Car Insurance Company Gets New Customers In Bold Marketing Campaign

Car Insurance Company Gets New Customers In Bold Marketing Campaign

It’s getting harder and harder to breath in Georgia due to polluting cars. People are reluctant to get their cars serviced and practice eco-friendly driving. GPI Holdings decided to take action by creating a fake law enforcement agency and spread rumors that the government would start taxing the air they breath.

The campaign got picked up by several news sources which made the story even more believable. The campaign received 152 media appearances, over 65,000 page visits, a 400% sales increase, and led to 25% more customers.

Credits

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Executive Producer: Natia Gogia
Art Director: Ia Darakhvelidze
Strategic Planner: Salome Zhvania
Digital Director: Vakho Vakhtangishvili
Web Developer: Giorgi Maisuradze
Web Designer: Oto Prangishvili
Digital Advertiser: Pavle Gabritchidze
Published: April 2015

Facebook

Is Facebook Advertising A Worthwhile Investment?

Since the launch of Facebook, business owners have been using the social network as an integral part of their online advertising campaigns. Of course, Facebook were quick to notice and have been keen to cash in on it ever since. Over the years business owners have increasingly been pushed towards spending money on Facebook ads rather than using their Facebook page for free, but are these ads really worth it? Let’s take a closer look.

What Are You Actually Paying For?

Facebook are making it more and more difficult for small business owners to reach their audience without paying. There are several different advertising options to choose from on Facebook. Each of these advertising options offers something slightly different as we will explore below.

  1. Promoting Individual Posts – If your end goal is to get some new likes for your page and increase engagement, then you might be looking at promoted posts. These are not only shown to your existing followers, but also their friends. It is a great way to publicize an upcoming event or a special offer.
  2. Promoting A Facebook Page – The latest type of Facebook ads are the ones which promote your Facebook page and will encourage users who are not already fans to like your page. You can target the ad to those with a specific interest or from a particular geographical location.
  3. Creating An Advert – This is the standard type of advert that most of us are used to working with. They are formatted in much the same way as any other type of display add and are most commonly used to get people to visit an external web page.
  4. Sponsored Stories – These are ads that appear in news feeds and will be shown to friends of those already liking your page. Since the ad shares which of the viewers friends like your page it is almost like their friends are endorsing you!

How Worthwhile  Are These Facebook Ads?

There is no single answer about whether or not is is worth investing some of your advertising in Facebook ads, because they can be more effective for some people than they can for other. What we can say is that if you are considering Facebook ads then you are going to need to consider various different factors if you are going to see the results you are looking for.

The first thing to look at is the cost. Facebook gives you a choice of two options. With CPC adds, you are charges every time someone actually clicks on your ad. Alternatively, you can opt for CPM adverts which are charged every time someone sees your ad. CPM are the slightly riskier option since Facebook are not guaranteeing any engagement with your advert, but rather are promising to show the ad to a designated number of people. If you are going to choose the CPM method then you need to understand how to craft a killer Facebook ad that is going to convert!

Most of the power of Facebook ads lies in the ability to target specific demographics. When you set up your ad campaign you will be asked to filter out who gets to see it by choose age ranges, gender, interests, location and other factors such as hobbies and interests. This means that you are able to target ads directly at your target market without wasting money on people who will never be remotely interested in your product or service!

Of course, Facebook ads have their drawbacks as well and one of the main ones is that there are some pretty bog limitations. There are some demographics who are not Facebook members, the most evident being older generations. If your target audience falls into one of these demographics then it may not be worth the time and money a Facebook ad campaign would involve. Similarly, Facebook ads are better for generating sales of smaller items rather than those big ticket items. These are factors that really need to be considered.

In short, Facebook ads can be very effective when it comes to advertising your business, but only if you know how to use them!

Tuan Nguyen, founder of 20DollarBanners.com, has several years of experience in advertising and banner design and has enjoyed helping hundreds of business owners to build up their companies with the help of banner advertising. Tuan is also the founder of Aplusmedia – a successful web development and marketing agency.

stockphoto book

Blogging Tips: 5 Powerful Ways to Increase Your Page Views

Before delving into this topic, please take a moment of your time to ponder over the following questions:

  • Do you know how you can funnel maximum number of visitors to your Blog site?
  • Do you know how to make your online visitors spend more time on your site?
  • Do you know why the visitors leave the site after a few seconds, which results in increased bounce rate?

If you nodded in negation to any of above questions, you could easily turn the situation around by taking a few simple steps. It sure is frustrating when you have spent so much time on your blog site, just to be faced with the prospect of decreasing page views and high bounce rate.

The thing that prevents your blog site from gaining large number of online visitors is not that complicated to understand. In fact, it’s very simple to understand if you know where the problem lies to resolve the issue.

Once you detect the main reasons for not being able to increase your page views, you can take concrete steps to improve the situation.

In this article, you will learn about 5 most effective ways to improve your page views and gain maximum number of followers to your blog site.

1. Focus on Creating Quality Content

The statement ‘Content is King’ is not just a cliché that is irrelevant today. In fact, the very success of your blog site depends on the content.  The reality is that not many people think about optimizing their content to bring additional page views.  And the results are obvious: high bounce rate, minimum customer engagement, low page views, low search engine ranking, and much more.

If you want to make waves in the online community with your blog site, you must create unique, quality content that includes lots of valuable information for the readers. But how do you know which topics and what content will generate the most interests among the online visitors?

No, you don’t have to earn a certificate in Psychometry to read the minds of online visitors. You can easily get in-depth information about trendy topics using Google Trends. This site lists featured and trending stories that people have been searching for in the past 24 hours. You can pick any trendy topic and write a unique article on it. In addition, topics that provide solution to common problems will also be successful among the online community.

2. Ensure Enhanced User Experience

Improving the user experience will increase the chances increased page views. But, what exactly is meant by user experience?

User experience of a site refers to how a user perceives the site. It’s a comprehensive term that involves all part of the websites content. Experts have suggested various traits that translate into a pleasant user experience. However, the five key traits that results in a great user experience include the following:

  • Easy User Navigation – The blog site should offer easy navigation for the user. The users should be able to find the required blog posts effortlessly; e.g., by using a search box on the top or bottom of the site.
  • Pleasant website design – a site that is not designed well will not be able to hold customers for long. Some of the design elements that create negative user experience include too many advertisement, pop-ups, slow page speed, overlays, and poor font size or color.
  • Popular Content – apart from valuable information, the blog site should also contain popular content to attract maximum number of online visitors. The content of the blog site should make the visitors share the article to others on their social media or other sites.
  • Valuable Information – a hallmark of a good blog site is that it provides valuable information to the users.
  • Verifiable Information – your blog site should not only contain valuable information but also verifiable information that is authentic and true. Every statistic, expert’s opinion, and other facts you share on the site should include a source link as well.

Remember that the online visitors have limited time to visit the site. They don’t want to waste their time reading irrelevant, vague, and badly written content. You can make their time worthwhile for them by implementing the 5 key traits listed above.

3. Consider Link building to Improve Page Views

Finally, you should carry out effective link building activity to improve your page view. Link building refers to having your link placed on HA (high authority) and high PR (page rank) sites. Placing your links on these sites is a powerful way to funnel maximum number of visitors to your site. You can also take the assistance of SEO professionals for effective link building.

4.  Don’t Overload the Content with Pictures

Pictures are like candy in a blog site. Adding in the just the right amount will result in a pleasant user experience. It breaks up the content into segments, making the content more readable.

However, overstuffing the site with too many pictures will not only slow down the page loading speed, it will also create a negative impression with your customers. That’s why you should try to keep the pictures on the blog site to a minimum to ensure the best user experience.

5. Optimize Your Blog Site for Speed

According to a report, most users expect a website to load in under 2 seconds. Around 40 percent of the website users will leave the site instantly if they have to wait for more than 3 seconds to open the page.

All this means that you must not keep your visitors waiting when they visit your blog site. You can use various online tools such as GTmetrix and Pingdom to find out the page loading speed. Make sure that any blog page does not take longer than 2 seconds to open the site.

Now that you know how you can increase the page views, you should take instant action and watch the wonders it works for your blog site. Good Luck!

Hilarious Travel Video Encourages You To Make A Baby On Vacation

Last year Spies Travel Denmark launched a hilarious campaign called ‘Do it for Denmark’ in which the travel agency encouraged people to go on vacation and conceive children. The even launched a contest where you could win 3-years of free baby stuff if you could prove you made a baby while on vacation. That video received over 8 million views on youtube, making it one of the most successful campaigns originating from Denmark.

Well Spies Travel Denmark is back at it again with their latest campaign focusing on the same problem but with a different approach. This year they hope to encourage baby making not just for their country, but for their moms.

Spies Travel Denmark have developed the Parent Purchase™ product, where grandmothers can prepay active holidays for their children and in-laws in order to help encourage the conception of a grandchild. Now danes are encouraged to ‘do it for mom‘. The ‘public service announcement’ has received over 6 million views on YouTube.

Bacteria Have to Stay Outside Guerrilla Marketing Campaign

Henkel wanted to spread awareness of their latest cutting fluid and show that bacteria doesn’t stand a chance. They partnered with diewildeehderwerbung, an advertising agency located in Düsseldorf and developed this guerrilla campaign.

They placed many fist-sized pink balls with suction cups on the windows of an exhibition hall. The pink balls resembled bacteria and each ball contained a small message with a call-to-action to visit the website for more information.

This guerrilla campaign got onlookers to take notice and play with the bacteria balls. Initial curiosity turned into excitement as people started taking them inside and playing with them. Not a single bacteria was left on the glass.

Samsung Creates Unique Digital Billboard That Tells You Want’s Around the Corner

Samsung found the right way to promote the launch of a new phone and its exciting features in Stockholm, showcasing its capabilities right on the corner of a street!

The Samsung Galaxy S6 edge+ is out now and the brand was looking for a way to showcase its live notifications on the edge of the phone. How can you promote this feature though in the least expected way? Well, the advertising agency DDB Stockholm along with the production of Stopp found the perfect way to do so.

Samsung Creates Unique Digital Billboard That Tells You Wants Around the Corner Guerrilla Marketing Photo

They decided to place a digital billboard in a crowded street corner in Stockholm that would serve as a live notification system. The billboard encouraged people to ‘see beyond the edge with information stream’ and that’s how the campaign focused on edges and the element of surprise they include: ‘edges are fun, you never know what’s around the corner.’

Samsung Creates Unique Digital Billboard That Tells You Wants Around the Corner Guerrilla Marketing Photo

Everyone that passed by the specific street corner was surprised to notice the digital billboard that magically found the right phrase to say for each one. Notifications like ‘Be careful bike ahead!’ and ‘Hope you’re a dog person’ popped up on the screen, with people stopping and trying to figure out how this really works. There were even a notifications for drivers looking for a parking spot, or one informing a runner about the weather, which turned out to be clever, but also useful!

The inspiration for all the interesting (and useful) messages is credited to an editorial staff that was waiting at a nearby café, sending the right message among a list of prepared ones they already had for each occasion.

Samsung Creates Unique Digital Billboard That Tells You Wants Around the Corner Guerrilla Marketing Photo

The feature of the live notifications at the edge of the phone seem interesting on their own, but imagine the effect of such a promotional campaign in Stockholm, with people being amazed by the idea of cool and live notifications, asking for more details about the concept. It’s another successful case of thinking outside the box in marketing and creating an ad that is different and genuine, in a way that it ends up being appealing to the desired audience. Ambient advertising is not always easy, but when it’s properly done, it leads to impressive results for the brand and the advertising agency that dare to be creative!

Credits

Category: Telecommunications
Client: Samsung Nordic
Agency: DDB Stockholm
Production: Stopp
Country: Sweden
Copywriter: Nick Christiansen
Art Director: Joel Ekstrand
Business Director: Jacob Sandström
Account Director: Christian Westelindh
Planner: Patrick Wilkorsz
Visual Effects: House
Account manager: Susanne Ytterlid

Windowgraph-gallery4-600

The Benefits of Using Window Graphics to Advertise Your Business

How many times have you heard the phrase “I never even knew that shop existed”? In fact, how many times have you said that yourself about a shop which has just never caught your eye, but has been mentioned in passing conversation?

A bland and boring shop front can easily go unnoticed on a high street full of bustling crowds and other “in your face” retailers. If you want to attract customers, especially if you are a new business, then you need to stand out from the crowd. An attractive and bright sign just isn’t enough and often won’t cut it in our modern time where shoppers often don’t have the time to go into each shop to find out what they are about. You need to grab customer’s attention and convey what your business offers quickly and effectively.

Inexpensive and invaluable advertising

Window graphics and vinyl’s can transform your shop façade from dull and dreary to eye catching and exciting. They are an inexpensive way to attract the eye of potential new customers, as well as a creative and innovative method of getting across exactly what your business offers. If you are setting up a new business on the high street, then you want to clearly display just what you offer and window decals can do just that. Using images and text you can clearly display the products you offer, as well as displaying additional information such as enticing offers and discounts.

Changeable

Window graphics are far removed from the old style paint that had to be scrapped off each time you wanted to refresh the look of your shop front. Window vinyl’s can be easily changed if you want to keep your window front varied and fresh. You can advertise new stock and promote new offers, for example around Christmas or Halloween, by quickly and easily changing your window graphic.

Increase brand awareness

Brand awareness is very important when starting your business and you want your company name and logo to become commonplace in potential customers minds, so the more places you can get your company name, the better. A bland and boring shop front says nothing about your business or what your offer, but an eye catching and unique window graphic on the other hand, turns heads and helps you to build that all important brand recognition.

Promote offers and sales

While print and online media can give you certain amounts of coverage, there is only so much advertising and marketing you can do. You can give your marketing an extra boost with window graphics to promote special offers and promotions that will make passing potential customers curious about just what it is you provide. A well placed window graphic offering discounts or sales can bring curious shoppers through your door.

Create curiosity

Window graphics and vinyl’s can also help to create curiosity, as they can shield the inside of your premises from being completely seen. If a potential customer is intrigued by your window graphics, but can’t see straight into your shop, then they will come through the door to see what else you have to offer. Getting more bodies through the door increases your chance of sales and also increases your brand awareness through word of mouth, as the customer now knows just what you offer and will share that information with friends and family.

Variety

Why stick to just your shop window? Decals and vinyl’s can be placed on company cars and vans and even your own personal car. Let your neighbours and the rest of your town know that your business exists and where to find you as you drive about on your daily errands.

Often the simplest marketing efforts are the most effective. Sleek window graphics are eye catching and appealing and a sure fire way to increase your customer base.

Local Bar Uses Bartender Tips in the Most Ingenious Way Possible

How do you promote a bar with very little money to spend on advertising? Simple. Ask bartenders to chip in!

A local bar in Russia wanted to explode their business but had little money to spend on advertising. They reached out to Red Pepper to come up with a unique idea with ultimately paid off.

They ran their first advertising campaign for a span on 2-weeks that was paid with tips from the bar. They then ran ads on 14 city screens. They generated buzz about the bar by telling people about their 2-week experiment. They also listed the name of a local bartender and sent a thank you to all the patrons that frequented that bar.

The campaign worked. They collected over 281,270 rubles for advertising in 2 weeks and it got more people to check out the bar.

Credits

Advertised brand: Bar that runs at a loss
Advert title: How to promote a bar that runs at a loss?
Main Pepper: Danil Golovanov
Creative Director: Nikita Harrisov, Ivan Sosnin
Art Director: Julia Uzkih, Dmitry Fathiev-Dolohov
Account: Alena Podgornaya, Dinara Keksina
Media Director: Anastasia Kirzhanova
Project leader: Elena Pronina
Case Study Production: Evgeny Kharchenko
Media-partners: saltsalt.ru, Itsmycity.ru
Voiceover: Alexander Nuzhdin
Music by Aquarium

Audi Creates Billboard That Shines Spotlight on Pedestrians Walking By

It’s true that pedestrians at night are hard to see and are very vulnerable. Audi wanted to help them out so they partnered with DDB Brussels to create a unique billboard to showcase the Audi A4 adaptive headlights that help you navigate the roads better.

They installed spotlights in the billboard that would shine on pedestrians walking by and it used technology to detect people so that the spotlight would follow them.

Very interesting campaign but is it nice or just annoying?

Credits

Advertising Agency: DDB, Brussels, Belgium

Whiskas Opens "Kitten Kollege"

Whiskas Opens An Absolutely Adorable “Kitten Kollege”

Cats, especially kittens, were always a favorite subject for the Internet world and it feels that we never run out of cute, funny and interesting cat videos on Youtube. Whiskas seems to know how to grab our attention!

Whiskas UK has decided to open the “Kitten Kollege”, a Youtube channel that addresses any cat lover that wants to learn more about their favourite pet, so they decided to promote it with a series of funny and clever videos.

Whiskas Opens An Absolutely Adorable Kitten Kollege Guerrilla Marketing Photo

The Kitten Kollege campaign was created along with the agency AMV BBDO, in collaboration with Google and Mediacom, featuring content that was developed with College Humor. In the first video, which marked the launch of the Youtube channel, we are introduced to the idea of the Kitten Kollege, which is proud to be at ‘the forefront of feline education’, focusing on the academic, athletic and artistic development of the kittens. A series of funny (and adorable) moments begins, along with funny lines about the cats learning about the ‘string theory’ and ‘thinking outside of the box’, while they also study literature, such as Cat-22, The Prince of Persian and the works of Katka.

Whiskas Opens An Absolutely Adorable Kitten Kollege Guerrilla Marketing Photo

The campaign uses the phrase ‘long live curiosity’ as a way to remind us how the adorable kittens grow up while playing, mentioning, of course, that they also need the right nutrition to stay healthy. Thus, Whiskas achieves the right brand exposure in a very appealing campaign, which boosts their brand’s social status even more by the fact that the Youtube channel offers 12 videos from the Kitten Kollege series, reminding to the rest of the brands that additional content for a campaign is always a good idea.

Whiskas Opens An Absolutely Adorable Kitten Kollege Guerrilla Marketing Photo

What’s even more important is the fact that the focus of the campaign was the mobile audience, with Whiskas knowing that mobile audience that consumes content is growing and virality may be easier, especially when the content will also appear on YouTube, Facebook, College Humor and the Whiskas website.

It’s the right combination of kittens, humour and educational content about cat lovers that turns the idea into a success, with Whiskas UK counting the video views, increasing their Youtube followers, but also boosting their brand’s awareness. What else do you need through a campaign?

 

Credits

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Alex Grieve, Adrian Rossi
Copywriter: Rob Messeter
Art Director: Mike Crowe
Agency Planners: Ila De Mello Kamath, Niamh Power
Agency Account Man: Oliver Clark, Richard Moloney, Chris Cannell, Ben Blackall
Agency Producers: Selina Dey, Edwina Dennison
Media Agency: MediaCom
Media Planner: Matt Delaney
Production Company: College Humour / AMV Flare
Directors: Matt Enlow, Simon Freidberg
Producer: Kate Grady
Post-production Company / Audio Post-production / Digital Design Company: College Humour

Fashion Revolution Vending Machine Makes You Reconsider Cheap Fashion

Everyone loves a shopping bargain, especially when you come across a vending machine that offers T-shirts for just 2 euro. What is the real price you’re paying though?

A non-profit named Fashion Revolution has created a thought provoking social experiment in Berlin, hoping to raise awareness about the actual cost of buying clothing at a really cheap price. They placed a vending machine that was selling T-shirts for just 2 euros (roughly $2.27), which grabbed the attention of many passers-by. When they inserted the coin, a video appeared on the screen, showing young children in textile factories, working for 16 hours, earning just 13 cents an hour.

Fashion Revolution Vending Machine Makes You Reconsider Cheap Fashion Guerrilla Marketing Photo

Suddenly, shoppers were not so happy about the bargain anymore and right after the video they were given the options to ‘buy or donate’. It was impressive that 9 out of 10 people decided to donate the 2 euros they placed on the vending machine in support of ‘Fashion Revolution’ and their social campaign.

Fashion Revolution Vending Machine Makes You Reconsider Cheap Fashion Guerrilla Marketing Photo

It was April 24th when the video was released, which was the Fashion Revolution Day, the day that commemorates the collapse of the Rana Plaza in Bangladesh in 2013, which ended up in killing more than 1,000 workers that were making clothing for American brands. It is common for such factories to have underage and underpaid workers and that’s what led Fashion Revolution to make a campaign, in order to raise awareness about the working conditions a cheap clothing may bring.

Fashion Revolution Vending Machine Makes You Reconsider Cheap Fashion Guerrilla Marketing Photo

In fact, the last words of the video were: ‘People care when they know, help us to remind the world. Share this to start the fashion revolution.’

This was a powerful message that Fashion Revolution managed to spread, in collaboration with BBDO Berlin, moving the majority of the people that came across the vending machine and the video message, while it was also spread through the Internet all over the world, counting 4 million views on Youtube in just five days, almost 40,000 Facebook shares and over 100 press mentions, including big media sites.

Fashion Revolution Vending Machine Makes You Reconsider Cheap Fashion Guerrilla Marketing Photo

This is a proof that a successful campaign needs to grab the audience’s attention, possibly by providing a reward at first, before sending the intended message. And when you manage to deliver your message in a powerful and moving way, the results are impressive and the proof is the number of donations the campaign achieved!

Credits

Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Managing Directors: Jan Harbeck, David Mously
Executive Creative Directors: Jan Harbeck, Michael Schachtner
Art Directors: Michail Paderin, Jessica Witt
Senior Account Manager: Mike Kannowski
Agency Producer: Silke Rochow
Chief Production Officer: Steffen Gentis
Art Buying: Cathrin Barbe
Photographer: Christian H. Hasselbusch
Producer: Stefan Bader
Director: Robert Bader
Cinematographers: Alessandro Rovere, Kevin Krefta
Animator: Nicolas Moles
Digital Development: Maciej Zasada, Kamil Chruscinski, Tomasz Sapinski, Christian Hergarten, Beode Rebitsch, Merlin Ortner, Christoph Klose

Thin line flat design of viral video production, digital marketing campaign, internet medium mass communication, social media sharing. Modern vector illustration concept, isolated on white background.

Fake or Real: 5 Effective Marketing Tips to Make Your Videos Go Viral

“Nathan for You” is a popular series on Comedy Central where comedian Nathan Fielder meets with businesses around the country and helps catapult their success. Of course, because it’s a good comedy, the ideas are always terrible and usually disastrous for anyone involved. But there was one operation that ended up being a wild, viral success.

If you know your YouTube videos, you might remember the one where a cute little pig rescues a baby goat struggling to swim in a small pond. The video has 9.3 million views, and it was on major morning shows like “Today” and “Regis and Kelly.” Everyone loved it. Except there was just one problem — it was totally fake. Shortly after the video’s success, the season premiere of “Nathan for You” revealed that it was all an elaborate hoax and a good one at that.

Maybe your goal isn’t to fool people into believing a false viral video, but there are some tips and tricks to learn from Nathan Fielder, who did create a video that swept the nation.

Keep It Simple

It’s called a “viral” video because a successful one replicates quickly. This means your message has to be fast and to the point. “Pig Rescues Baby Goat” is a brief 29 seconds, and that’s more than enough time to pitch your message. Think about some of the best Super Bowl commercials. Almost all of the most memorable ones have been 30 seconds or less.

Have Multiple Ideas

Late night host Jimmy Kimmel is no stranger to viral videos. He puts out several each year, hoping one will stick, and he usually gets his way. The key to Jimmy’s success is that he always keeps more than one ace up his sleeve. Not every viral campaign strikes gold, so it’s important to keep a bank of ideas and have them ready for the next go-around so your company doesn’t lose momentum.

Viral Doesn’t Equal a Big Budget

In fact, some of the best viral campaigns are done with little to no money at all. It keeps the message endearing and authentic. There are several ways to cut back on spending, including using a smartphone camera for pictures or videos, finding costumes online instead of at a professional costume store or shooting on location (just like ESPN’s “This Is SportsCenter” commercials do).

Properly Execute the Launch

Don’t let poor execution ruin a good idea. If you have a campaign worthy of viral success, network with bloggers in your industry who are willing to link to it or talk about it. Their initial push helps get the ball rolling and earn some momentum for what you hope will be a strong run. Share the love if bloggers ask the same of you someday. This also is a great way to build professional relationships in the process.

Don’t Forget to Optimize

While a viral video depends on people, there is one technical aspect to it — search optimization. The fact is, if no one can find your campaign, it’s basically dead before it starts. Make sure your site is optimized for search, your YouTube description has the right buzzwords and your social media hashtags are in order. All of your campaign’s properties have to be on the same page for your next project to truly go viral.

La Place Restaurants Create Pizza in Livestreaming!

It’s not always easy to win the competition and make your shop stand out from the rest, despite the prices and the quality. That’s when you need to step up and find a creative idea to grab the audience’s attention.

La Place Restaurants wanted to promote their fresh and low-priced meals, which led them to a collaboration with JCDecaux for an interactive campaign in the heart of Netherlands. As it’s sometimes difficult to reach a new audience, they decided to place an interactive billboard in a busy area, creating a livestream with the restaurant’s kitchen, with the chef waiting for the audience’s orders.

La Place Restaurants Create Pizza in Livestreaming! Guerrilla Marketing Photo

In fact, he was communicating with them through live streaming, asking them for their dream pizza and its ingredients, creating it in real time for them. The passers-by were impressed by the idea and were even happier to discover that their dream pizza was waiting for them in La Place restaurant. The idea was more than successful, as it managed to reach a new audience that got immediately engaged to the campaign, with the restaurant promoting and proving in action the fresh and tasty ingredients, which brought a big smile on the face of the lucky ones that were part of the experience. Hence, both the restaurant and the audience turned out to be excited about the campaign and that’s what usually makes a campaign successful.

La Place Restaurants Create Pizza in Livestreaming! Guerrilla Marketing Photo

The concept is part of the trend of ambient advertising, which is all about thinking outside the box. In a time when the audience expects more from brands, it is important for each brand to be authentic, inspiring and most of all, creative. Creativity can be found in many unexpected ways, with ambient advertising promoting the idea of unexpected marketing for any brand that is willing to embrace it. And it has been proven that the audience is more willing to listen to a promotional message in such an occasion, especially when it also includes some kind of reward for their attention.

That’s how La Place and JCDecaux turned the concept into reality, by incorporating technology into marketing, creating a reciprocal communication between the chef of the restaurant and the hungry audience, helping them build a relationship with the brand, which makes them more receptive to such future messages.

Isn’t this the actual reason brands seek for creative campaigns?

Credits

Advertising Agency: JCDecaux, Amsterdam, The Netherlands
Published: September 2015

Pinterest

[INFOGRAPHIC] Top 15 Most Important Pinterest Marketing Tips

Social media marketing is a necessary part of your overall marketing and branding campaign. We all know that posts with relevant images get more social media engagement. Pinterest can be an effective tool to increase your brand awareness and conversions. Here we are sharing 15 important tips to help you out in marketing your business on Pinterest like a pro.

[INFOGRAPHIC] Top 15 Most Important Pinterest Marketing Tips Guerrilla Marketing Photo

Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake

One day Google was handing out free cupcakes from a truck in Austin, TX to people who were using Google Photos or wanted to try it. People walking by could claim a free cupcake and pay for it with a photo. Enter Zappos.

Zappos decided to walk straight up to the Google cupcake truck and planted their #PayWithACupcake box. The idea? It’s simple. Put a cupcake in the slot and get a reward. People then started funneling from the Google truck to the Zappos box to get cool rewards like watches, headphones, sunglasses, backpacks and gift cards. They even got some people from the Google truck to walk over and deposit some cupcakes.

Bold move Zappos.

Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake Guerrilla Marketing Photo

Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake Guerrilla Marketing Photo Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake Guerrilla Marketing Photo

Credits

Google was handing out cupcakes from a truck in Austin, TX to people who were using Google Photos. Zappos showed-up by surprise in a cardboard box and started handing out gifts to people who would drop the Google cupcake into a slot on the box. Gifts included watches, headphones, sunglasses, backpacks and gift cards.

Advertising Agency: Mullen Lowe, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Directors: Lisa Mathisen, Nick Mathisen
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Content Producer: Eric Skvirsky
Senior Content Producer: Aubrey Hayden
Assistant Editor: Libby Ryerson
Animator: Eric Ko
Group Account Director: Kelly Burke
Account Director: Megan Oxland
Account Supervisor: Alexandra Martin
Account Executive: Meaghan Quinn

Mini Teater Creates the Trunk Theater on the Road

Traffic jams are part of our daily routines and it feels that you cannot escape from them, but at least you can enjoy your time while waiting on the car.

That’s what Mini Teater thought, which led to the idea of the “Trunk Theater”. The theater group from Slovenia collaborated with the advertising agency Pristop, in order to find a creative way to promote the power of theater, while entertaining the drivers that were stuck in traffic. Is there a better way to spend your waiting time than enjoy the actual shows of Mini Teater while on the road?

Adults and kids were excited by the idea of seeing the trunk of a car turning into a theater stage and they were happy to enjoy the show, forgetting for a while that they were still on a traffic jam. What would normally cause them stress, now was turned into amusement, due to the idea of Mini Teater.

Mini Teater Creates the Trunk Theater on the Road Guerrilla Marketing Photo

How to create the Trunk Theater

Mini Teater had to prepare both the special stage, but also the plays that would be performed, in order to ensure that the shows will be adapted according to the needs of the traffic congestion. Thus, the shows were shorter, while the actors were properly trained to perform on such a limited space as the trunk of the car. The Trunk Theater included three shows in total, all of them addressing people of all ages, hoping to keep them happy while waiting for the car to move again.

Moreover, these shows are part of the regular program of Mini Teater, which means that they also managed to promote their actual performances, grabbing the attention of a brand new audience, which they probably wouldn’t reach differently.

Mini Teater Creates the Trunk Theater on the Road Guerrilla Marketing Photo

According to Robert Waltl, The Mini teater Manager, “theaters have to be innovative to attract and keep its audience and every theater manager in the world knows it’s a hard job to do. So I’m pleased we demonstrated the amusement power of theater in an innovative way and proved that good things do come in mini packages.”

Mini Teater was founded in 1999 by Robert Waltl and Ivica Buljan, with the purpose of enhancing creativity in post drama theatre. Their focus on creativity was existent once again for the Trunk Theater, which was more than successful in appealing to a brand new audience that was happy to learn more about their forthcoming shows.

It’s more important than ever to maintain your creativity, seeking for new ways to expand your reach and promote your brand and that’s exactly what made Mini Teater popular with this recent campaign! After all, that’s the power of ambient advertising!

Credits

Advertising Agency: Pristop, Ljubljana, Slovenia
Executive Creative Director: Aljosa Bagola
Creative Director: Robert Bohinec
Art Director: Matija Kocbek
Copywriter: Peter Zabret
Director: Luka Kase
Account Manager: Petra Podgorsek
PR: Uros Stanc

Kit Kat Take A Break Machine Challenges You To Sit For A Minute

Kit Kat is all about getting people to take a break…a break of their Kit Kat bar. Instead of more traditional marketing methods, Kit Kat decided to take to the streets and partnered with Nasta/Ogilvy to create a unique bench challenge.

Together they created a bench that monitors how long you ‘take a break’. If a person sits for over a minute, they will be rewarded with a free Kit Kat bar. The Break Machine dispensed over 20,000 Kit Kat bars all over Paraguay. In doing so, Kit Kat reached over 600,000 people via their social media channels.

Kit Kat Take A Break Machine Challenges You To Sit For A Minute Guerrilla Marketing Photo

Kit Kat Take A Break Machine Challenges You To Sit For A Minute Guerrilla Marketing Photo

Kit Kat Take A Break Machine Challenges You To Sit For A Minute Guerrilla Marketing Photo

Credits

Advertising Agency: Nasta/Ogilvy, Asunción, Paraguay
Creative Director: Rodrigo Villamayor
Art Director: Sam Griffith
Account Executive: Janeth Polanco
Published: September 2015

Locker Art 10

The Best Locker Art in the World

What makes a great school? After supplying school lockers to more than a thousand schools and other educational establishments, we’re still not sure.

However, a few months ago we came across the first entry in this list: a group of teachers and volunteers had spent their summer crafting an ‘Avenue of Literature’ by painting a row of old lockers.

When asked why, one teacher responded: “Just because we love the students here and it brings interest and gets them excited about coming to school.”

Suddenly, we were reminded of what we’ve seen in all the best institutions we’ve worked with. Every successful school proceeds with a gleeful determination to invest in itself, and the truly great do this with creativity.

Now, lockers may not be the usual creative outlet, but we thought such a unique form of expression deserves a little more recognition. So, in no particular order, here are our top ten works of school locker art:

1. Biloxi Junior High School – Biloxi, U.S.

First on our list is the example that inspired this article. Teachers and volunteers at Biloxi Junior High School transformed a corridor of 189 unused lockers into an ‘Avenue of Literature’.

The Best Locker Art in the World Guerrilla Marketing Photo

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2. Everest Collegiate High School – Clarkston, U.S.

Christmas is a little way off yet, but seeing these saintly figures from the Everest Collegiate High School Art Club has got us feeling festive already.

The Best Locker Art in the World Guerrilla Marketing Photo

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3. Roosevelt High School – Portland, U.S.

This musically themed mural completely transforms these plain white lockers. Not only has it livened the place up but it also emphasises the importance of creativity to this school. We hope the extra effort inspires some budding young performers.

The Best Locker Art in the World Guerrilla Marketing Photo

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4. Unknown – Minneapolis, U.S.

Sadly, we know next to nothing about the origins of this incredible design, other than it’s located in a public high school with a focus on arts education. Apparently, students can submit their own designs, which is a system that is clearly working extremely well.

The Best Locker Art in the World Guerrilla Marketing Photo

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5. Pinawa Secondary School – Pinawa, Canada

Our first entry outside the U.S. was conceived by a single student artist in Canada – apparently a most dedicated Whovian. The sense of depth is impressive and the personal touch really makes this one stand out.

The Best Locker Art in the World Guerrilla Marketing Photo

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6. Jerry Brownell – Denver, U.S.

We’re not sure whether these lockers are destined for a school or business, but we had to include them for the prodigious illustrative skills of graphic designer Jerry Brownell.

The Best Locker Art in the World Guerrilla Marketing Photo

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7. KatFolle – Canada

An exceptional imagination on display from KatFolle, an illustrator over on DeviantArt. What was once a pretty standard set of blue lockers is now a stunning work of art.

The Best Locker Art in the World Guerrilla Marketing Photo

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8. Chenderit School – Banbury, U.K.

Finally representing the U.K. is this heart-warming dedication to an art mentor. A perfect palette of colours and a truly inspirational message make this one of our favourites.
  The Best Locker Art in the World Guerrilla Marketing Photo The Best Locker Art in the World Guerrilla Marketing Photo

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9. Central Visual and Performing Arts High School – Saint Louis, U.S.

When it comes to school locker designs, it’s pretty difficult to top a near perfect rendition of Van Gogh’s The Starry Night. Yet, not content with this masterpiece, the students responsible are now working on Dali’s The Elephants for another set of lockers. No, that is not a joke.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

10. Dreamathon – South Salt Lake, U.S.

Last but certainly not least, an art exhibition in a closed down school building features not one but three staggering examples of locker art. This is how it’s done.

The Best Locker Art in the World Guerrilla Marketing Photo The Best Locker Art in the World Guerrilla Marketing Photo The Best Locker Art in the World Guerrilla Marketing Photo

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With so many countries underrepresented, we’re sure there must be at least a dozen more spectacular examples of locker art from around the world. If you know of any that we’ve missed, or your school has its very own display of creativity that you’d like to share, please find us on Twitter @ActionStorage.

Tom Brialey is founder of UK-based storage specialists Action Storage and its Chinese subsidiary Shanghai Mammoth. Tom has over 35 years’ experience supplying shelving, racking and lockers to businesses, schools and other organisations across the globe.

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8 Tools for Better and Faster Writing and Editing

If you are writing content on regular basis, then you’re clearly concerned about increasing your productivity levels. This type of work is usually associated with tight deadlines, so you’re always struggling to write more text in less time. In the continuation, you’ll find 8 tools that will help you outline, write, and edit with greater efficiency.

Scrivener

Forget about Microsoft Word; Scrivener is much better, especially when it comes to composing lengthy documents such as reports, research papers, etc. First, you can use the tool to line up an outline, and then you’ll start writing in section. Instead of endless scrolling back and forth to find the spot you need, you’ll locate the needed section with a single look at the corkboard.

NinjaEssays

We all hate how real Murphy’s Law is sometimes. When you are chasing a deadline, you get stressed and you are unable to achieve your usual productivity levels. If you realize that there is no chance to write awesome content on time, you can collaborate with the writers from Ninja Essays and get unique results based on your instructions.

WorkFlowy

The prewriting stages are really important. You need to organize your thoughts, as well as the resources you’re about to use. This app enables you to create an effective summary of the project with nested lists and bullet points. Start with the main structure of your text and plan the theme, main arguments, and section names. Then, proceed with the details and you’ll have the perfect outline in no time.

PlagTracker

You use tons of online resources when you’re working on a project. What if you accidentally copy phrases and sentences in your own work? This plagiarism checker will help you avoid that! The unique checking algorithm provides you with a detailed report that helps you fix the flaws. In addition, PlagTracker functions as a great professional editing service with strong guarantees and top performance.

CoSchedule

If you are maintaining a blog, you cannot launch posts according to a random schedule. You need careful planning that will help you meet the expectations of your target audience. In addition to blog posts, you can also schedule your updates on social media platforms thanks to this tool. Thus, you’ll be able to get attention when the activity on Facebook, Instagram, Twitter, and other websites is at its peak.   

BlindWrite

Online distractions can be detrimental to your productivity. BlindWrite is a really effective tool that helps you resist them. First, you tell the tool what you want to write about and how many minutes you are ready to devote to the project. Then, you’ll get the space where you can write whatever you want. You’ll see your title, but you won’t be able to read what you type. That’s why it’s called BlindWrite. Don’t worry; you’ll see the text when you’re done, and you’ll be able to fix mistakes later.

Quip

You want to write on your smartphone or tablet? Then you need Quip – planning and writing software that translates incredibly well on mobile devices. It’s collaborative, so you can share checklists and communicate with the people you choose during the development of the project. The tool enables you to edit as you write, since it identifies spelling errors in real time.

Draft

It’s not easy to control different versions of your document when you’re working on Google Docs or MS Word. Draft is a much better word processor in that aspect. It comes with collaborative editing features, but you won’t see the collaborator’s changes immediately on the original documents. Each round of editing creates a new version that puts you in control of the changes.

If you want to become a better and faster writer, you have to pay attention to all nuances of the process. The above-listed tools will help you achieve greater efficiency during the prewriting, writing, and editing phases of a project’s development.                                        

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3 Ways Web Conferencing Helps Get Your Team In Sync

Working with remote teams can be challenging. While distance is a likely barrier to teamwork, the right tools can help eliminate that barrier all and bridge the gap together.

Web conferencing systems are one of the many services able to bridge the gap. The technology remains one of the most innovative solutions to ever hit the communication market. Curious to find out how it’ll help you foster closer relationships among your teams? Build a better sense of teamwork?

Read on for the top three ways web conferencing solutions can help you get your remote teams in sync, regardless of distance or different time zones:

Online Meetings

Articles on B2B Marketing site talk about reduced travel as one of the best benefits video conferencing solutions offer. So if distance has always been a major reason for why your offsite teams have never had a chance to meet before, then video conferencing can help you take that hurdle down with a hard tackle. With video conferencing, you can finally bring your best people together, in one room, one meeting, without spending so much on plane tickets, food and hotel lodgings along with other expenses associated with travel.

And because it doesn’t require any travel, employees can simply sign into the web conference when it’s time to start. No more running through the halls just to get to an appointment on time. No need to deal with the worst gridlock commuting to and from a set meeting place. No need to suffer through long, unproductive hours of travel time, transferring from one site to another, where you do a forty-minute presentation or help teams fix local issues for 15 minutes before flying out again in a rush to get home before the workday ends. With video conferencing, your team can better prepare for the meetings, save up on costs and most importantly, communicate with their offsite partners in ways that encourage a friendly and productive work culture.

Team Updates

Based on an article on the Cisco blog, 87 percent of remote employees who use video conferencing to communicate with their teams feel more emotionally connected to the group. They also display a stronger connection to their businesses processes, generating a sense of ownership and pride in the work they do.

Because travel is now limited—or may have been entirely eliminated—employees find it easy to attend meetings. Can’t get out of the house because of a thunderstorm? Working via your laptop from the building’s roof top? With most web conferencing tools able to offer access from multiple devices—laptop, tablet, mobile and integrated systems hardware—attendance has never been higher. This way, it’s easy to update everyone. Want to announce a new company policy? Or maybe reiterate an old one? Make sure to mention it before the meeting ends.

Face-to-Face Communication

While chat and email are handy, using video conferencing to facilitate regular face to face meetings adds another layer to the experience. Susanne Jones, an associate professor with the University of Minnesota, says that 65 to 75 percent of all communication is entirely nonverbal, according to an article on Chron.

When you use email or chat to communicate, it’s easy to mistake a word or tone or think someone is being flippant when they’re not. That could get in the way of building team work and camaraderie. By getting your remote teams to make video conferencing a regular part of their weekly routine, you help the team keep misunderstandings at bay. Video makes it possible for everyone on the team to get a read on the person they’re talking to, see their facial expressions, their body language and find out if things are going great or not.

Clear Video for Collaboration

One thing you’ll have to keep in mind when you pick out a web conferencing service is to make sure it’s got excellent video quality. The clearer the video, the more it seems your offsite staff is just sitting right next to you. That’s the kind of face-to-face meetings you want. Blue jeans offers best online meeting via cloud-based video solutions with a high definition camera. That means video clarity that’ll help you see every detail. So whenever your offsite staff need to work on something, it’ll be easy for them to send and receive files through the system as well as read through every page for revisions or check images together. Those are knowledge-sharing features that’ll make it easy for your team to get on the same page.

So there, 3 ways you could sync your remote teams and get them to work together better by using video conferencing. Video quality is high, features are plenty and because it’s cloud-based, you won’t have to worry about buying and maintaining any specialized hardware. If you want to see your teams improve the way they work, video is an excellent tool to help them out, and one you could implement at incredibly low cost.

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