Coop Creates The Secret Coffee Shop and Pranks Coffee Lovers

Coop Creates The Secret Coffee Shop and Pranks Coffee Lovers

Some people may think that Coop, a grocery store chain, doesn’t serve great coffee. They wanted to prove to the Norwegian people that you can actually buy delicious coffee at your local Coop grocery store and that you don’t have to pay outrageous prices at hipster coffee joints. How did they do this? They hired Norwegian agency We Are Live and created a secret pop-up coffee shop.

For a month, they opened up shop and received over 4,000 patrons to the coffee shop. 67% of people really liked the coffee, 32% found it to be good, and only 1% did not care for it.

After the 30 days, they revealed that the secret coffee shop actually used Coop brand coffee beans. The press went wild after finding out that they were fooled! It just goes to show that perceived value actually works.

TSCS6

TSCS5

Credits

Advertising Agency: We Are Live, Norway

Tesco Lotus Express Delivers Delicious Beverages via Balloons and Drones

Two popular names, one goal

Here is an advertisement created by Bangkok’s mlnteraction for Tesco Lotus Express, a grocery store chain in Thailand and a subsidiary of the British Tesco chain.

What the eyes see

We are greeted with many different people in Thailand doing their daily activities, which vary from sweeping the streets to studying or selling food. After that, we see messages getting attached to mugs with Doraemon on them, and then these are delivered to the people we saw earlier in the video through different methods of transportation, from RC cars to even drones.

All of this is done to show the viewers and participants that there are small things which make us open up a smile, and also supports the hashtag #welovedoraemon.

The ad can be taken both ways. One of the marking features about it is that it’s rather confusing as unless you know the Tesco Lotus brand, you won’t understand that the product they are selling is the supermarket, even if the promotion of the Doraemon character is understandable enough. Doraemon’s presence is very straightforward as the mugs and the video both show Doraemon nearly as a logo, just like big brands such as Coca-Cola or Pepsi usually do, so when it comes to the character it was advertised very well and showed how much people were happy to get a mug with his cute face on it. This aspect affected the campaign very well. On the other hand, having such a prominence of Doraemon is what instantly makes the Tesco Lotus advertisement fall behind.

Tesco Lotus Express Mug With Doraemon

It’s always very important to create a straight-forward ad, or if there is a mystery around what the product is, it should be revealed in a clear manner at the end since this will then rely on the viewer’s curiosity to stick to their memory. In this case, the Tesco Lotus Express brand was not very visible for the audience, thus wasting a good chance to bring a good name to the company on an even bigger scale.

A mixed balance

Of course, the advertisement did do what it said it would do: bring a smile to the people, which was of course a great treat to the people who participated in the campaign. On top of that, it is sure to bring smiles to the viewers faces, but the fact is that the people exposed to it will most likely just remember it for Doraemon or for the fact that people were happy about getting a beverage in a cute mug. It’s always important to show a satisfied customer, so the ad achieved that and will most likely be remembered for its impact, but nonetheless it has its short comings as mentioned above.

On the positive side is also the factor that just like a supermarket environment it shows the daily life of an average customer who easily would choose to shop at Tesco Lotus Express whenever they are on the go.

It is very hard to do a great ad and sometimes it will be a miss – when there are two products and brans involved it will be harder to keep both shining equally, and often one will fall through, in this case Tesco Lotus Express, while Doraemon succeeded with flying colours.

Credits

Advertising Agency: mlnteraction, Bangkok, Thailand
CEO: Siwat Chawareewong
Executive Creative Director: Jirat Arinrith
Creative Director: Anjawin Shinkhem
Copywriter: Greepol Boonsrangsom
Art Director: Unnopp Nirathon
Interactive Designers: Kitworawej Phongsuwankul, Pornchai Rungsirijaratthong, Keetapol Boonprachak
Animator: Pawitwong Prasitchoke
Client Service Director: Thitirat Tantirittisak
Account Director: Wannaporn Osiriphan
Head of Strategy & Insights: Neil Mavichak
Associate Strategic Planning Dir: Worawin Soncharoen
Strategic Planner: Kwankaow Koosakulnirund
Insights Manager: Pan Jroongtanapibarn
Producers: Sukhontha Jantawong, Akirawat Maneerattanachose

Pepsi Max Creates Vending Machine Where You Pay with Enthusiam at NFL Wembley

In this video, we can see that British agency AMV BBDO installed an unusual Pepsi vending machine vending machine geared towards the NFL match held in London’s Wembley Stadium. Instead of paying with coins, cash or credit card, here you pay by showing your enthusiasm as the machine asks you to scream “there is no party like an NFL party” while dancing, jumping up and down or tackling the machine. There are different ways to get the Pepsi Max can, but all involve being excited about the game the vending machine was installed for. As the video shows, many people approach it and once they pass the test they get a free Pepsi Max can.

NFL Wembley Pepsi Oomph O Meter Ad

Active branding

Throughout the advertisement, just like in any other other Pepsi Max ad we can see the logo very vividly and throughout the video’s duration, which is a good thing as you have to remind customers of the product and never leave the audience wondering what the product is. It also raises the chances of people buying their products, just like seeing the ad over and over again (unless the exposure reaches annoying levels, of course).

The idea itself is very good as it is greatly linked to PepsiCo’s main product via the vending machine through which you can usually get a Pepsi Max can. People will always pay attention to vending machines if they are interested in buying a soft drink, so it only attracts more attention. If to evaluate the advertising method, giving away free stuff is always a bonus as long as the company can afford to do so, which in Pepsi’s case they most surely can.

Give, and you shall receive

It’s a great bonus to advertise with freebies because people love free items, as they don’t have to pay to be exposed to your campaign and then they will surely give their entire attention to the product. Pepsi is quite a known brand, so it’s most that the people there have tried Pepsi but after seeing the advertisement they will choose it over any other soft drink because they have just had one and might be feeling like more throughout the game through the simple mechanism of wanting more after having one nice refreshing can.
The advertisement is also effective because it will leave the customers satisfied by having this unique interaction and people are more likely to discuss campaigns which are fun, unique and catch their eye, so this one will also get the royal treatment of word of mouth. By and large there are no flaws in this campaign – it is creative, straight-forward, free to experience and attention-grabbing from what we see on the video. There you have a huge amount of people approaching the vending machine and participating for their free Pepsi can.

The Pepsi brand itself is associated with its great adverts, and this is another example of how good their marketing agency selection is – props to AMV BBDO!

Credits

Advertising Agency: AMV BBDO, London, UK

How-retargeting-works

5 Secrets for a Successful Retargeting Campaign

As we all know by now, retargeting has given itself a bit of a reputation, and not the good kind. To avoid this situation and to use retargeting to its true potential, here are some secrets you need to know.

How-retargeting-works

First things first… what is retargeting?

Retargeting is a method by which you can communicate more effectively with consumers who already visited your site. By inserting a cookie in site, you can retarget consumers with ads around the web, live messages on your site and even through personalized emails.

Retargeting  is an extremely popular marketing technique that many big and small companies are using for one simple reason: it works!

Retargeting-users

How retargeting can help you grow your business?

Only about 5-8% of your website visitors will convert on your page, and retargeting (also known as remarketing) can be a very effective way to recover the 95% of leads you thought were lost forever. Now you have access to a simple method to convince users that have already shown interest in your products, to buy from you.

If you want to achieve those amazing results that you have read about in marketing communities, here are some secrets that you need to know.

1. Target customers that have abandoned their shopping cart

If you’re experiencing this problem, like most marketeers do, then you will have a big surprise if you try retargeting. According to a study by Wishpond, 26% of users who abandon their shopping cart  are convinced to purchase, using this method.

Try offering a 5% discount or free shipping to convince customers to come back and complete the checkout process.

2. Cross-sell to existing customers

Retargeting is not only an effective method of communication with potential customers, but also with current customers. To these, you can recommend products that are related to what they already bought. For example, if a customer has purchased a hat from your site, you can send an email to convince him to buy also a pair of gloves.

3. Behavioral retargeting to gain more customers

Behavioral retargeting is a method used by marketeers to send triggered emails to users, based on their browsing behavior.

Behavioral retargeting allow you to test different landing pages to your potential customers across the sales funnel, to maintain the relationship with your potential customers and build brand awareness.

4. Surprise your customers with the top three most popular products

Retargeting allows you to send your customers the top three most popular products on your site. It can be a way to maximize your ROI and communicate effectively with existing customers. There is probably a reason why these products are top choices. If you know this information, why not take advantage of it?

5. Win new subscribers through dynamic subscription

While a user is still browsing on your website, you can display a pop-up to convince him subscribe to your newsletter. Sign up pop-ups are a strong way to keep your prospects engaged at the right time and get them to opt-in to your email list.

Moreover, when you send him an email confirmation, you can take advantage of this opportunity to suggest some products and offer him a discount.

Retargeting can really help you increase sales and improve ROI. If you haven`t tried yet, maybe it`s time to do it!

Back-To-School-Ecommerce-Infographic

Rares Banescu is the CEO and Founder of Retargeting.Biz (https://retargeting.biz/) with an experience of over 8 years in Online Marketing, especially in Email Management. He launched Retargeting.Biz in 2013, a unique tool that does retargeting from a different approach, other than the one we are used to from Facebook and Google AdWords. His software helps online stores grow their revenues through personalized and automated communication with their clients. Retargeting.Biz has now over 170 clients worldwide and it generated over 2.5 million euros.

cgm-twitter-stock

7 Killer Twitter Tactics for 2016

The way we use social media is changing, and for brands it’s no longer about having the most followers – it’s all about engagement. If nobody sees your tweets or interacts with them, then what’s the point in twittering at all? 

We recently carved out a new social media strategy that has seen our Twitter reach grow by over 80%. We’re now achieving more than 100,000 monthly impressions, and engagement levels are rising accordingly.

Social media marketing can be a mixed bag, but following these tips should put you on the path to a successful 2016…

1. Find out who’s following you

If you’ve managed to build a decent following but you’re struggling to engage with them, perhaps you simply don’t understand your audience or know when they’re active. Initially, you should focus efforts on learning more about your existing followers rather than chasing new ones.

Followerwonk from Moz is a brilliant tool for getting a firm idea of who’s tracking your every move. You can use most of the features for free, but there’s a premium version with added functionality that’s particularly useful if you manage more than one account.

One of the best features is the word cloud it generates, allowing you to visualize the keywords in your followers’ bios – giving you a better understanding of who they are and the type of content they’re thirsty for. You can also analyse when they’re most active, allowing you to schedule tweets for when people are watching.

2. Content is king

Once you know who you’re targeting, you can tailor your output so that people will actually want to read and share it. Producing regular, enlightening and relevant content on your company blog is a fantastic way to engage people, and you can use your social media accounts to direct them to your work, thus forming a strategic inbound marketing campaign.

Your Twitter account should also offer more than just self-promotion, so share useful content from other sources too. Look at what’s trending and perhaps put your own spin on news stories, alongside a link to a trusted source that has already covered the story in detail.

stock-image-chess

3. Reference the right people

When linking to outside content, make sure to include the author in your tweet as there’s a chance they’ll retweet your comment. The same goes for including influencers – people who have a large following and are prominent within your field – who might be interested in what you’re doing. You can get thousands more impressions by including the right people in your tweets, but don’t spam them!

4. Use imagery

Tweets with images get more clicks, more favourites and more retweets so you should start making your Twitter much more graphically appealing. No matter your niche there will be images relevant to what you’re doing, even if you haven’t taken them yourself. Don’t brazenly start stealing images from around the net, use a source like Unsplash to find beautiful copyright-free pictures for your social media channels.

Share images of what you’re doing, and think about creating graphics with text to do some of the hard work for you too. Adding text to an image is simple yet effective.

stock-image-camera

5. Use hashtags in the right way

For years we’ve been told that hashtags are our friends, but so many people are over-using them. It’s fine to include one or two in a tweet but make sure that they’re tags that people will actually take notice of. Ritetag is a great resource for finding out exactly how popular hashtags are, giving you an amazing insight into which keywords will work best for you.

6. Keep it short and sweet

According to research by social media powerhouses Buffer, the best length for a tweet is between 71-100 characters. You’ve only got 140 characters to play with in the first place, so Twitter is designed to be a snappy medium and being concise leaves room for people to quote your tweet and respond – expanding your reach again.

7. Get shooting

Twitter Video is a seriously underused feature, but we live in a visual world and audiences crave video content. You may be limited to 140 characters with your messages, but you can say so much more in video because it’s so immediate – you can show rather tell.

Think about live tweeting short clips from events, or showing the world a behind-the-scenes glimpse of your work space. Uploading a 30-second video, whether shot directly through the app or pre-recorded, is a great way to make your account more personal.

Shaking things up with a broad range of content targeted at the right audience is key to boosting your engagement and making social media work for you. It worked for us, and continues to do so.

Emily Waddell is a Marketing and PR Executive at digital marketing agency, e3. Using her expertise, she’s raised the company’s profile on social media. You can check out her work by following @e3_media on Twitter.

Apple Fans Didn’t See This One Coming…

It’s quite common that people will wait for several hours to days for the opening of Apple stores in hopes to be the first to get their hands on the latest Apple products. This was also the case at the Apple store in Belgium, Brussels. What is normally a very consumeristic thing to do, turned into a very heartwarming campaign by Duval Guillaume who helped a local association that tries to get people to become organ donors. Reborn-to-be-alive wanted to spread awareness of their cause and let people know that they need help getting organ donors.

People waiting in line would be taken aside and asked a simple question, “how long have you been waiting?” People responded with long wait times that varied from a couple hours to several days. The person asking the question was actually someone who needed an organ donor. Watch what happens next!

cgm-twitter-stock

10 Best Twitter Tools for a Leading Twitter Marketing Campaign

Almost every other blogger, social media manager, or a marketer, is running the rat race by using various social media platforms to promote a brand. Twitter is the 2nd most visited social media platform all over the world (2015).However, many of Twitter’s features makes it slightly complicated to use, or let’s just say time-consuming.

This is why a great many developers have created awesome Twitter tools to go with your Twitter account and make the promoting process seamless. Today, we present to you a list of the top tools that can work as “add-ons” to your Twitter marketing campaigns. Try them out!

1) Paper.li

With paper.li you can curate the best and most relevant tweets and share it with your audience in a newspaper-style format. You can choose which accounts, lists, keywords, or hashtags to follow, based on which you’ll receive top content daily. You can also use it to track your competitors every move and respond.

2) Bit.ly

This web service is a little more than a URL shortening service. Apart from being able to shorten links and making them easy to share, Bitly also allows you to analyze your follower-engagement and other marketing efforts. With a dashboard, you can get stats on your audience and target your best followers.

3) Manage Flitter

This is a fabulous Twitter tool that makes profile management so much simpler! This tool currently has over 3 million users which it has gathered over the past five years. What does it do? Manage flitter allow you sort and filter who to follow, manage multiple accounts, find relevant people to connect with, track your progress, and post at optimal times based on location.

4) HootSuite

HootSuite is without doubt one of the best social media management tools. There’s no reason not to include this on the list. This tool currently has more than 10 million users and is always recommended for use alongside your Twitter marketing campaign. It allows you to manage all your social media profiles from on platform and to schedule posts, analyze statistics of your campaign and much more.

5) Socialoomph

This is a great tool that has LOTS of useful features for free. Socialoomph ensures that you keep you Twitter accounts neat and tidy. So, it almost works like a Twitter maid. It allows you to schedule tweets, track keywords, save and reuse drafts, shorten URLS, view mentions and re-tweets, clean your DM box, clean your Twitter tweets, send DMs to new followers, enable self-destruct on updates, filter timelines (very useful!), secure access to your account(s), and manage up to five accounts.

6) Triberr

This is a very unique tool to use along with your Twitter account. This works if you get invited to a “tribe” which could be group of bloggers, marketers, influencers, or social media gurus. These people will share top content constantly. Once you’re a member, you can trust your “tribe” to tweet away (after you have reviewed and approved the posts) or add them to your schedule.

7) Tweet Deck

Tweet Deck is another tool that tops the list of best tools to use with your Twitter account—especially if you’re a marketer or social media manager. With Tweet Deck, you can track, organize, and manage your Twitter account in a way that best suits your audience. Like other tools, it allows you to schedule posts, add multiple accounts, track stats through Bitly, and get alerts or notifications. However, Tweet Deck has one of the most advanced filtering options that will allow you to curate content. Once of the best features is the keyboard shortcuts that make managing columns much more efficient.

8) Social Bro

Have you heard of Social Bro before? We’re pretty sure you have. This is by far one of the best Twitter tools to use to optimize your strategy. It gives you everything you need to know about your audience. It has a comprehensive suite of tools for marketing and campaign workflows on Twitter. For this reason, it is the go-to tool for marketers, advertisers, and social media strategists on Twitter. The free plan includes analytics, follow/unfollow tools, best time to tweet, and community segmentation.

10) My Top Tweet

Sometimes, even the smallest features come in handy! All you have to do is sign in with Twitter and discover your top ten tweets. There’s no reason not to re-share popular old content! You can also tweak it a bit by adding an update or new viewpoints. Furthermore, your top ten tweets will give you insight on what type of content/tweets your audience prefers.

11) Topsy

Topsy is basically a Twitter search tool. You can find a wealth of information that has been gathered by the service since 2006. The search bar will let you choose whether you want to find something on Twitter that is in the form of a tweet, link, photo, video, or profile (influencer). Being able to find influencers this way is also a useful feature one can’t overlook. You can also find what you’re looking for in a different language since it supports five other languages besides English.

Preston Pierce is a creative head at Logo Ping, a UK based company that offers custom logo design service. He also freelance as a brand identity and UI designer. He is also a blogger who likes to write on topics related to designing, marketing and freelancing. You can follow him on Twitter.

Jaguar Pranks Audience In the Most Realistic “Virtual Reality” Simulator for Their F-type

It’s hard to create a realistic virtual reality experience, that is unless you’re Jaguar. Jaguar New Zealand partnered with Y&R agency to create the most realistic “virtual reality” experience for the new Jaguar F-Type. The catch? It wasn’t exactly virtual reality.

Instead they told people interested that the vehicle was on a platform and that they would wear a virtual reality headset to complete the experience. Unfortunately they put in a couple little white lies as a professional driver actually took the wheel and took the passenger for a test ride. It wasn’t till after the ride did they find out that they were actually taken for a real ride in the vehicle.

Was it successful? Watch and see!

Jaguar Actual Reality Prank

Credits

Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Creative Directors: Gavin Siakimotu, Guy Denniston
Creatives: Gavin Siakimotu, Guy Denniston
Account Director: Victoria Meo
Agency Producer: Liz Rosby
Production Company: 8com
Director: Michael Humphrey
Producer: Gene Keelan
Executive Producer: Katie Millington
Sound Studio: Liquid
Post production: Toy Box
Editor: Jarrod Wright
Lead Animator: Amanda Sasano
Account managers: Mike Keen, Mel Cutfield

shutterstock_69013240

Which Social Network is Right for Your Company?

Social media has grown to be the greatest advertising space in the business for two reasons:

  • It’s (essentially) free
  • Its content is organic, which means users will engage more than traditional advertising

But you can’t take the same message and blast it across Facebook, Twitter, Instagram, and Pinterest. In fact, some industries shouldn’t even be touching all four of the major social networks. Identifying your audience and knowing where they live (what social network they use) is crucial. Then you have to craft the message to specifically fit that network. Luckily, hundreds of companies have done this already, and there is definitely a blueprint for the process.

Facebook: Broader, Older Audience

Facebook controls a huge percentage of the social media market. According to a 2014 Pew study, 71 percent of online adults use Facebook, and they are more likely to be trusting and have closer relationships compared to users of other networks.

Facebook users are also getting older. As our parents, and even grandparents, use the service, their kids want nothing to do with it. That’s bad news for Facebook’s future, but great news for marketers who want a large audience with lots of purchasing power. For example, identity theft protection service LifeLock puts a lot of content on its Facebook page, not necessarily selling its services, but educating adults about the risks of identity theft.

Twitter: Media & Quick Coverage

Websites that rely on constant updates, like blogs and the media, thrive on Twitter. While most news sites are equipped to post live updates, users will always look to Twitter first for second-by-second coverage of major events—from political debates to major sporting events.

The New York Times uses Twitter on two fronts—it links to its website for major news stories, but will also tweet live coverage of major events before writing a more in-depth article for its online or print publications. That gives readers a chance to know the story as its happening, and then follow up with a well-researched analysis.

Pinterest: Design, Fashion, and Lifestyle

Clothing brands, especially independent labels, have a good thing going with Pinterest boards. Pinterest has an overwhelmingly female user base, so brands creating yoga clothing to indie dresses have a space to show off the latest trends. Pinterest is also a beacon for home improvement ideas, so lifestyle companies can thrive here too, sharing anything from wall designs to cool kitchen ideas.

Instagram: Photographers & QSRT

Instagram is an ironic place for photographers because its pictures are small and low-resolution, but they just can’t beat the exposure. Instagram has more than 300 million uses around the world and every photographer worth knowing posts their content to the social media app. Even National Geographic posts some of its best award-winning work to Instagram to help promote its name.

Restaurants and coffee shops have also made great use of the photo-sharing service, as it’s the perfect landscape to show off dishes and lattes. Websites might still be the best place to see hours of operation, location, and menus, but Instagram will always be where the best pics of food and drink live.

Fiat Creates Unique Interactive Billboard That Helps You Park Your Car

Parking is always very troublesome to everyone, and it becomes an actual daily life head ache. That’s why Fiat decided to help drivers in the streets of a huge German city, Frankfurt. In the video above we see that Fiat installed a specially developed software that works with sensors which tracks where the car is to then further help the drivers park, keeping them from hitting neighboring cars.

To aid drivers, the Fiat billboard uses different people who motion in the screen how much space is left for the car to move in order to safely park in the spot. Fiat uses different actors, from a security guard to a sexy dressed woman and a happy child, all motioning with their hands to indicate the distance left for the driver to work their way in.

Great parking directions, few first impressions

The first thing that is evident from the ad is a problem in terms of clarity. Throughout the images in the billboard, nothing in particular is advertised besides the fact that ‘this interactive billboard was brought to you by Fiat’, leaving the viewer to wonder – were they advertising the Fiat brand as a whole, a specific car or even a feature their new models have? Unfortunately, despite the cool idea the billboard was perhaps too vague at the beginning and didn’t explain how exactly are Fiat solving the parking problem in big cities except for the interactive billboards in Frankfurt, which aren’t a product Fiat is selling either.

Fiat Interactive Billboard, Frankfurt, Germany

Turning it around

On the other hand, once you’re past the confusion and understand that it’s just a small nudge to buy Fiat cars, it becomes clear that the advertising campaign is actually really good. It focuses on an actual problem their customers face, making it clear to the viewer that Fiat are together with you on this daily problem. It’s always important to make sure that an advertisement finds focus in the field where their products are being sold. This is where this campaign really hit the nail on the head.

Also, they made sure that every single one of the actors who were helping were unique, which made it a great touch. Starting from the little girl, who is a child in a world where children will always sell with their cuteness, the sexy woman who just confirmed that sex sells, the security guard who was a clever touch with some humor as he was there to make sure that you’re safe, and the stylish man in sunglasses giving it a trendy touch – each one of them came with their own body language tagline making parking ‘ child’s play’, sexy, safe and stylish.

The verdict

The advert is effective because it focuses on the Fiat brand and problems which car owners face every day, making them question if perhaps they should change their car to a Fiat instead.

On the other hand, the ad by itself is also rather vague, causing confusion and being just a general advertisement to the brand rather than anything else, which is a good and a bad thing at the same time.

Either way, Leo Burnett Germany have found a very unique and creative way to advertise cars, one which will surely be memorable a interesting ideas and interactive ones specifically tent to stick to people for long.

Credits

Advertising Agency: Leo Burnett Germany, Frankfurt, Germany
Creative Director: Andreas Pauli
Art Directors: Daniela Ewald, Helge Knees
Copywriter: Benjamin Merkel
Creative Technologist: Viktor Kislovskij
Client Service Director: Kirstin Schmitt
Account Director: Alessia Bellini
Agency Producers: Claudia Müller, Thorsten Zeh

Xbox 'Rise of the Tomb Raider' Survival Stunt Tortures Fans Strapped To A Billboard 3

Xbox ‘Rise of the Tomb Raider’ Survival Stunt Tortures Fans Strapped To A Billboard

Microsoft Xbox stepped up their marketing game in their latest campaign where they are celebrating the launch of ‘Rise of the Tomb Raider’ video game by strapping 8 Lara Croft fans to a billboard. Yes, you heard that right.

For 24 hours, 8 contestants were strapped to a billboard in London where the contestants were subjected to harsh weather conditions, as voted for by the public.

The public could tune in online at www.survivalbillboard.com and on Twitch. They could also then suggest what kind of weather conditions the contestants should go through. The billboard would then take the contestants though these harsh conditions such as arctic cold, strong winds, snowstorms and intense heat.

The person who stayed on the billboard the longest won an all-expenses-paid trip inspired by the Rise of the Tomb Raider, with the opportunity to explore some of the world’s most exotic places.

Learn more about this campaign at www.survivalbillboard.com

Xbox 'Rise of the Tomb Raider' Survival Stunt Tortures Fans Strapped To A Billboard 1 Xbox 'Rise of the Tomb Raider' Survival Stunt Tortures Fans Strapped To A Billboard 2 Xbox 'Rise of the Tomb Raider' Survival Stunt Tortures Fans Strapped To A Billboard 3 Xbox 'Rise of the Tomb Raider' Survival Stunt Tortures Fans Strapped To A Billboard 4

Credits

Agency: m:united\McCann, m:united\Momentum, m:united\CRAFT, m:united\MRM, media agency EMT and PR agency Edelman

Mog the Cat Stars in Viral Sainsbury’s Christmas Ad

Mog the Cat Stars in Viral Christmas Ad for Sainsbury’s

It’s that time of the year again when brands try to create the perfect Christmas ad and as it seems, they never run out of creativity.

Sainsbury’s along with AMV BBDO have revived the famous children’s character of Mog the Cat, the protagonist of 16 books that were written and illustrated by Judith Kerr. The narration of Emma Thompson introduces us to another story of Mog, the clumsy cat that almost ruined Christmas for the Thomas family, after a series of unfortunate events. A burning turkey along with Mog’s clumsiness led to a burnt house, which left the family devastated, almost convinced that they wouldn’t celebrate Christmas this year. However, the neighbours appeared at that time to help them, with the power of the community serving perfectly as the the actual message of the ad, ‘Christmas is for sharing.’

#ChristmasIsForSharing was also the hashtag that Sainsbury’s used to promote the campaign through social media and it instantly turned viral, while the Youtube video reached 5.5 million views in just 2 days!

James Rouse through Outsider was the director of the TV ad, with Framestore animating Mog and Judith Kerr also appearing in the ad. After all, her books raised many generations of children for more than 30 years, with Sainsbury’s and AMV BBDO extending the power of the family tradition to the Christmas spirit, leading to brand new story with Mog the cat.

What’s more, Sainsbury’s partnered with HarperCollins Children’s Books and Judith Kerr, selling the new story of Mog the Cat for a good reason, since the sales will be donated to Save the Children, in an attempt to improve child literacy in the UK. “Mog’s Christmas calamity” will be sold for £3 in every Sainsbury’s store, while there will also be a Mog soft toy on sale (£10), hoping to use the reach of the campaign to promote a good cause.

The message of the campaign served as a reminder to its audience that Christmas is indeed for sharing, with families and friends coming together and it was this cute, funny and heartwarming mix that led to the success of the ad, appealing to a wide range of customers that already consider this the ‘Christmas ad of the year.’

What do you think? Is this a successful case of a great Christmas ad?

Credits

Client: Sainsbury’s
Advertising Agency: AMV BBDO
Author: Judith Kerr
Director: James Rouse, Outsider
Media: PHD
Narration: Emma Thompson
Animation: Framestore

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 48

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind

Waiting for the bus is rarely a fun use of your time, unless you’re waiting in one of these cool bus stop shelters. Below are 48 fresh and creative bus stop advertisements that will make waiting for the bus a lot less painful. Some of these advertisements are pretty interactive which makes waiting for the bus actually fun. Brands will even completely transform a bus stop shelter to provide a very unique experience.

Although bus stop advertising isn’t always the cheapest form of advertising, these bus stop shelter designs and ads will hopefully get your mind going and inspire you on ways to think outside of the box.

Enjoy!

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 1 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 2 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 3 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 4 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 5 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 6 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 7 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 8 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 9 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 10 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 11 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 12 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 13 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 14 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 15 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 16 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 17 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 18 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 19 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 20 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 21 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 22 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 23 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 24 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 25 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 26 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 27 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 28 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 29 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 30 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 31 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 32 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 33 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 34 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 35 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 36 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 37 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 38 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 39 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 40 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 41 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 42 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 43 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 44 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 45 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 46 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 47 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 48

7 Mistakes To Avoid For A Smashing E-commerce Business Success 6

7 Mistakes To Avoid For A Smashing E-commerce Business Success

One doesn’t have to be a marketer to realize that online business is on fire more than ever nowadays. Ecommerce is growing at a breakneck pace and estimated numbers show promising future ahead! Just to give you an idea, ecommerce sales are estimated to reach around $434 billion in 2017! Hold on…didn’t I mention it is only in US? However, don’t get trapped into thinking that online business is a low-hanging fruit! Simply setting an online platform and expecting your business to turn into smashing success is not going to end up good. To have a profitable online business you have to be “digitally ready” and avoid making below mentioned mistakes:

1) Not making a superb first impression

It takes 50 milliseconds for users to scan your page and decide whether they want to stay! So you gotta go bold or go home! Your ultimate goal here is to create the best possible website design and deliver unique user experience. Just like Only does it!

7 Mistakes To Avoid For A Smashing E-commerce Business Success 5

2) Missing out on photo opportunities

Want to have eye-candy e-commerce platform and keep users glued to your website? Then web design along with massive photos is your secret weapon. The fact: customers remember 80% of what they read and only 20% of what they see! (E-commerce Platforms, 2015). Check out the example from Suitsupply! and keep in mind: “A picture is worth a thousand words!”

7 Mistakes To Avoid For A Smashing E-commerce Business Success 6

3) Not offering good navigation system

Aim to develop a stress free navigation on your website. You should make it easier for customers to find exactly what they need! At the end it all comes up to creating an extreme convenience for your users. Break your products into categories and don’t forget to add sections like New Arrivals, Most Popular, Favourites, Sales/Offers, Gifts etc. Also be open about your activities: make contact information, location and other company details easily accessible. Pandora nails it!

7 Mistakes To Avoid For A Smashing E-commerce Business Success 7

4) Not having a blog

Statistics time! Blogging allows increasing the number of visitors by 50% and gaining 885 more leads per month! (E-commerce Platforms, 2015). You don’t wanna miss out on that! Take it slow at the beginning: start with one post a week. Write about new products/collections, product reviews, industry trends etc. Later, aim for around 3 articles a week – in fashion retailing it’s very important! Check out, Gaastra got it!

7 Mistakes To Avoid For A Smashing E-commerce Business Success 4

5) Not using a Live Chat!

Nothing can beat human interaction in offline store, but Live Chat is the perfect way to help potential clients make faster decisions. Mind blowing statistics again (don’t you just love it?):

  • 44% of users care about live chat option
  • 31% shoppers tend to buy from online shops that offer live chats
  • 62% of those who have tried a live chat are more likely to buy from the same website again (E-commerce Platforms, 2015)

Do it like Nordstrom!

7 Mistakes To Avoid For A Smashing E-commerce Business Success 3

6) Asking for delivery costs!

Believe it or not but free shipping is the most important feature that encourages customer loyalty. Not offering a free delivery or free after a certain amount delivery can really harm your online reputation. The research showed that 78% of customers tend to search for the cheapest available shipping option. Your task is to not only provide customers with this option but also make them aware of it from the fist seconds they land on you page. Take Tommy Hilfiger’s example: free deliver on orders above £50 that is clearly stated at the top of the home page!

7 Mistakes To Avoid For A Smashing E-commerce Business Success 2

7) Not asking for review or feedback

Do you even realise how important customer reviews are for e-commerce site? This statistics will prove (“Not again” – I know…. that’s the last one for today, I promise).

  • 77% of customers bother to check product reviews before buying.
  • 90% of them make a purchasing decision based on what they read.
  • Are being afraid of bad reviews? No need! 68% of customers trust website more if it has both good and bad reviews. (Ecommerce Platforms, 2015).

Scotch and Soda does it! You should too!

7 Mistakes To Avoid For A Smashing E-commerce Business Success 1

Even though it seems easy at the first glance, keeping an online store can be quite tough. So if you want your e-commerce business to rise and shine, you better keep above-mentioned points in mind. Have a feeling you gonna struggle with handling it on your own? Colourcake is here to help! We have highly-specialized experts who can support with developing and maintaining you online platform! Find out more about our webshop consultancy services or get in touch to discuss more details.

Bushe Bakery Utilizes Their Customer’s Food Porn Shots In Fun Offline Ads

People love to take photos of their food and post it on Instagram. It’s just a thing. Bushe Bakery wanted to capitalize on all this free user-generated content by inviting popular bloggers to a food porn shooting. The most popular Instagram shots would then be used in an offline marketing campaign where Bushe would feature the best Instagram shots paired with the Instagrammer themselves.

Not only does this campaign encourage people to post amazing photos of their food, but it also is a great way to involve potential influencers.

Bushe Bakery Utilizes Their Customer's Food Porn Shots In Fun Offline Ads

Bushe Bakery Instagram Red Pepper 1 Bushe Bakery Instagram Red Pepper 2 Bushe Bakery Instagram Red Pepper 3 Bushe Bakery Instagram Red Pepper 4

Credits

Advertising Agency: Red Pepper, Yekaterinburg, Russia
Creative Directors: Danil Golovanov, Ivan Sosnin
Art Director: Julia Uzkih
Account: Maria Demidova
Producer: Yana Shmaylova
Photographer: Sergei Tatarskikh
Production: Evgeny Kharchenko
Published: November 2015

Wildbytes Produces First-Ever Live Face Projection Mapping Show With Kat Von D

Sephora Spain for the launch of new Kat Von D Beauty makeup line hired interactive experiential agency, Wildbytes, to create an immersive projection mapping show. On October 29th, 2015, Wildbytes introduced the first-ever live face projection mapping performance that showcased real-time face tracking technology and the power of the new Kat Von D Beauty makeup line.

Wildbytes_LiveFaceMapping_09

The show was performed by Kat Von D, who was covered in her new makeup line to make her face the perfect whiteboard for the projection. The live face projection adapted to Kat Von D’s face as it turned into flowers, butterflies, and more. A bespoke musical composition was also played live by a string quartet.

Wildbytes_LiveFaceMapping_Roses   Wildbytes_LiveFaceMapping_07 Wildbytes_LiveFaceMapping_06Wildbytes_LiveFaceMapping_04 Wildbytes_LiveFaceMapping_03 Wildbytes_LiveFaceMapping_02 Wildbytes_LiveFaceMapping_01

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea

Experiential marketing agency, Taylor-Made Innovations hit the street in a recent mach promotion they did for Peace Tea called the “Peace Tea Treaty”. In this mach promotion, they dressed up a man in colonial attire and asked people on the streets if they would be willing to sign a “peace treaty” by writing down the name of a person you would like to make peace with. In doing so, they would be given a free Peace Tea beverage.

The campaign was meant to help spread awareness of the Peace Tea beverage and show their support for the company that they believe in. This is also a great example for individuals and small agencies that don’t have a lot of useable case studies. It’s a great way to build a portfolio of work!

The Peace Tea Treaty 1

The Peace Tea Treaty 2

Kit Kat Creates the World’s First Massaging Billboard

As we all know, Kit Kat is all about taking a break. This time they partnered with JWT in Colombia to create a billboard campaign that’s all the buzz.

All around the city, they installed unique bus stop billboards that had built-in vibrating massagers. The billboard intrigued people waiting for the bus to take a break by leaning up against the billboard. By doing so, they activated the vibrating massagers built-in to the billboard.

Kit Kat Creates the World's First Massaging Billboard 3 Kit Kat Creates the World's First Massaging Billboard 2 Kit Kat Creates the World's First Massaging Billboard 1

Credits

Advertising Agency: J. Walter Thompson, Colombia
Chief Creative Officer: Rodolfo Borrell
Associate Creative Directors: Andres Norato, Claudia Murillo
Creative Director: Jaime Perea
Senior Art Director: Nicolas Acosta
VP Client Services: Antonio Abello
Account director: Lisseth Trejos

shutterstock_215276881

How Football Season Can Kick off Your Brand’s Promotional Campaign

Patriots tight end Rob Gronkowski squares off against Miami Dolphins defensive tackle Ndamukong Suh for an all-star pick-up football game in Nike’s latest commercial “Snow Day.” Meanwhile, Gronkowski dropped in on The Late Show host Stephen Colbert for Halloween dressed as Master Chief to promote Microsoft Studio’s “Halo 5.” Advertisers’ high demand for Gronkowski testifies to the promotional power football represents for businesses. Big companies, such as Nike and Microsoft, as well as small local retailers and other businesses are harnessing the popularity of both college and pro football to leverage their marketing efforts. Here’s what your brand can learn:

Cross-Branding to Connect With Fans

Nike has successfully employed both college and professional football players as part of its long-term strategy of using celebrity endorsements to draw sports fans to its brand. Last fall, Nike cast Heisman-winning Oregon Ducks quarterback Marcus Mariota as John Belushi in an ad that recreated the toga party from Animal House, titled “Shout.”

The title alludes to Otis Day and the Knights covering The Isley Brothers’ classic song “Shout” in the original movie, which was filmed on Oregon’s campus. The song is played at every Ducks game between the third and fourth quarters, and it is just one of the cultural allusions that figures into the ad. Nike founder Phil Knight is an Oregon alumnus, and the ad is the latest in a series of joint promotions between the university and the shoe company. Such promotions benefit Nike by tapping into campus loyalty, while simultaneously benefiting the University of Oregon by showcasing the college’s athletic program.

Nike’s ad has generated nearly 2 million views so far for the brand’s “usnikefootball” YouTube channel, illustrating the outreach of such joint promotions. Any local college or pro football teams can provide similar promotional opportunities for your business. By associating your brand with a local team, you instantly position yourself favorably with your team’s fans.

Finding Joint Promotional Opportunities

You can use a number of tactics to associate your brand with a local football team. One effective method is getting a local football celebrity to appear in your ad or at one of your live events. He can even serve as your brand’s official spokesperson, as Gronkowski does for “Halo.”

For example, Packers quarterback Aaron Rodgers and several of the team’s receivers have served as commercial spokespersons for Green Bay’s Associated Bank. They have appeared in local fan and customer engagement activities, marketing projects and community initiatives. Recently, Associated Bank sponsored a “Turf Search” contest, where fans attending a Packers-Rams game were invited to search below their stadium seats for 50 Lambeau Field turf replicas randomly hidden in the stadium. Winners got to attend an exclusive Associated Bank event where they could meet Packers players and get signed photos and footballs.

As this example illustrates, sponsoring a football-themed contest is one way to reach fans and associate your brand with their team. You can also offer fans incentives, discounts and giveaways. Kristie Burch, writing for JDA Promotional Solutions, suggests passing out copies of your team’s schedule with your brand’s logo printed on it. Giving away free tickets or memorabilia are other great options.

Scheduling Your Promotions

Successful retail marketers plan seasonal promotions one to three seasons in advance to make sure stock supplies match consumer demand peaks, writes Valerie Lipow for Monster. Start with your target promotion date and plan backward to provide enough lead time for a successful campaign. For instance, this August, before the college football season had even started, the DISH Network’s Dig blog had already posted a week-by-week schedule previewing highlights for the entire season from September through December.

Promoting Your Campaign

Chamber of Commerce chief editor Megan Totka suggests a few ways you can promote your football-themed publicity campaigns. You can reach your team’s fan base by airing a local TV or radio ad during a game. Social media pages, posts and ads provide another medium you can use to offer promotions or simply raise brand awareness by commenting on games in a supportive or humorous way. Direct mail, postcards, flyers and business cards illustrate a few other ways you can reach fans in ways that associate your brand with your local team. You can even meet fans at games themselves by arranging to have your promotions handed out at your stadium’s point of entry.

iPhone HiJack for Virgin Mobile Poland

Virgin Mobile Poland HiJacks iPhone 6 Launch

Apple always comes out with a big bang whenever they launch their latest products and is considered one of the biggest tech events of the year. This year Apple released their iPhone 6s phone and, as usual, it was supposed to be available in Poland weeks after it was in stores in other countries. Virgin Mobile wanted to use this time as an opportunity.

They ended up buying one of the first few iPhone 6s phones at a store in the USA and then had it shipped to Poland to offer as a contest prize.

They then used Facebook Messenger, Facebook and Dub Smash in a very fun way…

© 2016 Creative Guerrilla Marketing. All Right Reserved.