How Lifelock is Using Twitter for PR and Marketing

How Lifelock is Using Twitter for PR and Marketing

Social networks are firmly embedded in our world. Facebook, Pinterest, LinkedIn and Twitter are how we communicate and share information. They are also how we advertise and promote our products. Lifelock, a company that specializes in identity protection, has embraced social media as a podium for disseminating its PR and marketing. @LifeLock on Twitter is full of interesting st... Read more »

    
How to Auto-Publish Blog RSS Feeds to Twitter

How to Auto-Publish Blog RSS Feeds to Twitter

For the longest time, I was a huge advocate of Facebook for business. It seemed to draw a LOT more referral traffic than any other social site. That is until they changed their algorithm. Have you noticed that your Facebook business page is getting less likes than before?  Michael Stelzner wrote a great overview of the change awhile back called Facebook Marketing Declines: How ... Read more »

    
Creative Billboard Mimics Facebook Page In An Inventive Way to Find Children

Creative Billboard Mimics Facebook Page In An Inventive Way to Find Children

There’s no greater fear for a parent than losing their child and to have to live with the worry of whether or not they will see them again. To help combat this serious issue, the German agency, thjnk, created a series optical illusion billboards that project the image of a missing child into the background of the city scenery. Coupled with a great filmic style and a billboard i... Read more »

    
Advertising Genius: Outside-the-Box Billboards From Around The World

Advertising Genius: Outside-the-Box Billboards From Around The World

Billboards can be traced back to the invention of lithography in 1796 in the form of illustrated posters. By the late 1800s, billboards were used to promote everything from traveling circuses to global exhibitions. Now days, the amount of media that consumers take in every day makes standing out very difficult. While technology has evolved, one thing remains constant: successfu... Read more »

    
How to Modularize Your Videos for Increased Views

How to Modularize Your Videos for Increased Views

To get your audience to better understand your online videos, you have to break things down, like a fraction, for them. It’s called “modularization,” and it’s something most professional videos on YouTube have in common. Yet, small businesses and newbies on YouTube still aren’t doing this. Don’t join the losing side on this one. Modularizatio... Read more »

    
These Scratch-Off Ads Give Commuters Something to Do at the Bus Stop

These Scratch-Off Ads Give Commuters Something to Do at the Bus Stop

Art is a dying cause. I’ve heard it too many times. If we go by the sheer commercial power of art nowadays then, yes, art is undoubtedly dying. Only the rich can afford art and that group is shedding off members. There are those who refuse to bend and insist on keeping that stature of art. It is for the elite and they want to keep it that way. However, opening art to the ... Read more »

    
This Is The Most Adorable Puppy Adoption Drive Video Ever

This Is The Most Adorable Puppy Adoption Drive Video Ever

What better way to help puppies in need than by creating the most adorable viral video ever. Colenso BBDO, an advertising agency based in New Zealand, created this wonderfully cute puppy video for their client Pedigree with the hopes to go viral. Did you know that YouTube pays video uploaders if their video goes viral? Well, that’s their plan with this puppy video. With e... Read more »

    
5 Pillars of Experiential Marketing

5 Pillars of Experiential Marketing

Experiential marketing is the most effective way for a brand to increase its reach whilst creating a connection between a brand and its customers that is hard to forget. A great experiential marketing campaign must follow five simple rules. 1) Understand Your Audience A lot of potential experiential marketing campaigns have been unsuccessful due to their motivating of trying to... Read more »

    
Vending Machine Gives Free Vitamins If You Obey It

Vending Machine Gives Free Vitamins If You Obey It

Yes, if it wasn’t clear by now, we love creative vending machine examples. We’ve come to the conclusion that if a vending machine can read minds, it’s an instant winner. Well Socialab, a digital marketing agency in Greece, did exactly that for their client Lanes Health. SEE ALSO: Olympic Committee Gives Free Subway Rides In Exchange For 30 Squats They built a ... Read more »

    
Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

I can count on my hand the number of times a newspaper has drawn my attention recently. Don’t go judging me too quickly. I get constant news updates on my social feed and the news media websites. However, today I stumbled across an article in AdWeek that showcased this brilliant conceptually based newspaper ad that made me look twice …check it out below. If it wasn&... Read more »

    
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