Astra Beer Billboard Uses Face Detection To Target Women On The Street

Astra Beer Billboard Uses Face Detection To Target Women

Astra Beer Billboard Uses Face Detection To Target Women On The Street

It’s not always easy to promote a product to an audience that is different than your usual one, and this creates the need for innovative ideas. That’s what Astra did, in order to promote their beer to women of all ages!

Astra, along with Philipp und Keuntje, decided to target women on their new campaign, in order to approach an audience that was usually overlooked by beer brands. Men are traditionally the ones that drink more beer, which results in relevant advertising. However, Astra thought of reaching a brand new target group, hoping to make more women try out their beer. In fact, they thought of creating a campaign that leaves out the male audience, targeting women exclusively! How can you promote your product to a specific genre thought? That’s how they decided to create a girl detection billboard, an innovative way of marketing to an exclusive audience.

An illuminating billboard managed to grab the attention of women passing it by, engaging with them through relevant videos. What’s impressive is the ability to use the latest technology in order to customise the video for each occasion, creating more than 70 videos. There were even videos addressing men that stopped to observe the billboard, informing them that this ad is not for them!

Astra Beer Billboard Uses Face Detection To Target Women On The Street Guerrilla Marketing Photo

The creative idea required the installation of a built-in camera on the illuminating billboard, along with the latest gender detection software, in order to detect the gender from people’s faces. What’s more, the software is even able to detect the age of a person, in order to ensure that they do not promote the beer consumption in under-aged women.

This was the first gender-specific advertising, both for a beer ad, but also for an ad in general, proving that there are always new ways to reach an audience that you haven’t targeted before. Even if you use billboard advertising for your latest campaigns, there is still a way to blend traditional marketing with digital re-invention, in order to reach your set goals.

According to Astra, their idea led to a significant amount of publicity, with many media sources reporting on this clever marketing campaign, being impressed both by the originality, but also by the technology used to implement the campaign.

And what’s even more important for Astra, is the fact that women seemed to like their beer, which means that they managed to increase their audience!


Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Executive Creative Director: Robert Müller
Art Directors: Bastian Adam, Rouven Steiman
Copywriter: Christian Stamp
Technical Director: Holger Norden
Interactive Producer: Miriam Koch
Project Managers: Julia Cornils, Michael Mehring
Film Production: sonntagskind
Published: January 2015

The First Instagram Filter Based Vending Machine: #instacandy

The First Instagram Filter Based Vending Machine: #instacandy

Have you ever wondered how an Instagram filter could taste? Grey Istanbul was eager to find out and that’s why they created a filter-based vending machine that relies on Instagram photos.

The Istanbul-based advertising agency took creativity to the next level by combining the sweet tooth most of us have with our passion for Instagram photography. Thus, they joined Kristal Elma Festival with a vending machine and a colourful board of drawings, inviting everyone to join their sweet campaign for a ‘GREYT experience’!

The First Instagram Filter Based Vending Machine: #instacandy Guerrilla Marketing Photo

They encouraged everyone to take a selfie, upload it on Instagram, use a filter, along with the hashtag #instacandy, in order to instantly claim their sweet gift from their vending machine.

Each filter has an associated flavour and thus, each person grabbed a different candy, according to the filter they picked for their photo. How about the photos that didn’t have any filter? Well, these ones received a box that was empty, serving as a reminder that they didn’t use any filter to taste its flavor!

How does this work?

Grey Istanbul has created a special software that activates the vending machine and tracks in real time the photos using the #instacandy hashtag, rewarding everyone that uploaded a filtered Instagram selfie with a unique sweet flavor. The fun and quick process grabbed the attention of everyone passing by, turning the idea into a success!

The First Instagram Filter Based Vending Machine: #instacandy Guerrilla Marketing Photo

How are Instagram filters related to candies?

According to Grey Istanbul, each Instagram filter gives a different flavour to our photos, with each one standing out from the rest. That’s how they decided to showcase the uniqueness of each filter by examining how they would taste if they were candies. For example, how does Ludwig taste? And what’s the difference in flavour between Amaro and Mayfair?

There’s no surprise that word of mouth and Instagram hashtags led to a successful campaign, counting more than 450 photos with the #instacandy hashtag, giving out 450 gift boxes. This made #instacandy the most popular hashtag of the event, with everyone that participated leaving with a big smile (and a sweet taste).

This is another proof how creativity may lead to a trending campaign that supports the importance of the experience, blending social media with taste, in the most unique (and sweet) way!

Experiential marketing is always appreciated by customers, especially when it includes fun, gifts and social media!

How sweet is that?


Agency: Grey İstanbul
Executive Creative Director: Engin Kafadar
Deputy Creative Director: Görkem Yeğin
Creative Team: Korcan Yavuz, Tolga Özbakır, Fatih Yılmaz, Erman Anıt, Berk Gül
Agency Producers: Meral Barık, Murat Barlık
Social Media Communication: Yasin Çatılı, İklim Suaşan, Erdem Karaoğlu
Social Integration: WEDO Interactive
Production: FikirbazZenger

Powerade Workout Billboard 1

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and certainly got the crowd engaged! People who participated and gave the billboard a try would also get some free Powerade to help replenish their electrolytes.

Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo

Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo Powerade Creates Genius Workout Billboards To Help You Break A Sweat Guerrilla Marketing Photo


Advertising Agency: Ogilvy & Mather, Berlin, Germany
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung 1

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung

Tokyo-based artist Hikaru Cho was commissioned by Samsung to create realistic 3D optical illusions that were painted directly onto faces.

Hikaru was born on March 29, 1993 and has been taking the “unusual” as a theme for her works of art. As a student at Musashino Art University, she works on a lot of body painting, stopmotion movies, illustrations and more.

Hikaru creates some very realistic and eye-catching works of art where she makes one woman look like her head is attached by a cable and more. Each of the paintings is supposed to represent a feature in the Samsung Galaxy S6 smartphone. Some of the features that she painted for include: filtering, fast recharge, wireless charging, curved edge, and straight edge.

Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung Guerrilla Marketing Photo Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung Guerrilla Marketing Photo Surreal Artworks from Hikaru Cho Create Stunning Optical Illusions for Samsung Guerrilla Marketing Photo

stock photo central station

Mad Men: How Careers in Advertising Have Changed

It is remarkable to note how technology is affecting the focus of advertising these days. Within the last five to ten years the marketing behavior of consumers has changed greatly and advertising executives are rushing to keep pace with new technology and improving programs. Here are several ways technology’s influence on consumer behavior is changing the face of advertising.

Businesses Are Mobile Friendly

When the internet was introduced on the scene, businesses began to shift much of their advertising to the world wide web. It became normal not only to advertise basic information like street addresses and phone numbers, but also to prominently display a web address. Every business these days has to have a website. Website design became the chief focus in advertising and better reach of more consumers.
The i-Phone has changed this focus again. Over 50 percent of smartphone users say they use their phone exclusively to access the internet. Businesses have shifted their advertising to make it compatible with use on the iPhone or other smartphones. This has been seen most recently with Google boosting mobile-friendly sites and making them more prominent in searches. Mobile ads are shorter and more to the point than they ever were before, with attention-grabbing videos and visuals.

Businesses Are Interacting with Consumers

Social media has become the darling of today’s consumer, and marketing executives can’t help but notice it. With the entrance of Facebook and Twitter, consumers have a new way of interacting with the businesses they like on a daily basis. Businesses are exploiting this new medium, both to convey information to consumers and to converse with them, asking them about their marketing preferences.
This has provided a wealth of marketing research data. Instead of waiting for the results of extensive marketing surveys, companies now have a practically instantaneous way of finding out how their customers think about their products, and what changes customers would like to see developed.

Widening Of International Advertising

Businesses who have always wanted to have an international can now expand much easier with less expensive ways to widen their markets internationally opened online. Business communication to consumers has had to change to keep pace with international markets as well. Businesses are also communicating with each other at record levels, providing an abundance of direct marketing leads and more expansion across the board.

What This Means for Careers In Advertising

Because advertising is so consumer-oriented, it is absolutely essential those considering a career in advertising have a modern understanding of how technology is being used. Businesses lacking this understanding will be left behind. The best way to stay current with changes in marketing is to take courses in business and perhaps considering a bachelor of arts in business administration.

Technology is moving so fast that today’s technology will be tomorrow’s old news, and advertising executives will have to find ways to adapt. With what we’ve seen so far, marketing is opening a lot more doors.


New Apple Watch Ads Focus on Human Element

Apple has decided to create three new different ads for the launch of the Apple Watch, in an attempt to help consumers understand its features, its usability, and its concept.

Many users were questioning the need for an Apple Watch in their lives, with Apple fans trying to explain to everyone else their need to acquire the latest i-gadget. Apple is optimistic about the future of wearable technology and that’s why they have spent $38 million on the television ads for the Apple Watch.

The focus of the three ads was the human experience, leaving aside the technical specifications that are usually described in the announcement of the new product. This time, Apple is all about the consumers’ needs and the way they can use an Apple Watch in their daily lives. All the ads are ending with the reminder that “the watch is here”, inviting us to explore more about it and literally take our lives in our hands (wrists).

The first ad is called “Rise” and refers to the morning routine and the way an Apple Watch could help us, according to our daily habits. The second one is named “Us” and is more about the human connection and how communication could be enhanced with the use of an Apple Watch. Lastly, the third one is called “Up” and focuses and the exercising habits and how an Apple Watch could boost our health and track our exercise. By adding up the three ads, Apple is creating a complete description of the functionality of an Apple Watch, focusing on a wide audience that could possibly obtain a brand new hi-tech watch for diverse reasons.

It’s not only about the geek audience, but for everyone that wants to organise daily tasks into their wrist, from communication to exercising, in an attempt to understand how wearable technology works and the differences it brings comparing to a phone. According to the ads, an Apple Watch is integrated into your life, adjusting to your needs and your life, being useful from communication, to commerce, up to exercising. That’s why the felt the need to create three different ads, in order to relate to a significantly wider audience, finding a concept for every lifestyle.

The human element made the ads memorable, universal and appealing, with Apple trying to grab everyone’s attention, winning every possible counter-argument regarding an Apple Watch. It’s the general impression of the nicely shot ads that makes you want to learn more about an Apple Watch, despite not necessarily knowing all its features and its details. After all, it’s the “most personal device ever” for Apple and that’s exactly what they tried to create with these ads.

Is it time to try out the new Apple Watch then?


Agency: TBWA\Media Arts Lab
Campaign: Apple Watch
Advertiser: Apple Inc.
Brand: Apple

Projeto Céu de Histórias |BX| - 4

‘Stories in the Sky’ Use Kites to Promote Children Reading!

How do you motivate children to read books when they lack the motivation and most importantly, the resources? Instituto Pró-Livro in Brazil came up with a creative idea in order to approach children and stimulate them to read.

Inspired by the International Book Day on April 23, Pro-Book Institute, in partnership with Salles Chemistri, collaborated with well-known Brazilian authors, such as Ana Maria Machado, Benedito Ruy Barbosa, Pedro Bandeira and Ziraldo, in order to turn their stories into kites for the “Stories in the Sky” project.

Children from impoverished communities are not used to reading books, since most of them don’t have access to them at home. However, they all love flying kites, which inspired the Pro-Book Institute (IPL) to decorate 500 kites with popular stories.

Stories in the Sky Use Kites to Promote Children Reading! Guerrilla Marketing Photo

Famous Brazilian writers, cartoonists, painters were more than happy to donate their works for this inspiring campaign that aimed to promote literature and expand the imagination of the younger generation. After all, reading allows imagination to fly and in this case, flying was also literal!

According to their idea, children will read the stories on the kites and then, they will take them to the sky, until the cord gets cut. When it cuts, the story reaches other children that are also introduced to the wonderful world of storytelling. Suddenly the skies of Morro Santa Marta in Rio De Janeiro were filled with 500 kites and children all over the area couldn’t stop smiling.

Alisson Patrick Cardoso Dias is a 12-year-old boy found the ‘Stories in the Sky’ project “very cool”, adding that: “I usually go to the library to look at books. If I think it looks good, I take it to read.” He was particularly interested in the kite with excerpts from The Nutty Boy. “I think this book might be cool, maybe I’ll read it.”

What’s more, Alicia Victoria, an 8-year-old girl, mentioned: “Generally, I only read the book that the school tells us to read. And I only pick up a book to read when I have nothing to do.”

In a city that counts over 1 million people living in impoverished communities, literature is not always the priority, which makes such initiatives from Instituto Pró-Livro even more important. Creativity that leads to smiling children is always welcome, isn’t it?

Stories in the Sky Use Kites to Promote Children Reading! Guerrilla Marketing Photo Stories in the Sky Use Kites to Promote Children Reading! Guerrilla Marketing Photo Stories in the Sky Use Kites to Promote Children Reading! Guerrilla Marketing Photo


Pro-Book Institute
Sky of Stories Project
Agency: Publicis Salles Chemistri
Creative Direction: Hugo Rodrigues, Antonio Correa
and Luis Felipe Figueiredo
Creatives: Marcelo Ferreira, Germano Weber and Cadu Vigilia
Account people: Bruna Pavanni Machado
PR: Paula Ganem and Rebeca Serpa
Planning: Augusto Savietto
RTVC: Tato Bono, Cayan Lobo and Thais Heringer
Art Buyer: Selma Momosse
Production: Rita Vilarim and Emerson Russo
Retouching: Rogério Machado
Publisher partners: FTD e Melhoramentos

Guest writers:
Ana Maria Machado
Benedito Ruy Barbosa
Claudio Fragata
Fernanda Coelho
Gustavo Vilela
Leo Cunha
Pedro Bandeira
Roseana Murray
Sylvia Orthof

Illustration of the Kites:
Casa das Três
Estúdio Notan
Estúdio Rabiskeria
Gabriel D’Orazio
Mutato Art

Producer: Cinerama Brasilis
Service Direction: Vera Oliveira Produção: Tais Quadros and Nina Rivielo Executive Producer: Mario Nakamura
Direction of the film: Daniel Vargas
Director of photography: Bernard Richter
Post Production: Cinerama Brasilis
Finalization of the Film: Tassia da Hora and Luiz Méliga
Audio Production: Nova Onda / Production Manager: Passarinho
Customer approval: Zoara Failla


Interview With Sam Cadman, Director at Station Film & Rogue Films

Sam Cadman is a director at Station Film, North America and Rogue Films, UK. Most notably recognized for his work on a prank television show called Trigger Happy TV. Cadman spent over 3 years perfecting guerrilla style television in which he enjoyed pulling pranks and creating outlandish stunts. He’s been awarded at Cannes and won Gold at the BTAA’s.

Take just a moment to introduce yourself.

Hello, I’m Sam Cadman. I’ve been directing TV and Commercials since 2000, popping onto the scene as the co-creator of the British comedy series Trigger Happy TV

How did you get started with Trigger Happy TV?

Comedian, Dom Joly and I had been working for the Paramount Comedy Channel (a UK cable/satellite channel) whose marketing director had the genius idea of paying us to create publicity stunts to advertise his channel. Given this was 1997, he was surely ahead of his time and we spent the next couple of years interrupting any live news event we could find. Fortunately it was an election year, so there were plenty of politicians trying to create a photo-op… which we sort of helped with. British network station, Channel 4 saw some of these, along with a string of ‘pranks’ we were making at the same time and asked us to make a 15 minute broadcast pilot. We went on to make two series and a couple of Christmas specials, 14 episodes in total over a two-three year period, all of which Comedy Central put out in about a fortnight!

What were some of the biggest challenges directing Trigger Happy TV?

Although I was learning by the seat of my pants, Dom and I worked well together and to be honest it felt effortless – we’d think of silly things to do and then I’d film him doing it. And because it was just him and me when we went out filming, there was no one around to tell us how to do it any better. We’d go to the fancy dress shop for the costumes, any art department we’d make together, I operated the camera, Dom wore a lapel-mic, it was rough and ready, but we were totally free. That said, working with unsuspecting members of the public in the real world can only be so controlled, and we’ve had everything happen – one couple we filmed and put on TV were actually having an affair, one irate customer sent the shopping cart I’d hidden my camera in flying down a supermarket aisle after we’d accused him of shop lifting over the loud speaker system, the entire Gloucestershire police force were once scrambled to try and apprehend Dom who was dressed as cartoon villain in stripy top, black eye mask and bag full of swag. A hundred extras dressed in Mexican ponchos and sombreros had to be sent home after the person we were going to ‘hit’ didn’t show up for work, numerous technical failures and a blind man opening his front door not knowing Dom was standing right in front of him dressed as the Grim Reaper, are a few that come to mind.

Interview With Sam Cadman, Director at Station Film & Rogue Films Guerrilla Marketing Photo

How did you get started in “stuntvertising?”

Other brands were noticing the publicity stunts we were doing for the Paramount Comedy Channel and asked us if we could the same for them, so we did. It was funny to meet with such ‘grown ups’ and talk about how we could help them – we were making it up as we went along.

Have you had any bad reactions to some of your stunts?

Dom spent a day locked up in Lime House Police Station dressed as a 9ft sausage.

What is one of your most memorable stunts you’ve done? Why was it so successful?

The same job that got Dom arrested, which was for a spicy sausage snack, much like a Slim Jim, but called Peperami. They had agreed to give us their mascot costume for a two-week period and in return we’d try to get as much press for them as possible. The English soccer team happened to have arranged a photo-op at their last training session before leaving for the World Cup. Dressed as the fiery sausage I managed to climb over a perimeter wall, run across two empty pitches and right into their training session… and the country’s media. We made the front page of every national newspaper the following morning.

Interview With Sam Cadman, Director at Station Film & Rogue Films Guerrilla Marketing Photo

What was one of your favorite campaigns you’ve worked on and why?

The Febreze experiments were a lot of fun – to find a way to stop real New Yorkers, have them agree to be blindfolded, then driven round the block in a golf cart, before being walked into one of our air-freshener ‘scent-labs’ that was in actual fact an abandoned warehouse, filthy Chinese restaurant or grotty motel bedroom, was quite something. Their faces when the blindfolds came off, the shock and surprise, was priceless. Such genuine and authentic ‘performances’ like these are pure gold – it’s actually kind of addictive.

In your latest campaign, “The Lump”, what were some of the biggest challenges executing that campaign?

From the first read I loved this idea – having spent the best part of 15 years messing about with the public I knew no matter how big the lump became most passersby wouldn’t even bat an eyelid. The challenge was with the lumps themselves – what to make them of, how to set them in place and how to be able to quickly switch them around. Artem, one of London’s top model shops used 3D sculpting to shape each one and a Kuka robotic arm to cut them out. Scenic painters then matched them perfectly with the actual street surfaces, lining up every brick and stone. The largest was 17 feet long and about 5 feet high – and most people passed by without missing a step!

Interview With Sam Cadman, Director at Station Film & Rogue Films Guerrilla Marketing Photo Interview With Sam Cadman, Director at Station Film & Rogue Films Guerrilla Marketing Photo Interview With Sam Cadman, Director at Station Film & Rogue Films Guerrilla Marketing Photo

If someone wanted to get into your profession, what would you recommend they do?

I feel like things have come full circle from where I started. Dom and I were running around with a camcorder, shooting whatever made us laugh and now, with even cheaper technology and YouTube this opportunity is available to everyone, there really are no barriers to entry anymore – and from here, like always, the best stuff floats to the top.


The 9 Step Checklist for Squeezing the Most Out of Viral Campaigns

Viral content is like a gift sent down from up above. Sometimes it’s completely unexpected, other times it’s a premeditated plan. But, if you’re not ready to handle this opportunity, you’ll lose out on potential business. When a blog or social post goes viral, you have a small window of opportunity. As soon as your content takes off, run through this checklist to maximize your reach.

1. Set a goal

Do you want this viral campaign to increase your social following? Maybe you just want to get down to the nitty gritty and increase sales. Either way, pick one goal, and stick with it. Ask yourself, how can my business best make use of this virality?

2. Define goal specifics and parameters

Sure, maybe you want to to increase site traffic, but by how much? Jot down realistic numbers, and make sure you stick to these goals. For example, I want my blog post to reach 1,000 unique readers in a matter of 48 hours. That’s a realistic goal for me, and it’s also easily trackable. Success is defined by specific measurement, not lofty assumptions.

3. Have a back up plan

Don’t just assume your content will go viral. We can’t always predict the behavior of the public, and how they react to your story. Never get attached to one idea. Draft up several different variations of your content, and see which one gets the best results. For example, people love office pets. Post a picture of your puppy in a Santa hat and a video of your boss trying to put the hat on. Now, see which one experiences a better organic reach.

4. Don’t be afraid to pay

Boost your post on social media and invest in paid promotion strategies. But, don’t immediately throw tons of money into your campaign. Think of it like pouring a glass of milk. If you dump the jug and pour too fast, milk will spill everywhere. Your glass will tip over and you’ll have to start over. Scale up slowly. If you see the paid strategies drastically increasing your reach, then invest a bit more.

5. Engage followers in conversation

This is a great way to keep the story going for as long as humanly possible. For example, if you write a blog about a controversial topic, leave the comments open. Keep in mind, not everyone will agree with you, but at least the conversation will be relevant and ongoing. Every few hours, pop into the conversation and add in your two cents. Don’t ignore what your followers have to say. If you acknowledge and join the conversation, people will stay engaged.

6. Share this post on multiple platforms

If you notice a Facebook post going viral, share the same content on other social media platforms. Don’t be afraid to feature this same story on the front page of your blog or website. Get the most out of your viral content, don’t keep it exclusive to one platform. Always tailor your post to each platform. Resize images, and lower character count when necessary.

7. Follow up with a part two

When a story goes viral, it’s usually because people feel a personal connection. They can relate to your content, and that’s exactly why it gets shared. Don’t be afraid to follow up with a part two. For example, if you posted a video introducing your new office puppy, in a week or so, post a followup. Maybe send out a video of the puppy playing with your coworkers, or riding along with you to Friday night happy hour. If you turn your content into an unfolding narrative, you can ride that viral train for a long time.

8. Reach out to industry leaders that might find your content valuable

Bloggers, marketers, and industry experts are always looking for a new story. Welcome to the wonderful world of media. If one person posts a story that picks up a huge following, you’ll quickly see hundreds of other online outlets draft up a similar version.

9. Write up a case study about your viral success

People love case studies. Use your viral campaign as a way to encourage outside interest after the buzz dies. Include screenshots, and details of how you took your viral content to the next level.

Kristen Vanstrom is the Director of Content Management at Slicktext.comSlick Text is a top text message marketing provider, and offers innovative solutions for mass, yet personalized text communication.

stock photo woman in woods

Top 20 Awesome Tips to Skyrocket Your Offline Marketing

Capitalizing on online marketing has been the trend nowadays, but who says offline marketing is dead? To be effective, you should think of more creative ways to get the buy-in of customers and drive prospects’ interest to engage with your company. In this article, we will be tackling 20 awesome tips to skyrocket your offline marketing.

1. Supply brochures and pamphlets.

People will always appreciate reading any useful content or hard copy materials as their attention become more focused without distractions of other tabs or sites opened when they are online. Giving out brochures and pamphlets is counted as a traditional way of letting people know what you offer and present an overview of your brand.

2. Spread reviews and testimonials.

Customers tend to trust their friends and families for products or services they are subscribed to. In purchasing any product, people seek for existing reviews and testimonials. Encouraging your customers to help you with word of mouth marketing will go a long way.

3. Circulate flyers.

Aside from brochures, flyers which are distributed in public streets especially to a community that you target will win attention. Instead of just standing there, dressing up as a mascot and dancing to a groovy tune while giving out flyers will make a good difference and remarkable impression.

4. Print out moving ads.

We live in an era where everything is fast and mobile. You can contact taxicab companies and bus companies to ask permission to post your advertisement on the vehicle’s surface for a specified time period. In this way, you can have several mobile people learn about your company and offerings.

5. Publish a press release.

Making press releases short but meaningful demonstrates a lot of potential for offline marketing. Send the well-written press release for a new product to the local newspapers and magazine companies. Make sure to choose those publications whose readers and reach are within your target.

6. Have your name exposed in targeted communities.

You can start marketing your brand to a community or a school. Putting up billboards of your products and giving out sponsorship to a school community can do volumes in making your brand known.

7. Sponsor for contest giveaways.

Whether it’s a company raffle, a community beauty pageant, or a contest in a non-profit organization, you can take advantage of these opportunities to offer giveaways or prizes for the winners. In exchange, ask them to announce your company name and mention about promotions in the business.

8. Offer discounts.

Discounts and slashed-off prices are always a huge hit for customers. Anything that is marked “On Sale” makes people’s eyes wider. On top of discounts, you can additionally offer membership deals to inspire and urge first-time customers to come back another time.

9. Participate in trade shows.

Trade shows, like seminars, are good places where you can expand your business network and meet like-minded people. Get to know enthusiasts of your product line and get their contact information to stay in touch even after the event.

10. Hand out business cards.

Dropping badass business cards will make your name stand out. Whether you are attending a business gathering, training, or a workshop, business cards with eye-catching and bold designs can fulfill their purpose as a good offline marketing tool.

11. Deliver newsletters.

Distributing newsletters to your neighbors or to your customers’ addresses regularly is an ideal way of reminding them about your business. In effect, they will find out more information about the latest news and updates of your offerings.

12. Send greetingcards.

When customers receive a holiday card from a company they follow, they will acknowledged and known. So whenever there’s an important date coming up such as their birthday, a milestone, or a holiday, do not forget to send a greeting card with your brand and their name on it.

13. Give away calendars.

People love posting and collecting calendars and journals especially at the start of the year. Take this chance to make your brand be on top of their mind by printing out branded calendars with a different product feature per month.

14. Throw out parties.

Throwing out parties for your most loyal customers, subscribers, or loyal fans is a great way to make them feel special. You can utilize this time to market to more people by telling them that they can invite up to five more friends or family members to come with them. Let everyone preview what your business is all about with an outstanding event introduction and audio-visual presentation of your latest innovations.

15. Donate bookmarks.

Libraries and schools will thank you for donating bookmarks to their establishment. Many people find bookmarks helpful in their reading. Printing good quality bookmarks with your brand and contact info is a great marketing move without being a hard sell.

16. Volunteer as an event speaker.

Build your integrity and credibility then look for events where you can present as a valuable speaker. Get in contact with professional event organizers and ask them for a good schedule. Be prepared with an educational topic that will make the audience want to learn more about your company.

17. Send direct mail.

People nowadays are used to receiving emails, but it will not hurt for them to receive direct mails once in a while. Sending direct mails to prospects is an inexpensive and friendly way to grow curiosity and generate leads.

18. Use radio advertising.

A good spiel on the radio such as a hit song with lyrics that are easier to remember will be a hit. While listening on the radio, wherever they are, people can relate and response to your message easily.

19. Use TV advertising.

TV advertisements are powerful. Like in radio advertising, airing a commanding image and voice of the brand will certainly make the audiences hooked.

20. Walk around the neighborhood.

Door-to-door advertising can be tiring but it can be worth your time and effort. Especially for people who just stay at home all day, having someone they can talk to in the flesh will be much appreciated. Find topics you can use to get their attention, learn their needs, and address them with your offered solutions.


Marketing whether done online or offline does a lot of boost in terms of promoting sales for the business. By practicing and testing these offline tactics, you can increase your market reach and discover new prospects who can be turned to your most trusty clients.

James is a Business Management graduate and a part-time blogger. His works are often inspired by his relentless research in the field of business. He also works for a flyers printing company in Australia as a designer. When he’s not busy helping small business owners on their start-up, he tends to practice and improve his writing skills on his spare time. You can follow him @JM_Jav21.

Nike Motivates All Women While Working Out With New Ad

Nike Motivates All Women While Working Out With New Ad

Nike has created a brand new campaign named #betterforit and addresses women that need a boost while working out. This time Nike is not just focusing on athletes, but inspires women from all the fitness levels, encouraging them to keep up their athletic journey.

Nike uses the slogan: “If you’re brave enough to try, you’re strong enough to finish” and it’s the perfect way to show their change of focus in advertising, targeting women from all levels, not just athletes and pros, reminding them that a problem always has a solution, provided that you’re willing to find it.

The #BetterForIt campaign started with a 60-second ad, which already airs globally and aims to spread Nike’s new message all over the world.

Nike Motivates All Women While Working Out With New Ad Guerrilla Marketing Photo

The ad that was created by Wieden+Kennedy is called “Inner Thoughts” and shows a woman during a spin class, a runner of a half-marathon and another woman trying out yoga. The ad tries to appeal to all the women’s thoughts and insecurities while working out, turning more personal than ever.

Nike seems to value female customers and that’s why they place them on the frontline of their attention, boosting their women’s line from the current $5 billion to another $2 billion sum by 2017. They decided to develop products and services that address their needs and desires and this campaign will be the beginning.

#BetterForIt campaign seems clearly different from the “Just Do It” campaign and the message they were spreading before, but it’s part of an attempt to reach a wider audience, trying to remind to every single woman that there is no perfect exercise, no athlete without insecurities and that everyone needs an extra boost of motivation.

That’s why Nike also launched the “90-day better for it challenge”, combining exercises and workouts from both the Nike+ Training Club app and the Nike+ Running App. What’s more,

they decided to encourage women to share their experiences online by using the #BetterForIt hashtag, in order to discuss their worries with more women that mutually understand each other while exercising.

According to Nike’s press release:

“#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes collective inspiration to reach new heights and a place to share their experience.”

Learn more and watch all the short videos here.


Client: Sony
Agency: FCB Auckland, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Directors: Tony Clewett, Regan Grafton
Writer: Peter Vegas
Art Directors: Leisa Wall, Christiaan Van Noppen
Head of Content, Executive Producer: Pip Mayne
Head of Art: Nick Smith
Director, Director of Photography: Michael Braid
Group Account Director: Toby Sellers
Account Director: Hannah Downes
Account Executive: Laura Little
Lead Behaviourist, Animals on Q: Mark Vette
Assistant Handlers, Animals on Q: Jazmin Vette dal Bello, Rosie Miles
Curator, Kelly Tarlton’s Sea Life Aquarium: Andrew Christie
Marketing Manager, Kelly Tarlton’s Sea Life Aquarium: Claire Wheeler
Rig Developers, Harrison & Watkins Ltd.: Harry Harrison, Blair Muchamp
Director of Photography, Event Coverage, Traction Films: Nic Fay
Editor, 6Twenty: Simon Wade
Editor, FCB: Grant Nicholson
Media Director: Rachel Leyland
Media Planner, Buyer: Erin McCaughley
General Manager, Public Relations: Angela Spain
Senior Account Director, Public Relations: Kimberley Kastelan
Digital Director: Kate Grigg
Customer Experiences Director: Ele Quigan
Music Composer: Peter van der Fluit
Music Composition: Liquid Studios
Studio Producer: Sarah Yetton

Pentagram Designs Placards Made Only With Emojis!

Pentagram Designs Placards Made Only With Emojis!

Protests will never be the same again, after Pentagram‘s idea to create the first placards made entirely out of emojis.

The popular emojis have turned into a universal Internet language, which makes them ideal for a global protest. That’s what the design firm Pentagram thought and decided to create colourful signs with emojis, handing them over to protesters that joined People’s Climate March in London and paraded from Lincoln’s Inn to the Houses of Parliament.

The so-called Earthmojis contained several different messages related to environmental issues and definitely managed to grab everyone’s attention. For example, one placard featured a panda bear, an hour glass and a skull, raising awareness about the critical point we are reaching on the extinction of panda bears. Another sign featured a tractor, a tree and a horrified face (a very popular emoji on its own), reminding us that deforestation may lead to scary consequences for all of us. The Earthmojis that created all the different placards covered topics such as recycling, deforestation, cycling, etc.

Pentagram Designs Placards Made Only With Emojis! Guerrilla Marketing Photo

Naresh Ramchandani and her team that came up with the idea tried to combine the power of social media use with an actual environmental protest, in order to show that there is always a creative way to grab people’s attention about important issues, in a modern and universal way.

Pentagram’s slogan was ‘great protesters need great placards’ and this thought led them to several colourful placards, each one with a different message. The vivid colors along with the emojis on them aimed at an instant appeal, but also in new way to raise awareness for global issues, hoping to turn them into a new innovative way of protesting. After all, environmental issues affect all of us and there is no better way to deal with this than the use of a new, but universally known Internet language. Although not everyone would consider emojis an actual language, it cannot be denied the fact that they have become a form of communication for a large amount of population.

According to Pentagram’s post on their site: “Great protests need great placards. They are an essential part of direct action, hoisted by modern-day standard bearers, proclaiming a stance to the world. But all too often their messages are lost in the throng, amongst earnest messaging and scrawled angst.”

Pentagram Designs Placards Made Only With Emojis! Guerrilla Marketing Photo

This was a very clever way to target an audience that can instantly recognise the language of emojis, approaching them for bigger issues that demand everyone’s attention. Who knows, this might be a great opportunity to create an increasing interest on global issues!

Pentagram has announced their plans to make these placards available online, in order to encourage more people all over the world to download them and use them for the next protests that will take place in their cities. Think of the future protests how colourful, interesting and appealing they may be!

Pentagram Designs Placards Made Only With Emojis! Guerrilla Marketing Photo Pentagram Designs Placards Made Only With Emojis! Guerrilla Marketing Photo

McDonalds Ice Coupon

McDonald’s Ice Coupon Machine Is Refreshingly Delicious

On March 24th, 2015, McDonald’s launched their epic I’m Lovin’ It 24 campaign that got the whole world talking about McDonald’s. All around the world, unique experiential marketing campaigns took over and got people talking about McDonald’s. In Rio de Janeiro, beachgoers got a unique surprise in the form of a slot machine.

SEE ALSO: McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

The slot machine contained a single button that when pressed, gave the person a chance to win a delicious treat. The person would have to perform a special task such as taking a selfie or performing a little dance. The winner then received a redeemable coupon in the form of a coupon made of ice. The person would then have to rush to the nearest McDonald’s store before the ice melted in order to redeem their coupon for a free frozen treat.

stock photo computer

5 Secrets of Businesses That Have Happy Customers

Every day we come across businesses that are arrogant enough to think that simply because they sell a unique product or because they are the biggest player in the market they do not need to treat their customers with utmost respect. Eventually these companies end up losing precious customers. On the other hand, there are businesses that are genuinely unaware of the ways in which customers are to be treated, which means that they fail to take care of their customers appropriately and hence end up losing business. Businesses which fall in the latter category need to make sure that they put into practice some of the most effective customer services techniques, making sure that their customers are always happy in doing business with them.

Value Your Long Term Customers

A business needs to build up a customer base over several years in order to make the operation successful. In order to build up this base, there needs to be a constant stream of new and loyal customers. There are plenty of ways in which you can show your gratitude to the long term customers. One of the most well-known methods of doing so is by giving them certain rewards for which new customers might not qualify. Additionally, you can provide  your loyal customers with even more rewards for referrals that they provide you with in the future, as this encourages them to continue to spread the word about your company. These rewards make your long-term customers feel welcomed and appreciated, which goes a long way in the business world today.

Respect Your Customers’ Time

No customer wants to waste a substantial amount of time in waiting for anything. Whether it is for a table at a restaurant, their turn with the doctor, or their turn for a fitting room, time is money today. You can avoid unhappy customers if you manage your waitlist and reservations with an automated system. Let your customers know up front what the wait time is but then give them the opportunity to leave and still be notified of their turn in line through the use of the system and their smartphone. This gives customers some leeway with the use of their time while ensuring that they do not patronize one of your competitors.

Interact With Your Customers

No customer likes to do business with a faceless, cold and aloof organization that simply goes about its business with clockwork precision. Even if the service is great, there is alwaysthat little something that seems to be missing. This is the reason why there should be meaningful interaction with the customers in order to make them feel that they are indeed dealing with an organization that cares. The best way to accomplish that these days is by having a strong social media presence by way of which the company can interact with customers in a funny and informal way. There are many ways you can do this including the use of valuable content, videos, and images, each of which portray an important message to your customers. Needless to say, such a step can only lead to happier customers who would only be willing to do more business with the company in question.

Diversify the Customer Services Department

Nowadays, people do not always like to get on the phone when they want to reach someone in the customer service department of a company. In addition, more often than not they prefer non-voice options like chat, text, social media or even e-mail. In order to facilitate that, you should ensure that you have the necessary non-voice options in place so that customers never hesitate to get in touch even for the slightest of issues. Whether you provide easy access to contact you on the internet or you offer a 24-7 voicemail system, a robust customer service department will almost certainly lead to a better customer experience.

Create a User Friendly Website

In today’s world, most customers get their information online before shopping in-store. This means that if you do not have a user friendly website, you could be losing a large amount of potential business. In addition, a properly designed website helps customers easily located contact information that allows them to call you to learn more about your company or even to resolve a problem that they are having with your products or services. Overall, a professionally created website helps customers find your company, learn about it, and have a way to easily contact you.

If an organization values its customers but does not know exactly how to go about making them happy, so that they keep coming back then he should adopt the 5 measures listed here.

Hopefully you enjoyed this article on customer relations and if you find it to be interesting then please make sure that you share it with your friends on social media platforms.

ARTIS Experiential Campaign

Artis Puts Mechanical Angler Fish in Amsterdam Canals in Ambient Marketing Campagin

Artis, a local zoo In Amsterdam, wanted to let people know that the zoo was still open at night. To spread the word, they decided to take the spirit of the zoo to the streets of Amsterdam. How? They created mechanical angler fish and put them in the city canals.

The lights in the water created confusion amongst the public until Artis announced they would investigate what was going on in the canals. They then created a site that allowed people to track the fish.

The next day all the fish gathered at the red light district in Amsterdam. They came together to spread the message that Artis was open at night. Following the stunt, angler fish bikes roamed the streets and brought people to the Artis zoo for free.


Advertising School: Willem de Kooning Academy, Rotterdam, The Netherlands
Professor: Maarten Van de Vijfeijken
Art Director: Babo Schokker
Copywriter: Jason Goldshteyn
Angler bike taxi: Design Group D
Published: August 2014

Ad Tvl Retro Nerd Housewife Cleaning Chores

Commercials: Evolving or Dying in the Digital Age?

In 1995, Stanford Law professor Paul Goldstein called the digital music age a “celestial jukebox,” because almost anyone could acquire music from the ubiquitous cloud. This gift from above has expanded to include television media, making the Internet a sort of celestial TiVo. The ability to search past and current television shows online and cast them to computers and TVs is changing the way advertisers and marketing executives are interacting with customers.

Patterns of Television Watching

The average American watches five hours of television per day, according to a report from Nielsen. Even with the Web in the mix, the amount of TV watching has not changed for the majority of Americans. It is only with the younger generation that researchers are seeing a significant difference. As the millennial generation ages and becomes the predominant players in commerce, advertisers will need to shift their sales strategies to accommodate burgeoning technology.

Fifty years ago, TV ads were delivered by the same stars of the show that the audience loved. As commercials became standardized for time, departing from in-show integration, they lost much of their relationship marketing component. The technology associated with the millennial generation is bringing some of that back.

Interactive TV

The technology one finds with large service providers enables users to finely control and integrate technology. According to Dish Anywhere, their users can watch TV online on any device or surf the Web on their big screen. And at this year’s Consumer Electronics Show in Las Vegas, media technology producer BrightLine introduced interactive TV ad software. This product lets marketers create TV-quality advertisements that are interactive with the user. The viewer can pause a show to look at the company’s website or save the information for future reference. Promotional games and raffles can even be interjected into a show. Product placement will take on a new meaning as consumers are able to click an area on the screen and find information about the actors’ clothing, car, or gadgets.

This interactive entertainment model is taking its cue from the successes of social media marketing. Marketing communication through formats like Facebook and Twitter has brought a resurgence of relationship and word-of-mouth marketing. When Ikea changed their catalog font, people complained on social media. In an example of consumer-centered values, the furniture icon changed the font back. Dell Computers, American Airlines and Starbucks have all had solid relationship marketing successes by listening to the consumers’ responses to advertising material.

Cross Platform Synergy

A good marketing campaign is no longer able to stand on one commercial. Instead, it needs a network that crosses all of the media channels. According to research published in the Journal of Computers in Human Behavior, marketing messages that are delivered on paired media, like television and the Internet, are perceived as being more credible and increase positive brand reputation. The commercial still serves as an anchor to the marketing campaign, but is enhanced with a social media wraparound so that consumers can respond, reinforcing the marketing message.

Commercials have changed little in the past 30 years—it is the way that we listen to and act on the feedback that has evolved.

Sony's “Octographer" turns an octopus into a photographer!

Sony’s “Octographer” turns an octopus into a photographer!

Sony has decided to take creativity to the next level by training the first octopus to become a photographer. It was Sony New Zealand along with FCB Auckland that decided to train a female octopus named Rambo, teaching her how to use a Sony TX30 compact camera, in order to start taking pictures.

The project was named “The Octographer” and it featured a one-minute video, showing Rambo’s photography skills, along with the training process. The idea of this campaign was both to promote the Cyber Shot TX30 camera, but also to prove the intelligence of octopuses and it seems that both goals have been achieved.

The biggest challenge was to find a way to place the camera on Rambo’s tank, while training her to follow a series of steps to take a photo. Although the Cyber Shot TX30 camera is both water and shock resistant, it was still placed in a waterproof box inside Rambo’s tank, along with a red shutter  extension. What’s impressive is that it took only three attempts for Rambo to understand her training process, completing successfully her two-month training and taking photos with no problem. According to her training, all she had to do was to approach the camera box, use her tentacle, press the shutter and take a photo.

Sonys “Octographer turns an octopus into a photographer! Guerrilla Marketing Photo

Despite the several broken cameras during the process, the result was impressive, with children visiting Rambo, asking her to take a photo. Suddenly her tank at Kelly Tarlton’s Sea Life Aquarium in New Zealand has become an attraction for visitors, especially the younger ones, promoting Rambo as the first octopus that was trained as a photographer.

Moreover, the “Octographer” ad met similar reactions online, combining surprise with interest, leading to 400.000 Youtube views in the first week of the video’s launch and an encouraging media coverage!

Online users have decided to take the ad a step further with their (funny) thoughts:

-This octopus is better than me at taking pictures.

-I wonder if the Octographer can claim copywrite on the photos.

-Sony continues to innovate in the camera world. This time they have a octographer! I’m out of a job then………

The aquarium has decided to charge $2 for every photo that Rambo takes, hoping to raise a significant amount, supporting their conservation programs.

The creativity of the campaign was to think of an interesting ad, succeeding in training an octopus as a photographer for the first time, combining the promotion of the Cyber Shot TX30 camera, while they were also raising awareness about how intelligent an octopus may be.

Here are some of the pictures that Rambo took from her tank:

Sonys “Octographer turns an octopus into a photographer! Guerrilla Marketing Photo Sonys “Octographer turns an octopus into a photographer! Guerrilla Marketing Photo

Behind the scenes:


Client: Sony
Agency: FCB Auckland, New Zealand
Regional Executive Creative Director: James Mok
Executive Creative Directors: Tony Clewett, Regan Grafton
Writer: Peter Vegas
Art Directors: Leisa Wall, Christiaan Van Noppen
Head of Content, Executive Producer: Pip Mayne
Head of Art: Nick Smith
Director, Director of Photography: Michael Braid
Group Account Director: Toby Sellers
Account Director: Hannah Downes
Account Executive: Laura Little
Lead Behaviourist, Animals on Q: Mark Vette
Assistant Handlers, Animals on Q: Jazmin Vette dal Bello, Rosie Miles
Curator, Kelly Tarlton’s Sea Life Aquarium: Andrew Christie
Marketing Manager, Kelly Tarlton’s Sea Life Aquarium: Claire Wheeler
Rig Developers, Harrison & Watkins Ltd.: Harry Harrison, Blair Muchamp
Director of Photography, Event Coverage, Traction Films: Nic Fay
Editor, 6Twenty: Simon Wade
Editor, FCB: Grant Nicholson
Media Director: Rachel Leyland
Media Planner, Buyer: Erin McCaughley
General Manager, Public Relations: Angela Spain
Senior Account Director, Public Relations: Kimberley Kastelan
Digital Director: Kate Grigg
Customer Experiences Director: Ele Quigan
Music Composer: Peter van der Fluit
Music Composition: Liquid Studios
Studio Producer: Sarah Yetton

Depaul Shows the Actual Two Sides of Homelessness

Depaul Shows the Actual Two Sides of Homelessness

A very clever poster campaign was created by Depaul UK, in order to raise awareness regarding youth homelessness in the most interesting way.

Depaul UK along with Publicis London came up with the idea of the Street Corners outdoor campaign, splitting their message in two sides of a wall, reminding us that “there’s another side to the story.” The concept was to split the text in a way that it can be read from both sides of the wall on its own, with one side promoting the common misconceptions about homelessness, while the other side completing the text in a way that numbers the benefits of helping a person with no shelter. This way, the campaign offers two different perspectives, which can be combined creating a bigger one, encouraging people to volunteer for Depaul.

Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo

This way, they managed to grab the attention of people in six different sites in London, with their bigger goal being to increase the volunteers that are willing to help young people aged of 16-25 years old off the street. The so-called Nightstop by Depaul is a service that recruits volunteers that are willing to offer a place for homeless people to spend their night, which already provided 13,400 bed nights to young people during 2014.

SEE ALSO: Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Despite the promising numbers of volunteers, they are still not enough and that’s how Depaul asked for the help of Publicis London for the ‘Street Corners’ campaign, hoping to expand it all over the UK, helping more people in need.

Posters serve both as a reminder of all the possible thoughts someone may have about homeless people, but also work as an encouragement to leave negative perceptions aside in order to help people that really need a helping hand.

Except for the clever text, each post offers details regarding anyone interested in volunteering for Depaul, while there is also the option to text or tweet about Nightstop. For example, the use of the hashtag #DepaulCorners allows to raise awareness about the work of Depaul, both about their specific campaign, but also about their services for younger people in need.

Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo

According to Depaul: Now, it’s time do more. That is why Depaul teamed up with Publicis London to launch a poster campaign and encourage potential volunteers to text Depaul and sign up. Posters explaining how the service works will be fly-posted around the corners of buildings in London – the very places homeless youths find themselves without accommodation. One side of the corner explains the negative preconceptions people have about giving up their spare room to a homeless youth. But when both sides are read together the message transforms, showing the benefits of volunteering. Quite literally, “there is another side to the story”.

Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo  Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo Depaul Shows the Actual Two Sides of Homelessness Guerrilla Marketing Photo


Client: Depaul
Agency: Publicis London
Executive Creative Director: Andy Bird
Creative Director: Paul Mason
Art Director: Dan Kennard
Copywriter: Ben Smith
Head of Art and Design: Andy Breese
Designer: Dave Stansfield
Photographer: Mark Wesley
Account Manager: Tom Froggett
Head of Operations: Debbie Burke
Agency Producers: Steve McFarlane, Ed Page, Greg Collier
Art Buyers: Sarah Clifford, Claire Lillis

More about the Street Corners campaign by DePaul:

St Pauli Peeback

This Is How You Keep People from Peeing on Walls…

St. Pauli is the party district in Hamburg, Germany. Like most party districts, it’s filthy. Partygoers drink too much and end up peeing on the walls. The community decided to do something about it.

They ended up coating the most frequently peed on walls with a superhydrophobic coating that repels liquids (such as urine). If someone tried to pee on the wall, it would splash back.

Using superhydrophobic coating for street art and marketing is not a new idea. It’s a great way to create “secret” messages that only appear when things get a little wet.

SEE ALSO: What is Rainvertising?


Advertising Agency: Publicis Pixelpark, Hamburg, Germany
Executive Creative Director: Timm Weber
Creative Directors: Felipe Franco, Philipp Hentges
Post Production: Markenfilm Crossing
Director: Alexander Steinhoff
Film Production: Markenfilm Crossing
Music/Sound: INFECTED Postproduction
Account: Nicole Grupski
Executive Producer: Oliver Hac
Producer: Susan Barenberg

Dove Choose Beautiful

Dove Asks Women Around the World to Make a Choice…

Would you describe yourself as beautiful? In Dove’s newest experiment, they discover that a lot of women believe they are just average. Dove transformed entryways in San Francisco, Shanghai, Delhi, London and Sao Paulo to read Beautiful and Average. It left the woman with a choice – which door to walk through.

In this brilliant campaign, they show us that many women view themselves as just average and only some women decided to walk through the beautiful door. It’s heartwarming to see the smile on their faces when women decided to choose beautiful over average.

Beautiful is a great word, so why not see what’s on the other side of that.

Which door would you walk through?

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