Guerilla Marketing Will Get Your Business Noticed

Guerilla Marketing Will Get Your Business Noticed

Guerilla marketing is hallmarked by its ingenuity, cost effectiveness AND noncompliance to traditional dogma. It is creativity marketing at its best. Guerilla marketing uses free or low-cost platforms to get your marketing message to the largest demographic in a natural and organic manner. By definition, there is no formula to guerilla marketing but there are some ideas that ca... Read more »

    
Coca-Cola Happiness Arcade Machine Uses Empty Bottles As Tokens

Coca-Cola Happiness Arcade Machine Uses Empty Bottles As Tokens

Dhaka is a city plagued with pollution issues, from air pollution to rubbish removal. But with 15 million people, it is a big market, and in it Coca-Cola saw a massive opportunity, which they have ingeniously taken advantage of in their latest campaign Happiness Arcade. You can’t argue with the facts, the marketing team at Coca-Cola are a very smart group of people, who h... Read more »

    
The Drinkable Book Provides Clean Water To Those In Need

The Drinkable Book Provides Clean Water To Those In Need

The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. And each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. c... Read more »

    
The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

Did you know that the hashtag #selfie has been used over 68 million times? By this statistic, we can determine that a lot of us have a huge ego that needs a boost. AXE created a fun little social media tool called the ‘Social Effect’ where you can subtly be informed if someone is trying way too hard to be “cool” in social media. #DIDYOUKNOW - The first e... Read more »

    
3 Awesome Tools to Gain More Twitter Followers

3 Awesome Tools to Gain More Twitter Followers

Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast. It is important to note that follower count is only a number. What really matters is engagement. I’ll talk... Read more »

    
How To Use Mobile Marketing To Increase Retention

How To Use Mobile Marketing To Increase Retention

You’ve done your job and convinced the customer to complete the transaction. Now how do you keep them coming back for more? Here are simple ways you can leverage mobile marketing to develop a cost efficient, and impactful, retention strategy. Know when to push — and when to pull back “Push messaging” by way of mobile apps or SMS messages sent to your customer’s mobile dev... Read more »

    
‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

Google has been known to add fun little easter eggs sprinkled throughout the web. In fact, there is a whole Wikipedia page dedicated to Google Easter Eggs. Recently, Google honored fantasy TV series, “Game of Thrones”, with their latest easter egg that can be found in Google Maps. When someone uses Google Maps to search direction from Snowdon (the highest mountain i... Read more »

    
Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

We’ve all seen those food advertisements that make the fast food look amazing, then upon arrival, it looks completely different. Domino’s Pizza is no different in this regard, except that the acknowledge the problem. Domino’s Pizza is pretty active on social media. Thousands of users send in photos of Domino’s Pizza delivery fails in which the pizza is h... Read more »

    
FILA Sneakers Hijacks Banksy Street Art in London

FILA Sneakers Hijacks Banksy Street Art in London

Banksy is arguably the most famous graffiti artist in the world. Banksy is a pseudonymous United Kingdom-based graffiti artist, political activist, film director, and painter. His satirical street art and subversive epigrams combine dark humour with graffiti executed in a distinctive stencilling technique. Such artistic works of political and social commentary have been feature... Read more »

    
IKEA’s Genius RGB Billboard is Freaking Amazing!

IKEA’s Genius RGB Billboard is Freaking Amazing!

This one is pure genius… half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of Home and digital marketing and advertising efforts. However, this is one o... Read more »

    
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