10 Best Twitter Tools for a Leading Twitter Marketing Campaign

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10 Best Twitter Tools for a Leading Twitter Marketing Campaign

Almost every other blogger, social media manager, or a marketer, is running the rat race by using various social media platforms to promote a brand. Twitter is the 2nd most visited social media platform all over the world (2015).However, many of Twitter’s features makes it slightly complicated to use, or let’s just say time-consuming.

This is why a great many developers have created awesome Twitter tools to go with your Twitter account and make the promoting process seamless. Today, we present to you a list of the top tools that can work as “add-ons” to your Twitter marketing campaigns. Try them out!

1) Paper.li

With paper.li you can curate the best and most relevant tweets and share it with your audience in a newspaper-style format. You can choose which accounts, lists, keywords, or hashtags to follow, based on which you’ll receive top content daily. You can also use it to track your competitors every move and respond.

2) Bit.ly

This web service is a little more than a URL shortening service. Apart from being able to shorten links and making them easy to share, Bitly also allows you to analyze your follower-engagement and other marketing efforts. With a dashboard, you can get stats on your audience and target your best followers.

3) Manage Flitter

This is a fabulous Twitter tool that makes profile management so much simpler! This tool currently has over 3 million users which it has gathered over the past five years. What does it do? Manage flitter allow you sort and filter who to follow, manage multiple accounts, find relevant people to connect with, track your progress, and post at optimal times based on location.

4) HootSuite

HootSuite is without doubt one of the best social media management tools. There’s no reason not to include this on the list. This tool currently has more than 10 million users and is always recommended for use alongside your Twitter marketing campaign. It allows you to manage all your social media profiles from on platform and to schedule posts, analyze statistics of your campaign and much more.

5) Socialoomph

This is a great tool that has LOTS of useful features for free. Socialoomph ensures that you keep you Twitter accounts neat and tidy. So, it almost works like a Twitter maid. It allows you to schedule tweets, track keywords, save and reuse drafts, shorten URLS, view mentions and re-tweets, clean your DM box, clean your Twitter tweets, send DMs to new followers, enable self-destruct on updates, filter timelines (very useful!), secure access to your account(s), and manage up to five accounts.

6) Triberr

This is a very unique tool to use along with your Twitter account. This works if you get invited to a “tribe” which could be group of bloggers, marketers, influencers, or social media gurus. These people will share top content constantly. Once you’re a member, you can trust your “tribe” to tweet away (after you have reviewed and approved the posts) or add them to your schedule.

7) Tweet Deck

Tweet Deck is another tool that tops the list of best tools to use with your Twitter account—especially if you’re a marketer or social media manager. With Tweet Deck, you can track, organize, and manage your Twitter account in a way that best suits your audience. Like other tools, it allows you to schedule posts, add multiple accounts, track stats through Bitly, and get alerts or notifications. However, Tweet Deck has one of the most advanced filtering options that will allow you to curate content. Once of the best features is the keyboard shortcuts that make managing columns much more efficient.

8) Social Bro

Have you heard of Social Bro before? We’re pretty sure you have. This is by far one of the best Twitter tools to use to optimize your strategy. It gives you everything you need to know about your audience. It has a comprehensive suite of tools for marketing and campaign workflows on Twitter. For this reason, it is the go-to tool for marketers, advertisers, and social media strategists on Twitter. The free plan includes analytics, follow/unfollow tools, best time to tweet, and community segmentation.

10) My Top Tweet

Sometimes, even the smallest features come in handy! All you have to do is sign in with Twitter and discover your top ten tweets. There’s no reason not to re-share popular old content! You can also tweak it a bit by adding an update or new viewpoints. Furthermore, your top ten tweets will give you insight on what type of content/tweets your audience prefers.

11) Topsy

Topsy is basically a Twitter search tool. You can find a wealth of information that has been gathered by the service since 2006. The search bar will let you choose whether you want to find something on Twitter that is in the form of a tweet, link, photo, video, or profile (influencer). Being able to find influencers this way is also a useful feature one can’t overlook. You can also find what you’re looking for in a different language since it supports five other languages besides English.

Preston Pierce is a creative head at Logo Ping, a UK based company that offers custom logo design service. He also freelance as a brand identity and UI designer. He is also a blogger who likes to write on topics related to designing, marketing and freelancing. You can follow him on Twitter.

Jaguar Pranks Audience In the Most Realistic “Virtual Reality” Simulator for Their F-type

It’s hard to create a realistic virtual reality experience, that is unless you’re Jaguar. Jaguar New Zealand partnered with Y&R agency to create the most realistic “virtual reality” experience for the new Jaguar F-Type. The catch? It wasn’t exactly virtual reality.

Instead they told people interested that the vehicle was on a platform and that they would wear a virtual reality headset to complete the experience. Unfortunately they put in a couple little white lies as a professional driver actually took the wheel and took the passenger for a test ride. It wasn’t till after the ride did they find out that they were actually taken for a real ride in the vehicle.

Was it successful? Watch and see!

Jaguar Pranks Audience In the Most Realistic Virtual Reality Simulator for Their F type Guerrilla Marketing Photo

Credits

Advertising Agency: Y&R, Auckland, New Zealand
Chief Creative Officer: Josh Moore
Creative Directors: Gavin Siakimotu, Guy Denniston
Creatives: Gavin Siakimotu, Guy Denniston
Account Director: Victoria Meo
Agency Producer: Liz Rosby
Production Company: 8com
Director: Michael Humphrey
Producer: Gene Keelan
Executive Producer: Katie Millington
Sound Studio: Liquid
Post production: Toy Box
Editor: Jarrod Wright
Lead Animator: Amanda Sasano
Account managers: Mike Keen, Mel Cutfield

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Which Social Network is Right for Your Company?

Social media has grown to be the greatest advertising space in the business for two reasons:

  • It’s (essentially) free
  • Its content is organic, which means users will engage more than traditional advertising

But you can’t take the same message and blast it across Facebook, Twitter, Instagram, and Pinterest. In fact, some industries shouldn’t even be touching all four of the major social networks. Identifying your audience and knowing where they live (what social network they use) is crucial. Then you have to craft the message to specifically fit that network. Luckily, hundreds of companies have done this already, and there is definitely a blueprint for the process.

Facebook: Broader, Older Audience

Facebook controls a huge percentage of the social media market. According to a 2014 Pew study, 71 percent of online adults use Facebook, and they are more likely to be trusting and have closer relationships compared to users of other networks.

Facebook users are also getting older. As our parents, and even grandparents, use the service, their kids want nothing to do with it. That’s bad news for Facebook’s future, but great news for marketers who want a large audience with lots of purchasing power. For example, identity theft protection service LifeLock puts a lot of content on its Facebook page, not necessarily selling its services, but educating adults about the risks of identity theft.

Twitter: Media & Quick Coverage

Websites that rely on constant updates, like blogs and the media, thrive on Twitter. While most news sites are equipped to post live updates, users will always look to Twitter first for second-by-second coverage of major events—from political debates to major sporting events.

The New York Times uses Twitter on two fronts—it links to its website for major news stories, but will also tweet live coverage of major events before writing a more in-depth article for its online or print publications. That gives readers a chance to know the story as its happening, and then follow up with a well-researched analysis.

Pinterest: Design, Fashion, and Lifestyle

Clothing brands, especially independent labels, have a good thing going with Pinterest boards. Pinterest has an overwhelmingly female user base, so brands creating yoga clothing to indie dresses have a space to show off the latest trends. Pinterest is also a beacon for home improvement ideas, so lifestyle companies can thrive here too, sharing anything from wall designs to cool kitchen ideas.

Instagram: Photographers & QSRT

Instagram is an ironic place for photographers because its pictures are small and low-resolution, but they just can’t beat the exposure. Instagram has more than 300 million uses around the world and every photographer worth knowing posts their content to the social media app. Even National Geographic posts some of its best award-winning work to Instagram to help promote its name.

Restaurants and coffee shops have also made great use of the photo-sharing service, as it’s the perfect landscape to show off dishes and lattes. Websites might still be the best place to see hours of operation, location, and menus, but Instagram will always be where the best pics of food and drink live.

Fiat Creates Unique Interactive Billboard That Helps You Park Your Car

Parking is always very troublesome to everyone, and it becomes an actual daily life head ache. That’s why Fiat decided to help drivers in the streets of a huge German city, Frankfurt. In the video above we see that Fiat installed a specially developed software that works with sensors which tracks where the car is to then further help the drivers park, keeping them from hitting neighboring cars.

To aid drivers, the Fiat billboard uses different people who motion in the screen how much space is left for the car to move in order to safely park in the spot. Fiat uses different actors, from a security guard to a sexy dressed woman and a happy child, all motioning with their hands to indicate the distance left for the driver to work their way in.

Great parking directions, few first impressions

The first thing that is evident from the ad is a problem in terms of clarity. Throughout the images in the billboard, nothing in particular is advertised besides the fact that ‘this interactive billboard was brought to you by Fiat’, leaving the viewer to wonder – were they advertising the Fiat brand as a whole, a specific car or even a feature their new models have? Unfortunately, despite the cool idea the billboard was perhaps too vague at the beginning and didn’t explain how exactly are Fiat solving the parking problem in big cities except for the interactive billboards in Frankfurt, which aren’t a product Fiat is selling either.

Fiat Creates Unique Interactive Billboard That Helps You Park Your Car Guerrilla Marketing Photo

Turning it around

On the other hand, once you’re past the confusion and understand that it’s just a small nudge to buy Fiat cars, it becomes clear that the advertising campaign is actually really good. It focuses on an actual problem their customers face, making it clear to the viewer that Fiat are together with you on this daily problem. It’s always important to make sure that an advertisement finds focus in the field where their products are being sold. This is where this campaign really hit the nail on the head.

Also, they made sure that every single one of the actors who were helping were unique, which made it a great touch. Starting from the little girl, who is a child in a world where children will always sell with their cuteness, the sexy woman who just confirmed that sex sells, the security guard who was a clever touch with some humor as he was there to make sure that you’re safe, and the stylish man in sunglasses giving it a trendy touch – each one of them came with their own body language tagline making parking ‘ child’s play’, sexy, safe and stylish.

The verdict

The advert is effective because it focuses on the Fiat brand and problems which car owners face every day, making them question if perhaps they should change their car to a Fiat instead.

On the other hand, the ad by itself is also rather vague, causing confusion and being just a general advertisement to the brand rather than anything else, which is a good and a bad thing at the same time.

Either way, Leo Burnett Germany have found a very unique and creative way to advertise cars, one which will surely be memorable a interesting ideas and interactive ones specifically tent to stick to people for long.

Credits

Advertising Agency: Leo Burnett Germany, Frankfurt, Germany
Creative Director: Andreas Pauli
Art Directors: Daniela Ewald, Helge Knees
Copywriter: Benjamin Merkel
Creative Technologist: Viktor Kislovskij
Client Service Director: Kirstin Schmitt
Account Director: Alessia Bellini
Agency Producers: Claudia Müller, Thorsten Zeh

Xbox 'Rise of the Tomb Raider' Survival Stunt Tortures Fans Strapped To A Billboard 3

Xbox ‘Rise of the Tomb Raider’ Survival Stunt Tortures Fans Strapped To A Billboard

Microsoft Xbox stepped up their marketing game in their latest campaign where they are celebrating the launch of ‘Rise of the Tomb Raider’ video game by strapping 8 Lara Croft fans to a billboard. Yes, you heard that right.

For 24 hours, 8 contestants were strapped to a billboard in London where the contestants were subjected to harsh weather conditions, as voted for by the public.

The public could tune in online at www.survivalbillboard.com and on Twitch. They could also then suggest what kind of weather conditions the contestants should go through. The billboard would then take the contestants though these harsh conditions such as arctic cold, strong winds, snowstorms and intense heat.

The person who stayed on the billboard the longest won an all-expenses-paid trip inspired by the Rise of the Tomb Raider, with the opportunity to explore some of the world’s most exotic places.

Learn more about this campaign at www.survivalbillboard.com

Xbox Rise of the Tomb Raider Survival Stunt Tortures Fans Strapped To A Billboard Guerrilla Marketing Photo Xbox Rise of the Tomb Raider Survival Stunt Tortures Fans Strapped To A Billboard Guerrilla Marketing Photo Xbox Rise of the Tomb Raider Survival Stunt Tortures Fans Strapped To A Billboard Guerrilla Marketing Photo Xbox Rise of the Tomb Raider Survival Stunt Tortures Fans Strapped To A Billboard Guerrilla Marketing Photo

Credits

Agency: m:united\McCann, m:united\Momentum, m:united\CRAFT, m:united\MRM, media agency EMT and PR agency Edelman

Mog the Cat Stars in Viral Sainsbury’s Christmas Ad

Mog the Cat Stars in Viral Sainsbury’s Christmas Ad Guerrilla Marketing Photo

It’s that time of the year again when brands try to create the perfect Christmas ad and as it seems, they never run out of creativity.

Sainsbury’s along with AMV BBDO have revived the famous children’s character of Mog the Cat, the protagonist of 16 books that were written and illustrated by Judith Kerr. The narration of Emma Thompson introduces us to another story of Mog, the clumsy cat that almost ruined Christmas for the Thomas family, after a series of unfortunate events. A burning turkey along with Mog’s clumsiness led to a burnt house, which left the family devastated, almost convinced that they wouldn’t celebrate Christmas this year. However, the neighbours appeared at that time to help them, with the power of the community serving perfectly as the the actual message of the ad, ‘Christmas is for sharing.’

#ChristmasIsForSharing was also the hashtag that Sainsbury’s used to promote the campaign through social media and it instantly turned viral, while the Youtube video reached 5.5 million views in just 2 days!

Mog the Cat Stars in Viral Sainsbury’s Christmas Ad Guerrilla Marketing Photo

James Rouse through Outsider was the director of the TV ad, with Framestore animating Mog and Judith Kerr also appearing in the ad. After all, her books raised many generations of children for more than 30 years, with Sainsbury’s and AMV BBDO extending the power of the family tradition to the Christmas spirit, leading to brand new story with Mog the cat.

What’s more, Sainsbury’s partnered with HarperCollins Children’s Books and Judith Kerr, selling the new story of Mog the Cat for a good reason, since the sales will be donated to Save the Children, in an attempt to improve child literacy in the UK. “Mog’s Christmas calamity” will be sold for £3 in every Sainsbury’s store, while there will also be a Mog soft toy on sale (£10), hoping to use the reach of the campaign to promote a good cause.

Mog the Cat Stars in Viral Sainsbury’s Christmas Ad Guerrilla Marketing Photo

The message of the campaign served as a reminder to its audience that Christmas is indeed for sharing, with families and friends coming together and it was this cute, funny and heartwarming mix that led to the success of the ad, appealing to a wide range of customers that already consider this the ‘Christmas ad of the year.’

What do you think? Is this a successful case of a great Christmas ad?

Credits

Client: Sainsbury’s
Advertising Agency: AMV BBDO
Author: Judith Kerr
Director: James Rouse, Outsider
Media: PHD
Narration: Emma Thompson
Animation: Framestore

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind 48

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind

Waiting for the bus is rarely a fun use of your time, unless you’re waiting in one of these cool bus stop shelters. Below are 48 fresh and creative bus stop advertisements that will make waiting for the bus a lot less painful. Some of these advertisements are pretty interactive which makes waiting for the bus actually fun. Brands will even completely transform a bus stop shelter to provide a very unique experience.

Although bus stop advertising isn’t always the cheapest form of advertising, these bus stop shelter designs and ads will hopefully get your mind going and inspire you on ways to think outside of the box.

Enjoy!

48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo 48 Fresh And Creative Bus Stop Advertisements That Will Blow Your Mind Guerrilla Marketing Photo

7 Mistakes To Avoid For A Smashing E-commerce Business Success 6

7 Mistakes To Avoid For A Smashing E-commerce Business Success

One doesn’t have to be a marketer to realize that online business is on fire more than ever nowadays. Ecommerce is growing at a breakneck pace and estimated numbers show promising future ahead! Just to give you an idea, ecommerce sales are estimated to reach around $434 billion in 2017! Hold on…didn’t I mention it is only in US? However, don’t get trapped into thinking that online business is a low-hanging fruit! Simply setting an online platform and expecting your business to turn into smashing success is not going to end up good. To have a profitable online business you have to be “digitally ready” and avoid making below mentioned mistakes:

1) Not making a superb first impression

It takes 50 milliseconds for users to scan your page and decide whether they want to stay! So you gotta go bold or go home! Your ultimate goal here is to create the best possible website design and deliver unique user experience. Just like Only does it!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

2) Missing out on photo opportunities

Want to have eye-candy e-commerce platform and keep users glued to your website? Then web design along with massive photos is your secret weapon. The fact: customers remember 80% of what they read and only 20% of what they see! (E-commerce Platforms, 2015). Check out the example from Suitsupply! and keep in mind: “A picture is worth a thousand words!”

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

3) Not offering good navigation system

Aim to develop a stress free navigation on your website. You should make it easier for customers to find exactly what they need! At the end it all comes up to creating an extreme convenience for your users. Break your products into categories and don’t forget to add sections like New Arrivals, Most Popular, Favourites, Sales/Offers, Gifts etc. Also be open about your activities: make contact information, location and other company details easily accessible. Pandora nails it!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

4) Not having a blog

Statistics time! Blogging allows increasing the number of visitors by 50% and gaining 885 more leads per month! (E-commerce Platforms, 2015). You don’t wanna miss out on that! Take it slow at the beginning: start with one post a week. Write about new products/collections, product reviews, industry trends etc. Later, aim for around 3 articles a week – in fashion retailing it’s very important! Check out, Gaastra got it!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

5) Not using a Live Chat!

Nothing can beat human interaction in offline store, but Live Chat is the perfect way to help potential clients make faster decisions. Mind blowing statistics again (don’t you just love it?):

  • 44% of users care about live chat option
  • 31% shoppers tend to buy from online shops that offer live chats
  • 62% of those who have tried a live chat are more likely to buy from the same website again (E-commerce Platforms, 2015)

Do it like Nordstrom!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

6) Asking for delivery costs!

Believe it or not but free shipping is the most important feature that encourages customer loyalty. Not offering a free delivery or free after a certain amount delivery can really harm your online reputation. The research showed that 78% of customers tend to search for the cheapest available shipping option. Your task is to not only provide customers with this option but also make them aware of it from the fist seconds they land on you page. Take Tommy Hilfiger’s example: free deliver on orders above £50 that is clearly stated at the top of the home page!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

7) Not asking for review or feedback

Do you even realise how important customer reviews are for e-commerce site? This statistics will prove (“Not again” – I know…. that’s the last one for today, I promise).

  • 77% of customers bother to check product reviews before buying.
  • 90% of them make a purchasing decision based on what they read.
  • Are being afraid of bad reviews? No need! 68% of customers trust website more if it has both good and bad reviews. (Ecommerce Platforms, 2015).

Scotch and Soda does it! You should too!

7 Mistakes To Avoid For A Smashing E commerce Business Success Guerrilla Marketing Photo

Even though it seems easy at the first glance, keeping an online store can be quite tough. So if you want your e-commerce business to rise and shine, you better keep above-mentioned points in mind. Have a feeling you gonna struggle with handling it on your own? Colourcake is here to help! We have highly-specialized experts who can support with developing and maintaining you online platform! Find out more about our webshop consultancy services or get in touch to discuss more details.

Bushe Bakery Utilizes Their Customer’s Food Porn Shots In Fun Offline Ads

People love to take photos of their food and post it on Instagram. It’s just a thing. Bushe Bakery wanted to capitalize on all this free user-generated content by inviting popular bloggers to a food porn shooting. The most popular Instagram shots would then be used in an offline marketing campaign where Bushe would feature the best Instagram shots paired with the Instagrammer themselves.

Not only does this campaign encourage people to post amazing photos of their food, but it also is a great way to involve potential influencers.

Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo

Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo Bushe Bakery Utilizes Their Customers Food Porn Shots In Fun Offline Ads Guerrilla Marketing Photo

Credits

Advertising Agency: Red Pepper, Yekaterinburg, Russia
Creative Directors: Danil Golovanov, Ivan Sosnin
Art Director: Julia Uzkih
Account: Maria Demidova
Producer: Yana Shmaylova
Photographer: Sergei Tatarskikh
Production: Evgeny Kharchenko
Published: November 2015

Wildbytes Produces First-Ever Live Face Projection Mapping Show With Kat Von D

Sephora Spain for the launch of new Kat Von D Beauty makeup line hired interactive experiential agency, Wildbytes, to create an immersive projection mapping show. On October 29th, 2015, Wildbytes introduced the first-ever live face projection mapping performance that showcased real-time face tracking technology and the power of the new Kat Von D Beauty makeup line.

Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo

The show was performed by Kat Von D, who was covered in her new makeup line to make her face the perfect whiteboard for the projection. The live face projection adapted to Kat Von D’s face as it turned into flowers, butterflies, and more. A bespoke musical composition was also played live by a string quartet.

Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo   Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing PhotoWildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo Wildbytes Produces First Ever Live Face Projection Mapping Show With Kat Von D Guerrilla Marketing Photo

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea

Experiential marketing agency, Taylor-Made Innovations hit the street in a recent mach promotion they did for Peace Tea called the “Peace Tea Treaty”. In this mach promotion, they dressed up a man in colonial attire and asked people on the streets if they would be willing to sign a “peace treaty” by writing down the name of a person you would like to make peace with. In doing so, they would be given a free Peace Tea beverage.

The campaign was meant to help spread awareness of the Peace Tea beverage and show their support for the company that they believe in. This is also a great example for individuals and small agencies that don’t have a lot of useable case studies. It’s a great way to build a portfolio of work!

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea Guerrilla Marketing Photo

The Peace Tea Treaty: Sign a Peace Treaty, Get a Peace Tea Guerrilla Marketing Photo

Kit Kat Creates the World’s First Massaging Billboard

As we all know, Kit Kat is all about taking a break. This time they partnered with JWT in Colombia to create a billboard campaign that’s all the buzz.

All around the city, they installed unique bus stop billboards that had built-in vibrating massagers. The billboard intrigued people waiting for the bus to take a break by leaning up against the billboard. By doing so, they activated the vibrating massagers built-in to the billboard.

Kit Kat Creates the Worlds First Massaging Billboard Guerrilla Marketing Photo Kit Kat Creates the Worlds First Massaging Billboard Guerrilla Marketing Photo Kit Kat Creates the Worlds First Massaging Billboard Guerrilla Marketing Photo

Credits

Advertising Agency: J. Walter Thompson, Colombia
Chief Creative Officer: Rodolfo Borrell
Associate Creative Directors: Andres Norato, Claudia Murillo
Creative Director: Jaime Perea
Senior Art Director: Nicolas Acosta
VP Client Services: Antonio Abello
Account director: Lisseth Trejos

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How Football Season Can Kick off Your Brand’s Promotional Campaign

Patriots tight end Rob Gronkowski squares off against Miami Dolphins defensive tackle Ndamukong Suh for an all-star pick-up football game in Nike’s latest commercial “Snow Day.” Meanwhile, Gronkowski dropped in on The Late Show host Stephen Colbert for Halloween dressed as Master Chief to promote Microsoft Studio’s “Halo 5.” Advertisers’ high demand for Gronkowski testifies to the promotional power football represents for businesses. Big companies, such as Nike and Microsoft, as well as small local retailers and other businesses are harnessing the popularity of both college and pro football to leverage their marketing efforts. Here’s what your brand can learn:

Cross-Branding to Connect With Fans

Nike has successfully employed both college and professional football players as part of its long-term strategy of using celebrity endorsements to draw sports fans to its brand. Last fall, Nike cast Heisman-winning Oregon Ducks quarterback Marcus Mariota as John Belushi in an ad that recreated the toga party from Animal House, titled “Shout.”

The title alludes to Otis Day and the Knights covering The Isley Brothers’ classic song “Shout” in the original movie, which was filmed on Oregon’s campus. The song is played at every Ducks game between the third and fourth quarters, and it is just one of the cultural allusions that figures into the ad. Nike founder Phil Knight is an Oregon alumnus, and the ad is the latest in a series of joint promotions between the university and the shoe company. Such promotions benefit Nike by tapping into campus loyalty, while simultaneously benefiting the University of Oregon by showcasing the college’s athletic program.

Nike’s ad has generated nearly 2 million views so far for the brand’s “usnikefootball” YouTube channel, illustrating the outreach of such joint promotions. Any local college or pro football teams can provide similar promotional opportunities for your business. By associating your brand with a local team, you instantly position yourself favorably with your team’s fans.

Finding Joint Promotional Opportunities

You can use a number of tactics to associate your brand with a local football team. One effective method is getting a local football celebrity to appear in your ad or at one of your live events. He can even serve as your brand’s official spokesperson, as Gronkowski does for “Halo.”

For example, Packers quarterback Aaron Rodgers and several of the team’s receivers have served as commercial spokespersons for Green Bay’s Associated Bank. They have appeared in local fan and customer engagement activities, marketing projects and community initiatives. Recently, Associated Bank sponsored a “Turf Search” contest, where fans attending a Packers-Rams game were invited to search below their stadium seats for 50 Lambeau Field turf replicas randomly hidden in the stadium. Winners got to attend an exclusive Associated Bank event where they could meet Packers players and get signed photos and footballs.

As this example illustrates, sponsoring a football-themed contest is one way to reach fans and associate your brand with their team. You can also offer fans incentives, discounts and giveaways. Kristie Burch, writing for JDA Promotional Solutions, suggests passing out copies of your team’s schedule with your brand’s logo printed on it. Giving away free tickets or memorabilia are other great options.

Scheduling Your Promotions

Successful retail marketers plan seasonal promotions one to three seasons in advance to make sure stock supplies match consumer demand peaks, writes Valerie Lipow for Monster. Start with your target promotion date and plan backward to provide enough lead time for a successful campaign. For instance, this August, before the college football season had even started, the DISH Network’s Dig blog had already posted a week-by-week schedule previewing highlights for the entire season from September through December.

Promoting Your Campaign

Chamber of Commerce chief editor Megan Totka suggests a few ways you can promote your football-themed publicity campaigns. You can reach your team’s fan base by airing a local TV or radio ad during a game. Social media pages, posts and ads provide another medium you can use to offer promotions or simply raise brand awareness by commenting on games in a supportive or humorous way. Direct mail, postcards, flyers and business cards illustrate a few other ways you can reach fans in ways that associate your brand with your local team. You can even meet fans at games themselves by arranging to have your promotions handed out at your stadium’s point of entry.

iPhone HiJack for Virgin Mobile Poland

Virgin Mobile Poland HiJacks iPhone 6 Launch

Apple always comes out with a big bang whenever they launch their latest products and is considered one of the biggest tech events of the year. This year Apple released their iPhone 6s phone and, as usual, it was supposed to be available in Poland weeks after it was in stores in other countries. Virgin Mobile wanted to use this time as an opportunity.

They ended up buying one of the first few iPhone 6s phones at a store in the USA and then had it shipped to Poland to offer as a contest prize.

They then used Facebook Messenger, Facebook and Dub Smash in a very fun way…

Amnesty International Sends People Tear Gas Scented Candles

In the past 2 years, the Turkish police have resorted into disproportionate force in social protests. There have been cases of severe injury and in some cases, death.

Recently, the feeling and impact of these social protests have decreased, so Amnesty International wanted to remind the people of what happened so it would not occur again. To bring back the feelings of the protests, they actually created tear gas scented candles to remind people of what it felt like during those times.

Amnesty International Sends People Tear Gas Scented Candles Guerrilla Marketing Photo

Credits

Advertising Agency: 4129Grey, Istanbul, Turkey
Creative Director: Gorkem Yegin Mert
Creatives: Tolga Tuncel, Caglar Kurtaran, Bora Baskan, Burcu Gunister
Agency Producer: Selim Ipek
Brand Manager: Esra Ulusoy
Published: May 2015

Burger King Goes Back to The Future With Hovertray

Burger King Goes Back to The Future With Hovertray

Burger King seems to be a  ‘Back to The Future’ fan, which led them to a proper celebration for the ‘Back to The Future’ day.

Every ‘Back to The Future’ fan celebrated the arrival of the day that the future turned into present, with October 21st being full of references to the popular movie. Burger King and the French advertising agency Buzzman have decided to take it to the next level by creating a video, inspired by ‘Back to The Future’.

Burger King Goes Back to The Future With Hovertray Guerrilla Marketing Photo

The idea was to solve the problem of finding seats when visiting a Burger King store, with the solution being provided in the most creative way! In the video there are two customers that try to find a seat to eat their meals, when they realise that they don’t actually need them, as their tray, the so-called Hovertray, defies the laws of gravity. This way, they don’t need to worry about finding a seat or carrying the tray anymore, leaving to them the task to simply enjoy their meals. The impressed customers try to believe what they just experienced (and the viewers are probably already wondering whether this is actually real), when a customer mentions the possibility of actually having a seat, which makes the Hovetray pointless.

Burger King Goes Back to The Future With Hovertray Guerrilla Marketing Photo

That’s when the voiceover adds that it may be totally pointless when you have a seat, but yet, it’s cool! And that’s the whole concept of the video. It was made as a fresh and funny reference to the ‘Back to the Future’ trend of the past weeks, in a cool way that still acknowledges the humorous element, creating an entertaining and cool video.

In case you’re wondering, there are no plans for a Hovertray from Burger King, although many customers would love to have one! However, the video was considered successful, as it created buzz, it led to more than 100.000 views in a week, and it proved that Burger King France, along with Buzzman, know how to stay relevant and create the right video for the right moment.

And that’s exactly what is needed for a successful video campaign!

Credits

Advertising Agency: Buzzman, Paris, France
Production Company: Les Improductibles
Director: Romain Quirot
Creatives: Louis Audard, Tristan Daltroff

Working on Wording Why Your Online Coupons Aren't Taking Off

Working on Wording: Why Your Online Coupons Aren’t Taking Off

If you have an e-commerce business, generating a buzz to get traffic to your site is key to compete with the thousands of retailers offering similar products. While coupons and other promotional offers might take away from the profits you earn on the sale of a single item, they are two of the most effective ways to build your online reputation and to direct organic traffic to your site. If you’ve been pushing coupons for particular items or specific dates, you expect sales to skyrocket and your revenue to grow. Unfortunately, if you aren’t creating the right deals or wording the offers properly, your coupons might not be taking off. Here are some valuable tips when using deals to drive up conversions.

Choosing the Appropriate Type of Offer Based on Your Goal

There are a variety of different types of offers you can advertise. One of the biggest mistakes you can make is choosing an offer without thinking about your goals or your target market. If you’re selling small items that cost little to ship, your free shipping codes are more than likely useless. You can, however, offer a percentage off discount on older products to move them quickly, and liquidate merchandise to make room for newer items. Even turning outdated items into free gifts with the right coupon code can help you meet revenue goals, drive sales, and liquidate your shelves.

Be As Clear and Direct As Possible

When you are shopping at a retail location, you will notice that the coupon offers are extremely direct and specific in the wording. Since we are living in the age of the coupon, it’s crucial you are clear and direct with what the customer can expect. You will need to specify how much of a discount is being offered, what types of products are included or excluded from the offer, and when the offer expires.
If there’s any type of action that must be taken before the consumer is eligible, it should be written clearly in the offer. For example, if the customer might sign up for your newsletter before receiving the coupon code, make this clear, or you could damage your reputation and make doing business confusing for everyone involved.

Decide How to Distribute the Coupon for the Biggest Reach

A coupon can only really do the trick if it can be found and then used. For online businesses, distribution might involve publishing the offers through major sites or coupon circulars. For example, you can find some of the biggest choice of promo codes and coupons for Target on sites like discountrue. Online stores should also take advertise of social media platforms, banners, blogs, and by sending offers through email lists or use local distribution sites like Craigslist. Think about where the offer will be seen and who by, and then try the channel that is the best fit.

It’s extremely important to measure redemption to see which offers are working and which aren’t. Once you use the data, you can start to learn what’s going to drive sales. This will help you connect with clients in the future so you can increase revenues and build loyalty in your audience.

stock-guy-using-latop

5 Business Blogging Mistakes to Look Out For

For many businesses, blogging has become a vital element of their overall marketing strategy. Having a business blog can help attract more traffic to your site, thus making your site more visible on Google. In addition, blogging gives you a chance of sharing your expertise, thus positioning you as an authority in your industry. It also offers a great opportunity for connecting with your followers, industry experts and other bloggers.

However, for a business blog to be successful, the following mistakes need to be avoided:

1. Not having a business blog

The biggest mistake you can ever make is not to have a blog for your business. Or starting one and then quitting along the way. It is true that starting and running a blog is not easy. You will require a lot of creativity, perseverance and enthusiasm. Writing the perfect blog post will mean investing a significant amount of time studying your business and industry in order to create meaningful content. In addition, you will need to take time to promote your blog. However, though your blogging efforts might not produce any results immediately, you will enjoy the fruits eventually if you stick to it.

2. Being too formal

Whatever you do, don’t take your business blogging too seriously. If your content contains too much corporate jargon, you are likely to lose the attention of your readers. Therefore, put some life and personality into your writing. Use your blog to show that your business is not just a faceless entity but a group of people that is interested in helping others. Share some photos and personal details of some of your employees. Don’t forget to inject some humor into your content. Once your customers and prospects feel a connection with your company, it will be easier for them to make purchasing decisions.   

3. Selling incessantly

Just because you are running a business blog does not mean that you should always be pitching your visitors. Don’t make the mistake of constantly bombarding your audience with information about your products or services. Instead, find out what problems your customers or prospects are facing and offer advice. Read other blogs in your niche to find out what kind of business topics elicit the highest response. You can then write on related topics for your own blog. Once in a while, you could mention how your customers and prospects could benefit from using your products and services.

4. Not using images

When it comes to effective blogging, images are very important. Images make it easier for readers to understand and remember the ideas presented in your text. Besides, images will capture the attention of your blog visitors and enhance their chances of reading the content. You could post images showing how your products are made or how they work. If you want to give instructions, an infographic can be very effective. You could also decide to use cartoons or memes to inject some fun into your posts.

5. Failing to measure results

People start business blogs for different reasons. For example, some people want to grow brand awareness while others want to increase their email subscribers. Whatever your reasons, you need to monitor the results of your blogging efforts constantly. If you don’t, you will never know how well you are performing. Therefore, take time to study the analytics of your blog to find out what works and what you need to improve.   

Charles Mburugu is a webpreneur who writes for TechBlogKe. You can follow him on Twitter @techblogke

The North Face Creates The Most Realistic ‘Virtual Reality’ Experience…EVER

The North Face wanted to create a lasting impression and give people coming into the store a virtual experience of the south pole. The team used Oculus Rift VR headsets to give the participant the experience of being pulled by sled dogs. Little did they know, they would be in for a real treat.

After awhile, the store employees would take off the headset and the participant would actually get pulled by real sled dogs through a fun course through the mall where they could grab some merchandise. The North Face team partnered with Korea’s national dog sledding team to give a more authentic experience.

The North Face Creates The Most Realistic Virtual Reality Experience...EVER Guerrilla Marketing Photo

Credits

Advertising Agency: INNORED, Seoul, South Korea
Published: October 2015

Gatorade Inspires You to Keep Active with This Amazing Reward System

As we near the end of the year, people start thinking of their new year resolutions. Most of them will include some sort of fitness or health goal. Unfortunately, according to government statistics, 73% of people will drop out of any sports related activity within 6 weeks of the new year.

Gatorade wanted to put a stop to the drop off and inspire people to become sponsored athletes. By downloading their smartphone app and connecting your fitness devices, you could start earning points. As you get more and more points, you could start earning rewards like free music, concert tickets and more. They even have a team setting where you can get your friends to join the fun as well and combine points for even cooler rewards.

Credits

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Directors: Andrea Jaccarino, Michele Picci, Emanuele Viora
Senior Art Director: Vittorio Perotti
Senior Copywriter: Dario Lo Nardo
Designer: Vittorio Perotti
Web Designer: Luca Torresan
Planner: Corinna Bonfanti
Group Account Director: Daria D’Angelo
Senior Account Executive: Lucia Scaffardi
UX, Front-end Developer: Vincenzo Radice
Web Developer: Filippo Sarzana
Head of Project Manager: Alessandro Peroncini
Project Managers: Francesco Loprete, Alessandro Musciolà
Head of Broadcast: Alessandro Pancotti
Producer: Melina Mignani
Editor: Federico Maccagni

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