15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

15 Psychologically Based Facts on How and Why Guerrilla Marketing Works

People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all. Guerrilla marketing, however, wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, novel ways which actually make a lasting impression. But there’s more to guerrilla marketing than trendy murals on city wal... Read more »

Amnesty International Creates Fading Portraits with Water

Amnesty International Creates Fading Portraits with Water

In marketing, it is essential to raise awareness, particularly when the issue is sensitive and demands attention and action rather than just attraction to a product. That is when marketing becomes a tool for an actual social issue. But in many many cases, the people behind the campaign need to understand that in our society and world where many problems go without any initiativ... Read more »

Watch Shaquille O’Neal Bake His Favorite Easy-bake Oven Recipes for Good

Watch Shaquille O’Neal Bake His Favorite Easy-bake Oven Recipes for Good

There is just something so amusing to watch a 7’1″ man bake in a very, very tiny oven. Professional basketball player, Shaquille O’Neal (Shaq), shows us his favorite easy-bake oven recipes. Unfortunately has a little issue with his baking, which leads to even more entertainment for us! The video was originally posted on Mashable and serves as a wonderful remin... Read more »

Quebec City Magic Festival Creates Stunning Invisible Posters

Quebec City Magic Festival Creates Stunning Invisible Posters

The agency lg2 teamed up with the Quebéc City Magic Festival to create a rather crafty way of promoting the event. A fair amount of posters were placed around cities, featuring only a white background, a black top hat and a small text below it asking the passerby to take a photo of the poster with flash, revealing a secret message – and of course, the secret message is th... Read more »

What Would You Do If a Coffin Crossed the Road?

What Would You Do If a Coffin Crossed the Road?

Every year, dozens of pedestrians are killed crossing the street. The Société de l’assurance automobile du Québec (The Society of Automobile Insurance of Quebec), an insurance company located in Quebec, wanted to share this fact with the rest of the world in hopes to make the streets a little safer. They reached out to lg2 to create a stunt that would leave motorists stop... Read more »

7 Successful Ecommerce Solutions for Boosting the Performance of Your Small Business

7 Successful Ecommerce Solutions for Boosting the Performance of Your Small Business

Handling a small business Ecommerce store is not an easy task. Small businesses often have constraint budget and if they want to push their sales online, they must use successful Ecommerce solutions. Being an owner of a startup business, you have to look for the suitable options solutions to boost the overall productivity and performance of your business. If you know what the r... Read more »

LOT Polish Airlines Puts the World under Mistletoe

LOT Polish Airlines Puts the World under Mistletoe

This past Christmas LOT POLISH AIRLINES partnered with DDB Warsaw to put the whole World under mistletoe. The custom of kissing under mistletoe is quite well known throughout the world; however, it’s quite new in Poland. LOT Polish Airlines wanted to share the love and bring people together. SEE ALSO: Coca-cola Takes over Airlines in Latest Guerrilla Campaign They outfitt... Read more »

5 Top Agencies To Follow in 2015

5 Top Agencies To Follow in 2015

It’s a brand new year and we’re so excited to see what creative marketing campaigns come out this year. Last year we saw some really great campaigns come out that had us WOWed. This year, we put together a list of creative agencies that we plan on following based on their work the previous year. We selected these particular agencies because of some of the memorable ... Read more »

British Airways Transports European Travels to the USA with Oculus Rift

British Airways Transports European Travels to the USA with Oculus Rift

The Oculus Rift is an upcoming virtual reality head-mounted display that has raised over $2.4 million in funding and was acquired by Facebook. Although the Rift is probably known for being used in gaming, some brands have found ways to use it in marketing. British Airways wanted to provide a unique experience and way to share the joys of travel without actually having to fly pe... Read more »

Westjet Christmas Surprise Is the Most Delightful Thing This Year

Westjet Christmas Surprise Is the Most Delightful Thing This Year

WestJet shows us that it truly is better to give than to receive. In their most recent holiday miracle, they surprised the small community of Nuevo Renacer near Puerto Plata in the Dominican Republic with a sled that housed a virtual Santa. The sled contained a small digital screen where the WestJet Santa would greet them and ask what they wanted for Christmas. Afterwards, they... Read more »

Page 8 of 108«678910»