The Largest Jim Beam Giant Cooler EVER

The Largest Jim Beam Giant Cooler EVER

Featuring 33 giant cans of Jim Beam, floating gently in the water at the-50 metre long outdoor swimming pool at Iceberg’s, the Barrel to Bondi TVC tells the story of how the bourbon and coke is created with care in Kentucky, U.S.A, before being flown over to Australia – the ideal place to keep it chilled. The concept was originated by The Works, a Sydney based adver... Read more »

    
Unique POV Soccerball Gives 360º View of the World Cup

Unique POV Soccerball Gives 360º View of the World Cup

As anticipation is running rampant with the arrival of the 2014 Fifa World Cup in Brazil, Adidas has created a one of a kind soccer ball ingrained with six cameras. For this unique creation of the brazucam, Adidas’ goal was for it serve as a countdown to the start of the World Cup where the ball would also be put to use within the games to provide viewers with a unique vi... Read more »

    
Increased Visual Media Use In Social Media. Are You Being Left Behind?

Increased Visual Media Use In Social Media. Are You Being Left Behind?

There’s only one thing you need to understand when it comes to social media marketing, or marketing in general for that matter: a picture says a thousand words. People have moved from blogs, to microblogs, to micro media blogs. Today, social networks like Instagram and Pinterest exist where the only way to communicate is through images and visual media. If anything, it just goe... Read more »

    
80 Brands That Use Twitter’s New Redesign Effectively

80 Brands That Use Twitter’s New Redesign Effectively

Twitter recently completely redesigned the profile for all their users, making it much more visual and emphasizing content that matters. We were curious what brands were effectively using the new image real estate so we decided to compile this large list of brands who have a wonderful Twitter design based on the new changes. RELATED: 20 Amazingly Branded Company Facebook Timeli... Read more »

    
3 Elements of Creative Trade Show Marketing

3 Elements of Creative Trade Show Marketing

What marketing opportunity creates both of these situations simultaneously? The ability to see a large number of prospects and customers over a short period of time. Face-to-face meetings with prospects and customers and a wide variety of players.   The answer is a trade show. And according to 99 percent of exhibitors polled for a study by the Center for Exhibition Industr... Read more »

    
Shocking Interactive Experience Shows What It Would Be Like To Drown

Shocking Interactive Experience Shows What It Would Be Like To Drown

I can remember very vividly the many times when I was little and swam in the beaches of Dominican Republic carefree. I would love swimming away from my mother and going to the shallow depths. I never knew the proper way to swim but I knew how to float so somehow despite my limitations, I always made it back to the shore…I always wondered what would have happened if I coul... Read more »

    
6 Best Marketing Tools to Blast Your Brand to New Heights

6 Best Marketing Tools to Blast Your Brand to New Heights

You know what your brand is and where you want it to be, but there are unfortunately only so many hours in the day and sometimes the details might escape you. Luckily, there is a whole slate of helpful tools that can help your marketing efforts, not only in terms of your daily productivity, but also with specific benefits to your brand itself. Here are some of the best tools to... Read more »

    
How Lifelock is Using Twitter for PR and Marketing

How Lifelock is Using Twitter for PR and Marketing

Social networks are firmly embedded in our world. Facebook, Pinterest, LinkedIn and Twitter are how we communicate and share information. They are also how we advertise and promote our products. Lifelock, a company that specializes in identity protection, has embraced social media as a podium for disseminating its PR and marketing. @LifeLock on Twitter is full of interesting st... Read more »

    
How to Auto-Publish Blog RSS Feeds to Twitter

How to Auto-Publish Blog RSS Feeds to Twitter

For the longest time, I was a huge advocate of Facebook for business. It seemed to draw a LOT more referral traffic than any other social site. That is until they changed their algorithm. Have you noticed that your Facebook business page is getting less likes than before?  Michael Stelzner wrote a great overview of the change awhile back called Facebook Marketing Declines: How ... Read more »

    
Creative Billboard Mimics Facebook Page In An Inventive Way to Find Children

Creative Billboard Mimics Facebook Page In An Inventive Way to Find Children

There’s no greater fear for a parent than losing their child and to have to live with the worry of whether or not they will see them again. To help combat this serious issue, the German agency, thjnk, created a series optical illusion billboards that project the image of a missing child into the background of the city scenery. Coupled with a great filmic style and a billboard i... Read more »

    
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