The Evolution of Celebrity Endorsements

The Evolution of Celebrity Endorsements

Have you ever seen celebrities endorsing products and wonder if they really use whatever brand of juice or shoe polish they’re pushing? If so, you’re not alone and with the advent of the Internet and social media, it’s a lot easier to found out if Tom Brady actually wears Uggs. This increased transparency has led to a recent shift in the way companies approach incorporating cel... Read more »

    
Porsche Creates Interactive Keyboard Powered by Porsche 911s

Porsche Creates Interactive Keyboard Powered by Porsche 911s

In late 2013, the Porsche 911 celebrated its 50th anniversary. For this celebration, they wanted to do something unique that also commemorated the history of the vehicle. They partnered with Fred & Farid to build a fun and interactive website that allowed people to hear the sounds of the 911 and make music from it. They recorded the sound of the different engines to build a... Read more »

    
Secrets Behind the Sidewalk: How 3D Sidewalk Art is Made

Secrets Behind the Sidewalk: How 3D Sidewalk Art is Made

Sidewalk art has the ability to turn pavement into a canvas. In fact, some of the greatest pieces of art of our generation are not only right under our eyes, but also, under our feet. So how can a flat surface make our mind see a tower of superheroes, a fishing hole or a snowman in July? It’s not as hard as it looks. For starters, seeing actually means believing. When trying to... Read more »

    
Walking Dead Creates Pop-up Shop Where Customers Pay With Their Own Blood

Walking Dead Creates Pop-up Shop Where Customers Pay With Their Own Blood

Imagine walking into a store, finding some awesome gifts for a friend then heading to the cash register only to hear they don’t accept cash; however, they’ll gladly accept your blood. Well that’s just what the hit tv show, The Walking Dead, did to promote their upcoming 4th season. With the help of Torke+CC and The Portuguese National Blood Bank Institute, FOX... Read more »

    
Global Augmented Reality Toys Competition Launched

Global Augmented Reality Toys Competition Launched

Gone are the times where you play with wooden blocks. Digital toy maker, Toywheel, partnered with Metaio, a worldwide leader in augmented reality (AR), to challenge developers to create innovative augmented reality experiences for children’s games. They recently announced the “AR Toys Competition” to inspire developers to test their stuff and battle to build t... Read more »

    
How Can One Leverage Augmented Reality for the Marketing World?

How Can One Leverage Augmented Reality for the Marketing World?

Many brands are now using Augmented reality (AR) for the promotion of new products and services. But is it going to survive in the marketing world in the near future? Here are some ways in which marketers can leverage AR in the marketing world. Augmented reality is a concept in which the viewer’s surroundings are augmented with digital imagery and data related to the images. Au... Read more »

    
Guild Acquires Guerrilla Agencies Interference Inc. and The Supertouch Group

Guild Acquires Guerrilla Agencies Interference Inc. and The Supertouch Group

Brooklyn, May 13, 2014 – Guild, an 8 year-old collective focusing on the design and build of creative environments for brands, retail and artistic experiences has added two new services to their offering through the strategic acquisition of Interference Inc. and The Supertouch Group. Both of the acquired companies were founded by marketing agency veteran Sam Travis Ewen and hav... Read more »

    
Red Bull Builds BMX Ramp On A Moving Truck

Red Bull Builds BMX Ramp On A Moving Truck

Inspiral Bicycle’s Danny McAskill London Streets Music Video remains to be one of the most successful viral videos ever created both in terms of commercial success and critical success. It was a simple idea but the music choice and the brilliant editing created such a melancholic atmosphere that it achieves the impossible, force viewers to go through a self reflection whi... Read more »

    
Skateboarding Billboard Doubles As Invisible Ramp For Skaters

Skateboarding Billboard Doubles As Invisible Ramp For Skaters

Extreme sports like skateboarding, rock climbing and others are for a very niche market. Somehow, seeing people fly in the air with nothing but a piece of thin board or a fork with a 2 wheels connotes danger. It’s funny because there is no scientific proof that proves these sports are no more dangerous than contact sports like basketball, american football and hockey. Som... Read more »

    
Coca-Cola Phone Booth Turns Bottle Caps Into Currency

Coca-Cola Phone Booth Turns Bottle Caps Into Currency

A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. In order to provide for their families, these workers had to make the move away from their loved ones in order to make enough money to support their families back home. These workers averaged around $6 a day, making it difficult to pay fo... Read more »

    
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