3 Elements of Creative Trade Show Marketing

3 Elements of Creative Trade Show Marketing

What marketing opportunity creates both of these situations simultaneously? The ability to see a large number of prospects and customers over a short period of time. Face-to-face meetings with prospects and customers and a wide variety of players.   The answer is a trade show. And according to 99 percent of exhibitors polled for a study by the Center for Exhibition Industr... Read more »

    
Shocking Interactive Experience Shows What It Would Be Like To Drown

Shocking Interactive Experience Shows What It Would Be Like To Drown

I can remember very vividly the many times when I was little and swam in the beaches of Dominican Republic carefree. I would love swimming away from my mother and going to the shallow depths. I never knew the proper way to swim but I knew how to float so somehow despite my limitations, I always made it back to the shore…I always wondered what would have happened if I coul... Read more »

    
6 Best Marketing Tools to Blast Your Brand to New Heights

6 Best Marketing Tools to Blast Your Brand to New Heights

You know what your brand is and where you want it to be, but there are unfortunately only so many hours in the day and sometimes the details might escape you. Luckily, there is a whole slate of helpful tools that can help your marketing efforts, not only in terms of your daily productivity, but also with specific benefits to your brand itself. Here are some of the best tools to... Read more »

    
How Lifelock is Using Twitter for PR and Marketing

How Lifelock is Using Twitter for PR and Marketing

Social networks are firmly embedded in our world. Facebook, Pinterest, LinkedIn and Twitter are how we communicate and share information. They are also how we advertise and promote our products. Lifelock, a company that specializes in identity protection, has embraced social media as a podium for disseminating its PR and marketing. @LifeLock on Twitter is full of interesting st... Read more »

    
How to Auto-Publish Blog RSS Feeds to Twitter

How to Auto-Publish Blog RSS Feeds to Twitter

For the longest time, I was a huge advocate of Facebook for business. It seemed to draw a LOT more referral traffic than any other social site. That is until they changed their algorithm. Have you noticed that your Facebook business page is getting less likes than before?  Michael Stelzner wrote a great overview of the change awhile back called Facebook Marketing Declines: How ... Read more »

    
Creative Billboard Mimics Facebook Page In An Inventive Way to Find Children

Creative Billboard Mimics Facebook Page In An Inventive Way to Find Children

There’s no greater fear for a parent than losing their child and to have to live with the worry of whether or not they will see them again. To help combat this serious issue, the German agency, thjnk, created a series optical illusion billboards that project the image of a missing child into the background of the city scenery. Coupled with a great filmic style and a billboard i... Read more »

    
Advertising Genius: Outside-the-Box Billboards From Around The World

Advertising Genius: Outside-the-Box Billboards From Around The World

Billboards can be traced back to the invention of lithography in 1796 in the form of illustrated posters. By the late 1800s, billboards were used to promote everything from traveling circuses to global exhibitions. Now days, the amount of media that consumers take in every day makes standing out very difficult. While technology has evolved, one thing remains constant: successfu... Read more »

    
How to Modularize Your Videos for Increased Views

How to Modularize Your Videos for Increased Views

To get your audience to better understand your online videos, you have to break things down, like a fraction, for them. It’s called “modularization,” and it’s something most professional videos on YouTube have in common. Yet, small businesses and newbies on YouTube still aren’t doing this. Don’t join the losing side on this one. Modularizatio... Read more »

    
These Scratch-Off Ads Give Commuters Something to Do at the Bus Stop

These Scratch-Off Ads Give Commuters Something to Do at the Bus Stop

Art is a dying cause. I’ve heard it too many times. If we go by the sheer commercial power of art nowadays then, yes, art is undoubtedly dying. Only the rich can afford art and that group is shedding off members. There are those who refuse to bend and insist on keeping that stature of art. It is for the elite and they want to keep it that way. However, opening art to the ... Read more »

    
This Is The Most Adorable Puppy Adoption Drive Video Ever

This Is The Most Adorable Puppy Adoption Drive Video Ever

What better way to help puppies in need than by creating the most adorable viral video ever. Colenso BBDO, an advertising agency based in New Zealand, created this wonderfully cute puppy video for their client Pedigree with the hopes to go viral. Did you know that YouTube pays video uploaders if their video goes viral? Well, that’s their plan with this puppy video. With e... Read more »

    
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