Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App 1

Orphaned Cats Find New Homes Using Tinder Dating App

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had more human names.

VOKRA partnered with ReThink Canada and created several profiles on tinder and started matching with young singles in the area. Of course they played around with them for a bit before confessing that the profile was for the cat, not the human.

SEE ALSO: 25+ Ambient Marketing Examples Shows That Science Can Be Fun

“I have to confess, I was a little worried that people might be mad when it was revealed they had been talking to a cat but, in fact, the opposite was true,” VOKRA’s Morgan Brayton told The Huffington Post B.C. in an email. “People were totally delighted.”

Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo Orphaned Cats Find New Homes Using Tinder Dating App Guerrilla Marketing Photo

BEEloved Honey

27 Fresh & Creative Product Packaging Examples for 2015

Design matters. At least that’s what these people think! A fresh and creative design can truly differentiate your product or service just like what Apple did to computers. To help spark your creativity, we decided to find some of the coolest product packaging designs created this past year to get your juices flowing. Perhaps these designs will inspire you to take a second glance before sending that direct mail piece or shipping your product. It never hurts to get a little creative and try something new and out of the box!

If you enjoy this post, be sure to check out our other past post: 20 Hilarious Packaging Fails of 2014

Blood of Grapes wine

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Firewood Vodka

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

MENZO Soap for Men

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Yu-Heng Lin

BEEloved Honey

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Tamara Mihajlović

Mustang Jeans

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by KOREFE

Family Biz

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by mousegraphics

Sitka Salmon

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by CODO Design

The Bible of Barbecue

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by JWT Brazil

Midnight Moonshine

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Device Creative Collaborative

Steel & Oak Beer

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Also Known As

Nike FC Barcelona

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Oxigen_

Sela Z Walnuts

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Bruketa&Zinic OM

Wally Sensor

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Character

Simpsons Wine

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Constantin Bolimond

Wishbone Coffee

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Also Known As

Apothecary Soap

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by The6th Creative Studio

Kolben Beer

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Marcel Messner

Bib & Tucker

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Studio 32 North

Tycoon Playing Cards

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Theory11

Levis Basics

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Mad Projects

Just Laid Egg Packaging

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Springetts Brand Design Consultants

BANG Condoms

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Wunderbar

BLOCD/ Christmas Promo

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by BLOCD/

Panda Champagne

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Dizen

Mammoth Beer Packaging

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Sam O’Brien

Agave Packaging

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Hannah Hart

Contraband Playing Cards

27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo 27 Fresh & Creative Product Packaging Examples for 2015 Guerrilla Marketing Photo

Designed by Joe White

stock woman using laptop

Increase Response Rates Over 30% With Personalised Direct Mail Campaign

With more and more money being thrown at digital marketing every year, now is a great time to look at ways to maximize the impact of your print campaigns and restore balance to your marketing efforts. Why? Events like Valentines Day in February, Mothers’ Day, taking place in the UK in March and in the US in May, along with Easter in April, mean that Q1 and Q2 of 2015 are practically crying out for personalised communication!

Thanks to CRM software, marketers have swathes of customer data at their fingertips. Using variable printing, a technique popularised among consumers by Moonpig and Hallmark, to include a customer’s name or recommended products based on recent purchases they’ve made is a great way to stand out from all the junk mail and leaflets that people receive every day.

Direct marketing fell rather out of fashion for a few years but it’s been enjoying a second wind lately – marketers are increasingly looking to develop integrated campaigns spanning both digital and print, and direct marketing fits that bill quite nicely. The Economist reports that Americans spent a whopping $170 billion on direct marketing in 2012.

There’s no getting around the fact that, in a world where you can’t leave your laptop for five minutes without coming back to a spam email, people appreciate it when businesses take the time to produce something relevant to them that they can hold in their hand. Studies show that personalised documents improve response rates by up to 30% and increase customer loyalty by 26% in the short term and 50% in the long term.

How personal you get is really up to you – a printed address on the front of a mailshot all the way through to a personally branded brochure or covering letter – but many businesses err on the side of caution. There’s always the worry that customers can find it a little bit off-putting when brands appear to know too much about them!

We’re now at the stage where there’s significant overlap between digital and print marketing; QR codes or NFC tags can be used to allow customers to go straight from your brochure to your website, while CRM data gathered online will usually provide the basis for a personalised print campaign. Unique landing pages for different groups of customers, or even personalised URLs (PURLs) for every customer, can be fed into Google Analytics to get insight into how successful a campaign has been.

With 42% of direct mail recipients, according to a study by Direct Marketing Association, preferring to respond online, outstanding direct mail campaigns now walk a line between digital and print marketing. However, to say that direct mail is just another tool to bring traffic to your website is an understatement. Done well, a personalised direct mail campaign can make customers feel like a company understands them and is putting effort into suggesting products they’ll actually like rather than just shouting ‘SELL SELL SELL!’

What they might not realise is that CRM tools and the rapid development of litho quality digital printing has made it easier than ever to run an effective personalised campaign. But that will just be our secret…!

Elanders UK is part of Elanders Group, which is a company with operations in 15 countries on four continents. Elanders Group offers its customers global solutions for print & packaging, supply chain management and e-commerce.

Harnessing-the-Power-of-On-hold-Marketing

[Infographic] Harnassing the Power of On-hold Marketing

Nearly all businesses these days have some form of on-hold marketing. Generally though, it is not very well thought out and is used purely to fill the waiting time between when a customer calls and when the customer finally gets through to speak to you. Your business may be missing a big opportunity to utilize this important window of opportunity to more effectively to promote products & services that may interest the caller.

Every time a customer phones your business, you have an opportunity to maximise this precious time with a well structured on-hold marketing message. The influence of on-hold marketing is well documented and the figures speak for themselves, yet businesses do not seem to fully realize the mistakes they are making. It is astonishing that 94% of all marketing budgets are used to induce the customer to call, and only 6% to handle the call once it is received. It is clear that something doesn’t quite add up here.

The amazing thing about effective on-hold marketing is that it can help businesses in any industry to promote their products & services in a simple and cost efficient manner. It is naive to consider it an unimportant part of your marketing mix.

This Info-graphic from The CUBE explains exactly what your business needs to do to make the most out of on-hold marketing and details the steps you must take if you wish to maximise its potential. It outlines the hard facts and figures about the influence of on-hold marketing, provides tips identifying exactly what you should do when planning your on-hold marketing message, as well as guiding you about the importance of music selection to supplement your on-hold marketing message.  What mistakes is your business making?

[Infographic] Harnassing the Power of On hold Marketing Guerrilla Marketing Photo

Via cubemediamaster.com

Marketing Tips to Make your Next Event A Success 1

Marketing Tips to Make your Next Event A Success

Creating emotional connections is one of the hardest things to achieve in marketing, that is why conducting thorough research about your target consumer’s day to day journey, can be very helpful with finding the points that will spark lasting brand experiences. Live events can be a great way to achieve real connections.

So your event is scheduled, and it’s time to start thinking about ways to market it. Any event in today’s offline and online world has a lot of possible touch­points, so where do you start? 4 EON has been marketing has been managing experiential events for the past 8 years in dozens of countries . Here is a list of marketing strategies that a brand should think about when deciding to choose a creative events agency to partner with.

  • Marketing before the event­​ – planning and promoting
  • During the event – ­​keeping the message consistent
  • Post event marketing – ­​getting people to remember

PRE­EVENT MARKETING

Once the client has confirmed the budget for the event, and the contract is signed now you, the agency is responsible for marketing the event to generate awareness, drive attendance and ultimately engagement. Proper planning is ​essential​ to make sure that all of the marketing channels are maximized.

Pre event marketing can be a daunting task at times, there are so many moving parts that are involved in running a successful event campaign including hiring vendors, choosing the venue, entertainment, design, decor, fabrications and more. You need to be able to define specific objectives and goals that are measurable. A good start to your marketing strategy involves meeting with your team and addressing the following: what actions ​do I want the event attendees to take? Do we want the attendees to learn, network, interact with products or services?

The answers s​hould shape​ the overall design and execution of the event. The campaign will include pre­event marketing strategies. You may need figure out how you want the attendees to engage, and then design your marketing efforts to encourage these interactions.​Sharing the goals across the whole marketing and creative teams and with the clients or exhibitors, can help to generate ideas and help to integrate the event’s promotional strategies into the brands other channels.

As an example of promoting a c​onsumer sampling activation event, ​there are many marketing channels that can be utilized.

  • Social media – ­​is going to allow you to engage prospective attendees and exhibitors in a more personalized and interactive way. Creating high quality content that shows branded stories can be engaging and effective.
  • Creating a microsite for the event – ­​This may be promoted privately with the registered attendees, it may be included in a newsletter via email, through social channels, or promoted on the brand’s internet properties with clickable image widget buttons.
  • Billboard advertising­​ – You can promote the event within retail window displays, billboards inside the venue, or on the street.
  • Guerilla Marketing­​ – You can send out street teams as part of grassroots field marketing attack, which they can hand out flyers and talk to people in person.
  • Email & newsletters – ​­ The brand may have a significant email subscriber list that can be leveraged to reach a targeted consumer fan base.
  • Advertising and Press in Magazines­​ – The city and town that your event is being held in can be a great place to promote exposure and excitement for it.​

 

“4 EON partnered with the Mondadori Group to help plan and manage a 3 day food and wine festival event in Milan, Italy, called the M​ondadori Food Experience.​ Some of the marketing tactics that were used to promote the event, was to advertise in the popular Mondadori Magazine, which gave a incentivized promo code to register, we also used the media group’s other publishing properties to make the place sell out”. ­ Davide Bolis, CEO of 4 EON, experiential marketing agency.

Marketing Tips to Make your Next Event A Success Guerrilla Marketing Photo

MARKETING DURING THE EVENT

Once the doors open and the first people come on in the marketing does not stop, what the consumer feels, hears, sees and touches is the marketing, it’s about fostering the face to face engagement experience. Traditional event formats usually bore the participants. You cannot just keep duplicating what you did for the last event, the concepts have to be new, creative and fresh. And if you are an agency reading this, the same goes, what you did for Ralph Lauren will not work for Dolce & Gabbana. One of the main purposes of experiential events, is to b​ring people together,​ and so if someone goes to an event and feels lost, then that can usually be attributed to a poorly planned concept. People want to participate and feel a part of something.

Here are some event tips that can help people to interact and walk away with a positive experience.

  • Make the event an i​mmersive experience­​ – create on­site experienced based activities that incorporate your brand, make sure the branding is apparent throughout.
  • Use different types of c​ommunication channels­​ – By using a variety of communication means during the event such as entertainment, photo activations, video screens, social media activities to excite people’s senses.
  • Incorporate visual technologies​­ – By using video displays, and interactive product demonstrations, touch screen installations, car simulators are ways to entertain and offer interactive ways for the consumer to connect with your brand.
  • Tag photos of attendees​­ –  Have your event staff and brand ambassadors go around and periodically take photos of the attendees, speakers and entertainers, making sure to @mention their Facebook, Twitter and Instagram. It’s also important to include and create event hashtags as well.
  • Reaching the audience – ​that could not attend­ Many major brands have extensive social media fans and followers, make sure to live event tweet and share posts. And encourage the participants with activation methods, which are many of the things listed above to share on their networks what is happening.

POST-­EVENT MARKETING

As the event is coming to a close, this is the perfect time to collect as much consumer data as possible, and to keep the merging offline and digital worlds together. Here is a list of post event marketing tips that can help to extend the life of the event. Digital is a critical part of event activations.

  • Compile and collect consumer data​­ – Using a tool like Eventifier, can help to aggregate and speed up the process of matching up attendee registration info to their social media posts. This may sound a little time consuming, but it will help you to analyze your target audience, and the event’s social media amplification.
  • Use surveys to get consumer feedback­​ – Using surveys is a great way to find out what people most enjoyed about the event, and what could be improved, identify which members were the most vocal via social media. This can open deeper relationship opportunities for them to become brand loyalists.
  • Document and repackage your content­​ – All the digital content can be repurposed into blog posts, videos, ebooks, infographics, create event photo albums that can be shared on Facebook, Google +, and then encourage people to tag themselves.

CONCLUSIONS

Having a successful event and and making real connections with consumers on an emotional level comes down to s​torytelling.​What does brand stand for? What is their story, and how does this particular promotional tour or individual event fit into the timeline of that story? It does not matter which medium it is being delivered through, whether it is a​nalog, social, digital ​or l​ive, ​people love a good story that they can relate to in some way. So help the brand to tell their story­ in as many ways as possible, using photos and video­ before, during, and after the event will help a lot. The magic will happen when you make an psychological connection with the attendees of the event, by inviting and including them to become part of your brand’s story, that is where prospective consumers turn into loyal brand evangelists.

Subaru All-Wheel Drive Montreal Canada

Subaru Surprises Non-Subaru Owners With Free Snow Shovels

Winter in Canada sometimes leaves resident’s cars buried in snow; however, for 500 lucky residents, Subaru surprised them with a little special gift  this past year.

Knowing that the snow in Montreal would prevent some car owners from driving, the Subaru team ended up sticking snow shovels next to 500 cars between Mont-Royal street and Gilford street. The shovels had a small Subaru logo on it with a simple message: “while waiting for your all-wheel drive.”

The campaign is meant to show car owners that the weather wouldn’t be an issue with a Subaru.

 

stock-happy-customer

A Quick Guide to Retaining Customers for Life after the End of Any Promo

If you have ever ran any sort of promotion for your business, assuming that it was a successful promotion, you will probably have noticed a very definite spike in subscribers, sales or traffic during the special offer or event. However, all to often this is a short lived increase which trails off after the promotion. So how can you retain these new customers once the promo draws to its conclusion?

Is Customer Retention Really so Important?

If you are wondering whether or not it is important to focus on retention of these customers then you should know that just a 5% increase in your customer retention rates could boost your overall profitability by as much as 75%! That is a fairly substantial pay off for such a small change in retention. It is also worth noting that the average cost of attracting a new customer is going to be between 5 and 8 times more than the cost of holding on to a customer that you already have. These figures suggest that customer retention is indeed something that every business owner needs to consider very carefully.

How to Retain Those Customers After The Promotion Ends

Once you have spent money on a particular promo or marketing plan and gained some new customers you then need to make sure that they stick around! There are lots of ways that you can increase the likelihood of these customers sticking with you for the long haul including the following:

Check in with a phone call. – When a customer (new or old) purchases your promotional offer you should follow up the sale with a phone call. Wait around 2 weeks and then give them a call to check in with them. This is not about selling them anything extra, you are just making a courtesy call to ensure that they are happy with your product. This particular strategy is known as ‘proactive customer service’ and has been proven to help foster customer loyalty. It also gives you the opportunity to pre-empt any potential complaints since you can check that the item has arrived and is working. Your customers will really appreciate the gesture and will remember what great service you provide.

Introduce automated tools. – One of the areas in which a large number of companies are failing when it comes to customer retention is actually following through with the strategy. There are a number of reasons why this might happen, but most commonly it is simply a matter of time and poor organization. If you can automate certain tasks then you will be able to devote more time to the ones that need personal attention. One of the ways that this can be achieved is to implement CRM software in order to track sales and follow up calls to customers, alerting you to those that you need to be touching base with asap. If you are interested in CRM software then you should check out a tool like Infusionsoft. This review demonstrates a number of the platform’s key features that can help put the “busy work” of retention on autopilot.

It’s time to start getting personal. – One of the strategies that will really cement customer loyalty is taking the time to add a personal touch. Send out birthday cards to customers that perhaps include a small discount voucher or code. You should also send out Christmas cards and consider honouring other holidays throughout the year. The important thing is that you make your customer feel like a valued friend. This is the same theory behind why great salespeople are constantly using your first name when addressing you and why wait staff know that passing by your table to check on how your food is or to offer you a second basket of bread is going to increase their tip. It is all about making your customer feel like they are getting a personalized experience when they do business with you.

When it comes to customer retention following a special promotion, you cannot afford to take a passive approach. Those businesses which make an effort to retain their customers through communication and other methods will reap the benefits of increased customer loyalty.

Charles Dearing is a blogger, consultant and entrepreneur with over a decade of experience in digital marketing. He frequently publishes articles on a wide range of business and marketing topics.

Business Like A Swede

[Video] Business like a Swede – a Rap Message about Collective Agreements

Following last year’s viral success about an American man who “lives like a Swede”, TCO is now back to teach us how to do business like a Swede in this awesome new viral video.

Last year’s version, “Like a Swede – a way of living”, showed a well-off American living like a Swede. This was to illustrate how only rich people in other countries can afford the benefits we take for granted in Sweden. The video went viral in only a few days and was the most shared video in Sweden during a period of time.

In this sequel, Business Like a Swede, we see a woman who runs her business the Swedish way. It’s a fun and quirky way to understand the benefits of working at a Swedish company.

Credits

Client: TCO
Agency: ANR BBDO
Creatives: Andreas Lonn, Stephanie Moradi
Account Director: Pontus Karlsson
Account Manager: Maria Fager
PR: Camilla Westman, Channa Rogsten
Planner: Anna Jensen
Graphic Design: William Bjornstjerna
Production company: Callboy, Lief Productions, Inc.
Director: Igor Zimmermann
Producer: Sofia Bjorkman, Nils Ljunggren
Branded Content Distribution: BeOn (AOL Networks)
Music by: Marcus Price
Vocals by: Marcus Price & Ana Diaz

Berns_HOTEL

Inside the Life of Graffiti Street Artist Berns

Meets Berns aka El Ultimo Inca (The Last Inca), a graffiti street artist from Peru. Berns graffiti style originated from the roots of his Peruvian culture and consisted of letters and bombing but has since transformed into something so much more powerful.

In this short segment highlighting this talented street artist, we get a glimpse of the typical day in the life of this young artist as he brings us from inspiration to art.

Street art is a powerful and fun way to express ones creativity and provide something beautiful to the community. It is also often used in marketing campaigns on a grassroots level.

Inside the Life of Graffiti Street Artist Berns Guerrilla Marketing Photo Inside the Life of Graffiti Street Artist Berns Guerrilla Marketing Photo Inside the Life of Graffiti Street Artist Berns Guerrilla Marketing Photo

Sky Atlantic Promotes New Tv Show Fortitude by Releasing a Polar Bear in London

Sky Atlantic Promotes New Tv Show Fortitude by Releasing a Polar Bear in London

The campaign shows that Sky Atlantic was advertising its new TV show set in the Arctic, in the fictional town of Fortitude which has a bigger population of polar bears than people. Many TV shows aim to be as realistic as possible, or allow the viewer to enter the reality of its inhabitants and characters. Exposing people to a polar bear which a character would easily encounter is a fantastic and unique idea.

SEE ALSO: ‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

The polar bear itself was made by a special team which does realistic animals, and the main task was finally handed over to two puppeteers who performed the act of the realistic polar bear. One of the main points of most TV shows is to make it relatable, even if it has a surreal setting. The location of the series is so unique that’s all and the fact that polar bears are much easier to encounter of course and what they are proving with.

Many questions for the public

When it comes to promoting TV shows which are set in either not-so-daily-situations or very populated locations, it takes some thinking to see what exactly is there that you can advertise with. The campaign has to be as eye catching as the show is. The TV show is a UK production, and thus it makes more than sense to advertise it where they find the target audience – the UK. London is naturally one of the biggest cities in the world and where there will be much more viewers in the streets, and coverage of the event will have a higher chance of going viral. It also causes the good confusion – why is there a polar bear in London, what does it mean? The Sky Atlantic polar bear does start causing a “ruckus” and attracting potential viewers or cause talk which will prompt people to start talking of what they had actually seen that day – a polar bear.

Cool results

It is a good marketing idea as it is surely unique and the fact that the polar bear was done by a team of specialists made a lot of people as shown ask if the polar bear was actually real! The properly done bear just gives higher points and attracts even more audience. The problem is that you do not know what the show is about, all you do is find out that there is a polar bear walking around freely and apparently rather peacefully as well, but people would be watching it so the fact that they will have to search what the whole commotion was about is beneficial as it allows a second chance to advertise, to already interested people. Then some people might not be attracted by the bear at all and since it’s a channel-specific thing it might not reach certain people as it won’t get a slot on some Evening news most likely. Either way, it’s a very unique campaign which brings the viewers closer to a situation in which the characters in the TV show will appear, they could’ve added something else to speak about the show, but they surely gathered the attention and realism of confusion they wanted to achieve.

33 vintage advertisements

33 Best Fashion Illustrations and Advertisements from the past

What better way to find inspiration for your next campaign by going back through old fashion ads? Here is a list of a variety of ads from the 90’s all the way back through the mid-century. If you’ll take a look you’ll see that the ads also very in weirdness but that’s the whole point as anything can spark a creative idea! Go ahead and peruse this long list of fashion advertisements; as you’ll see the ads from way back when were just as glamorous as they are today. You’ll also see some fierce advertisements from the 80’s and 90’s as well; we can thank photography for that.

I’m sure this list of wonderfully designed advertisements will help you get inspired so that your next projects- whether fashion related or not – can be just as stunning!

33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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33 Best Fashion Illustrations and Advertisements from the past Guerrilla Marketing Photo
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stock photo woman in woods

How and When to Take a Vacation from Your Online Business

There comes a time in every business owner’s life that a vacation is an absolute necessity. It’s easy to get burned out if you never take time for yourself, even though the work, work, work culture of the United States dictates otherwise. Vacation for the small business owner, though, is different than a job where you punch in and out at a time clock. When you’re ready to take the plunge, here are some tips on how and when you should plan a real vacation.

Not Your Average Vacation Accrual

If you’re an old pro at having a small business, then you might already know how to separate true vacation time from personal time. However, if you’re used to the traditional way of thinking where an employer grants you a specific amount of vacation than you can take at various points throughout the year, it can be daunting to try and carve out that regulated time yourself. It’s great being your own boss, but larger companies provide structures already in place that so you don’t have to worry about how much time off you should take. When you’re a small business owner, on the other hand, you have to create those personal and professional divides yourself. This is much easier if you’ve already established a firm difference between when you’re “at work” versus when you’re “at home,” regardless of the fact that both things may happen in the same physical space. Even if your office is your online Shopify store, you still need to step away from your virtual desk once and a while.

Knowing When You Need Time Off

Entrepreneur advises that knowing and understanding what makes you feel overwhelmed is extremely important. The key is being able to identify the root issue, but if that doesn’t help, you may just need some time away from your working life. Not everyone realizes when they’re getting burned out, opting instead to work harder and power through the feelings of intellectual, and even physical, fatigue. This is only going to cause more harm than good in the long run, since you’ll run yourself into the ground. Instead of torturing yourself by continuing to overwork, take a step back and evaluate how you’re feeling. Maybe you’re stuck on a project, or frustrated with a particular aspect of the business that’s causing undue stress. Occasionally, getting to the root of these problems can make a world of difference, and you might feel totally refreshed. On the other hand, if that doesn’t help, then it’s very possible that you simply need some time off to recharge. Don’t dismiss the importance of giving your brain time to decompress.

Your Brain Has Needs Too

Europeans are known for taking long stints of paid time off, a practice at which many American workers balk. However, according to Business Insider, Americans should take a page from the Swedish approach to work and recognize that true vacations are necessary to keep up creativity and productivity. Just like basic physical necessities, your mind also has serious needs to that should be addressed. In the long run, letting your mind rest and indulging in leisure time can make a huge difference in improved productivity and creativity. There’s no point in being merciless to yourself, because your brain will peter out whether you want it to or not. The human mind isn’t designed for nonstop intensive critical thinking. It needs a break, just like your body needs sleep. Taking a vacation is exactly the type of stimulation you need to help you recharge, where you’re not focused on work or dealing with stress, but indulging in activities that are purely for enjoyment. While that doesn’t mean that everything you do has to be mindless, the point is that you’re not thinking constantly about work, which can run you down faster than any other type of thought process. Recognizing your brain’s needs is essential to running a productive, successful business.

Your Vacation Should Be an Actual Vacation

The New York Times advises planning your vacation time around the slow periods of your industry. There’s no point in taking a vacation if you can’t focus completely on relaxing and putting work out of your mind. For example, if you just got off the road with an ambitious round of pop-shop appearances armed with your portable credit card reader, take a break! Vacation is great after you complete an intense period of work. If you’ve been traveling or preparing for the holiday rush, taking advantage of subsequent lulls is one of the best opportunities to take time off. Everyone else is in the process of recovering from the busy seasons, too, so try to schedule vacations when business is slow.

Taking a self-appointed vacation from your online business is just as important as using up accrued vacation time from a full-time employer. Although it may seem daunting since it’s a self-regulated move, it’s absolutely necessary. You are your own boss, so sit down and think about what kind of vacation time you’d give your own employee.

Red Bull Kluge

Diamonds in the Rough: Understanding the Difference between Good Content and Great Content

We live in an age of content overload. Go online and it doesn’t take long before you’re bombarded by content, whether it be text, images, video or a combination of the three. As a result we have developed filters to sift through all that uninteresting noise and lock onto those sparkly little diamonds in the rough that we might well find entertaining.

What exactly differentiates a diamond from say… a lump of coal?

Well ask any geologist and they’ll tell you that they’re both a form of carbon but with different atomic arrangements. The difference then is not in their constituent parts but in how those parts are arranged. Without wishing to labour a scientific metaphor, the difference between good content marketing and great content marketing can be seen in essentially the same way. There’s plenty of good content out there but most of it is essentially like coal; not particularly enticing and notable only by its abundance. Diamonds by their very nature are rare, precious and therefore desirable.

But how do you elevate your content marketing from good to great? What’s the secret of making diamonds when everyone around you is shovelling coal?

Create a Feeling, Leave an Impression

What makes great content though? What makes us, not just sit up and take notice, but share it, talk about it down the pub, go and seek out more of the same?
The answer is to do with our feelings. Good content entertains. Great content makes us feel something, whether that be sadness, joy, pride, humour, arousal, shock, a sense of wonder, beauty, awe, unease, patriotism, individualism, identity… The list could go on, but at its heart this is about stirring base emotions in people. Using logical reasoning is a tried and tested method of convincing people to buy your product or service but creating an emotional response in someone does something far more; it leaves an impression. And creating impressions is what brand marketing is all about. Impressions last. Impressions can be recalled. Most importantly, impressions can – over a period of time – influence and effect behaviour.

[Hurricane Media‘s video for Airbus Defense and Space creates a sense of concern, paternity and ideas of stewardship on a global level to push a powerful brand message.]

Entertain don’t Sell

John Deere was one of the early pioneers of content marketing. He knew that he would never make his fortune by knocking on people’s doors and trying to sell them things. Deere realised that if he wrote a publication that people enjoyed reading, people would turn to it for entertainment, information and advice. It would educate them about his products and how to use them and solve the difficulties they faced in agriculture. His company was to become a trusted household name due in part to his content marketing strategy.

Although the multitude of channels within which to put your message across has changed beyond all compare at its heart content marketing hasn’t really changed since Deere’s time. Entertain someone and you could be doing so much more than just selling them something; you could be creating a brand advocate, who will go on to spread the word about your company far and wide.

Walking the Fine Line between Irrelevancy and Corporate Alienation

Making original and entertaining content is hard enough but creating content that is this and at the same time somehow chimes with the themes and ideals of your brand, without every putting off your audience is a very careful balancing act to pull off. Content marketers constantly walk the fine line between irrelevancy and corporate alienation. People these days are extremely savvy and can quickly tell when they’re being advertised to and so will switch off if they can. Understanding how to subtly embed messages in the subtext of your content is a tricky skill to master. Go too far, and your message might be lost completely, go too easy and it all becomes too obvious and we’re back to crude salesmanship again.

Follow the Zeitgeist

Understanding your audience, is quoted again and again in countless guides to content marketing for the simple reason that it is one of the hardest things to really do effectively. Brands both big and small like to think they know their audience but this is very rarely the case. It’s inevitable that marketers will become detached to a certain degree and as a result content campaigns can become top down affairs, where content is dreamt up in shut off rooms full of beanbags by marketers convinced they understand what their audience wants, when their audience moved on to the next big thing years ago.

[Guerrilla marketing set piece pranks are nothing new but Turner Broadcasting Systems went bigger and bolder than many before it with their remarkable “A Dramatic Surprise on a Quiet Square” viral video in Belgium, which was also repeated in the Netherlands.]

Great content has an ability to tap into current trends and tropes and present them in a new light or from a new angle. Very rarely do marketers find themselves in a position where they can control the zeitgeist; the trick is to merely respond to it so quickly and in such a way that no one can really tell the difference.

Be the Zeitgeist

All fashions and trends are the product of the social and cultural paradigms from which they emerge and from time to time, brands can find themselves in the driving seat of the next big thing. This doesn’t happen out of the blue. Brands like Volvo and Redbull have become very good at putting together elaborate stunts that at once celebrate the skills and guts of certain adrenaline seeking people, whilst associating their brand with this form of marketing.

Volvo’s now legendary Epic Split video with Van Damme, managed to show off Volvo’s Dynamic Steering technology whilst leaving viewers jaws on the floor at the tenacity of the stunt used to do so.

Through their sponsorship of adrenaline sports like cliff diving, BMX and air racing, Redbull have become synonymous with these kinds of slickly produced videos that regularly attract millions of views.

This attraction we have to watching real life situations where there is real danger, also lies at the heart of guerrilla marketing, which seeks to capture real emotions from real people in (seemingly) real situations. Some brands have spent millions on getting very very good at this and as a result they have earned the ability to be the zeitgeist. When other people are creating content that references or pays homage to your content, you know you’ve created a diamond!

Jon Mowat is a former BBC film maker and now runs British based video production and marketing company, Hurricane Media and has created video marketing campaigns for many well known brands like Canon, Sony, BMW and Peugeot. You can follow Hurricane on Google+, Twitter, Facebook or check out their YouTube Channel.

MOST Creative Club Olympic Heating Lamp 7

Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth

What’s one way to get warm during the winter? By participating in this fun social heat lamp!

The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in place. Once completed, it provides warmth at another heating lamp in Russia, passing heat to complete strangers. The lamp also takes a photo of the participant and sends it to the stranger who receives the warms, putting a very fun social spin on it!

 

Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo Russian Olympic Committee Creates a Social Heatlamp That Shares the Warmth Guerrilla Marketing Photo

Photos via Most Creative Club

Credits

Advertising Agency: MOST Creative Club, Moscow, Russia
Idea: Daniil Filin, Solomon Shlosman, Mikhail Gerasimov, Pavel Mishkin
Executive Producer: Solomon Shlosman
Implementation: Eugeny Shurshikov, Igor M.Namakonov, Linda Kosichkina, Radik Rahimov, Eugeny Khrolenko, Solomon Shlosman, Matvey Shurshikov
Head of Web Development: Alexander Myasoedov
Video production: Ivan Omelchenko
Published: January 2015

Guerrilla Job hunting Andrew Tyukavkin Jung Von Matt

Guerrilla Job Hunting: How One Man Got a Job at Jung Von Matt

Sometimes it can seem very difficult to land a job, especially if it’a at an advertising agency where the competition is tough. Often times resumes just sit at the desk unread and endless emails only seem to make it to the HR department. How can one break outside the mold and be noticed? Enter guerrilla job hunting.

Andrew Tyukavkin is a seemingly typical copywriter that made a bold move to be noticed. Andrew decided to think outside of the box and try some off the wall idea. After researching the company website, he was hooked on a singular motto and mantra that Jung von Matt lives by – Good advertisement is like a Trojan horse: it comes as a fancy gift, yet at the end of the day it sells.

SEE ALSO: I Spent The Last Of My Money On This Billboard. Please Give Me A Job

Andrew ended up taking this motto and applying it to his own trojan mailing. He ended up mailing Jean-Remy von Matt’s wife a bouquet of flowers with a card that read:

Hello Jean-Remy.

If my wife received flowers from a stranger, I would also look into the card.

A copywriter wants to work at JvM. The portfolio is at www.andrew.tj

P.S. Good advertisement is like a trojan horse… :)

Three days later, Andrew received a message from Jean-Remy asking to meet with him…and yes, he got the job.

Copywriters: Andrey Tyukavkin, Jean-Remy von Matt
Additional credits: Natalie von Matt
Published: August 2014

Carlsberg Bar Bandits Interactive Tap

Carlsberg #barbandits Interactive Bar Tap Allows Patrons to Try Their Luck and Win Free Beer

The campaign by the Danish Agency Konstellation for beer giant Carlsberg talks about Carlsberg’s interactive tap, which activates a slot spin with photos once someone purchases a beer. The point is that once a beer is bought you are allowed to participate by sending your photo in through Instagram with their hashtag. It gives you the chance to win a free beer with each spin.

When it comes to socializing, it is very often that we have busy lives and we are often more talkative on social platforms than we are in person. Some people debate that social media is an addiction, but it’s no different from when phones or postal services were invented and people actively communicated through them (only now communications are far faster and much more interactive, and also provide enormous room for advertising, which is what many companies use it for since it is an easy way to bump into the conversation.)

At social outings we all love taking photos of events and we love sharing them online for other friends, ourselves to see, and the people who were there to see and to also gain followers, because we all want to be loved on the social media. It is a bit of a high school popularity contest at times, one which we all benefit from, companies included.

Beer for the people

When it comes to the Carlsberg advertisement idea, the video could have been a bit more clear, but it gets the point across. Any company’s goal is to get trending on the media through hashtags, and very often this is done just like it is on this campaign: through different interesting ideas. The answer to what do beer customers want is very simple: more beer. The setting where the most beer is sold is obviously a bar, beer becomes a social drink and as most weekend or evenings off take place with friends and beers, so do our photos. The catch is: how to make people trend the beer even if they are drinking it? Literally lure them with more beer. But you can’t really give a jug of beer at once – even if it would make people happy, you will end up with less profit. Don’t forget since it’s an alcoholic drink you have to make sure that people don’t over drink either. A roulette slots style is perfect in this case because everyone knows how the odds are very low. The idea of slots is good because it will keep the free alcohol levels at bay, as Carlsberg is a very popular beer and the more people will want free beer the less chances there will be of people getting drunk on this said free beer.

The campaign also makes sure that since the prize for a beer drinker is beer, it’s guaranteed that most will try to win, so the hashtag will be trending and more people will become aware and take part in this fun event. After all, who doesn’t want to win a free beer and have some goofy photo of themselves and friends fire up on a bar screen?

Credits

Advertising Agency: Konstellation, Coppenhagen, Denmark

Sibylla Future Fries

Sibylla Instagram Campaign Allows Patrons to Get Fortune Told via Fries

The video shows a Swedish Fast Food brand, Sibylla, which together with the agency Volt decided to team up with a Fortune Teller in a unique way. They decided to ask customers to flip their fries over to show a pattern which would be enough for the Fortune Teller to predict their fortune. This was easily done by taking a photo of it, hash-tagging and then waiting 24 hours for the fortune teller to get back to them with their prediction for the future. The ad proved to be very successful with the numbers and statistics shown in the video.

Fortune-telling is a very debated thing, but as research has shown there is something to it – at least to those who actually have talents or are gifted. The problem of fortune-telling is that a lot of people are very sceptic when it comes to such things. Fortune-telling sometimes clashes with religious beliefs, as it is widely believed in most religions that we have a path which we are following, and thus many religions actually ban fortune telling.

Tough crowd: fortune-telling for atheists

The campaign itself may be seen as a bit risqué when we consider that Sweden is a rather atheist country, but at the same time Sweden is highly diverse and has a large portion of immigrants of all religious backgrounds in its population.

For fortune-telling by people who can do it, the whole act is rather simple because if the person is gifted even things like French fries may give out what the person may be (and in this case, the extra insight of Instagram counts too). In countries where fortune-telling isn’t banned, the public has their own famous fortune-tellers, and attracting one of them was a good marketing move, as it becomes a win-win situation. Sibylla has to compete with such giants in the Swedish market as McDonald’s (obviously), Burger King and Sweden’s own Max, which is very popular. Just like any nation – perhaps even more than the rest-  Sweden is deeply into social media, and most Swedes either own an active Instagram account or at least check out other people’s Instagram, and we’re often looking things to do.

In Sweden’s case it only confirms the popularity in the ad by showing the numbers of people which took photos of their fries to get fortune told. The advantage of it, was that it was easy and it’s very often hard to get your hands on a Fortune Teller and there might be a big list. It’s true that it was a simple future prediction, but apparently it was worth it and as the ad claims accurate.

The ad’s numbers just confirm how attractive the idea was to customers, answering by itself that it was a very successful campaign. Also, what makes this campaign very good is that they told to watch out, as when a good ad idea is done, you expect that the marketing team is good as well and not only this increases the sales, but it will leave the viewers or customer’s eyes open for the next unique ad or offer the company will show. They also made sure to tell a bit about the brand in the beginning as they have to make sure that people understand what they are talking about since they are nearing a household name, and now they are even closer.

Credits

Advertising Agency: Volt, Stockholm, Sweden
Copywriters: Katja Janford, Petter Nylind
Art Directors: Lina Brunzell, Jörgen Berglund
Planner: Cecilia Besserer
Account Manager: Susanna Svedjeholm
Project Manager: Magnus Tengzelius
Final Art: Daniel Eriksson
Copy Assistant: Kristoffer Wernald
Photographer: Staffan Kjellvestad
Intern: Tora Löf
Psychic: Vivian Eklöf
Published: November 2014

Ford Speed Dating Prank Stunt

Ford Pulls an Epic Speed Dating Prank on Unsuspecting Single Men

Got a hot date for Valentine’s day? You might want to make sure she doesn’t drive a mustang.

Ford recently pulled a hilarious stunt on unsuspecting bachelors who signed up for a blind date with an attractive woman who happened to be a professional stunt driver. The scene starts where the two singles meet at a normal cafe and talk about you usual first date topics. After a seemingly normal conversation, the woman asks if the guy wants to leave in her car. She plays it off very well that she doesn’t really know how to drive stick and makes it seem like she doesn’t know what she is doing. Little did the guy know, he was in for quite a ride….

 

stock marketing chalkboard

Want to Extend Your Brand Reach? Create a Marketing Video

When it comes to unconventional marketing, video marketing is one strategy that allows for much creativity in so many ways. A one minute video is worth 1.8 million words, according to Dr. James McQuivey of Forrester Research. Talk about getting a bang for your buck. As much as 45.4 percent of Internet users view at least one video within a month. That 45.4 percent equals to 100 million people. So, if you’re looking for a big splash in a unique way for your brand, video marketing is where it’s at. Creating a video, isn’t easy, though. Certain tactics and knowledge have to be in play in order for your video to pick up traction online.

Keep It Relevant

One of the most important steps in creating a video is to know your audience. Another detail you must consider is most online viewers are laptop users, 91 percent, and smartphone users, 80 percent, which means many of your viewers are on the move—constantly. That means their attention span may be very short. Thus, it is highly important you keep your video relevant to your targeted audience.

Short & Simple

ReelSEO, a video marketing online guide, suggests keeping your video between two to four minutes long, as the attention span of your on-the-go viewer isn’t any longer than that. This means you get your point across quickly, but the challenge is to also make it fun and entertaining in hopes that your video goes viral.

You’re passionate about your business and could probably talk for hours about your brand to friends and coworkers. But in a marketing video, you’ve got to hit your brand’s highlights, be sure all your content is wrapped around the point you’re making, and if you can get your audience to laugh, it’s almost a guaranteed jackpot.

Keeping a video short will help you focus on just what your audience really wants to see, which could be answers about your product, something they can relate to personally, or something they find hilarious.

Add a Personal Touch

Whether it is the focal point of your video or just some background noise to set the mood, music can play an important part in your video. For those who may not be the next Bach, there are music clips you can purchase via online resources like Shutterstock, which offers tunes from melancholia to dramatic to high energy. This resource also offers video and images to enhance your clips.

The type of music you choose can either pull in your audience more or interrupt an otherwise enjoyable video, so be sure your visual content matches up with your musical content.

Share

Once your video is finished, it’s time to get it out there. One of the more popular destinations for marketing videos is YouTube, but don’t make that your only destination. To maximize your video marketing, plan to share your video on multiple platforms like Vimeo, which offers a list of features. Once you have your video on a platform, it’s vital to share it via social media.

Small businesses thrive on social media nowadays, and your video can do just the same. While Facebook and Twitter are two obvious destinations for your video, also share it on platforms like Google Plus, LinkedIn, Instagram, Pinterest and, for a younger audience, post to mobile-friendly apps Tumblr and Vine. The more social media platforms you share your video on, the more SEO action it will generate.

Anthon Berg Valentine Experiement

This Valentine Experiment Proves It’s Not Just All about Flowers and Chocolate

According to a small survey, only 2% of Danish men love Valentine’s Day. Anthon Berg, a chocolatier, decided to run a little Valentine experiment to convert nonbelievers into people who actually enjoy being more romantic towards their loved one.

Anthon Berg partnered with Danish agency Robert/Boisen & Like-Minded to conduct a scientific experiment using 32 couples. They isolated the couples and asked the men to tell their female partners why they were important to them and then give them a box of chocolate. They measured the oxytocin levels in their blood before and after the experiment to see if there were any noticeable changed.

SEE ALSO: Heineken Valentines Day #dateinabox Sponsors 25 Amazing Dates Around the World

Oxytocin is the hormone that helps us build trust and comfort with other human beings. It’s also known as the bonding hormone because it allows us to feel close.

After running the experiment, they found that the oxytocin levels rose 27.5% on average.

It goes to show that Valentine’s day, if done right, is a day that could potentially make one another feel closer. It never hurts to buy a box of chocolate as well!

Credits

Advertising Agency: Robert/Boisen & Like-Minded, Denmark
Strategist: Søren Christensen
Creative Director: Heinrich Vejlgaard
Art Directors: Sofie Hallas, Rie Sloth Rasmussen
Executive Creative Director: Michael Robert
Account Director: Susanne Sass Ebsen
Director: Niels Nørløv
DOP: Dan Aagaard
Editors: Morten Giese, Rasmus Gitz
Line producer: Cille Silverwood-Cope
Technical Setup: Tine Møller, Karsten Nielsen / SBS Discovery
Vfx: Thomas Stender / Gimmick, Magnus Sveinn Jonsson / Gobsmack
Sound: Lars-Bo Kjær / audio lounge
Music: Henrik Lindstrand
PR: Essencius
Senior Consultant: Rikke Koks Andreassen
Branded Content Distribution: BeOn
Account Manager Nordics: Rasmus Mikkelsen

© 2015 Creative Guerrilla Marketing. All rights reserved.