Experiential Marketing agency, Stretch, helped Lipton Ice Tea promote their tagline, ‘Never Lose Your Cool’ in a fun experiential campaign by creating The World’s First Floating Vending... Read More
The objective of the campaign is pretty straightforward. Coke wants to prove that Coke Zero doesn't taste any different from their regular Coca Cola. If it does have a difference, it's so small... Read More
The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative... Read More
SXSW 2013 is underway and it's better than ever. The South by Southwest® (SXSW®) Conferences & Festivals (March 8-17, 2013) offer the unique convergence of original music, independent... Read More
With today’s oversaturation of advertisements and marketing, you need something really creative to catch people’s attention. Guerilla marketing seeks to be subversive, new and interesting, taking... Read More
Robots, walking dolls, remote control cars... these are things we don't really stop liking. It takes us back to those times when life was simple and happiness was easy to be had. That's why... Read More
Many people think copywriting is about the words on the page. This could not be farther from the truth. Copywriting is about the psychological forces behind the words. When you understand the... Read More
Many businesses find that radio and TV ads still help them reach potential customers. If you want to get the most coverage for your dollar, though, you have to come up with innovative ways that your... Read More
Fiftyfifty is a unique gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and are homeless. With the help of Havas Worldwide, Düsseldorf, Germany,... Read More
In Lima, Peru, many people suffer from the lack of potable water due to polluted wells and a lack of rain. Thankfully the wonderful people over at Mayo DraftFCB and UTEC realized they could use... Read More