Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake

Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake

One day Google was handing out free cupcakes from a truck in Austin, TX to people who were using Google Photos or wanted to try it. People walking by could claim a free cupcake and pay for it with a photo. Enter Zappos.

Zappos decided to walk straight up to the Google cupcake truck and planted their #PayWithACupcake box. The idea? It’s simple. Put a cupcake in the slot and get a reward. People then started funneling from the Google truck to the Zappos box to get cool rewards like watches, headphones, sunglasses, backpacks and gift cards. They even got some people from the Google truck to walk over and deposit some cupcakes.

Bold move Zappos.

Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake Guerrilla Marketing Photo

Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake Guerrilla Marketing Photo Zappos Challenges Google In Clever Guerrilla Marketing Campaign #paywithacupcake Guerrilla Marketing Photo

Credits

Google was handing out cupcakes from a truck in Austin, TX to people who were using Google Photos. Zappos showed-up by surprise in a cardboard box and started handing out gifts to people who would drop the Google cupcake into a slot on the box. Gifts included watches, headphones, sunglasses, backpacks and gift cards.

Advertising Agency: Mullen Lowe, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Directors: Lisa Mathisen, Nick Mathisen
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Content Producer: Eric Skvirsky
Senior Content Producer: Aubrey Hayden
Assistant Editor: Libby Ryerson
Animator: Eric Ko
Group Account Director: Kelly Burke
Account Director: Megan Oxland
Account Supervisor: Alexandra Martin
Account Executive: Meaghan Quinn

Mini Teater Creates the Trunk Theater on the Road

Traffic jams are part of our daily routines and it feels that you cannot escape from them, but at least you can enjoy your time while waiting on the car.

That’s what Mini Teater thought, which led to the idea of the “Trunk Theater”. The theater group from Slovenia collaborated with the advertising agency Pristop, in order to find a creative way to promote the power of theater, while entertaining the drivers that were stuck in traffic. Is there a better way to spend your waiting time than enjoy the actual shows of Mini Teater while on the road?

Adults and kids were excited by the idea of seeing the trunk of a car turning into a theater stage and they were happy to enjoy the show, forgetting for a while that they were still on a traffic jam. What would normally cause them stress, now was turned into amusement, due to the idea of Mini Teater.

Mini Teater Creates the Trunk Theater on the Road Guerrilla Marketing Photo

How to create the Trunk Theater

Mini Teater had to prepare both the special stage, but also the plays that would be performed, in order to ensure that the shows will be adapted according to the needs of the traffic congestion. Thus, the shows were shorter, while the actors were properly trained to perform on such a limited space as the trunk of the car. The Trunk Theater included three shows in total, all of them addressing people of all ages, hoping to keep them happy while waiting for the car to move again.

Moreover, these shows are part of the regular program of Mini Teater, which means that they also managed to promote their actual performances, grabbing the attention of a brand new audience, which they probably wouldn’t reach differently.

Mini Teater Creates the Trunk Theater on the Road Guerrilla Marketing Photo

According to Robert Waltl, The Mini teater Manager, “theaters have to be innovative to attract and keep its audience and every theater manager in the world knows it’s a hard job to do. So I’m pleased we demonstrated the amusement power of theater in an innovative way and proved that good things do come in mini packages.”

Mini Teater was founded in 1999 by Robert Waltl and Ivica Buljan, with the purpose of enhancing creativity in post drama theatre. Their focus on creativity was existent once again for the Trunk Theater, which was more than successful in appealing to a brand new audience that was happy to learn more about their forthcoming shows.

It’s more important than ever to maintain your creativity, seeking for new ways to expand your reach and promote your brand and that’s exactly what made Mini Teater popular with this recent campaign! After all, that’s the power of ambient advertising!

Credits

Advertising Agency: Pristop, Ljubljana, Slovenia
Executive Creative Director: Aljosa Bagola
Creative Director: Robert Bohinec
Art Director: Matija Kocbek
Copywriter: Peter Zabret
Director: Luka Kase
Account Manager: Petra Podgorsek
PR: Uros Stanc

Kit Kat Take A Break Machine Challenges You To Sit For A Minute

Kit Kat is all about getting people to take a break…a break of their Kit Kat bar. Instead of more traditional marketing methods, Kit Kat decided to take to the streets and partnered with Nasta/Ogilvy to create a unique bench challenge.

Together they created a bench that monitors how long you ‘take a break’. If a person sits for over a minute, they will be rewarded with a free Kit Kat bar. The Break Machine dispensed over 20,000 Kit Kat bars all over Paraguay. In doing so, Kit Kat reached over 600,000 people via their social media channels.

Kit Kat Take A Break Machine Challenges You To Sit For A Minute Guerrilla Marketing Photo

Kit Kat Take A Break Machine Challenges You To Sit For A Minute Guerrilla Marketing Photo

Kit Kat Take A Break Machine Challenges You To Sit For A Minute Guerrilla Marketing Photo

Credits

Advertising Agency: Nasta/Ogilvy, Asunción, Paraguay
Creative Director: Rodrigo Villamayor
Art Director: Sam Griffith
Account Executive: Janeth Polanco
Published: September 2015

Locker Art 10

The Best Locker Art in the World

What makes a great school? After supplying school lockers to more than a thousand schools and other educational establishments, we’re still not sure.

However, a few months ago we came across the first entry in this list: a group of teachers and volunteers had spent their summer crafting an ‘Avenue of Literature’ by painting a row of old lockers.

When asked why, one teacher responded: “Just because we love the students here and it brings interest and gets them excited about coming to school.”

Suddenly, we were reminded of what we’ve seen in all the best institutions we’ve worked with. Every successful school proceeds with a gleeful determination to invest in itself, and the truly great do this with creativity.

Now, lockers may not be the usual creative outlet, but we thought such a unique form of expression deserves a little more recognition. So, in no particular order, here are our top ten works of school locker art:

1. Biloxi Junior High School – Biloxi, U.S.

First on our list is the example that inspired this article. Teachers and volunteers at Biloxi Junior High School transformed a corridor of 189 unused lockers into an ‘Avenue of Literature’.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

2. Everest Collegiate High School – Clarkston, U.S.

Christmas is a little way off yet, but seeing these saintly figures from the Everest Collegiate High School Art Club has got us feeling festive already.

The Best Locker Art in the World Guerrilla Marketing Photo

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3. Roosevelt High School – Portland, U.S.

This musically themed mural completely transforms these plain white lockers. Not only has it livened the place up but it also emphasises the importance of creativity to this school. We hope the extra effort inspires some budding young performers.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

4. Unknown – Minneapolis, U.S.

Sadly, we know next to nothing about the origins of this incredible design, other than it’s located in a public high school with a focus on arts education. Apparently, students can submit their own designs, which is a system that is clearly working extremely well.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

5. Pinawa Secondary School – Pinawa, Canada

Our first entry outside the U.S. was conceived by a single student artist in Canada – apparently a most dedicated Whovian. The sense of depth is impressive and the personal touch really makes this one stand out.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

6. Jerry Brownell – Denver, U.S.

We’re not sure whether these lockers are destined for a school or business, but we had to include them for the prodigious illustrative skills of graphic designer Jerry Brownell.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

7. KatFolle – Canada

An exceptional imagination on display from KatFolle, an illustrator over on DeviantArt. What was once a pretty standard set of blue lockers is now a stunning work of art.

The Best Locker Art in the World Guerrilla Marketing Photo

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8. Chenderit School – Banbury, U.K.

Finally representing the U.K. is this heart-warming dedication to an art mentor. A perfect palette of colours and a truly inspirational message make this one of our favourites.
  The Best Locker Art in the World Guerrilla Marketing Photo The Best Locker Art in the World Guerrilla Marketing Photo

Source

9. Central Visual and Performing Arts High School – Saint Louis, U.S.

When it comes to school locker designs, it’s pretty difficult to top a near perfect rendition of Van Gogh’s The Starry Night. Yet, not content with this masterpiece, the students responsible are now working on Dali’s The Elephants for another set of lockers. No, that is not a joke.

The Best Locker Art in the World Guerrilla Marketing Photo

Source

10. Dreamathon – South Salt Lake, U.S.

Last but certainly not least, an art exhibition in a closed down school building features not one but three staggering examples of locker art. This is how it’s done.

The Best Locker Art in the World Guerrilla Marketing Photo The Best Locker Art in the World Guerrilla Marketing Photo The Best Locker Art in the World Guerrilla Marketing Photo

Source

With so many countries underrepresented, we’re sure there must be at least a dozen more spectacular examples of locker art from around the world. If you know of any that we’ve missed, or your school has its very own display of creativity that you’d like to share, please find us on Twitter @ActionStorage.

Tom Brialey is founder of UK-based storage specialists Action Storage and its Chinese subsidiary Shanghai Mammoth. Tom has over 35 years’ experience supplying shelving, racking and lockers to businesses, schools and other organisations across the globe.

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8 Tools for Better and Faster Writing and Editing

If you are writing content on regular basis, then you’re clearly concerned about increasing your productivity levels. This type of work is usually associated with tight deadlines, so you’re always struggling to write more text in less time. In the continuation, you’ll find 8 tools that will help you outline, write, and edit with greater efficiency.

Scrivener

Forget about Microsoft Word; Scrivener is much better, especially when it comes to composing lengthy documents such as reports, research papers, etc. First, you can use the tool to line up an outline, and then you’ll start writing in section. Instead of endless scrolling back and forth to find the spot you need, you’ll locate the needed section with a single look at the corkboard.

NinjaEssays

We all hate how real Murphy’s Law is sometimes. When you are chasing a deadline, you get stressed and you are unable to achieve your usual productivity levels. If you realize that there is no chance to write awesome content on time, you can collaborate with the writers from Ninja Essays and get unique results based on your instructions.

WorkFlowy

The prewriting stages are really important. You need to organize your thoughts, as well as the resources you’re about to use. This app enables you to create an effective summary of the project with nested lists and bullet points. Start with the main structure of your text and plan the theme, main arguments, and section names. Then, proceed with the details and you’ll have the perfect outline in no time.

PlagTracker

You use tons of online resources when you’re working on a project. What if you accidentally copy phrases and sentences in your own work? This plagiarism checker will help you avoid that! The unique checking algorithm provides you with a detailed report that helps you fix the flaws. In addition, PlagTracker functions as a great professional editing service with strong guarantees and top performance.

CoSchedule

If you are maintaining a blog, you cannot launch posts according to a random schedule. You need careful planning that will help you meet the expectations of your target audience. In addition to blog posts, you can also schedule your updates on social media platforms thanks to this tool. Thus, you’ll be able to get attention when the activity on Facebook, Instagram, Twitter, and other websites is at its peak.   

BlindWrite

Online distractions can be detrimental to your productivity. BlindWrite is a really effective tool that helps you resist them. First, you tell the tool what you want to write about and how many minutes you are ready to devote to the project. Then, you’ll get the space where you can write whatever you want. You’ll see your title, but you won’t be able to read what you type. That’s why it’s called BlindWrite. Don’t worry; you’ll see the text when you’re done, and you’ll be able to fix mistakes later.

Quip

You want to write on your smartphone or tablet? Then you need Quip – planning and writing software that translates incredibly well on mobile devices. It’s collaborative, so you can share checklists and communicate with the people you choose during the development of the project. The tool enables you to edit as you write, since it identifies spelling errors in real time.

Draft

It’s not easy to control different versions of your document when you’re working on Google Docs or MS Word. Draft is a much better word processor in that aspect. It comes with collaborative editing features, but you won’t see the collaborator’s changes immediately on the original documents. Each round of editing creates a new version that puts you in control of the changes.

If you want to become a better and faster writer, you have to pay attention to all nuances of the process. The above-listed tools will help you achieve greater efficiency during the prewriting, writing, and editing phases of a project’s development.                                        

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3 Ways Web Conferencing Helps Get Your Team In Sync

Working with remote teams can be challenging. While distance is a likely barrier to teamwork, the right tools can help eliminate that barrier all and bridge the gap together.

Web conferencing systems are one of the many services able to bridge the gap. The technology remains one of the most innovative solutions to ever hit the communication market. Curious to find out how it’ll help you foster closer relationships among your teams? Build a better sense of teamwork?

Read on for the top three ways web conferencing solutions can help you get your remote teams in sync, regardless of distance or different time zones:

Online Meetings

Articles on B2B Marketing site talk about reduced travel as one of the best benefits video conferencing solutions offer. So if distance has always been a major reason for why your offsite teams have never had a chance to meet before, then video conferencing can help you take that hurdle down with a hard tackle. With video conferencing, you can finally bring your best people together, in one room, one meeting, without spending so much on plane tickets, food and hotel lodgings along with other expenses associated with travel.

And because it doesn’t require any travel, employees can simply sign into the web conference when it’s time to start. No more running through the halls just to get to an appointment on time. No need to deal with the worst gridlock commuting to and from a set meeting place. No need to suffer through long, unproductive hours of travel time, transferring from one site to another, where you do a forty-minute presentation or help teams fix local issues for 15 minutes before flying out again in a rush to get home before the workday ends. With video conferencing, your team can better prepare for the meetings, save up on costs and most importantly, communicate with their offsite partners in ways that encourage a friendly and productive work culture.

Team Updates

Based on an article on the Cisco blog, 87 percent of remote employees who use video conferencing to communicate with their teams feel more emotionally connected to the group. They also display a stronger connection to their businesses processes, generating a sense of ownership and pride in the work they do.

Because travel is now limited—or may have been entirely eliminated—employees find it easy to attend meetings. Can’t get out of the house because of a thunderstorm? Working via your laptop from the building’s roof top? With most web conferencing tools able to offer access from multiple devices—laptop, tablet, mobile and integrated systems hardware—attendance has never been higher. This way, it’s easy to update everyone. Want to announce a new company policy? Or maybe reiterate an old one? Make sure to mention it before the meeting ends.

Face-to-Face Communication

While chat and email are handy, using video conferencing to facilitate regular face to face meetings adds another layer to the experience. Susanne Jones, an associate professor with the University of Minnesota, says that 65 to 75 percent of all communication is entirely nonverbal, according to an article on Chron.

When you use email or chat to communicate, it’s easy to mistake a word or tone or think someone is being flippant when they’re not. That could get in the way of building team work and camaraderie. By getting your remote teams to make video conferencing a regular part of their weekly routine, you help the team keep misunderstandings at bay. Video makes it possible for everyone on the team to get a read on the person they’re talking to, see their facial expressions, their body language and find out if things are going great or not.

Clear Video for Collaboration

One thing you’ll have to keep in mind when you pick out a web conferencing service is to make sure it’s got excellent video quality. The clearer the video, the more it seems your offsite staff is just sitting right next to you. That’s the kind of face-to-face meetings you want. Blue jeans offers best online meeting via cloud-based video solutions with a high definition camera. That means video clarity that’ll help you see every detail. So whenever your offsite staff need to work on something, it’ll be easy for them to send and receive files through the system as well as read through every page for revisions or check images together. Those are knowledge-sharing features that’ll make it easy for your team to get on the same page.

So there, 3 ways you could sync your remote teams and get them to work together better by using video conferencing. Video quality is high, features are plenty and because it’s cloud-based, you won’t have to worry about buying and maintaining any specialized hardware. If you want to see your teams improve the way they work, video is an excellent tool to help them out, and one you could implement at incredibly low cost.

social-media-sme

4 Killer Branding Guidelines for Social Media

Social media marketing has become a very popular buzzword in recent years. More and more businesses are now integrating social media into their marketing strategies. When carried out properly, a social media marketing campaign can significantly boost the popularity and profitability of your brand.

Here are some guidelines for promoting your brand on social media:

1. Be consistent

Your customers and prospects will access information about your brand from different social platforms. Therefore, whether you are on Facebook, LinkedIn, Google + or Twitter, it is very important to have a consistent look for all your social media profiles. Having such consistency will make your profile more recognizable, thus making it easy for people to find you. The first thing you need to do is use the same business name, mission statement and profile photo across all platforms. The profile photo should preferably by your official business logo. If you don’t have one, you can hire the services of a professional logo designer. You can find such logo designers in online graphic design marketplaces such as Designhill.com, 99designs, designcrowd.com and crowdspring.com. Finally, you need to ensure that the colors used on all your social media profiles are consistent.

2. Post on a regular basis

Merely creating a social media profile is not enough. The only way you are going to generate interest in your brand is if you post regularly. For instance, the more you tweet, the more likely you are to attract followers. There are many tools out there that can help you schedule your posts. This includes Hootsuite, Buffer, IFTTT, SocialOomph and SocialFlow to schedule your social media posts. Make sure your posts contain information which is both relevant and useful to your audience. To enhance engagement, it would be advisable to include images in your posts.

3. Monitor mentions of your brand

Once in a while, people are likely to mention your brand in their social media posts. It is therefore very important to keep track of what customers, prospects and even critics are saying about your brand. This will enable you to respond when necessary and engage when appropriate. You can use tools such as Mention, Social Mention, Talkwalker Alerts and Topsy  to monitor ongoing conversations about your brand. These tools will save you the trouble of having to go through each of your social media profiles manually. Responding to mentions in a timely manner will play a major role in managing the online reputation of your brand.

4. Join a community or group

One of the best ways of connecting with others is by joining a community or group that is related to your brand. You could also consider creating your own groups and inviting others to join. However, don’t just join with the main aim of selling. Instead, share useful information on a regular basis with the members of your group. Listen to the questions being asked and offer helpful answers. This way, people will begin recognizing you as an expert and are likely to be interested in your brand.    

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Literary Character Brought to Life by Penguin Random House Canada

Penguin Random House Canada took to the streets of Toronto on Tuesday September 1st to promote the release of the newest edition to the Millennium Series “The Girl in the Spider’s Web” by David Lagercrantz.

The first three books of the Stieg Larsson’s Millennium series exploded onto the scene and in March 2015 had sold more than 80 million copies worldwide. Most people will recognize the title of the first novel in the series “The Girl with the Dragon Tattoo” which was made into a blockbuster movie starring Daniel Craig and Rooney Mara.

A group of 20 women dressed up as Lisbeth Salander and attracted bystanders by wearing matching black leather pants and jackets, black wigs, a variety of silver jewelry and of course open backed shirts to show off their matching dragon tattoos. They also had at least three black mopeds as an homage to Lisbeth Salander’s motorcycle, which added to the protagonists punk rocker look.

Literary Character Brought to Life by Penguin Random House Canada Guerrilla Marketing Photo

The group of 20 Lisbeth’s, including one Penguin Random House Canada employee were handing out mini printed excerpts of the book to pedestrians in a variety of locations downtown Toronto. Different locations the Lisbeth’s could be found included Union Station, Nathan Phillips Square, Bay and King and the Indigo bookstore at Bay and Bloor.

The campaign was supported by the Penguin Random House Canada social media accounts, including Twitter, Facebook and Instagram and utilized the hashtag #theGIRLisback.

The @PenguinCanada twitter feed was presented as having been “hacked” by the lead protagonist of the novels, Lisbeth Salander, and was followed up with tweets of where followers could find the Lisbeth Salander’s in Toronto throughout the day.

Literary Character Brought to Life by Penguin Random House Canada Guerrilla Marketing Photo

The “hack” quickly took over the @RandomHouseCA account, eventually crossing over to the @ChaptersIndigo, @indigogreenroom and @IndigoBayBloor accounts to reach a collective 220K followers.

Literary Character Brought to Life by Penguin Random House Canada Guerrilla Marketing Photo

Penguin Random House Canada was able to impact a large number of readers by combining the in-person Lisbeth Salander’s and printed excerpts of the book with social media. The only thing that could have made this campaign better would have been providing a digital download of the excerpt to the Twitter, Facebook and Instagram followers. Although with copyright law this may not have been an option.

Blush Lingerie Trash Bag People Invade Germany

Many marketers out there may believe that it requires big ad spend to make a huge impact. Guerrilla marketers believe it you don’t need to spend a lot of money to get the reach you’re looking for. Glow agency in Germany did a wonderful job of doing just that. For one of their clients, Blush lingerie, they took several trash bags and made them into people. They then placed the bags over street grates so that when air was expelled, it would inflate the trash bags making them stand erect.

This is a great guerrilla marketing example showing that it doesn’t require a lot of money to reach potential customers. Here glow just required trash bags to execute their guerrilla marketing campaign. What do you think?

Credits

Advertising Agency: glow, Germany
Creative Director: Johannes Krempl
Copywriter: Anthony Cliff
Camera: Julian Harzer, Franz Leuschner

McDonald’s Unexpected Good Times

McDonald’s partnered with The Marketing Store in the UK to create a very unique sight for a couple McDonald’s customers. As the car pulls up to get drive through, they are pleasantly surprised that they are told that the car in front of them already paid for their meal. If that wasn’t good enough, the car in front would then start to lift off the ground. The car in front is actually a large realistic car balloon that is controlled by propellers.

Are you lovin’ it?

Credits

Advertising Agency: The Marketing Store, UK
Executive Creative Director: Sav Evangelou
Copywriter: Ross Nance
Art director: Rachael Burkinshaw
Planner: Tuula Rea
Account team: Emma Maynard, Laura Warwick, Kahli Clisby
Director of Brand Experience: Neil Warburton
Creative Technologist: Tom Foreman
Media buying agency: OMD
Production: Maverick
Head of Film: Ben Moss
Exec Producer: David Wilson
Production Manager: John Manning
Editor: Chloe Barker

Free KFC meal in Romania when social media is down!

Free KFC Meal in Romania When Social Media Is Down!

We all hate finding out that our favourite social networks are down, whether it’s a minute, or an hour. Some of us even head to another social network to post about our distress from the Fear Of Missing Out. That’s when KFC Romania thought of the campaign “Don’t Panic Man.”

Indeed, there’s no need to panic when your favourite social network is down, but how do you really get distracted from the effects of F.O.M.O. you’re going through? Well, if you’re in Romania you can enjoy a free KFC meal! “Don’t Panic Man” was created by KFC along with MRM agency, as a way to compensate us for any ‘social media outage’ that occasionally leads to stress, reminding us that there are better things to do until you access again your favourite social network.

Free KFC Meal in Romania When Social Media Is Down! Guerrilla Marketing Photo

Thus, every time Romanians notice that their favourite social platform is down (Facebook, Twitter, Instagram, Snapchat, Tinder, etc), they can visit the special site by KFC (nuepanicaman.ro), which is responsible for the validation of the problem on the social network. Once it tests that it’s down, the users are provided with a special code for a free KFC meal.

Free KFC Meal in Romania When Social Media Is Down! Guerrilla Marketing Photo

The catch is that the promotion for the free meal only lasts while the social network is still down, which means that there are times that you really need to hurry up, in order to enjoy a free KFC meal. This creates a need of urgency that pushes you to visit your closest KFC store, while it also manages to help you associate your favourite social networks with the popular brand, in a way to seek for your free KFC meal every time a social outage occurs.

Free KFC Meal in Romania When Social Media Is Down! Guerrilla Marketing Photo

KFC and MRM created a very original and clever campaign that takes advantage of our social addiction and our constant need to be connected, as a way to extend this connection to their own brand, in a simple, but also effective way. Moreover, they tried to bring the fun element to their campaign, by mocking our F.O.M.O, with the media covering every social media outage as part of their breaking news. This lighter and entertaining approach, combined with the smart campaign, led to great results, which were presented once again in a fun way, referring to TV news once again and the fact that the campaign was not covered by any of them.

Free KFC Meal in Romania When Social Media Is Down! Guerrilla Marketing Photo

However, the campaign was still a success, as they dealt during the first month with the social outages of Tinder, Twitter, iTunes, Yahoo Mail, and Tinder again, which led to a 30% raise in traffic compared to an average day. That’s the ultimate goal for a brand, isn’t it?

Credits

Client: KFC Romania
Agency: MRM//McCann Romania
Chief Creative Officer: Nir Refuah
Copywriter: Cristina Tatar, Maria Teodorof
Art Director: Vlad Macarie
Client Manager: Gina Zgubea
Programming: Alexandra Visan

googleseo

SEO & PPC – The Power Couple

The Internet has created a range of opportunities for people to break free of the rat race and develop their own financial success through an array of online channels. SEO (search engine optimisation) and PPC (Paid Search) marketing have played a huge role in businesses success in the online space. In the modern era, it always seems like certain people are always crying out that “SEO and PPC are dead”. For some new entrants into the digital market, they understand the importance of undergoing these activities, but fear that they won’t be in a position to compete with those businesses that gained a large historical advantage. Below, we discuss some of the ways businesses can still benefit from SEO and paid search activities to improve their web business presence and commercial activity.

Search marketing puts you in front of your potential active buyers.

The great thing about search marketing is that it puts your website and business in front of actively searching customers. Search marketing for both SEO and PPC can work well when demand is triggered from both brand and market activity. To ensure that you capture the market from the triggered demand, it is important that your website appears in the paid and organic search listings, otherwise those potential customers that are ready to purchase from you will just go and purchase from someone else. It is important for businesses to invest into their search marketing activities to ensure that their organic and paid search presence places them in a prominent position to reap the most amount of customers from market demand triggers. To find out more information about how your business can benefit from search marketing, click here.

Search marketing can offer businesses a cost effective way to enter the market.

One of the major barriers that prevents businesses from getting off the ground is the amount of financial and resource investment that is required to acquire the initial market share. In traditional marketing activities, gaining exposure to a large market audience may have required an initial testing budget of several thousand dollars. With organic and paid search marketing, you can gain exposure for your products and services relatively inexpensively compared to investing in traditional media.

Search marketing activities can give you marketing data and feedback.

One of the great things about search marketing is how it can be integrated into a business’s wider marketing activities. When search marketing is implemented and tracked, it can provide data that is useful for other marketing activities for the business. Data can be received on a daily basis. If a business decides to trial a new campaign, they can test it and see what response the market has to it. This can potentially be cheaper than doing focus groups and running a large scale test campaign over traditional media through both above the line and below the line advertising.

Search marketing creates the opportunity for brand awareness.

Search marketing does guarantee brand presence for a business. The organic search presence can reinforce the credibility of a brand when they rank for a particular keyword. The paid search activity allows your site to appear based on your bid and budget. While it does offer some credibility, your site will be able to become discovered and may benefit from ‘front of mind’ brand positioning for the market.

Potential costs savings from running PPC and SEO in synergy.

Many search marketers aim to achieve search cannibalisation when they run both their paid search and organic search activities together. The theory is that by gaining strong SEO positions, this should add brand credibility and help to reduce the amount of paid for clicks for a certain search term. Furthermore, data obtained from both activities can be used to further enhance the search campaigns.

SEO and PPC are a major component in web commerce activities. In some cases, these two marketing channels can make up to 90% of the sales revenue channel for businesses. It is critical for any business that intends to engage in commercial web activity that they get these web marketing activities right, in order to start gaining online success in leaps and bounds.

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Immerse Your Audience with Compelling Digital Media

Digital media offers businesses a whole new world of personalised, engaging and interactive media experiences. Whether it are used for internal employees, a recruitment drive or for attracting potential new clients, digital media gives companies the chance to captivate their audiences and deliver a powerful and memorable message.

The evolution of digital media allows businesses to create, manage and publish relevant communications in an exciting and innovative way. It is a comprehensive offering of video sharing, business IPTV applications and business signage. With the advancement in the current technological age, digital media allows business to stay relevant and cutting edge.

The uses of digital media in business

Businesses across the globe are embracing digital media as a way to capture valuable meeting insights, share frequent internal communications and even deliver training programmes. A good digital media company, such as Viju Group will be able to offer your business a digital media package that can help your company enthralyour audience and keep them interested and engaged, whether you are aiming your media at your colleagues and employees or potential clients and business partners.

Video content solutions can allow your business to capture digital media through any device. This media content can then be transformed and made into a media package which can either be shared securely across your business network, or shared on a more public stage to attract potential new clients and business partners.

Digital Media for External Use

Using digital media allows your business to stand out amongst the crowd, as it is eye catching and, done right, can be intriguing to those who want to know more. It allows businesses to play motion graphics, dynamic content and web pages on digital displays that are eye catching and shareable, allowing you to broaden your reach within your chosen market.  With more and more people spending an ever-increasing amount of time using technology such as laptops, smart phones and tablets, digital media can give your business an invaluable head start when engaging your desired audience. People now want to be able to interact with the companies they do business with.digital media, businesses can offer a real connection to their potential and current clients.

Digital Media for Internal Use

The use of high definition live video and on demand video can allow promotional or training material to be broadcast in whatever forum you desire. You can choose to hold live training webinars, giving employees the chance to ask any questions they may have in real-time. Alternatively, you may choose to create a training video, which could be uploaded to your business network and accessed at any time by your employees. Immediate data sharing amongst business colleagues who may not be in the same location is a great way to ensure everyone is on the same page, and data can be shared, analysed and annotated on screen during a video conference so that all parties can discuss the same results. All this can be done in real-time saving businesses time and money compared to traditional data sharing methods. In addition to all this, it can also be personalised to incorporate any company message or details that you want to include. By giving employees or potential clients the feeling that they are being personally spoken to can increase the chances of gaining business from clients and having a happy and efficient work force.

The applications of digital media for any business are wide and varied and the ability to personalise your digital media means that you can use it to whatever advantage best suits your business.

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Social Media: Developing the Right Strategy for Your Business

Social media is such a huge influence in the world today that businesses absolutely have to embrace it as a tool by which to market themselves, and create brand awareness. There are various strategies that are used to promote branding through social media that have proven to be very cost effective and successful when properly utilised by businesses.The following are just a few tips for how to introduce social media into your digital marketing and branding strategy.

Identify business goals

The first and most important step to developing the right social media strategy for a business is to clearly identify business goals, because having clear goals and objectives will help you gear your social media strategy to successfully connect your brand with customers.

Look carefully at your business needs to determine how to use social media as a tool to achieve them. Every business will have unique and individual goals, but certain goals should be included in every effective strategy: reducing marketing costs, retaining and gaining customers and increasing brand awareness should all be top priorities.

Marketing objectives

Marketing objectives should be set in pace with clearly defined objectives. It is important to be able to determine and measure the success of these objectives, so there will need to be tracking tools and analytics implemented to track such information.

When setting marketing objectives into place it is important to choose achievable goals, and have a date for expected results so the goal remains in clear perspective.

Identify target marketing and know your competition

Having an accurate customer profile will ensure your business experiences good engagement on social media. Understanding the customer persona gives valuable insight as to who the right people are to target, and what they want to see online, as well as where they frequent to see it. Accurately defining certain details about your ideal customer, including age, occupation, habits and interests makes it cheaper and easier to target them on social media. Being specific about your target audience leads to better conversion rates.

It is equally important to know your competition, always being aware of their activities, and looking at what works for them to see if it can benefit you. Always take note of the type of content the competition are posting and the level of social media engagement they are achieving.

Select appropriate channels and tactics and develop a content strategy

There are multiple social networks to choose from, but that doesn’t mean all of them are appropriate channels for your business. Don’t waste valuable time and resources in the wrong place, instead use customer profile data to determine where the consumers are likely to be found, and what they want to see. If data indicates that 60% of your target market is active on Facebook, then Facebook is where your business should be.

Select tactics that are appropriate and successful on the particular platform you are using, including options like Facebook advertising, or widespread promotional campaigns.

Great content is imperative to making social media such an attention draw, so a content strategy must be developed.

There are three factors to consider where content is concerned, if you wish to maximise engagement: the type of content, frequency of posting, and time of posting. It is important that your business posts content that is in context, and posts regularly enough to keep the audience engaged, but not irritate them.

It is important to remember moving forward that if you are not achieving your goals or experience less success than desired that strategies and tactics can be revisited at any point, or companies can seek the services of brand specialists to get you back on the right track.

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4 Coffee Shops that Ace Marketing 

Coffee shops are a very lucrative business opportunity for those interested in the food and beverage industry. According to the Wall Street Journal, coffee shop revenue in the United States grew to a record $18.54 billion in 2014. Coffee shop success depends greatly on the quality of the product, the design of the shop and the marketing strategies employed by the company. High quality content — outstanding video and photography — is a very important element in a coffee shop’s web design and social media posts. There are other marketing methods that greatly contribute to the growth of a coffee establishment, such as company collaboration, social media marketing, community outreach and events. Here is a list of coffee shops that have exemplary marketing strategies.

Alfred Coffee & Kitchen

Alfred Coffee & Kitchen is a rapidly growing coffee shop, which has five shop locations throughout the Los Angeles metropolitan area. The shop has adopted the adage, “But first, coffee” as its shop’s slogan, which it displays on its merchandise and uses to hashtag caption on its social media. The hashtag, #butfirstcoffee, is tagged on more than 136,000 Instagram posts — many of which are photos of Alfred Coffee’s products and locations. Its marketing prowess is most apparent through the trendy merchandise, which dons a bold letter “A” with antlers. The shop has also collaborated with the up-and-coming retailer, Apolis, to create a personalized market bag. Its merchandise is well-designed, easily recognizable and shared frequently on social media, a wonderful way to market the company.

Elm Coffee Roasters

Elm Coffee Roasters, located in Seattle, is a relatively new shop which has already strongly established itself in the Pacific Northwest coffee community. The shop roasts its own coffee, which is a draw for all coffee connoisseurs who seek out new, artisanal brands. However, Elm’s popularity and overall marketing success can be attributed to its social media. Elm has employed some of Seattle’s best photographers for the creation of media. The photo and video content on its Instagram and its company website are of a high caliber and make a great first impression. Its Instagram has regular posts that vary, every day, from product shots to employee bios. Content quality is the magical ingredient that has resulted in marketing success for Elm Coffee Roasters.

Blue Bottle Coffee

Blue Bottle Coffee is a bi-coastal coffee shop that originated in the Bay Area. Its marketing expertise is apparent through its community interaction, which includes a large amount of coffee education. Blue Bottle has released online brewing guides for all kinds of coffee makers — aeropress, bialetti moka pot, chemex, cold brew, drip, espresso, french press and milk art. The extensive brewing guides allow the company website to serve as a resource for those interested in coffee, which increases its site traffic volume. Its shops also host brewing classes and free public discussions and cuppings of its coffee every week. These classes allow the public the opportunity to interact with one of the company’s brand ambassadors and gain knowledge about Blue Bottle’s process of buying, roasting, making and tasting coffee.

Stumptown Coffee Roasters

Stumptown Coffee Roasters has excelled in its marketing through collaboration with other popular companies that are relevant to the brand. The high-profile Ace Hotel group, with boutique hotel locations in many major U.S. cities, are partnered with Stumptown. Each Ace Hotel serves Stumptown coffee or has a Stumptown coffee shop attached to the hotel lobby. A collaboration with an establishment that consistently draws new clientele from all over the world, has allowed the Stumptown brand to grow exponentially. Its subscription service allows customers who don’t have access to a Stumptown shop location the ability to receive coffee on a monthly basis. On its website, it offers a free sample to new customers who are interested in an introduction to its coffee. It also offers a $16 per shipment subscription, where your desired roast of whole bean coffee will be roasted and shipped to you every other Monday.

Kids React to Tasting Dark Chocolate for the First Time

It’s no secret that kids love chocolate, but it seems that dark chocolate is not among their first choices. In fact, they would do anything to avoid it!

BBR Saatchi & Saatchi teamed up with the Israeli Splendid brand, featuring several children on their new campaign that were about to try out a dark chocolate for the first time! Despite their initial excitement on the idea of tasting a new chocolate, they soon changed their mind, even from the first bite of it. Dark chocolate is not the sweet treat that kids usually prefer and that’s exactly what led to priceless reactions!

Kids React to Tasting Dark Chocolate for the First Time Guerrilla Marketing Photo

It only took them a few seconds to realise that they weren’t really keen on the taste of the bitter chocolate, which they didn’t hide at all! Their emotions ranged from surprise, even to disgust, while it has even been reported that a kid cried in order to make the video (and the chocolate tasting) stop! Kids are always more expressive and it was expected to watch every kind of reaction, with the (large) majority of them disliking the chocolate they tasted.

Just when you started wondering the concept of the campaign, the video ends with the phrase “When you grow up you’ll get it” and suddenly everything makes sense. Splendid and BBR Saatchi & Saatchi were not trying to convince children to turn to dark chocolate from now on, but they were rather targeting their parents, being aware that they are mainly addressing adults as their next customers. As Splendid and BBR Saatchi & Saatchi already knew that their audience is at an age that is closer than ever to kids, they decided to let the young and expressive stars to speak on their own.

Kids React to Tasting Dark Chocolate for the First Time Guerrilla Marketing Photo

By using the reverse psychology when depicting the disgust from children, they showing them that not everyone approves their taste preferences, which is actually perfectly fine. The campaign intends to make adults feel unique, treasuring their taste, while also reassuring them that their kids won’t steal their chocolate from the cupboard! This video served as an ideal reminder for them that their taste is refined, rewarding them for that!

What makes the campaign successful is the fact that it’s simple and cute, sending the right message to the right audience, while the idea to have children as the protagonists is not just clever, but also ensures the virality of the video. After all, the changing reactions on every frame are simply adorable! How did you feel after watching that video? Do you relate with the adults that love dark chocolate, or are you still not convinced to taste it?

Credits

Date: Aug 27, 2015
Agency: BBR Saatchi & Saatchi Tel Aviv
Client: Splendid Dark Chocolate

Pepsi Max Creates an Amazing Drone Friend Finder!

It is a common problem for concertgoers to get lost in the crowd, spending time looking for their friends, instead of enjoying their favourite singers while performing on stage. What if you saved time and actually focused on stage?

Pepsi Max is targeting the festival fans, introducing the Friend Finder, a GPS-enabled drone that does what it promises, it helps you find your friends. The concept is rather simple and all it asks you is to download the Friend Finder app when looking for your friends. Then, the small blimp that is connected to the app does the work for you, searching in the crowd and pointing to the exact spot that your friends are. According to the video, 1/3 of all people lose their friends at festivals, which makes it a rather large audience that Pepsi addresses.

Pepsi Max Creates an Amazing Drone Friend Finder! Guerrilla Marketing Photo

The idea of the concept is credited to the agency AMV BBDO and was tested at the New Look Wireless Festival in London, as a way to link the ‘maximum festival’ with the ‘maximum taste’. Furthermore, ‘no meeting point’ was followed by ‘no sugar’, blending the brand message with the actual campaign in the most unexpected (and fun) way. Pepsi Max along with AMV BBDO managed to successfully address a demanding (and rather young) audience by creating a message that they’d like to hear, grabbing their attention in the most creative way.

This is another proof of how ambient advertising works these days, with brands embracing its power, reaching an audience that they probably wouldn’t in any traditional method. It’s not easy nowadays to stand out from the crowd and that’s what makes ambient advertising challenging and appealing. All you need is the right context, which will be unusual by default, but also creatively linked with the brand.

If you liked the idea of Friend Finder and feel excited that you’ll never get lost in a festival again, it should be noted that the film was a publicity stunt, with Pepsi clarifying that it was more about the concept, not its actual implementation. It was part of the bigger Pepsi Max campaign that took over social media along with the hashtag #genius and judging by the idea of the drone, we are not surprised how they came up with this hashtag!

Pepsi Max Creates an Amazing Drone Friend Finder! Guerrilla Marketing Photo

Interesting concept, isn’t it?

Credits

Advertising Agency: AMV BBDO, UK
Creatives: Nicholas Hulley, Nadja Lassgott
1st AD: James Sharpe
2nd AD: Clara Paris
Production Company: RSA
Director: M.O.D.
Producer: Ben Porter
Production Manager: Rob Mercer
Production Assistant: Boris Franchi
Runners: Amin El-Bekry, Ned Frankay, Joe Thorpe, Zenon Clements
Lighting Cameraman: Carlos Catalan
1ST Assistant Camera: Jeremy Fusci
Art Director: Caroline Story
Art Dept. Assistants: James Brooker, Greg Hewitt
Asylum: Supervisor: David Plewis
Asylum Tech: Sam Hue-Vashon
Asylum Puppeteer: Steve Clarke
Post FX Supervisor: Angus Wilson
Costume Stylist: Ester Rouah
Costume Assistant: Rowenna Harrison
Makeup Artist: Eve Coles
Casting Director: Rudy Russell

Five Offline Marketing Techniques that can Really Pay Off

Five Offline Marketing Techniques that can Really Pay Off

Marketing your business online can help you gain the attention of people all around the world, but it’s important not to forget your local community when it comes to building a solid customer base. Even if you are not managing a brick and mortar store locally, offline marketing can really improve your results. Here are five awesome offline marketing methods to consider implementing to help boost your sales and improve customer relations.

Personalized Cards

Have personalized cards printed that feature a business card on one side, and a small brochure-themed informational portion on the other, so potential customers know exactly what they can expect when working with your company. Having them laminated will ensure their quality when a stack is left at local stores, or a few are hung on community bulletin boards. You can even find deals with discountrue 4inkjets coupons and get yourself a good printer to save money having them made by a third party. Leaving your mark in the physical world is a great tool for having customers really see and pay attention to what you do.

Community Sponsoring

A great way to get your company’s name out to the public, and start building brand awareness is to sponsor local community events and teams where possible. Whether you choose a little league team, a charity that’s close to your heart, or an educational event, being a sponsor will typically result in your company being promoted as a sponsor on all of their flyers, banners, and other advertisements. It’s a great opportunity to get the word out, and show where your business has other interests. 

Word of Mouth Incentives

You can also increase customer attention within your community by offering incentives to your current local customers for recommending your products or services to their friends and family members. You can offer future discounts, provide an entrance to a drawing, or deliver free samples of your products to those who send new business your way. Simply asking customers to make referrals if they’re happy working with your company should yield some noticeable results.

Partnership Opportunities

Look for other companies in your community that compliment your business practices and develop partnerships with them so you can advertise each other’s offerings. For example if you sell bicycling gear, you may be able to partner with an adventure company so they can promote your services and offer their customers a discount if they shop with you, while you do the same for them. It’s mutually beneficial and can gain you a lot of new exposure and business. 

Newsletter Networking

Create a customer network by signing people in your community up for your company newsletter. This will give you an opportunity to regularly send information, coupons, and event notices to entice your readers to make a purchase, or at the very least, contact your company to learn more about your offerings.

Keep separate tabs on the results of each marketing technique you choose to implement so you know which are working, and which may need a little renovation.

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How to Boost Traffic, Leads & Sales at Your Next Trade Show!

You’ve decided to invest into the growth of your business and to find new customers. You have also invested in a stand at a business trade show. You realize that the stand hasn’t come cheap and that the hosts of the event have promised the opportunity to meet new prospects that can win you new business. However, when you are at the show, you will realize that there are stalls that do extremely well and other stalls that are deserted. How can you avoid hosting a stall at a trade show event that doesn’t perform? We have provided the following tips for you.

Set your goal to get qualified leads.

You must keep in mind the reason why you have registered to attend the trade show; which is to get leads for your business. Plan to get more qualified leads that will allow you to get more sales revenue than what you initially paid for to attend the event.

Open up with a question?

It is about being approachable. You may be approachable when someone is nearby, however you need to be approachable from afar. This is where investing in good signage will help you to gain the interest of those prospects who would have potentially walked by. Businesses will usually consult with printing services from Melbourne in regards to the visual sign options that will trigger interest with foot traffic. 

Specs appeal!

Have you been able to present a pitch for your business in a way that encourages people to come to you? The business needs to showcase its ‘wow factor’ from its specs and provide it in their signs, their brochures and their consultation pitch.

Appeal to your prospects with an attractive booth.

You can increase your appearance and appeal with an attractive booth. It doesn’t need to be expensive; however it needs to come across professional. Even if your booth is simple with a table and a sign, pay attention to the details when it comes to the experience that the prospect will have with you. Will you be speaking with them in private or in public? Does your booth look professional or tacky? Can you visualize the type of impression that they will leave with? These are serious considerations to keep in mind when it comes to the appearance of your stall.

Location, location, location!

Investing in the right location is extremely important if you want to get the most amount of foot traffic in the event. Should you get a booth location in the right place, the traffic leads will come in abundance. Should you be located in the wrong place, you will feel like you are in an abandoned wasteland and you will have wasted the opportunity to profit from the event.

Trade leads with other vendors.

You can work in collaboration with other vendors where you both aren’t direct competitors. You can share your leads with these vendors and gain exposure to more key stakeholders within prospective companies.

Never go to a show you can never speak at.

To increase the amount of leads coming to you and your stand, you need to be perceived as the expert. The simplest way to achieve this is by participating in an exclusive speaking session (not a panel session where you are speaking with other guests). People come along to see you and what your company can offer. As the perceived expert, you are in a position to demonstrate your value and pitch your services (although the pitch should be more subtle and the value of speaking sessions should increase your perceived value with the audience and get more people visiting your stall).

Increase your appeal with interesting representatives.

Are the people who are speaking to your prospects doing a good job? You must invest in people that will maintain the appeal for your business. Having bad representatives will not only negatively impact your prospect opportunities, but they will also impact any potential recommendations or referrals from those prospects.

These are a few ways to boost the traffic to your booth at your next trade show. Keep the core focus on the goal and invest wisely with the types of shows and the materials to prove your credentials. Improve the qualified traffic to your business’s booth and expect to gain the benefits for your business.

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy

How should a brand respond to a competitor’s campaign that clearly imitates their marketing strategy? What if this happens more than once? You have two options, either to take the case to the court, or to feel flattered!

Scoot Airlines, a low cost Asian airline definitely believes that “Imitation is the highest form of flattery” which led them to the decision to actually help their competitor to copy them even better! According to Scoot Airlines, there are many branding similarities between their campaigns and the ones created by Spirit Airlines, which doesn’t seem like a pure coincidence, especially when happening multiple times.

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy Guerrilla Marketing Photo

That’s when they decided to create the campaign “Inspiring Spirit”, as a way to help their doppelgängers:

“If they wanted to copy the brand, at least do it well’

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy Guerrilla Marketing Photo

Thus, the CEO of Scout, Campbell Wilson, created a video with a personal message to Spirit Airlines, along with a toolkit, which they masterfully leaked to the press, including identity guidelines, a step-by-step guide on the creative process and even old ads of Scout recycled into the package itself! What’s more, they also added a DIY replica award, copying the one they received as ‘Marketer of the Year’, poking even more fun towards Spirit Airlines. As if this wasn’t enough, they decided to fly a blimp over their headquarters in Florida, while they even named an airplane “Inspiring Spirit”, which was enough on its own to take over the media!

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy Guerrilla Marketing Photo

The campaign that was launched along with Saatchi & Saatchi Singapore was covered by more than 100 media outlets, leading to more than $40m in earned media and a 32% uplift in Google searches. Scout Airlines confirmed that they do a really great job at creating publicity and they weren’t afraid to take spirited jabs at this branding similarity!

According to them, “this campaign is a reinforcement of what we stand for as an airline”, and that’s exactly what they showed in every possible way on the ‘Inspiring Spirit’ campaign!

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy Guerrilla Marketing Photo

This campaign is a proof that your creativity may sometimes win the competition, especially when there’s such an opportunity to brag about your inspiration that was copied by your competitors. Even Spirit employees had to admit that the campaign was clever, although the marketers would need an additional thought in order to win their branding identity back!

What do you think of the campaign?

Credits

Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Dominic Stallard
Art Directors / Copywriters: Chris Soh, Stephanie Gwee
Copywriters: Andrea Cid, Jennie Morris, Ben Wight
Account Director: Stella Pok
Agency Producer: Terry Ong
General Manager: Celevel Butler

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