Creative Guerrilla Marketing
BSA

Interview With Sam Ewen, Founder of Interference Inc.

Agency News - February 18, 2013 by Ryan Lum

Sam Ewen, Founder of Interference Inc. and co-founder of The Supertouch Group. - Photo by Michael Schmelling Interference Inc. is a guerrilla marketing company based in New York City that... Read More

The World’s First Floating Vending Machine Campaign

Guerrilla Marketing - February 15, 2013 by Ryan Lum

Lipton Ice Tea made a huge splash with their latest experiential campaign where they placed a vending machine on the ocean waves in Cape Town, South Africa on December 18th,... Read More

Lexus Makes Swimsuit Models Come to Life Via QR Codes

Mobile Marketing - February 14, 2013 by Ryan Lum

Several months ago, Lexus created a unique campaign that introduced an interactive element to traditional print media. They called this, CinePrint. To promote their latest Lexus IS, they came up... Read More

[PHOTOS] Touchwood Design: The Guerrilla Client Gift

Creative Advertising - February 12, 2013 by Ryan Lum

Around the same time last year, Touchwood Design, an award-winning graphic design studio based in Canada, sent out small gifts to clients as a thank you. After seeing the success of their last... Read More

Thinkable Digital Launches Competition Offering Complete Social Media Evaluation

Social Media Marketing - February 11, 2013 by Contributor

Thinkable Digital has launched a brand new competition, giving entrants the chance to win a full social media evaluation from its team of experts The competition entitled: 'Guess the... Read More

Advertising Balloons – Effective Ways to Attract your Customers

Guerrilla Marketing - February 8, 2013 by Contributor

When you think of balloons, the first image that pops into mind of most people is that of tiny helium balloons you could buy at fairs. However, when used right, balloons can become more than just a... Read More

How To Monitor Your Brand Without Losing Your Head

Social Media Marketing - February 7, 2013 by Contributor

Even as social media is a ever-growing force in our pop culture landscape, many businesses are still hesitant to tap into its full potential. You probably already know how important it is to build,... Read More

How Augmented Reality Apps Combines the Real & Virtual Worlds

Augmented Reality - February 6, 2013 by Brian Taylor

As a developer, I have come to know that mobile technology is becoming more real, while the real world seems to becoming more augmented. Statistics indicate that by the year 2015, there will be... Read More

[Behind The Scenes] Those Who Didn’t Unlock the 007 In Them

Viral Marketing - February 5, 2013 by Ryan Lum

Remember Coca Cola Zero's "Unlock the 007 in you. You have 70 seconds!" stunt? Well, it's time to take a little behind-the-scenes look of all that just didn't have any 007 in them *no pun... Read More

Volkswagen Up: Newspaper app

Mobile Marketing - February 4, 2013 by Xath Cruz

It's one of those things when you feel like there's something there but not enough to get you going. The Objective The challenge is to increase awareness on Volkswagen's new model, "Up" using a... Read More

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