Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Coca-Cola Spreads Happiness To Workers via Drones #CokeDrones

Singapore is a first world country that’s built by a large migrant workforce. These guest workers often are invisible to the public, receiving very little recognition for their hard work and labor. These workers barely get to see their family and friends because of the distance. So Coca-Cola decided to do something about it. Coca-Cola went to the local community and start... Read more »

    
The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

The First “Glam Dog Digital Fashion Show” in Shanghai by Glamour Sales

China remains a tricky market especially for luxury brands. It’s economic revolution is still underway and far from being complete. Their social revolution is pushing forward but their largely and still conservative government is doing everything it can to pull to pull it back. Penetrating the luxury market is like playing the Game of Thrones, you either win or you die. G... Read more »

    
Pepsi’s Interactive Football Vending Machine

Pepsi’s Interactive Football Vending Machine

It seems the recipe for viral success involves putting a unique spin on vending machines. So, that’s just what Pepsi did! With the upcoming World Cup 2014 starting in June, Pepsi came up with this interactive vending machine that challenges football players to show their best moves. Players can then win a free Pepsi or they can enter a ‘Hall of Fame’ mode and ... Read more »

    
Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

It is always better to show it than to say it. I’m not talking about love, even though the statement is obviously applicable. I’m talking about advertising. For decades, brands and advertising agencies and media outlets made a killing out of creating ads that live on visuals rather than copies. There’s that little boy who suddenly shaved his head because he wa... Read more »

    
INDIO Beer Celebrates 120 By Emphasizing Diversity in Mexico

INDIO Beer Celebrates 120 By Emphasizing Diversity in Mexico

The Mexican beer Indio has been the beer of the youths since 1893. So to celebrate its 120th anniversary they launched a contest in search of 120 labels for its bottle, each one representing one of the 120+ subcultures in Mexico that drunk Indio through these years. The campaign was meant to emphasis and bring awareness to the diversity that can be found in Mexico and also show... Read more »

    
Interactive Charity Billboard Accepts Donations On The Spot

Interactive Charity Billboard Accepts Donations On The Spot

Misereor, an organization fighting against poverty and injustice, found out that over 40% of payments made in Europe were done via credit card. This sparked an idea to create an interactive billboard that actually accepted donations via credit card. The digital poster has a split in the middle that allows individuals to swipe their credit card. Upon doing so, it would activate ... Read more »

    
If Superman Had A GoPro

If Superman Had A GoPro

GoPro is known for their amazing videos of extreme sports; however, the clever folks at Corridor Digital decided to create a really awesome spin-off. What if Superman had a GoPro camera? Well in this fun viral video, they decided to give viewers a POV perspective of what it would be like to be Superman. A truly amazing viral video that received over 13 million views on YouTube.... Read more »

    
The Evolution of Celebrity Endorsements

The Evolution of Celebrity Endorsements

Have you ever seen celebrities endorsing products and wonder if they really use whatever brand of juice or shoe polish they’re pushing? If so, you’re not alone and with the advent of the Internet and social media, it’s a lot easier to found out if Tom Brady actually wears Uggs. This increased transparency has led to a recent shift in the way companies approach incorporating cel... Read more »

    
Porsche Creates Interactive Keyboard Powered by Porsche 911s

Porsche Creates Interactive Keyboard Powered by Porsche 911s

In late 2013, the Porsche 911 celebrated its 50th anniversary. For this celebration, they wanted to do something unique that also commemorated the history of the vehicle. They partnered with Fred & Farid to build a fun and interactive website that allowed people to hear the sounds of the 911 and make music from it. They recorded the sound of the different engines to build a... Read more »

    
Secrets Behind the Sidewalk: How 3D Sidewalk Art is Made

Secrets Behind the Sidewalk: How 3D Sidewalk Art is Made

Sidewalk art has the ability to turn pavement into a canvas. In fact, some of the greatest pieces of art of our generation are not only right under our eyes, but also, under our feet. So how can a flat surface make our mind see a tower of superheroes, a fishing hole or a snowman in July? It’s not as hard as it looks. For starters, seeing actually means believing. When trying to... Read more »

    
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