Almost every other blogger, social media manager, or a marketer, is running the rat race by using various social media platforms to promote a brand. Twitter is the 2nd most visited social media platform all over the world (2015).However, many of Twitter’s features makes it slightly complicated to use, or let’s just say time-consuming.
This is why a great many developers have created awesome Twitter tools to go with your Twitter account and make the promoting process seamless. Today, we present to you a list of the top tools that can work as “add-ons” to your Twitter marketing campaigns. Try them out!
With paper.li you can curate the best and most relevant tweets and share it with your audience in a newspaper-style format. You can choose which accounts, lists, keywords, or hashtags to follow, based on which you’ll receive top content daily. You can also use it to track your competitors every move and respond.
This web service is a little more than a URL shortening service. Apart from being able to shorten links and making them easy to share, Bitly also allows you to analyze your follower-engagement and other marketing efforts. With a dashboard, you can get stats on your audience and target your best followers.
This is a fabulous Twitter tool that makes profile management so much simpler! This tool currently has over 3 million users which it has gathered over the past five years. What does it do? Manage flitter allow you sort and filter who to follow, manage multiple accounts, find relevant people to connect with, track your progress, and post at optimal times based on location.
HootSuite is without doubt one of the best social media management tools. There’s no reason not to include this on the list. This tool currently has more than 10 million users and is always recommended for use alongside your Twitter marketing campaign. It allows you to manage all your social media profiles from on platform and to schedule posts, analyze statistics of your campaign and much more.
This is a great tool that has LOTS of useful features for free. Socialoomph ensures that you keep you Twitter accounts neat and tidy. So, it almost works like a Twitter maid. It allows you to schedule tweets, track keywords, save and reuse drafts, shorten URLS, view mentions and re-tweets, clean your DM box, clean your Twitter tweets, send DMs to new followers, enable self-destruct on updates, filter timelines (very useful!), secure access to your account(s), and manage up to five accounts.
This is a very unique tool to use along with your Twitter account. This works if you get invited to a “tribe” which could be group of bloggers, marketers, influencers, or social media gurus. These people will share top content constantly. Once you’re a member, you can trust your “tribe” to tweet away (after you have reviewed and approved the posts) or add them to your schedule.
Tweet Deck is another tool that tops the list of best tools to use with your Twitter account—especially if you’re a marketer or social media manager. With Tweet Deck, you can track, organize, and manage your Twitter account in a way that best suits your audience. Like other tools, it allows you to schedule posts, add multiple accounts, track stats through Bitly, and get alerts or notifications. However, Tweet Deck has one of the most advanced filtering options that will allow you to curate content. Once of the best features is the keyboard shortcuts that make managing columns much more efficient.
Have you heard of Social Bro before? We’re pretty sure you have. This is by far one of the best Twitter tools to use to optimize your strategy. It gives you everything you need to know about your audience. It has a comprehensive suite of tools for marketing and campaign workflows on Twitter. For this reason, it is the go-to tool for marketers, advertisers, and social media strategists on Twitter. The free plan includes analytics, follow/unfollow tools, best time to tweet, and community segmentation.
Sometimes, even the smallest features come in handy! All you have to do is sign in with Twitter and discover your top ten tweets. There’s no reason not to re-share popular old content! You can also tweak it a bit by adding an update or new viewpoints. Furthermore, your top ten tweets will give you insight on what type of content/tweets your audience prefers.
Topsy is basically a Twitter search tool. You can find a wealth of information that has been gathered by the service since 2006. The search bar will let you choose whether you want to find something on Twitter that is in the form of a tweet, link, photo, video, or profile (influencer). Being able to find influencers this way is also a useful feature one can’t overlook. You can also find what you’re looking for in a different language since it supports five other languages besides English.
Preston Pierce is a creative head at Logo Ping, a UK based company that offers custom logo design service. He also freelance as a brand identity and UI designer. He is also a blogger who likes to write on topics related to designing, marketing and freelancing. You can follow him on Twitter.