, visual tips on how to pack and travel lighter. This is one company that has mastered imagery.

Cornerstone On Demand

Cornerstone On Demand is a business that aims to help workplaces run better. And one way it sells itself as a resource to trust is by crafting custom infographics that both inform and entertain. Its best one might be “42 Fictional Quotes to Help You Achieve Real Success.” This large visual device offers advice on everything from leadership and entrepreneurship to teamwork and innovation from the likes of Yoda, William Wallace, Willy Wonka and Ferris Bueller. The quotes alone are enough to draw in any audience — but the quirky illustrations really tie it all together.

Another looks at each state’s “signature job,” revealing that Maine, for example, is known for logging equipment operators while Nevada has the highest percentage of gaming inspectors. Infographics can make any topic more interesting.

American Express

American Express has turned its signature phrase, “Don’t leave home without it,” into a part of pop culture that everyone knows, and now it is leveraging Facebook to show people exactly why they should always bring their credit card with them. The financial company routinely publishes enticing photos of meals, beverages and vacations that subtly include one of its cards.

Nobody would ever want to look at photos of credit cards, but everybody can look at a table full of delicious tacos and watch their mouth start watering. So by promoting themselves in this manner, American Express has found a way to make users engage with a company on social media that otherwise wouldn’t be able to add anything striking to their timeline.

EvoEnergy

Conserving energy is a boring topic, but EvoEnergy in the United Kingdom has done a good job at showing people exactly why they should try to use less — and how it can save them money.

Helping consumers and companies do so is it’s business, and they promote it adeptly with an interactive graphic page that breaks down how energy is consumed throughout the country. Users can delve back all the way to the 1970s and see how transportation, households, and industry have conserved or expanded their energy use over the past few decades. Providing practical information that educates can be a great way to draw in potential customers.

KFC launches “Memories Bucket” to print your photos!

KFC has decided to celebrate its 60th anniversary in Canada in a very special way, treasuring every single memory through all these years. According to KFC Canada, “some of the best memories are made around the bucket”, that’s why they created the “Memories Bucket” to encourage customers to create even more memories!

KFC along with the agency Grip Limited were looking for a special way to celebrate the brand’s 60-year presence in Canada, when they heard the stories of several clients that looked back on memories that were created around a KFC bucket. This led to the idea of an innovative KFC bucket, a photo printer in disguise that instantly prints your new memories. It’s all about the bucket science!

KFC launches Memories Bucket to print your photos! Guerrilla Marketing Photo

Just like that, they attached a bluetooth-powered polaroid printer right at the bottom of an actual KFC bucket, as a way to print your photos instantly with the help of your phone. As it’s shown on the video, a group of friends that enjoys a bucket of KFC chicken may simply snap a fun photo and print it in a matter of seconds, as a “new way to make memories around a bucket.” This will make the memories last longer, associating them even more with a KFC bucket.

The campaign relies on the power of nostalgia and the emotional appeal that memories have to people, especially when it’s about great moments that you don’t want to forget. Printed photos may not be as common anymore, but they’re still the physical representation of memories, while you can actually hold them and treasure them forever. KFC wanted to remind their customers that so many things happen when you enjoy a KFC bucket with your friends and sharing them always feels better. Love, positivity, nostalgia are all blended in happy moments that you want to keep forever.

KFC launches Memories Bucket to print your photos! Guerrilla Marketing Photo

The idea was considered a success for KFC Canada, as many customers were asking for the “Memories Bucket”, with KFC informing them that they may not be on sale, but they are planning to give a way more to their loyal fans.

The #Happy60KFC hashtag that was used along with the campaign led to numerous positive messages from customers all over the world, wishing they could enjoy their KFC bucket while printing their memories, while the innovative idea also led to a significant media coverage, challenging other brands to beat their creativity on their next campaigns!

KFC launches Memories Bucket to print your photos! Guerrilla Marketing Photo

What did you think of the “Memories Bucket” and the way it was associated with the brand?

Credits

Client: KFC
Agency: Grip Limited
Art Director: Anton Ratinsky
Copywriter: Jeff Collins
Account Director: Sascha von Nickisch-Rosenegk
Account Manager: Shawna Powell
Account Coordinator: Nicholas Hillier
Social Content Strategists: Matthew Stasoff, Jacquie Kostuk
Editor: Ben Badger
Producer: Katherina Villa

Seeds of Change Invites You to Eat Endangered Species!

How would you react if you received an invite to eat endangered species as a way to save them? Celebrity chef Hugh Acheson invited foodies at Empire State South in Atlanta to join him at a one-day only tasting menu that would feature species that are in danger of going extinct. In fact, he even created posters that promoted the event, encouraging everyone to eat endangered species in order to save them! The idea led to numerous furious complaints and to even more tweets that even informed PETA about this “appalling”, “stupid”, and “astoundingly stupid” campaign.

Seeds of Change Invites You to Eat Endangered Species! Guerrilla Marketing Photo

However, curiosity led several people to the Empire State South, wondering how to react on the lunch they would be served. As they started eating, still trying to find the kind of endangered animal they were tasting, Hugh Acheson appeared, informing them that the only endangered species they tasted was the Cherokee Purple heirloom tomato. While everyone was surprised by the answer, Acheson explained the idea of making people think about fruits and vegetables in the same way and the same level of care as they do with animals. That’s how they decided to create the campaign “Save the Flavors”, hoping to raise awareness about the levels of extinction for several fruits and vegetables, and the importance of saving them along with their flavors.

Seeds of Change Invites You to Eat Endangered Species! Guerrilla Marketing Photo

Seeds of Change is the leading producer of sustainably grown seeds and organic foods and decided to grab the attention of the audience in a marketing stunt that definitely did not stay unnoticed. The twist of inviting people to eat endangered species, when they actually referred to fruits and vegetables and not animals, was clever enough to increase the interest in growing vegetables that are becoming extinct, preserving all the rare flavors they offer.

Seeds of Change Invites You to Eat Endangered Species! Guerrilla Marketing Photo

Seeds of Change along with its agency partner, BBDO San Francisco created a complete campaign that started with the #EndangeredEats tasting menu (and all the controversy it caused), using the buzz to actually raise awareness about @SeedsOfChange and Hugh’s effort to actually #SaveTheFlavors. The campaign was afterwards spread even more with the help of social media, being successful and effective, introducing all the endangered vegetables and fruits to consumers that were more than happy to learn more and save them.

Sometimes an event twist makes a really great difference towards the audience’s stance!

Credits

Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Craig Mangan, Matt Miller, Steve Rutter
Creative Director: Amber Justis
Copywriter: Nate Totten
Art Director: Alyssa Collis
Designer: Nina Golik
Senior Account Director: Elana Shea
Account Executive: Nick Roth, Liz Thornton
Group Strategy Director: Mary FlorCruz
Strategist: Sanjay Hukku
Executive Producer: Louise Doherty
Senior Interactive Producer: Christopher Plaskett
Integrated Producer: Laura Johnson
Business Affairs: Jacqueline Djanikian
Agency Editor/Cinematographer: Eric Herron
Production Company: B-Reel Films
Director: Kief Davidson
Executive Producer: Fran McGivern
Producer: Lawrence Lewis
DP: Nicole Whitaker
Editorial: Cut + Run
Editor: Stephen Berger
Production Company (Event): BeCore
Production Company (Illustration & Animation): We are Royale
Executive Creative Director / Partner: Brien Holman
Creative Director: Andy Lyon
Art Director: Heather-Lynn Aquino
Associate Producer: Jack Arnold

neutrogena_magazine_ad_lipstick

Neutrogena Magazine Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Neutrogena and agency DM9DDB prove to us that print advertising is not dead with their latest magazine advertisement. They took over the front cover of Portuguese weekly magazine, Caras, and created a very unique experience with cover model Giovanna Ewbank. The magazine also came with a set of Deep Clean wipes so that readers could test the product. Readers could use the wipe on the cover of the magazine to remove makeup from her face.

This simple execution allows users to actually test the product in a fun and innovative way. DM9DDB director Vitor Manzi demonstrates the campaign in his Instagram video below.

[ via Adweek ]

 

Coca Cola and JetBlue Inspire Humanity

Coca Cola and JetBlue are all about delivering happiness through their campaigns and that’s what they did once more, this time by “inspiring a little humanity” to New Yorkers.

It was just another day in Pennsylvania station, with busy passengers rushing to their destination. Some of them stopped at a vending machine to grab a Coke first, when they surprisingly received two Cokes, instead of one. The secret cameras that were placed on the station captured their reaction, looking around and wondering what to do with the second bottle of Coke. That’s when they noticed that the vending machine encouraged them to ‘share a Coke with anyone’, which most of them did.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

Coca Cola along with JetBlue were happy to see that busy New Yorkers handed their spare Cokes to strangers passing by, which actually inspired the two brands to their own act of kindness. Every person that gave a Coke to a stranger was approached by a crew member of JetBlue, receiving 2 roundtrip flights to any JetBlue destination. According to the promotional ticket, ‘Good things come to those who share’ and that’s what the whole campaign was about.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

Coca Cola, JetBlue and Rokkan agency wanted to inspire humanity, which even turned into a hashtag #InspireHumanity that led to many tweets, and they teamed up successfully, bringing a smile on people’s faces and sharing a positive moment with them. This served as a reminder that we all need to inspire a little humanity from time to time, being generous to strangers, as we always get back from such acts one way or another.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo
This clever marketing stunt was another inspiring case by both brands that usually love embracing their positivity, linking their brands with happy and inspiring moments, which end being memorable to their customers. In a world that bad news are prevalent, good stories and acts of kindness are always worth telling and that’s what inspired this campaign, turning into a success.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

Approximately 150 transactions occurred during the day at the station, which leads to 300 bottles of Coke, with more than 70 percent of people sharing their extra Coke with strangers. Coca Cola and JetBlue were excited to hear this number, as it was definitely encouraging for the success of the campaign.

And as if this was not enough, JetBlue Airways posted the video of the day on their Facebook Page, with the engagement being high, leading to 11.6k likes, 3k shares and 1.9million views in just 6 days! The comments were also inspiring, with users sharing their experiences with JetBlue and being excited about the idea of the campaign, restoring their faith both in humanity and the brand itself!Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

This campaign could serve as a great source of inspiration for brands that seek for new ideas, as it stresses the importance of creating a great (and appealing) story close to a brand, without necessarily focusing in just promoting the product. After all, most successful campaigns nowadays are not about the actual product, but more about the audience they are targeting and what they expect from you!

Credits

Client: JetBlue Airways
Client: Coca-Cola North America
Agency: Rokkan
PR Agency: Mullen Lowe
Production Company: North of New York
Director: Tucker Bliss

Talk to This Billboard and Win a Vacation to the Swiss Mountains

What would you think if a billboard started having a conversation with you? Commuters at a train station in Zürich were occasionally stopped by a mountain man using video chat in a billboard. People who had a conversation with this man had a chance to receive a free train ticket to go to one of the most scenic places imaginable.

Graubünden Tourism wanted to spread awareness of “Switzerland’s number-one holiday destination” so they created this unique billboard that invited random commuters to enjoy a nice little vacation in Graubünden. Random commuters were offered a free train ticket for an afternoon trip to the town of Vrin to meet the mountain man. The mountain main even called some passengers’ bosses or teachers to make sure the person could attend.

Would you drop everything for a free spontaneous trip to a lovely mountain town?

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours!

Is it possible to turn your creativity into an exhibition in just 17 hours? It wasn’t, at least not until Toshiba invited an artist to try it out.

Tomokazu Matsuyama is a renowned Japanese artist that loves to take on new challenges and that’s why he accepted this strange invitation from Toshiba. According to the brief Toshiba Australia, Windows and Intel sent him, Matsuyama had to create five artworks with the help of the laptop Toshiba Z20t, while taking a flight from Japan to Sydney. The idea was to exhibit the artwork afterwards in the Museum of Contemporary Art in Sydney.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

Toshiba wanted to test the limits of Toshiba Portégé Z20T Laptop Tablet, which lasts 17 hours without a charge and that’s how it became the main tool of creation for Tomokazu Matsuyama.

The agency Clemenger BBDO decided to turn the project into a documentary for these 17 hours, starting from the brainstorming process, to the actual shots Matsuyama took on the streets with the help of the laptop’s camera, the time he spent working on the plane to Sydney, up until the actual exhibition.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

As we can tell from the video, these 17 hours were all about hard work, with Matsuyama admitting that he was worried at first about the exhibition, but he definitely gave absolutely everything. What usually took him from 2 to 3 months up to a whole year, had to be done now in just 17 hours, working with just a laptop and its battery life, while also catching a flight and preparing an exhibition.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

What was interesting about the video was to see the countdown of the time during the process, measuring both the progress of the artist, but also the remaining battery of the laptop.

After all, the campaign started as a way to promote the extended battery life of Toshiba Z20t, which made it imperative to prove its efficiency. Toshiba was happy about the result of the brand, since it was more than successful, receiving very positive comments and lots of media coverage all over the world. This campaign proves how a brand may promote the feature of a product in an elegant and sophisticated way, managing to appeal to the audience due to their unique approach.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

It’s about thinking like a user, using a product in real life, testing its limits, and experiencing its capabilities. That’s what makes a brand’s campaign efficient and that’s how the word of mouth worked in this campaign!

Credits

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Directors: Luke Hawkins, Ben Smith
Senior Creatives: Katrina Jarratt, James Beswick
Creatives: Simon Hayes, Giles Clayton
Head of Creative Technology: Brendan Forster
Head of Craft: Tim McPherson
Senior Designer: Dan Mortensen
Head of Integrated Production: Denise McKeon
Senior Account Director: Kirstin Ross-MacLeod
Account Manager: Jodie Schwartfeger
Planner: Jill Cummins
TV Producer: Janice Zets
Content Producer: Annabel Jewers
Content Director: Robin Sung
Senior Sound Engineer: Anthony Tiernan
Senior Editor: Toby Royce
Artist: Tomokazu Matsuyama
Curatorial Consultants: Kathryn Hunyor, Danielle Robson

McDonald’s Heat Sensitive Billboard Gives Free McFlurry When It Gets Too Hot

McDonald’s partnered with JCDecaux in the Netherlands to create a very rewarding billboard. The billboard was outfitted with a weather detection monitor and a motorized door that would open the billboard casing once the environment got too hot. When the temperature reached 38.7 degrees celsius, the billboard would come to live and open up to allow the patient people to grab a free cup that could be redeemed at a local McDonald’s for a free McFlurry.

Each cup contained a special flavor. Thankfully it appears that everyone only takes one cup!

KFC Creates Tray Liner “Fakation” To Make Your Friends On Social Media Jealous

It’s not easy checking your social networks when you’re the only one left in the city, with all your friends posting sunny photos from the beach while having a great time. How do you keep up with them if you’re not able to go on vacation?

KFC Romania seems to perfectly understand the customers’ need to ‘compete’ with their friends through social media on the best summer memories, that’s why they decided to launch the concept of Fakation, the fake vacation that can still be used for social media posting. The idea addresses anyone that loves visiting KFC, but still looks for the perfect shot that will be posted on Facebook and the rest. thus, KFC along with MRM//McCann turned the KFC branches into holiday spots, with the use of the right tray liners and floor stickers. Teenagers discover that their tray liners are decorated with beautiful landscape photos that could make their holiday photos ideal, even if they are not actually on these places.

KFC Creates Tray Liner Fakation To Make Your Friends On Social Media Jealous Guerrilla Marketing Photo

The idea of the campaign started as a fun way to promote their HotBox chicken recipes, with dishes that are inspired from Italy, Greece, and Spain and there wouldn’t be a better way to promote them on the customers that are still staying in the city during the summer! After all, they realise that their target audience would surely prefer to actually visit these places, in order to taste more such dishes, but as this is not possible, they are doing their best to make them feel closer.

KFC Romania and MRM//McCann seem to be aware that younger audiences care a lot about their image through social media and that’s what led them to the idea of the campaign. There are many users that feel the need to promote their happy moments through social media, even if they are not even close to what they are posting. And of course, the ‘Fakation’ could just be considered a ‘trollling’, a popular Internet term that is more popular than ever, testing the reaction of your friends through something unexpected, while making fun of it.

KFC Creates Tray Liner Fakation To Make Your Friends On Social Media Jealous Guerrilla Marketing Photo

One way or another, KFC Romania managed to grab the users’ attention, reaching a young (and demanding) audience that had lots of fun playing with the visually appealing tray liners and posting several photos through their social networks. All they had to do in order to post such photos was to visit the local KFC branch and purchase a HotBox recipe, which ultimately led to an increase in sales, simply through a fun and modern campaign. This might still not compare to the actual holidays, but a ‘hot dog’ beach photo is always tempting, even for posting fun, isn’t it?

CREDITS
Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Directors: Nadejda Ghilca, Bogdan Teodorescu

An Interactive YouTube Story That Simultaneously Unravels Both Sides

Every story has two sides and love stories are no exception. Wouldn’t you be curious to know what each side thinks during a conversation?

Cornetto has created a campaign of love stories in the form of short films, encouraging the audience to ‘enjoy the ride’ and ‘share the love.’ Except for the specific Facebook Page for the romantic stories, Cornetto has teamed up with MOFILM and A Taste of Space, in order to create a film featuring two high school students that struggle to express their feelings. As with such struggles, each person may think several different things when talking to the other person, and that’s why they decided to tell the story from both sides.

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

In fact, we don’t just watch the story from the two sides, but we’re actually able to follow it simultaneously, switching from one point of view to the other whenever we want. Thus, a blend of dialogues and monologues deals with everything that is said and what they actually want to say to each other when trying to invite each other to the school’s prom night.

“Two Sides” is an interactive video that lasts 11 minutes and encourages you to use your headphones in order to enjoy the 3D sensation that occurs from the binaural recording that makes the video even more realistic when switching from dialogue to monologue and vice versa. By the time you choose to watch the film from one point of view, you able to switch at any time, simply by clicking on the annotations. Just like that, you get to understand both sides of the developing love story, learning more about each character and their worries.

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

Despite some complaints about the length of the film and the constant switching you may need to enjoy both sides at the same time, it is still a very interesting approach that targets a very specific audience, the high school students and young adults that enjoy both the ice cream and the love stories. Cornetto along with MOFILM and A Taste of Space are aware that this audience is very demanding and expects a lot from a film in order to grab their attention, so the trick of interweaving perspectives may be considered successful for an audience with a short attention span.

Cornetto decides to focus on the emotional appeal and the power of storytelling in order to create love stories that are able to move their target audience, with both sides ending with a powerful motivational message:

“If you dare you win”

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

What did you think of the idea?

Credits

Client: Cornetto
Agencies: Mofilm; A Taste of Space
Creative Director: Lorie Jo Trainer Buckingham
Creative Team: James Copeman, Max Ringham
Agency Producers: Rebecca Sykes, Rosalind Wynn
Production Company: ATOS

Mindblowing Video Shows Stunt Rider ‘Surfing’ Waves On A Dirt Bike

Who would’ve ever thought that a dirt bike could do more than carve up the earth? DC Shoes shows us that a Dirt Bike can be so much more in this insane video that shoes stunt rider Robbie Maddison riding a modified dirt bike on water.

In this new video from DC Shoes title “Robbie Maddison’s Pipe Dream,” Maddison is shown surfing the waves in Tahiti with his modified dirt bike.

DC Shoes mentioned that they have been working on this project for over two years to make it a reality. We couldn’t be more excited that they finally made it happen! What a great stunt marketing video from DC Shoes and shows us that we should always push the limits!

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