London’s OXO Tower Turned to Candlelight for Earth Hour 2015

London’s OXO Tower Turned to Candlelight for Earth Hour 2015

One of London’s most-loved landmarks, the OXO Tower, was turned into a large candlelight to celebrate Earth Hour 2015 – the world’s biggest, annual celebration of our planet. The campaign has been created by brand experience agency CURB on behalf of WWF-UK. The OXO Tower contained a 5.7m tall digital candle flame which is made up of 120 FlexLED strips. A large... Read more »

Ontario Pharmacists Association Popout Questions Wall

Ontario Pharmacists Association Popout Questions Wall

Sometimes it can be difficult to think of a way to break through the clutter. Ontario Pharmacists Association was facing the same frustration. To help promote and spread awareness of their diverse services, they decided to create a large wall that allowed people to discover what pharmacists can help with in a very interactive way. What they discovered was that many people didn&... Read more »

McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

McDonald’s 24 Gifts In 24 Cities In 24 Hours. Are you Lovin’ It?

On March 24th, McDonald’s launched a major global campaign that aimed to bring the world together by giving 24 gifts in 24 cities in 24 hours. This global campaign is a huge initiative that combines so many great ideas into one big one. Sydney, Australia had the pleasure of a huge ball pit while Tokyo enjoyed a surprise photobooth that gave free McDonald’s. The peop... Read more »

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt

49 Hilariously Misplaced Ads That Will Make Your Laugh till Your Sides Hurt

The best advertising is about being in the right place at the right time with the right message. Sometimes it’s easier to just blast your advertisement in the most places possible, but as we can see in this article, it might not be the best idea to do so. Below are 49 hilariously misplaced advertisements that are quite unfortunate, but hilarious because they happened to b... Read more »

How to Bounce Back from Marketing Mistakes

How to Bounce Back from Marketing Mistakes

Guerilla marketing is a great way to promote your business and reach an even wider audience than would be possible with traditional marketing methods. It’s powerful, and it can make your business a huge success. However, it is also tricky to get just right because the methods you are using are so unconventional. It can be pretty easy to slip up with a guerilla marketing c... Read more »

Would You Take Free Coffee from Someone Who Is HIV Positive?

Would You Take Free Coffee from Someone Who Is HIV Positive?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS. The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong crea... Read more »

Five Ways to Promote Your Products Right

Five Ways to Promote Your Products Right

In an ever evolving marketplace, it can be a daunting task to promote your products the right way to reach customers. Gone are the days when people were dependent on heading out to their local retail store for all their various needs. Today’s mobile device packing consumer is far more aware of their purchasing options than at any time in history. If a consumer doesn’t kno... Read more »

Super Bock Creates Foosball Table Powered by Beer Caps

Super Bock Creates Foosball Table Powered by Beer Caps

What’s better than foosball? Free foosball! Ok, well not quite. Super Bock modified a foosball machine to accept payment in the form of Super Bock bottle caps instead of coins as a way to promote their beer brand in the bar. Bar partons could order a bottle of Super Bock beer and keep the bottle cap. A single bottle cap can be redeemed for a game of foosball. It’s a... Read more »

LA Clippers Magical 3D Projection Mapping Blows Our Minds

LA Clippers Magical 3D Projection Mapping Blows Our Minds

It has been awhile since we’ve seen some amazing examples of projection mapping. I came across this example for the Los Angeles Clippers court projection and thought this was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well. At one p... Read more »

10 Brilliant Marketing Tactics You Must Try In 2015

10 Brilliant Marketing Tactics You Must Try In 2015

We might be a couple of months into 2015, but there’s still time to take stock of your business and its objectives. Marketing budgets are slated to increase this year, thanks to the recognition of the important role digital marketing plays in profitable businesses. Whether you’re a seasoned marketing professional looking for a refresher or setting out your first digital marketi... Read more »

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